Flatplan
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The document outlines a flat plan for a music magazine, divided into 5 sections. It includes features like artist interviews, reviews, charts, and advertisements. The plan utilizes a variety of layouts including full page spreads, smaller ads, and a mix of images and text. Advertisements will promote music-related products and events to match the 16-24 year old demographic. Including ads makes the magazine more interesting and useful to readers in deciding what to purchase. The layout aims to maintain reader interest through a fresh, appealing design with a balanced text to image ratio.
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Surveyresults
The majority of survey respondents read Kerrang or NME magazines and listen to rock or indie music. Most spend £5 or less per month on music magazines and value reasonably priced options. A large portion attend gigs or festivals and look for information about upcoming events in magazines. Pictures of favorite bands and exclusive interviews are most attractive on magazine covers according to the survey results.
Audience survey presentation and profile page
The survey results show that the target audience for the magazine is primarily male, aged 16-24, who enjoy rock and indie music genres. They spend around 6 hours online per day and prefer listening to music through electronic devices. In designing the magazine, the author will aim it at this demographic by featuring rock and indie artists and providing extra online content like downloads and games. The magazine also needs to appeal more than existing publications as only 25% of respondents currently read magazines.
Music Magazine - Audience Research
Eliza Chapman-Smith conducted a survey to obtain audience research for a potential music magazine. The responses showed that pictures, titles, and issue dates were most important on the magazine cover. Rap, R&B, and Indie music were the most popular genres. While everyone listened to music daily, few purchased music magazines. The research indicated Eliza would need to work hard to attract an audience as her survey respondents were not part of the target demographic with spending power on magazines.
Questionnaire results
The document summarizes the results of a questionnaire given to 20 people between ages 15-21 about their music magazine preferences. Quantitative questions showed that genres like rock and pop were most popular, and people were willing to pay £2-3 for a magazine released weekly or fortnightly. Qualitative answers indicated readers want interviews, reviews, exclusives and posters. This provided ideas for the target magazine's pricing, release schedule, genres, and key content to include. The questionnaire successfully revealed what would motivate the target audience to read and purchase the magazine regularly.
Learning about our Target Audience
From initial research, the document authors learned that audiences prefer simplistic yet thorough formats when targeting demographics. They analyzed music fans to understand statistical preferences and distastes.
Through constructing surveys, they discovered people are more willing to thought-provoking questions than personal ones. Respondents prefer debates over formulaic questions, despite limiting quantitative data.
As the online audience rejects intrusive questionnaires, diversifying collection methods through social media gained more feedback for their youth target demographic. Posting links on platforms like Facebook and Twitter to an online survey received more responses than physical handouts.
Survey Results Slideshow
Hazel Doyle conducted a survey of her target audience for a new music magazine. The results showed that rock and metal were the most popular genres of music. Most respondents said genre was important in choosing a magazine. The majority were willing to pay £15-£20 and spent up to £5 per month on magazines. The most popular existing magazines were NME, Kerrang!, and Metal Hammer. Most respondents attended music festivals and bought magazines monthly. The survey provided guidance on content and pricing for Hazel's new magazine.
Audience research conclusions
The document summarizes the results of an audience research survey about preferences for a rock music magazine. The key findings were:
1) The target audience should be males ages 16-21 as they made up the majority of respondents. The magazine should focus on rock bands and genres and avoid pop bands.
2) Common words associated with rock music like "loud", "drums", and "aggressive" should be featured to clearly identify the magazine's genre.
3) The magazine should be published monthly to match how often people reported buying music magazines or going to concerts. It should have 50-60 pages and cost between £2.51-£3.50.
4) Exclusive
Analysis of audience research
This is my analysis of my audience research that i made on survey monkey. i have included a description of why each questions result is significant and what it could suggest about the audience.
Recommended
Surveyresults
The majority of survey respondents read Kerrang or NME magazines and listen to rock or indie music. Most spend £5 or less per month on music magazines and value reasonably priced options. A large portion attend gigs or festivals and look for information about upcoming events in magazines. Pictures of favorite bands and exclusive interviews are most attractive on magazine covers according to the survey results.
Audience survey presentation and profile page
The survey results show that the target audience for the magazine is primarily male, aged 16-24, who enjoy rock and indie music genres. They spend around 6 hours online per day and prefer listening to music through electronic devices. In designing the magazine, the author will aim it at this demographic by featuring rock and indie artists and providing extra online content like downloads and games. The magazine also needs to appeal more than existing publications as only 25% of respondents currently read magazines.
Music Magazine - Audience Research
Eliza Chapman-Smith conducted a survey to obtain audience research for a potential music magazine. The responses showed that pictures, titles, and issue dates were most important on the magazine cover. Rap, R&B, and Indie music were the most popular genres. While everyone listened to music daily, few purchased music magazines. The research indicated Eliza would need to work hard to attract an audience as her survey respondents were not part of the target demographic with spending power on magazines.
Questionnaire results
The document summarizes the results of a questionnaire given to 20 people between ages 15-21 about their music magazine preferences. Quantitative questions showed that genres like rock and pop were most popular, and people were willing to pay £2-3 for a magazine released weekly or fortnightly. Qualitative answers indicated readers want interviews, reviews, exclusives and posters. This provided ideas for the target magazine's pricing, release schedule, genres, and key content to include. The questionnaire successfully revealed what would motivate the target audience to read and purchase the magazine regularly.
Learning about our Target Audience
From initial research, the document authors learned that audiences prefer simplistic yet thorough formats when targeting demographics. They analyzed music fans to understand statistical preferences and distastes.
Through constructing surveys, they discovered people are more willing to thought-provoking questions than personal ones. Respondents prefer debates over formulaic questions, despite limiting quantitative data.
As the online audience rejects intrusive questionnaires, diversifying collection methods through social media gained more feedback for their youth target demographic. Posting links on platforms like Facebook and Twitter to an online survey received more responses than physical handouts.
Survey Results Slideshow
Hazel Doyle conducted a survey of her target audience for a new music magazine. The results showed that rock and metal were the most popular genres of music. Most respondents said genre was important in choosing a magazine. The majority were willing to pay £15-£20 and spent up to £5 per month on magazines. The most popular existing magazines were NME, Kerrang!, and Metal Hammer. Most respondents attended music festivals and bought magazines monthly. The survey provided guidance on content and pricing for Hazel's new magazine.
Audience research conclusions
The document summarizes the results of an audience research survey about preferences for a rock music magazine. The key findings were:
1) The target audience should be males ages 16-21 as they made up the majority of respondents. The magazine should focus on rock bands and genres and avoid pop bands.
2) Common words associated with rock music like "loud", "drums", and "aggressive" should be featured to clearly identify the magazine's genre.
3) The magazine should be published monthly to match how often people reported buying music magazines or going to concerts. It should have 50-60 pages and cost between £2.51-£3.50.
4) Exclusive
Analysis of audience research
This is my analysis of my audience research that i made on survey monkey. i have included a description of why each questions result is significant and what it could suggest about the audience.
Questionnaire and Survey Monkey Results
The document summarizes the results of a survey conducted using Survey Monkey and questionnaires to determine what consumers look for in a music magazine. The survey found that:
- The majority of respondents were between ages 15-24, which is the target audience.
- The main image on the front cover and masthead are the most noticeable elements. Pop music was the most popular genre.
- Most respondents would pay £2-3 and prefer the magazine to be monthly. Freebies and posters were the most desired extras.
Survey results 2
The survey results showed that YouTube and recommendations from friends are the most popular ways for finding new music. To inform readers, the magazine will add YouTube links and encourage social media following.
The majority preferred the color scheme of red, black and white. These colors suit the rebellious characteristics of the target music audience.
Most of the target student audience would pay £1-£3 for the magazine. The magazine will be affordable and good value for their limited budgets.
Half of respondents said new music, artist and festival information most appeals to them. The magazine will focus on including this content. Free giveaways could also promote music festivals and artists, combining information and promotions.
survey results and analysis
The survey results showed that rock music was the most commonly listened to genre, followed by pop and metal. Most respondents either bought one magazine per month or none, spending between £2-5. Friends and online sources were the most common ways to find new music, while music magazines were among the least used. All respondents watched music videos online, mainly on YouTube, and many also downloaded music and videos from similar sources. Most wanted interesting articles, interviews, band features and pictures in a magazine. Based on this, the document proposes creating an inexpensive music magazine with featured bands, free items, new band information, and concert listings.
Audience Research
The document summarizes the results of a survey of 16-20 year olds about their music magazine preferences. Key findings include:
- Indie and rock music were the most popular genres among respondents.
- The majority read music magazines either yearly or never.
- Most would pay £2-2.99 for a magazine.
- Kerrang! was the most popular existing magazine brand.
- Respondents are attracted most to eye-catching images and bold headlines.
- The survey showed mixed interest in articles about artists' music versus personal lives.
AS Media Studies - Question 4
The document summarizes the results of a questionnaire given to 20 people aged 8-16 to determine the audience for a student's music magazine. Most respondents said they would spend £2-3 on a magazine and listen to pop music radio stations. This information will help the student price the magazine affordably and focus on pop music content to match the audience's interests. The target audience also prefers magazines with informal rather than formal language.
Survey Results
The document summarizes the results of a survey about music magazine preferences. The key findings are:
- 59% of respondents prefer weekly magazines to stay up-to-date on music.
- Most respondents would spend £1-2 on a magazine and listen to indie, rock/metal, and dance music.
- 42% said new artists make them want to buy a magazine.
- 71% prefer mainstream magazines like NME and Q over specialist magazines.
Survey Results
The majority of respondents to the survey were female students aged 17-25 who identified as White British. Pop music was the most popular genre reported, followed by indie and R&B. Most respondents said they would spend between £2-£2.99 on music and preferred to buy music magazines from newsagents or supermarkets due to the pictures, free items, and interviews featured in the magazines.
Market Survey Results
The market survey results showed that the target audience for a new music magazine should be 15-44 years old and appeal to both males and females. Indie/alternative music was the most preferred genre, but the magazine should also cover R&B, rock, and pop music. Most respondents purchased music on iTunes and listened to music on their iPhone/iPod or YouTube. The most preferred existing music magazine was Q. Respondents indicated they would be willing to pay £3-£4 for the magazine and that it should be released once a month.
Audience research rock
The document summarizes the results of a survey about music listening habits. It finds that most people listen to music on streaming websites and the radio. While only 35% of respondents read music magazines, 70% of those read rock magazines. The document also found that people listen to 1-6 hours of music per day, with 50% listening 1-2 hours and 50% listening 3-6 hours. Research showed that rock is the most popular music genre. Based on this, the document concludes that a new rock music magazine should be inexpensive and accessible online to appeal to younger audiences who stream music frequently.
Survey monkey results
The survey results showed that the target audience for the magazine is females aged 16-24 who listen to music regularly. The magazine will focus on pop music and artists but also cover other genres like acoustic music. It will include interviews, events listings, and charts. The magazine will be published monthly to match the preferred frequency indicated in the survey responses. The cover design will be clear and organized like the magazine Q.
Market research survey results
The market research survey results showed that the target audience for a new music magazine would be females aged 16-45 who enjoy pop, indie, and rap music. The survey found that this audience listens to music daily on their smartphones or online and downloads music instead of buying physical copies or subscriptions. Most respondents reported seeking out new music monthly.
Media presentation
This document summarizes primary research conducted to identify the target audience for a new music magazine. The research found that the target audience is mainly male, between ages 14-17, who enjoy rock music, use Facebook, and are currently students. Secondary research on circulation of similar magazines NME and Q showed that NME has lower but stable circulation due to its online presence, while Q's circulation has declined in recent years in line with changing media consumption habits. Overall, the target audience for the new magazine is students who are open to exploring new brands.
Holly Walker Foundation Portfolio Market Research
Holly conducted a survey to inform the creation of her new music magazine for a younger audience. The survey found that R&B was the most popular genre listened to, and that smartphones were the most common way to listen to music. It also showed that Facebook was the primary way respondents learned about music events. To appeal to both her male and female audience, Holly decided her magazine would feature a mix of artists, concert dates, and a color scheme incorporating both feminine and masculine hues.
Unit 6 lo1 finished
This document discusses different methods for defining target audiences, including quantitative and qualitative research. Quantitative research examines statistics to understand viewing and listening patterns, which can be found on sites like BARB and RAJAR. Qualitative research techniques include focus groups, interviews, and surveys to understand audiences' views and opinions. It is important to research the social status and demographics of audiences to understand their wants. Psychographics examine lifestyle attributes like interests and activities to further define target audiences. Geo-demographics can identify where certain genres are popular. Recognizing the size of the target audience is also important for production expectations and scale.
Music Magazine Survey Results
The document summarizes the results of a survey about music magazine readers:
- 41.2% of respondents spend £1-£5 per month on music magazines.
- 59% of respondents go to music festivals or gigs.
- 47% of respondents spend £0 on physical or downloaded music per month.
- The internet is the most popular way respondents access new music, at 76.5%.
- 38.9% of respondents prefer magazines issued weekly.
- 61.1% of respondents do not illegally download music.
- 61.1% of respondents choose a magazine based on the front cover.
- Most respondents, 94.4%, feel unsigned bands are important to include in
Survey data analysis
The survey data provides information about the target audience for a music video product. Three-quarters of respondents were between ages 16-19, indicating this age group should be the target. Nearly 60% of respondents watch music videos regularly. Responses regarding music video types showed interest in performance videos and videos with narrative, concept, and performance elements. Almost half of respondents watch music videos on computers/laptops most often. For the chosen song "Midnight City" by M83, a little under two-thirds had not heard it before.
Draft sheets
The document describes style sheets for a music magazine called "UYour Music". It outlines the color scheme and fonts used for different elements of the magazine design. The color scheme uses dark red to represent energy, silver for emotion and sensitivity, and blue for trust and credibility. The masthead font is Copperplate Gothic Light at 150pt size. Headers are in fonts like Britannic Bold and Baskerville Old Face at 40pt. Other fonts like Aharoni and Magneto are used for cover lines and slogans.
Market Research
Mojo aims to provide in-depth information and opinions on music to educate its audience. It has a readership of 218,000 people with a median age of 37. Mojo's typical reader appreciates various music genres, has money to spend on music, and uses their music knowledge in social situations. Most of Mojo's audience is classified as ABC1, making them attractive to advertisers. Mojo uses various media platforms to reach more people.
Magazine Planning - Pitch Sheet
This document provides details for planning a new music magazine called "U". It includes the proposed title, slogan, genres of music covered, issue frequency, price, attitude and style. The magazine will focus on indie and pop/rock genres. It will be released monthly at £2.99 per issue. The magazine aims to have a relaxed style and attitude, appealing to music fans looking for new artists. It will include articles on both popular and up-and-coming artists, album and concert reviews, charts of recommended songs, and occasional posters or CD giveaways to subscribers.
Photography planning
The document provides photography plans for a magazine cover and contents pages.
The cover photo will be a medium shot of a model looking out to draw the viewer in. Sub-images will include freebies to entice purchases.
The contents page will feature a band against a white backdrop to make them stand out. Sub-images will promote subscriptions.
Double page photos will use a close-up of the cover model looking at text to engage readers.
Draft sheets
The document outlines the style sheet for a music magazine called "U". It describes the color scheme using dark red, silver, and blue to represent energy, emotion, and trust. It then details the typography used for various elements like the masthead, slogans, headers, and cover lines, choosing serif and sans serif fonts in varying sizes to convey quality information and appeal to readers. The style sheet is intended to build connection with readers and artists through the visual design.
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Questionnaire and Survey Monkey Results
The document summarizes the results of a survey conducted using Survey Monkey and questionnaires to determine what consumers look for in a music magazine. The survey found that:
- The majority of respondents were between ages 15-24, which is the target audience.
- The main image on the front cover and masthead are the most noticeable elements. Pop music was the most popular genre.
- Most respondents would pay £2-3 and prefer the magazine to be monthly. Freebies and posters were the most desired extras.
Survey results 2
The survey results showed that YouTube and recommendations from friends are the most popular ways for finding new music. To inform readers, the magazine will add YouTube links and encourage social media following.
The majority preferred the color scheme of red, black and white. These colors suit the rebellious characteristics of the target music audience.
Most of the target student audience would pay £1-£3 for the magazine. The magazine will be affordable and good value for their limited budgets.
Half of respondents said new music, artist and festival information most appeals to them. The magazine will focus on including this content. Free giveaways could also promote music festivals and artists, combining information and promotions.
survey results and analysis
The survey results showed that rock music was the most commonly listened to genre, followed by pop and metal. Most respondents either bought one magazine per month or none, spending between £2-5. Friends and online sources were the most common ways to find new music, while music magazines were among the least used. All respondents watched music videos online, mainly on YouTube, and many also downloaded music and videos from similar sources. Most wanted interesting articles, interviews, band features and pictures in a magazine. Based on this, the document proposes creating an inexpensive music magazine with featured bands, free items, new band information, and concert listings.
Audience Research
The document summarizes the results of a survey of 16-20 year olds about their music magazine preferences. Key findings include:
- Indie and rock music were the most popular genres among respondents.
- The majority read music magazines either yearly or never.
- Most would pay £2-2.99 for a magazine.
- Kerrang! was the most popular existing magazine brand.
- Respondents are attracted most to eye-catching images and bold headlines.
- The survey showed mixed interest in articles about artists' music versus personal lives.
AS Media Studies - Question 4
The document summarizes the results of a questionnaire given to 20 people aged 8-16 to determine the audience for a student's music magazine. Most respondents said they would spend £2-3 on a magazine and listen to pop music radio stations. This information will help the student price the magazine affordably and focus on pop music content to match the audience's interests. The target audience also prefers magazines with informal rather than formal language.
Survey Results
The document summarizes the results of a survey about music magazine preferences. The key findings are:
- 59% of respondents prefer weekly magazines to stay up-to-date on music.
- Most respondents would spend £1-2 on a magazine and listen to indie, rock/metal, and dance music.
- 42% said new artists make them want to buy a magazine.
- 71% prefer mainstream magazines like NME and Q over specialist magazines.
Survey Results
The majority of respondents to the survey were female students aged 17-25 who identified as White British. Pop music was the most popular genre reported, followed by indie and R&B. Most respondents said they would spend between £2-£2.99 on music and preferred to buy music magazines from newsagents or supermarkets due to the pictures, free items, and interviews featured in the magazines.
Market Survey Results
The market survey results showed that the target audience for a new music magazine should be 15-44 years old and appeal to both males and females. Indie/alternative music was the most preferred genre, but the magazine should also cover R&B, rock, and pop music. Most respondents purchased music on iTunes and listened to music on their iPhone/iPod or YouTube. The most preferred existing music magazine was Q. Respondents indicated they would be willing to pay £3-£4 for the magazine and that it should be released once a month.
Audience research rock
The document summarizes the results of a survey about music listening habits. It finds that most people listen to music on streaming websites and the radio. While only 35% of respondents read music magazines, 70% of those read rock magazines. The document also found that people listen to 1-6 hours of music per day, with 50% listening 1-2 hours and 50% listening 3-6 hours. Research showed that rock is the most popular music genre. Based on this, the document concludes that a new rock music magazine should be inexpensive and accessible online to appeal to younger audiences who stream music frequently.
Survey monkey results
The survey results showed that the target audience for the magazine is females aged 16-24 who listen to music regularly. The magazine will focus on pop music and artists but also cover other genres like acoustic music. It will include interviews, events listings, and charts. The magazine will be published monthly to match the preferred frequency indicated in the survey responses. The cover design will be clear and organized like the magazine Q.
Market research survey results
The market research survey results showed that the target audience for a new music magazine would be females aged 16-45 who enjoy pop, indie, and rap music. The survey found that this audience listens to music daily on their smartphones or online and downloads music instead of buying physical copies or subscriptions. Most respondents reported seeking out new music monthly.
Media presentation
This document summarizes primary research conducted to identify the target audience for a new music magazine. The research found that the target audience is mainly male, between ages 14-17, who enjoy rock music, use Facebook, and are currently students. Secondary research on circulation of similar magazines NME and Q showed that NME has lower but stable circulation due to its online presence, while Q's circulation has declined in recent years in line with changing media consumption habits. Overall, the target audience for the new magazine is students who are open to exploring new brands.
Holly Walker Foundation Portfolio Market Research
Holly conducted a survey to inform the creation of her new music magazine for a younger audience. The survey found that R&B was the most popular genre listened to, and that smartphones were the most common way to listen to music. It also showed that Facebook was the primary way respondents learned about music events. To appeal to both her male and female audience, Holly decided her magazine would feature a mix of artists, concert dates, and a color scheme incorporating both feminine and masculine hues.
Unit 6 lo1 finished
This document discusses different methods for defining target audiences, including quantitative and qualitative research. Quantitative research examines statistics to understand viewing and listening patterns, which can be found on sites like BARB and RAJAR. Qualitative research techniques include focus groups, interviews, and surveys to understand audiences' views and opinions. It is important to research the social status and demographics of audiences to understand their wants. Psychographics examine lifestyle attributes like interests and activities to further define target audiences. Geo-demographics can identify where certain genres are popular. Recognizing the size of the target audience is also important for production expectations and scale.
Music Magazine Survey Results
The document summarizes the results of a survey about music magazine readers:
- 41.2% of respondents spend £1-£5 per month on music magazines.
- 59% of respondents go to music festivals or gigs.
- 47% of respondents spend £0 on physical or downloaded music per month.
- The internet is the most popular way respondents access new music, at 76.5%.
- 38.9% of respondents prefer magazines issued weekly.
- 61.1% of respondents do not illegally download music.
- 61.1% of respondents choose a magazine based on the front cover.
- Most respondents, 94.4%, feel unsigned bands are important to include in
Survey data analysis
The survey data provides information about the target audience for a music video product. Three-quarters of respondents were between ages 16-19, indicating this age group should be the target. Nearly 60% of respondents watch music videos regularly. Responses regarding music video types showed interest in performance videos and videos with narrative, concept, and performance elements. Almost half of respondents watch music videos on computers/laptops most often. For the chosen song "Midnight City" by M83, a little under two-thirds had not heard it before.
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Draft sheets
The document describes style sheets for a music magazine called "UYour Music". It outlines the color scheme and fonts used for different elements of the magazine design. The color scheme uses dark red to represent energy, silver for emotion and sensitivity, and blue for trust and credibility. The masthead font is Copperplate Gothic Light at 150pt size. Headers are in fonts like Britannic Bold and Baskerville Old Face at 40pt. Other fonts like Aharoni and Magneto are used for cover lines and slogans.
Market Research
Mojo aims to provide in-depth information and opinions on music to educate its audience. It has a readership of 218,000 people with a median age of 37. Mojo's typical reader appreciates various music genres, has money to spend on music, and uses their music knowledge in social situations. Most of Mojo's audience is classified as ABC1, making them attractive to advertisers. Mojo uses various media platforms to reach more people.
Magazine Planning - Pitch Sheet
This document provides details for planning a new music magazine called "U". It includes the proposed title, slogan, genres of music covered, issue frequency, price, attitude and style. The magazine will focus on indie and pop/rock genres. It will be released monthly at £2.99 per issue. The magazine aims to have a relaxed style and attitude, appealing to music fans looking for new artists. It will include articles on both popular and up-and-coming artists, album and concert reviews, charts of recommended songs, and occasional posters or CD giveaways to subscribers.
Photography planning
The document provides photography plans for a magazine cover and contents pages.
The cover photo will be a medium shot of a model looking out to draw the viewer in. Sub-images will include freebies to entice purchases.
The contents page will feature a band against a white backdrop to make them stand out. Sub-images will promote subscriptions.
Double page photos will use a close-up of the cover model looking at text to engage readers.
Draft sheets
The document outlines the style sheet for a music magazine called "U". It describes the color scheme using dark red, silver, and blue to represent energy, emotion, and trust. It then details the typography used for various elements like the masthead, slogans, headers, and cover lines, choosing serif and sans serif fonts in varying sizes to convey quality information and appeal to readers. The style sheet is intended to build connection with readers and artists through the visual design.
Photography planning
This document outlines photography plans for the front cover, contents page, and a double page spread for a music magazine aimed at 16-24 year olds.
The front cover will feature a medium shot of a model looking out at the viewer, casually dressed to seem relatable. There will also be three sub-images to entice readers. The contents page will show a band against a white wall in long shot, wearing individual styles. It will include 7-8 sub-images advertising pages. The double page spread will use an 80% close-up of the cover model looking at the viewer, with one sub-image of a stage to set the scene.
What have you learnt about technologies from producing
Daniel learned to use several new software programs and improved his skills with familiar ones while producing a media product. He gained experience with Photoshop, InDesign, PowerPoint, Word, Blogger, SlideShare, Premiere, Bridge and YouTube. Key skills developed include page layout, image editing, text styling, layer usage, and exporting files. Daniel also learned efficient techniques like keyboard shortcuts. Overall, the project helped Daniel become more proficient with software commonly used in media industries.
Magazine planning pitch sheet
The document outlines plans for a new music magazine called "U". It will focus on indie and pop/rock genres, featuring both established and up-and-coming artists. The magazine will be released monthly at a lower price point than competitors to attract a wider audience. The target reader is described as 17-year-old Oliver, who is passionate about music and hopes to pursue a career in it. He enjoys discovering new indie music online and through social media.
Photography planning
The document provides photography plans for the front cover, contents page, and double page spread of a music magazine.
The front cover will feature a medium shot of a model looking out at the viewer to draw them in. Sub-images will promote freebies to incentivize purchases.
The contents page will show a band against a white backdrop to make them stand out. Sub-images will advertise pages and available subscriptions.
The double page spread's main image will be a medium close-up of the cover model looking at the text. A secondary image of an empty stage under lighting will provide a sense of being on stage under the spotlight.
Photography planning
The document provides photography plans for a magazine cover and contents page.
For the cover, a medium shot of a model looking out will be the main image, with casual clothing to seem relatable. Sub-images will include freebies to entice purchases.
For the contents page, a long shot of an upcoming band against a white wall will give an impression of individuality. Sub-images will advertise pages and previous issues to encourage viewing.
Photography will use lighting, angles, and blocking of subjects to draw attention to key elements and convey intended impressions and meanings for the target audience.
How does your media product portray certain social
The document analyzes how the author's media product portrays certain social groups including age, gender, and ethnicity.
For age, the product uses teenage models to represent and connect with its target audience. It portrays stereotypes of teenagers being despondent and attention-seeking.
For gender, the product features only male artists, portraying stereotypes of males being workers and unaffected by emotions, while also challenging stereotypes by showing vulnerability.
For ethnicity, the product only features white European males, portraying stereotypes that the music genre favors whites and that whites are restrained and unsociable, while also attempting to break stereotypes of prejudice against gingers.
How Did I Attract My Audience?
The document discusses how the author addressed and attracted their target audience for their magazine cover and contents page designs. Key points include:
- Using buzzwords like "Free" and artist names to attract different demographics.
- Including features like exclusives, photoshoots and charts that appeal to the target audience based on market research.
- Repeating the magazine name "U" to build brand identity and trust.
- Using varied fonts and font sizes to emphasize words and create visual hierarchy.
- Choosing images of artists and bands to represent individual styles while connecting them.
- Incorporating different colors like red, blue and silver in the design to stand out from other magazines
Wendy Proctor - Resume Nov 2015
This document contains a CV for Wendy Ann Proctor, summarizing her professional experience and qualifications. She has over 15 years of experience in administrative and management roles, including currently serving as the Brent Local Safeguarding Children Board Business Support Officer. Previous roles include Administrator at Brent Museum and Store Manager for Wax Lyrical Ltd. She possesses strong skills in areas like IT, event planning, record keeping, and working with confidential information.
Draft Sheets and Style Sheet
The document provides style guidelines for a music publication called "U", including the meaning and purpose behind the brand colors of dark red, silver, and blue; the masthead font of Copperplate Gothic Light; the slogans and their aims to appeal to readers; and headers and cover lines to be set in fonts like Aharoni, Bernard MT Condensed, and Britannic Bold. The style sheet is intended to establish a consistent visual identity and voice for the publication that builds trust, connection, and delivers high quality, credible content to readers.
How did i attract
The document discusses how the author addressed and attracted their target audience for their magazine cover and contents page design. Key points include:
- Using buzzwords like "Free" and filling the cover with artist names to appeal to a wide demographic of music fans.
- Including features like exclusives, photoshoots and charts that the market research showed appealed to readers.
- Repeating the magazine's name "U" to create brand identity and trust.
- Using varied fonts, images and a color scheme of red, blue and silver to make the design visually appealing while reflecting the indie genre.
- Arranging text and images in a balanced way across pages to provide necessary information without overwhelming readers
Magazine research survey analysis
The document analyzes the results of a market research survey conducted to help design a new music magazine. It summarizes that the target audience is 16-24 year old males interested predominantly in indie, rock, and pop music. Interviews were the most popular content, so multiple in-depth artist interviews will be featured. Photographs of professional and live performance quality will also be included, as these styles appealed most to respondents. Based on survey answers about pricing and extras, the magazine will cost £3 and occasionally include bonuses like posters, CDs, or free gifts to attract subscribers.
Magazine Market and Research
Mojo, NME, Kerrang, and Q are four of the largest music magazines published in the UK. Mojo primarily focuses on classic rock music and has a median reader age of 37. NME covers rock, alternative, and indie music and has a mean reader age of 23. Kerrang focuses on rock music and has the lowest mean reader age of 22. Q does not have a specific music focus but aims to cover popular music across genres, and has a median reader age of 29. All four magazines have significant online presences and social media followings in order to engage their audiences across multiple platforms.
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Survey results final
The document summarizes the results of a survey of 10 college students about their music preferences and what they want in a music magazine. Key findings include:
- The target audience is 16-18 year olds who prefer R&B/hip hop music found mainly through YouTube and social media.
- They want a magazine with equal mixes of images and text focusing on up-and-coming artists and interviews.
- Features should be informed by survey responses about preferred house style, price point (£1-3), and inclusion of new music/artist information and freebies.
- Accounting for these audience preferences is essential to the magazine's success.
Survey results 2
The survey results showed that YouTube and social interaction are the most popular ways people find out about new music. To inform readers, the magazine will add YouTube links and social media pages. The majority preferred the color scheme of red, black, and white which suits the target audience. Most of the target audience would pay £1-£3 for the magazine due to their student lifestyle. Half of respondents said information on new artists, music and festivals most appeals to them. The survey conclusions will help make the music magazine successful for the target audience.
Magazine Pre-production - Target audience
The document describes a questionnaire conducted to determine the target audience and content for a music magazine. It found that most respondents were ages 16-18, enjoyed rock music, and read Rolling Stone magazine. Key features people wanted included information on up-and-coming artists. Most would pay between £1-£1.50 and listened to music on the radio. Unsigned new artists/bands were the most popular type of artists people wanted featured. The summary will target 16-18 year olds, focus on rock music, and include information on unsigned bands as suggested by the questionnaire results.
Audience Research
The document summarizes the results of a survey conducted to inform the creation of a new music magazine. Key findings include:
- The target audience is 16-25 years old based on the age range of survey respondents.
- Over 80% of respondents were male, so the magazine will be aimed primarily at men.
- Nearly 80% of respondents identified as middle class, so content will be tailored to appeal to that demographic.
- The majority of respondents preferred the indie music genre, so the magazine will focus on indie music coverage.
- Respondents listened to an average of over 3 hours of music daily, so the magazine will provide detailed music content for avid fans.
Magazine Advertisement Evaluation
The magazine advertisement is promoting a band's debut album. It features the album artwork prominently to allow potential customers to identify it. Positive reviews from BBC Radio 1 and NME are included to influence customers following the hypodermic syringe theory. The ad also promotes that the album is available on iTunes to stay current with music industry trends and target indie fans who discover new music online.
Task 6!
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales targets. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. The second year objective is to join a record label. Target audiences are described as middle class, open-minded music fans who enjoy folk culture and festivals. Promotion will utilize radio, print posters, magazines like fRoots that feature reviews. Social media like Facebook and Twitter will be used to interact with fans and cross-promote with other artists. Merchandise like t-shirts will help promote the band's
Task 6!
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within 2 years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6!
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales goals. Motivation comes from the band members' desire to succeed in music after previously working as farmers.
Task 6
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6!
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales targets. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. Merchandise like t-shirts and the use of radio, print media, and social media like Facebook and Twitter will be used to promote the band and drive album sales of 2,000 in two months and 40,000 in the first year. The key message is that Glendale produces meaningful music as down-to-earth former farmers who are still connected to their fans.
Task 6
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. Merchandise like t-shirts and the use of radio, print media, and social media like Facebook and Twitter will be used to promote the band and drive album sales of 2,000 in two months and 40,000 in the first year. The key message is that Glendale produces meaningful music as down-to-earth former farmers who are still connected to their fans.
Task 6!
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Task 6
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales goals. Motivation comes from the band members' desire to succeed in music after previously working as farmers.
ChiragBansal_Dissertation.pdf
Dissertation on Understanding the factors behind the increasing popularity of independent music artists among Indian consumers
Media questionnaire
The document contains the results from a questionnaire about music preferences and magazine reading habits. The questionnaire asked about music genres, how people buy music, what magazines they read, how they learn about new music, and what content they look for in magazines. The results showed that alternative, pop, and hip hop were the most popular music genres. Most people buy music online rather than physical formats like CDs. NME was the most commonly read music magazine. People typically learn about new music through radio or television and are most interested in news, interviews, and gig information in magazines.
Survey Results Slideshow
Hazel Doyle conducted a survey of her target audience for a new music magazine. The results showed that rock and metal were the most popular genres of music. Most respondents said genre was important in choosing a magazine. The majority were willing to pay £15-£20 and spent up to £5 per month on magazines. The most popular existing magazines were NME, Kerrang!, and Metal Hammer. Most respondents attended music festivals and bought magazines monthly. The survey provided guidance on content and pricing for Hazel's new magazine.
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Media institutions publication choices
The document analyzes potential media institutions to distribute a new indie music magazine called U. It considers Bauer Media Group, Time Inc. UK, and Immediate Media Co. Bauer Media Group is chosen as they do not currently publish any indie magazines and would help them reach a new audience. Immediate Media Co. is the second choice as U could help them branch out, though music is not their main focus. Time Inc. UK is rejected as they already publish an indie magazine.
Textual analysis
The document provides an analysis of the layout, design elements, and techniques used on the front cover of the magazine Q. It examines features such as the main image, date and price, headlines, subheadings, and color scheme. The analysis finds that the design aims to attract the magazine's target audience of dedicated music fans with a high disposable income by promoting exclusive interviews and quality content through prominent images and text. Elements are strategically placed and designed to draw in readers while reflecting the magazine's mission of being the best music guide.
Textual analysis
The document provides an analysis of the front cover design conventions of two music magazines: Q Magazine and Kerrang Magazine. For Q Magazine, the analysis notes the placement of key elements like the date/price, main image of U2, layout focusing attention on U2, use of buzzwords, and masthead design appealing to older fans. For Kerrang, it discusses a more cluttered layout to grab younger readers, main image of Twenty One Pilots, date/price placement, use of a striking quote as a teaser, and masthead design appealing to younger audiences. Overall, the document examines how visual design and textual elements are used on the covers to target different demographic groups.
How did i attract
The document discusses how the author attracted and addressed their target audience for a music magazine called "U". Key points:
- Buzzwords like "Free" and "Exclusive" were used to appeal to the teenage demographic. Artist names and features like photoshoots and interviews were advertised to attract a wide audience.
- A variety of fonts were used to emphasize certain points and create visual hierarchy and contrast. Font styles related to music notation and individuality.
- Photographs included a male model portraying individual style to appeal to the target audience. Band images showed individuality and connection to the magazine's message.
- Overall the design aimed to attract readers through memorable branding, appealing content, and portray
How did I attract/address my audience?
This document discusses how the author addressed and attracted their target audience for their music magazine. Some key techniques included using buzzwords like "Free" and names of popular artists to grab attention. Images of CDs, memory sticks, and band posters were included to appeal visually. A variety of fonts were used to emphasize certain words and create hierarchy. Photographs showed musicians looking unique and individualistic. The color scheme of red, blue, and silver was chosen to stand out. Layout placed most content and images around the edges to utilize maximum space.
Draft Sheets and Style Sheet
The document provides style guidelines for a music publication called "U", including the meaning and purpose behind the color scheme and fonts used. Dark red represents energy and determination to provide great content, silver represents building emotional connections, and blue represents trust and credibility. The masthead font "Copperplate Gothic Light" relates quality and comprehensive information. Fonts like "Bernard MT Condensed", "Aharoni", and "Estrangelo Edess" are used for headlines, cover lines, and crossheads at various point sizes to structure the publication.
Draft Sheets and Style Sheet
Dark red, pale orange, and blue represent the energy, social interaction, and trust that the publication aims to provide readers through credible information and connecting people through their shared love of music. The masthead font Copperplate Gothic Light is a serif font that relates to the quality and comprehensive information. The slogan in Bernard MT Condensed aims to only give readers the information they want to know.
Draft sheets and Style Sheet
Dark red, pale orange, and blue are proposed for the style sheet colors to represent energy/determination, social interaction/connection, and trust/loyalty respectively, relating to the publication's mission. The masthead font Copperplate Gothic Light at 150pt is a serif font suggestive of quality, comprehensive information. The slogan font Bernard MT Condensed at 20pt relates to only providing readers the information they want to know. Headers would use Britannic Bold 40pt Shadow, while cover lines use Aharoni 28pt Italics and straps/crossheads use Estrangelo Edess 20pt Bold Italics.
Draft sheets and Style Sheet
Dark red, pale orange, and blue are proposed for the style sheet colors to represent energy/determination, social interaction/connection, and trust/loyalty respectively, relating to the publication's mission. The masthead font Copperplate Gothic Light at 150pt is a serif font suggestive of quality, comprehensive information. The slogan font Bernard MT Condensed at 20pt relates to only giving readers the information they want to know. Headers would use Britannic Bold 40pt Shadow, while cover lines use Aharoni 28pt Italics and straps/crossheads use Estrangelo Edess 20pt Bold Italics.
Photography planning
1) The front cover will feature a medium shot of a man looking out at the audience to draw them in. He will be casually dressed and shot against a white backdrop for easy removal. There will also be three sub-images to entice readers with extras.
2) The contents page will feature a long shot of an upcoming band standing out against a dirty white wall. They will be wearing casual but stylish clothes to relate to the magazine's focus on individuality. There will be seven sub-images advertising pages and extras.
3) The double page spread will use an 80% close-up of the man from the cover looking out to catch the reader's attention. A sub-image of
Textual analysis
The document provides an analysis of the layout, design elements, and techniques used on the front cover of the magazine Q. It examines features such as the main image, date and price, headlines, subheadings, and color scheme. The analysis finds that the design aims to attract the magazine's target audience of dedicated music fans with a high disposable income by promoting exclusive interviews and quality content through prominent images and text. Elements are strategically placed and designed to draw in readers while reflecting the magazine's mission of being the best music guide.
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Flatplan
- 1. Flat Plan Key; Blue-Advert, Green-Photographs, Red-Text 1 Cover Page Contents Page Advert About this Month’ s Issue Top Music Chart + Advert Double Page Spread- Upcoming Artists Artist and Quotation Featured Artist with MCU Artists Tour Review Music News You’re Questions Answers Long shot of a Band Alongside their name Interview with the band Removable Poster Removable Poster U Technology Double Page Spread Image Artist Background
- 2. Flat Plan Key; Blue-Advert, Green-Photographs, Red-Text 2 Continued Artist Interview Double Page Spread Image Must Listen U’s Pick Cover Story Interview Photograph Style Images of the artist in question Interview Continued Removable Poster Band Member Data and Personal Statistics The Life of a Music Artist Artists Steps to Success Graph depicting highs and lows of their career Questions in relation to graph Radio Programme Advert U - Fest
- 3. Flat Plan Key; Blue-Advert, Green-Photographs, Red-Text 3 U’s Indie Awards Long shot of winners Interview with winners Trip to the past- Classic Artist Tour Dates This Month’s Top Artist Original Artist Removable Poster Loss of Musical Talent
- 4. Flat Plan Key; Blue-Advert, Green-Photographs, Red-Text 4 Tour Advert Complying this Month’s Music This Month’s Releases Reviewed Top Album Removable Poster Next Month’s Hits and Gigs Subscription In the Next Issue Alternative Genre Showcase
- 5. Flat Plan Key; Blue-Advert, Green-Photographs, Red-Text 5 The Flat plan represents how my music magazine will be laid out each month. I have chosen to include a range of full-page and smaller adverts of products/events my 16-24 demographic are interested in as this age bracket are likely to buy into what’s advertised. The Australia Media Matchmaker study indicated that 46% of customers find that magazines are useful in making a decision on what to purchase. The Roper Public Affairs survey showed that 48% of people felt that advertising in magazines made them more interesting. So overall, I believe that advertising will allow me to connect further with my audience, whilst also breaking up large proportions of information. The majority of the adverts will be directly linked to music, such as concerts, albums and instruments. There are a variety of different layout styles making sure that the look is always fresh and appealing, maintaining the audiences’ interest. The text to image ratio is varied upon different pages in order to not over faze the audience with text or lose their attention due to superfluous images. In places there are large quantities of text, these areas are there to inform, educate and interest the reader.