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Market entry strategy - presenter deck

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Rodrigo Sepúlveda Schulz
Rodrigo Sepúlveda Schulz

The Founder Institute 8 March 2011, San Francisco, CA (cc) BY NC SA, Rodrigo SEPÚLVEDA SCHULZ www.rodrigosepulveda.com

Business
1 of 36
Founder Institute – March 8 th , 2011 Pix (cc) BY NC SA, Rodrigo SEPÚLVEDA
Summary ,[object Object],[object Object],[object Object],[object Object]
1. Why is it important ? ,[object Object],[object Object],[object Object],[object Object]
Potential target revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential valuation / fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multiples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DCF Note : Let’s assume here the currency is irrelevant
 
VC ’s share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advice you ’ve already heard: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Understand your market type ,[object Object],[object Object],[object Object],[object Object]
Examples of entering an existing market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
A market that doesn ’t exist yet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample new markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A word of advice about innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]
A mature market ,[object Object],[object Object]
3. How do you estimate your market size? ,[object Object],[object Object],[object Object],[object Object]
guesstimate http://shop.wetfeet.com/Browse/Ace-Your-Case/asd-%281%29.aspx
Existing markets ,[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share
 
Sum of all players ,[object Object],[object Object],[object Object]
http://tvnomics.typepad.com/tvnomics/vido/
http://tvnomics.typepad.com/tvnomics/vido/
4. Market entry strategy (in a nutshell) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Positioning: We sell THIS PRODUCT To THIS CUSTOMER At THIS PRICE To solve THIS PROBLEM PnL
 
How big is your market ? Reality check #1
What problem are you solving ? Reality check #2
Why will someone PAY for your product ? Reality check #3
1 strategy is NOT enough ,[object Object],4C 4P POS P&L 4C ’ 4P ’ POS ’ P&L ’ 4C ” 4P ” POS ” P&L ” 4C ’” 4P ’” POS ’” P&L ’”
What you end up doing depends both on your RISK profile and SWOT X Pos ” X Pos ’ X Pos ’” X Pos Return (m€) Risk (wacc) 10% 20% 30% 40%
Summary : entering a market ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Pix (cc) BY NC SA, Rodrigo SEPÚLVEDA

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