2.  What do your audience want/expect to see in
your magazine?
 I used primary research in the form of a
questionnaire in order to conduct my market
research.

3. 50
47
Gender
male
female
This question enables me to
determine my target audience. As I
wanted to appeal to both genders I
subverted the stereotype of typical
rap magazines which are usually
published focusing on males. In
order to appeal to both genders I
used an equal sample of males and
females within my questionnaire.

4. 0
10
20
30
40
50
under
15
16-17 18-19 20+
age
age
I chose this question as this is the age
bracket I wanted to address so by using
these people as in market research I will
be able to see what conventions attract
them.

5. 84
16
Are you an active
user of social
media?
yes
no
This question will help me to decide
whether it is appropriate or not to use
internet convergence through social
networking sites such as twitter and face
book to appeal to my target audience.
The graph shows 84% of people do in
fact use social media therefore when
constructing my magazine I am going to
make sure I incorporate this.

6. Graph
Social
networks
magazines
This questions helps me to gain a
better understanding on how my
audience keeps up to date with
music.The graph shows that the
majority do this via social
networking sites therefore it is
vital for me to incorporate this into
my magazine. However, the
magazine percentage was
extremely low meaning that I need
to creating unique selling points
and enticements in order to
generate a respectable consumer
base.

7. 15
85
0
20
40
60
80
100
Cd Download
This helps me to determine whether or
not it would be useful to use enticement
strategies regarding free cds or free
downloads within my magazine. As the
majority of people tend to prefer to
download their music I will use a section
of my magazine to advise my audience
on the best music to download which
would hopefully persuade them to buy
my magazine.

8. 74
26
Yes
No
This helps me determine whether or not it
would be appropriate to make my website
compatible for mobiles or not as we can see
from the figures it would be. Another reason
for this question was so I could see if using a
scan code would work or not again it looks
likely.

9. 13
25
60
2
0
10
20
30
40
50
60
70
Daily Weekly Monthly Yearly
This information alone will help
me decide whether or not I
should post a weekly or monthly
magazine.With 60% of people
saying monthly I am going to
take this data on board an
create a monthly magazine.

10. Exclusive
interviews
Enticement
s
Style
guides
Informaatio
n24
This question determines what features
my target audience want to see in my
magazine. It also shows what attracts
them the most as highest amount voted
for exclusive interview I am going to use
that idea for my cover story.

11. 41
911
39
Female
Artists
Ethnic
minorities
Posters
Selection
of articles
This question enables me to see what my
target audience what to see in a rap
magazine that others do not have. This gives
me a chance a new magazine to take these
ideas on board and use them in order to be
unique. Many people said female artist were
not used enough therefore I am going to use
a female as my cover artist.This will not only
attract more females to buying my
magazine but maintain the male audience
due to the woman's appearance.