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Anna Parker
                                        Pop/Adult Contemporary
                                        March 15, 2012

                        Assignment 2 Research

1. Explain in one paragraph how record sales are doing in this genre of music.

         Pop/Adult Contemporary is a popular style of Christian/Gospel music

         and

         Album sales were 28%. This 28% is of half a billion annually was

         recorded in 2008. In 2008 Christian/Gospel digital sales were up over

         38% and digital tracks up 37%.

2. Explain in one paragraph how live performance ticket sales are doing in this

genre?

         Gospel music sells have increased over the years. Black gospel music has

         grown to being heard on mainstream radio formats nationally. Although

         sales in the genre are up, attendance at gospel concerts have not followed

         suit. This could be due to having a tight economy so concerts are no

         longer an affordable luxury. Some commentators say it’s due to market

         saturation but it could be both.

3. What opportunities exist for a new artist in this genre to expose them to the

appropriate target market?

         The opportunities that exist for a new artist in this genre to expose

         themselves to the appropriate target market are many due to technology.

         Technology has a direct impact on artist. People can now download music
videos, moves and television episodes directly to their desktop computers,

       cell phones or ipads.

4. What forms of radio have a likelihood of playing this style of music?

       The forms of radio that have a likelihood of playing Pop/Christian music

       are Christian music radio mirror commercial radio in many ways, and

       music in a variety of different genres is available. Many stations play

       primarily gospel music, while others play all formats of contemporary

       Christian music. There are reportedly 1,600 different Christian

       broadcasting organizations in the U.S.

5. What international opportunities are there for this genre? If going international

where would you go first and why?

       The international opportunities for Pop/Christian are vast and due to

       Christian radio it is now available in other places such as UK, Albania,

       Australia, Canada and more. If I were sending my group international I

       would send them to Brazil. Brazil has large Christian population that adds

       up to a whopping 1174,500,900.

       Brazil has a higher adherence level compared to other Latin American

       countries, and is more diverse.

6. In one paragraph describes the demographics of the average member of your

target market.

      The demographics of the average member of my target market are a loyal

      group of 25 to 45 years-olds, of all ethnicities, but more women. The

      female’slisteners are 23% more likely to have two or more children. They
are also the highest principal shoppers among all radio audiences. These

      facts illustrate gospel music demographics.

7. In one paragraph describes the lifestyle of the average member of the target

market.

      The lifestyle of the average of the target market consist the highest

      percentage of shoppers. The second-highest percentage is college graduates

      and the third highest percentage is employed listeners. The house holds

      income earnings are $30,000. With gospel there is no lifestyle, color, or age.

8. What other entertainment media is your target market likely to spend money

on? EX. Video games, film, cable TV etc.

       The other entertainment media my target market likely to spend money on

       is cable TV. Television is a marvelous thing. This electronic medium is

       being used effectively by all kinds of Christian groups. Video can build

       relationship with a church.

9. How does your target market prefer to consume their music? EX. Video games,

film, cable TV etc.

       My target market prefers to consume their music in units and digital

       albums. Digital albums sales were up more than 66%. But digital tracks

       were only up 36% percent. According to Nielsen Christian Soundscan

       Pop/Adult Contemporary gospel music was the leading style in 2007. The

       average listener can afford digital or CDs.

10. Based on your above research, how you get artist in front of the appropriate

target market?
Based on my above research, I will get my artist in front of the appropriate

        target market through digital downloads. This is the most calculate

        expense for my artist to be to cover a lot of ground even while she sleeps.

        I have embraced technology so that most social sites will become an

        avenue to prosper.




Web site Gospel Music Association

http://www.gospelmusic.org/images/uploads/factsForms/2009_Industry_Overvie

w.pdf

Web site Gospel 860AM:

               http://www.gospel860.com/index.php?option=com_content&view

               =article&id=65&Itemid=71

                       Web site The Impact of Christian Music:

               http://islandvoice.hubpages.com/hub/Defining-Christian-Music

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Tyrone thompson as2

  • 1. Anna Parker Pop/Adult Contemporary March 15, 2012 Assignment 2 Research 1. Explain in one paragraph how record sales are doing in this genre of music. Pop/Adult Contemporary is a popular style of Christian/Gospel music and Album sales were 28%. This 28% is of half a billion annually was recorded in 2008. In 2008 Christian/Gospel digital sales were up over 38% and digital tracks up 37%. 2. Explain in one paragraph how live performance ticket sales are doing in this genre? Gospel music sells have increased over the years. Black gospel music has grown to being heard on mainstream radio formats nationally. Although sales in the genre are up, attendance at gospel concerts have not followed suit. This could be due to having a tight economy so concerts are no longer an affordable luxury. Some commentators say it’s due to market saturation but it could be both. 3. What opportunities exist for a new artist in this genre to expose them to the appropriate target market? The opportunities that exist for a new artist in this genre to expose themselves to the appropriate target market are many due to technology. Technology has a direct impact on artist. People can now download music
  • 2. videos, moves and television episodes directly to their desktop computers, cell phones or ipads. 4. What forms of radio have a likelihood of playing this style of music? The forms of radio that have a likelihood of playing Pop/Christian music are Christian music radio mirror commercial radio in many ways, and music in a variety of different genres is available. Many stations play primarily gospel music, while others play all formats of contemporary Christian music. There are reportedly 1,600 different Christian broadcasting organizations in the U.S. 5. What international opportunities are there for this genre? If going international where would you go first and why? The international opportunities for Pop/Christian are vast and due to Christian radio it is now available in other places such as UK, Albania, Australia, Canada and more. If I were sending my group international I would send them to Brazil. Brazil has large Christian population that adds up to a whopping 1174,500,900. Brazil has a higher adherence level compared to other Latin American countries, and is more diverse. 6. In one paragraph describes the demographics of the average member of your target market. The demographics of the average member of my target market are a loyal group of 25 to 45 years-olds, of all ethnicities, but more women. The female’slisteners are 23% more likely to have two or more children. They
  • 3. are also the highest principal shoppers among all radio audiences. These facts illustrate gospel music demographics. 7. In one paragraph describes the lifestyle of the average member of the target market. The lifestyle of the average of the target market consist the highest percentage of shoppers. The second-highest percentage is college graduates and the third highest percentage is employed listeners. The house holds income earnings are $30,000. With gospel there is no lifestyle, color, or age. 8. What other entertainment media is your target market likely to spend money on? EX. Video games, film, cable TV etc. The other entertainment media my target market likely to spend money on is cable TV. Television is a marvelous thing. This electronic medium is being used effectively by all kinds of Christian groups. Video can build relationship with a church. 9. How does your target market prefer to consume their music? EX. Video games, film, cable TV etc. My target market prefers to consume their music in units and digital albums. Digital albums sales were up more than 66%. But digital tracks were only up 36% percent. According to Nielsen Christian Soundscan Pop/Adult Contemporary gospel music was the leading style in 2007. The average listener can afford digital or CDs. 10. Based on your above research, how you get artist in front of the appropriate target market?
  • 4. Based on my above research, I will get my artist in front of the appropriate target market through digital downloads. This is the most calculate expense for my artist to be to cover a lot of ground even while she sleeps. I have embraced technology so that most social sites will become an avenue to prosper. Web site Gospel Music Association http://www.gospelmusic.org/images/uploads/factsForms/2009_Industry_Overvie w.pdf Web site Gospel 860AM: http://www.gospel860.com/index.php?option=com_content&view =article&id=65&Itemid=71 Web site The Impact of Christian Music: http://islandvoice.hubpages.com/hub/Defining-Christian-Music