2. This graph shows me the target audience I was looking for, being most are
in the 16-18 age range, this was foreseen before from AS research in the
previous year. The reason for this percentage being so high in this age
range can be seen through my own social networking links through
Facebook, Twitter and Tumblr, which were websites used to initially collect
the results. As well, this can be seen as an age group that watches music
videos the most. To expand on the audience, we'll have to do this through
the music video itself and possibly produce a questionnaire after we've
completed this for evaluation and with a supporting question what age
range would this seem to appeal to.
3. This question seemed necessary to use as a background to the
questionnaire to understand what gender is completing it more. As a
result of the female percentage higher, it can be assumed that more
women find the context of music videos in general more interesting.
4. This question seemed interesting to ask the public because I'd
want to find the interest from as many music fans as possible. As
well it gives me an idea for what the group should base the music
video around, overall I believe it should be a narrative from these
results. Possibly a reason behind these percentages being high is a
result of a narrative and a band performance being the norm
within music videos within present day society, they're the most
sought after aspect of a music video.
5. This graph shows mixed reactions from everyone that's answered
the questionnaire so there's no surprise that answers are ranged
from one to seven. On the other hand, it still gives the notion that
music videos are popular shown from the reasonably strong
reactions of the 7 people who've answered the questionnaire
within the demographic which the 16-18 year olds dominate.
6. This question was what surprised me the most throughout the
whole questionnaire. This was because the artist on the album
cover is usually seen as the norm within the rock genre. On the
other hand, nowadays, it's becoming the norm within for
music labels to use simple location shots which could
be economic reasons for the bands themselves, in fact a lot of
lesser known bands sometimes use this which prompt the
larger, mainstream bands to do the same.
7. A reason behind the high percentage of this question could
be because the use of social integration because now a lot of
record companies pay to have their bands post's advertised to a
wider audience where a result of this can be that it introduces the
band to a wider audience and to the audience a new genre of
music to appreciate. Also these percentages can be recognised
through different platforms of viewing such as TV channels,
Internet websites, Smartphone's, Tablets.
8. These results from this question doesn't really surprise me at all.
From different media's nowadays, it's not impossible to listen to music
because there's different ways to listen. Links through YouTube are
possibly the most common as a result of the free service it brings,
which is possibly the most appealing aspect to a young audience.
ITunes would appeal to the 16-21 demographic because they
possibly feel the need to want music the most, as they're an age group
which is constantly seen at gigs. with radio, it's a common usage among
some young people but not seen as a necessity any-more as a result of
more exiting ways of listening such as the TV music channels or
Spotify that just get to the music straight away.
9. The norm of music videos is that they run for the length of the
songs being played, it's sometimes a convention to extend a
music video with additional footage, but it's usually done with
a point, to have an affect on the audience. Sometimes the
audience can see a music video more entertaining and
watchable if it's a set amount of time which is the length of
the actual song being played.
10. I expected this type of percentage rate because the norm is that
the YouTube is a dominant force for watching music videos
because the bands and possibly the fans would want to know
how much certain videos are being watched by an audience. It's
beneficial towards record companies so they know what
methods work among a set target audience. Music channels are
still around in today's society and is beneficial for the audience
because they have a top 10, top 20 countdown which can be
good for an audience to expand their views on certain music
videos they enjoy.
11. I expected these sort of results from a question that could provide such broad
results, but the norm is rock within the target audience that clicked on the
questionnaire. we've already chosen the song we're doing, Bet you look on the
dancefloor by the Arctic monkeys, so hopefully we'll get a good reaction if we
can do a great job on the video itself. It's important to have different views of
music because today there's no one genre, everyone's mixed in their views so
we get different views of what an artist is. I decided to do this question as a
qualitative question for the same reason, so I could see what different people
enjoyed listening to. As well, to have lots of views so I could see what different
music people enjoyed. Looking at these results, I was contemplating changing
songs for the music video, but I've decided against it because people want a
rock music video and in my opinion, they're in that genre.
12. From this I could gather primary assumptions of the target audience.
Age : 16 - 21
Type of proffered music: Rock
What they wear: Jeans, band merchandise/ Shirts sold by high street
chains.
What they do: Listen to music, go to concerts to listen to their
preferred genre.
