The document discusses the results of a survey conducted by a magazine publisher to help determine key aspects of their new magazine such as publishing frequency, pricing, features, distribution methods, design, and content. Based on the survey findings, the publisher decided to: publish weekly at a price of £1.50 due to reader consumption habits; include competitions to increase purchases; advertise on YouTube and Facebook given those platforms' popularity; and feature bright orange and black colors on the cover in line with readers' genre associations. The survey results informed various business decisions for the new magazine.

1. The reason why I asked my target audience this question is because I wanted to get an idea of how
much my target audience spend on reading magazines in a month so it can help me decide how
often I should publish my magazine. I think I should publish my magazine every week as 40% of my
respondents read up to 3 or 4 magazines in a month, which would also help increase my revenue
costs.
The reason why I asked this question is so it can help me come up with a reasonable and affordable
price for my magazine. The majority of my respondents feel that £0.50p - £1.50 is a reasonable price
for a magazine so I have decided the price of my magazine will be between that, as it will increase
the likelihood of them actually purchasing my magazine, which is why I have decided to price my
magazine at £1.50.
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2. I wanted to ask this question so I can decide whether my magazine should feature a competition or
not. 60% of my respondents said they participate in competitions, which made me come up to a
conclusion to feature a competition or some sort of quiz in my magazine. On my front page I will
include that there is a competition inside the magazine so more people would purchase it as it
creates a sense of excitement.
According to my results, 60% of my respondent s wants magazines to be available on the Internet as
it will be more accessible and it would be free. However, the other 40% do not agree with this and
they say they would rather buy the magazine because a magazine being available on the Internet
doesn’t follow the codes and conventions of a magazine.
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3. Looking at my results, my respondents feel that the title and images is something, which attracts
them to a magazine, which is why I’m going to pay more attention in achieving that. Both of the
results were equal as they were 30% each, I’m going to make my masthead big and bold with bright
colours such as red so it can stand out and I will make my images inviting. I’m going to use a medium
close up on the front cover of my magazine so I’m following the codes and conventions and the eye
contact of the image will be towards the reader, as then the reader will feel as if they are engaging
with them.
I wanted to ask this question to my respondents, as I wanted to know whether they think the
content or the images are important of a magazine. According to my results 50% of my respondents
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4. feel that both the content and images are equally important, so I decided that I’m going to pay equal
attention on the content and the images of my magazine.
This question seems a bit odd but the reason why I asked this question is because I wanted to know
how many of my respondents are up to date with the social networking sites. By looking at my
results, 45% of my respondents use YouTube and 25% of them use Facebook, because I know some
of my respondents use these sites, I’m going to advertise my magazine on these sites so my
magazine can
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What colour do you prefer to be on the magazine?

5. The colours which my respondents associate with the reggae genre are orange and black as the vote
were the same 60%, this has made me decide that on my front cover there will be a medium close
up on someone in wearing all black. However, the yellow and brown have also got the same votes.
I’m going to follow the advice of my respondent’s it can appeal to them more and then I will have a
better chance of them purchasing my magazine.
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6. The colours which my respondents associate with the reggae genre are orange and black as the vote
were the same 60%, this has made me decide that on my front cover there will be a medium close
up on someone in wearing all black. However, the yellow and brown have also got the same votes.
I’m going to follow the advice of my respondent’s it can appeal to them more and then I will have a
better chance of them purchasing my magazine.
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