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Ignite M 4 aligned Gold standard Template-1667991866410 (1).pptx
- 2. Who we are Name of your Venture:……………………….. Your goal when answering this slide should be to create enough interest about your venture. Place your venture logo here Provide a brief on what does your venture do. Why ? Explain why do you want to pursue this Business Idea. What ? How ? Explain how your venture solves the problem and make its revenue.
- 3. CONTEXT When does the problem occur? PROBLEM What is the root cause of the problem? ALTERNATIVES What do customers do now to fix the problem? CUSTOMERS Who has theproblem most often? EMOTIONALIMPACT How does the customer feel? ALTERNATIVESHORTCOMINGS What are the disadvantages of the alternatives? QUANTIFIABLEIMPACT What is the measurable impact (include units)? 3 Problem/Opportunity Place your logo here This table helps you define the problem and existing market gaps.
- 4. Problem Interviews And Surveys Results Place your logo here The aim of this slide is to capture the customer responses to substantiate and validate the problem your venture is solving. Present result analysis of the problem interviews conducted with your potential customers in graphical representation. • How many customers did you interview? • What was the interview mode? • How many of them agree this is a problem and wants a solution? • How many of them said they don't need a new solution?
- 5. Place your logo here TAM SAM SOM How to calculate market size? 1. Start with Total Addressable market- ……………………… TAM refers to the total market demand for a product or service. If you’re entering a pre-existing space (like small business banking) you can research it and provide credible sources or reference points on how you arrived at the TAM. If you’re creating a new product or space (like Slack), you can estimate the number of customers that would want your product and approximate how much you could charge them. 2. Take your target market (SAM), within that TAM, which varies depending on geography and other logistical factors. Determine the penetration potential of your target market. This is the portion of the market you can reasonably compete with…………………………….. 3.By conducting research with existing competitors, distributors etc., understand the likely penetration rate…………………. 4. Multiply target market by penetration rate to find your market size……………………. This slide is to provide details on Market Size and demonstrate How big is the market opportunity your venture is pursuing. Market Size Estimation .
- 6. Goals Frustrations Bio Personality Motivations Age: Occupation: Location: Personality trait Ethos Customer Persona Photo Personality trait Personality trait The aim is to collect the information about your ideal customer persona who are likely to buy your product or service . It will help you tailor the user experience through targeted design.
- 7. Value Proposition Canvas Place your logo here JOBS PAINS GAINS GAIN CREATORS PAIN KILLERS PRODUCT/ SERVICE What do you offer that makes the customers happy? Which features of your offering relieve the customer's pains? I would LOVE it if: ? What would make the customer happy? ? What do the clients want when facing the problem? This refers to the feeling/action of customers before he gets in contact with your solution. I would HATE it if: What are the pains of the clients when facing the problem? This refers to the feeling/action of customers before he gets in contact with your solution. I would WANT: What do the clients do (actions) when facing the problem? This refers to the feeling/action of customers before he gets in contact with your solution. What is the product or service that you are offering? FIT . Demonstrate the fit between what you are offering and why people buy it. You must build on solution (products & service) that match their needs ( pains & gains).
- 8. Solution Describe your Solution: We offer ………………………………………… The details of our offering consist of: 1. ………………………………. 2. ……………………………….. 3. ……………………………….. Place your logo here List the Benefits of Your solutions 1. 2. 3.
- 9. Competition Analysis Place your logo here Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your Venture Product Price Branding channels Packaging Market reviews UVP Add more as required Identify your competitors and examine the list of their offerings/benefits vs your product & service. Based on what the customers say as well as your research, you need to tabulate your findings.
- 10. Lean Canvas Business Model (Explain with a process diagram) Place your logo here PROBLEM EXISTING ALTERNATIVES ………………………………………… ………………………………………… ………………………………………… ………………………………………… ………………………………………… KEY METRICS • ? • ? • ? • ? SOLUTION …………………………………… …………………………………… …………………………………… …………………………………… ……………………… UNIQUE VALUE PROPOSITION ………………………………………… ………………………………………… ………………………………………… ………………………………………… …………………………… HIGH-LEVEL CONCEPT ……………………………………… ……………………………………… ……………………………………… ……………………………………… ……………………………………… ……………………………………… ……………………………………… ……………………………………… ……………………………………… ……………………………………… UNFAIR ADVANTAGE • ? • ? • ? • ? • ? CHANNELS • ? • ? • ? • ? • ? REVENUE STREAMS • ? • ? • ? • ? CUSTOMER SEGMENTS ………………………………………… ………………………………………… ………………………………………… ………………………………………… ………………………………………… ………………………………………… ………………………………………… EARLY ADOPTERS ………………………………………… ………………………………………… ………………………………………… ………………………………………… ………………………………………… ………………………………………… ……………………… COST STRUCTURE • ? • ? • ? • ? This canvas explains how the venture makes money (attracts, serves and keeps customers)
- 11. MVP • Provide Full product/service description • Insert a picture of the prototype • Provide video link of the working prototype, if any • Share screenshots of website ( Landing page, testimony etc.,). If the venture is in any online business, it must definitely showcase a functional website. • Share website link (If the venture is in any online business, it must definitely showcase a functional website.) • Share App link • Description of how the product will work and steps the customer will follow • Any other information Place your logo here The slide helps to see your vision in action with a clear demonstration
- 12. MVP Validation Test Details: Results of Test: Conclusion: Realizations / Insights: Next Steps: How long will we test this MVP? How will we get to that audience? Who is our target audience for the test? How many of them? Persevere Pivot Not conclusive What is your MVP Did enough customers buy? Why or why not? Did customers pay the price we expected? Why or why not? Did customers come back to our product or show interest in doing so? Why or why not? Did customers recommend our product to others or evangelize about it? Why or why not?
- 13. FINANCIAL PLAN Place your logo here Start-up Costs Explanation:
- 14. Place your logo here Profit and loss forecast JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC Totals Sales Cash sales Collections fromaccounts receivable Other cash receipts Total Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 COGS Cost of goods sold 0.00 Gross profit 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Operating Expenses Salaries and Consultant Fees 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Marketing and Promotion 0.00 Utilities (Electricity etc.) 0.00 Transportation (Shipping, Courier, Taxis etc.) 0.00 Office Supplies 0.00 Repairs and Maintenance 0.00 Office Supplies 0.00 Misc. Expenses 0.00 Interest on Loan Loss, Theft, Wastage 0.00 Total Expenses 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Result Net Profit/Loss 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Gross profit margin Net profit margin Forecast P&L Explanation: Insert the link of your Financial template
- 15. Forecast Cash flow Cash flow forecast Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Starting Cash Position Cash Inflows Total Sales Cash Outflows Cost Of Goods Sold Operating Expenses New Fixed Assets Purchased Loan Payments Total Result Change during month Closing cash position
- 16. Place your logo here Forecast Balance Sheet Break-Even Analysis Average sales price per unit Average cost of each unit Gross profit margin Fixed costs 0 Sales required to break even Number of unit sales to break even Gross Margin 0 Total Sales 0 GrossMargin/Total Sales 0.0% OperatingExpenses 0 Gross Margin % of Sales 0.0% Total Fixed Expenses 0 YearlyBreakeven Amount 0 MonthlyBreakeven Amount 0 GrossMargin %of Sales Total Fixed Expenses Breakeven Salesin Dollars(Annual) Balance sheet forecast The numbers reflected on this Balance Sheet are computed as of: Assets Current assets 0.00 Cash Petty cash Accounts receivable Stock on hand (Inventory) Other Assets Fixed assets 0.00 Equipment Furniture Other Fixed Assets Total assets 0 Liabilities Current liabilities 0.00 Accounts payable Interest payable Any Other Amounts Ow ed Long-term liabilities 0.00 Loans from College Loans from Friends and Family Total liabilities 0 Net assets 0 Founder's equity Retained earnings Current year earnings 0.00 Total equity (should equal net assets) 0.00
- 17. Place your logo here Financial Projections Year 1 Year 2 Year 3 Year 4 Year 5 Number of sales Value of each sale (Contribution Total Revenue Capital costs Land and Buildings Equipment Product Development costs others Total Expenses (Annual) Salaries Marketing and Promotion Utilities (Electricity etc.) Transportation (Shipping, Courier, Taxis etc.) Office Supplies Repairs and Maintenance Office Supplies Misc. Expenses Earnings (EBDITA) Number of existing shares amount to be invested earnings after 5 years P/E ratio Discount rate Number of years Estimatedterminalvalue Presentvalue Requiredownershippercentage Numberofsharesneededbyinvestor Shareprice
- 18. Unit Economics P & L/ unit Year ….. Revenue COGS Gross Profit Gross Profit Margin Operating Costs Operating Profit Unit Economics Year …….. CAC CLV ARPU The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 21. Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link) CAC (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms) CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin ARPU Total revenue in specific period/Total number of customers during the same period (in currency terms) GROSS PROFIT Total revenue – Total COGS (In currency terms) OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX) OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization Expenses CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning of the period Assumptions (Year……..)
- 19. Sales Plan TARGET MARKET: ?......................... LEADS: ?......................... OPPORTUNITIES/PROSP ECTS: ?......................... CUSTOMER: ?........................ Customer Sales Funnel Place your logo here 1 2 3 4 5 Target Customer Segment (Type) Target Customer Segment (Number) Channels to be used to attract the target customer segment Estimated number of leads Estimated cost to convert these leads to actual customers Customer Acquisition Plan Ensure that the target market numbers are aligned with market sizing . The sales funnel is for one year
- 20. Go-to-Market Strategy • Ensure that you have active social media presence on multiple platforms – Facebook, LinkedIn, Instagram, Twitter, and others. • Show your branding video. Ensure that it: • Is crisp and engaging • Clearly explains the brand, the venture, its target customers, and unique value proposition. • Show your Positioning Statement. Ensure that it clearly states what your product is and what value it brings to the customer • Action plan to reach your sales/customer target for the next one year. • Show your Sales & Distribution model, clearly listing down your channels for both sales and distribution. Note: You may use any other template of your choice to pitch for your venture as long as you cover all information being sought here. Place your logo here
- 21. How much funds required to reach to the next level of the venture? • ? How much have been bootstrapped? If not, why ? • ? How much can be bootstrapped? • ? How much external funding required? If not, why? • ? Funds utilization strategy (Details) • ? • ? • ? • ? • ? • ? • ? • ? • ? • ? • ? Funding Plan Place your logo here
- 22. Team Composition Place your logo here Picture Picture Picture Team member 1 Team member 2 Team member 3 Role/Position: CEO Role/Position: COO/CTO Role/Position: CFO/CMO Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities : What makes us a good team to solve the problem we chose? The goal is to demonstrate teams commitment. Mention who’s on your team, why them and their extremely relevant credentials
- 23. Thank You!
Editor's Notes
- Time: 7 mins Get students to brainstorm on the customer persona and VPC
- Evaluation Criteria for slides 8 and 9 Check the following on the correctness of VPC: a. Have you identified the correct pains & gains; pain relievers & gain creators (2 marks) b. Have you identified the correct Jobs-to-be-done? (1 mark) c. Are the pain relievers addressing the customer pains? (1 mark) d. Have you identified the right value proposition so that the solution makes the customer's life better? (1 mark)
- Evaluation Criteria for slides 12 to 14 Check the following on MVP? 1. Does it look credible and showcasable? Add a picture/video of the MVP? (3 marks) 2. Have you validated the product benefits and the price with real customers? Add the MVP interview records in a Google drive and add to the PPT. (1 + 1 marks)
- Evaluation Criteria for slide 24 1. Have you done their Unit Economics and come up with CAC, CLV, ARPU, Net and Gross Profit? (1 mark) 2. Do you have a plan on how to reduce their CAC and churn rate, and increase their CLV, ARPU, and Net Profit Margin? (2 marks) 3. Is the capital asked for as per the Funding plan in line with the business? (1 mark) 4. How long will it take you to return the investment? (1 mark)
- Evaluation Criteria for slide 24 1. Have you done their Unit Economics and come up with CAC, CLV, ARPU, Net and Gross Profit? (1 mark) 2. Do you have a plan on how to reduce their CAC and churn rate, and increase their CLV, ARPU, and Net Profit Margin? (2 marks) 3. Is the capital asked for as per the Funding plan in line with the business? (1 mark) 4. How long will it take you to return the investment? (1 mark)
- Evaluation Criteria for slide 24 1. Have you done their Unit Economics and come up with CAC, CLV, ARPU, Net and Gross Profit? (1 mark) 2. Do you have a plan on how to reduce their CAC and churn rate, and increase their CLV, ARPU, and Net Profit Margin? (2 marks) 3. Is the capital asked for as per the Funding plan in line with the business? (1 mark) 4. How long will it take you to return the investment? (1 mark)
- Evaluation Criteria for slide 24 1. Have you done their Unit Economics and come up with CAC, CLV, ARPU, Net and Gross Profit? (1 mark) 2. Do you have a plan on how to reduce their CAC and churn rate, and increase their CLV, ARPU, and Net Profit Margin? (2 marks) 3. Is the capital asked for as per the Funding plan in line with the business? (1 mark) 4. How long will it take you to return the investment? (1 mark)
- Evaluation Criteria for slide 20 to 22 1. Does the venture have a Sales projections sheet with monthly sales targets and customer funnel defined for the next one year? (2 marks) 2. Does the venture have an active social media presence, such as FB, Instagram, LinkedIn? (1 mark) 3. Do you have a well-thought out brand name, logo, and a Positioning statement? (1 mark) 4. Have you made an actual sale? (1 mark)
- Evaluation Criteria for slide 19 1. Have you identified how much fund you need to reach the next level for the venture? (1 mark) 2. Have you bootsrapped any money till now? How much can they bootstrap?(1 mark) 3. Do you need external funding? Why or why not? (1 mark) 4. Can you explain clearly how you will utilize the money tomorrow if they get the funding today? (2 marks)