media evaluation audience

1. Evaluation question 4
Who would be the audience of my media product?
How did I attract/address my audience?

2. Target Audience
I found that the target Audience for my media
product was most likely to be young adults
whom would be attracted to the young male
protagonist. I also found that it was more likely
to be females whom would be most interested
in my media product as they would enjoy the
thrilling suspense. I discovered this
information through surveys, focus groups and
internet research.

3. Focus group
I conducted a focus group using people who
were part of my believed target audience and
asked them what they enjoyed and liked about
certain aspects of horror films. Their feedback
change my ideas quite a lot and helped me
understand the weaknesses in my idea. They
also helped me to realise what I would need to
do to attract and address my target audience
to keep them engaged.

4. Fluid surveys
On fluid surveys I made a questionnaire
asking questions about what people wanted to
see in my media product and how old were
they. I analysed the data I received (about 40
people) and put it into pie charts to make it
easier to understand and compare. However
most of the data I received was from people
the age of 15-18 which does not make my
survey as useful as it could be. If I did it again
I would collect data from more ages.

5. Internet research
In addition I also conducted some online
research into the usual age of audiences for
horrors. I also looked at BBFC ratings and
what I could include and not include in my
opening piece. I also had a look at a few
statistics and found that there were higher
numbers of females watching horror films.
This helped me to choose an attractive male
protagonist.

6. Who is my audience?
After everything was finished and my opening
sequence made, I asked a few people about
whom they thought would be the target
audience and what they thought of my piece. I
found that my actual audience was indeed my
target audience. Majority females aged 15-18.