This document discusses strategies for creating new market spaces, or "blue oceans", through innovation. It provides examples of companies that successfully opened blue oceans, such as Andre Rieu creating a new market for classical music and Barefoot Wine opening a new market for casual wine drinkers. The document outlines the blue ocean strategy process, which involves visualizing your current market position, exploring new opportunities through the eyes of non-customers, and creating a new strategic canvas focused on uncontested market space rather than competition. It emphasizes the importance of seeing, feeling and thinking differently to invent new market opportunities rather than compete head-to-head in existing red oceans.
Ch4 Internal Assessment: Strategic ManagementTriune Global
Focus is on identifying & evaluating a firm's strength & weaknesses in the functional areas of business, including management, marketing, finance, production, and management information systems.
The intent of globalization is improving efficiency,optimizing markets and taking advantage of the global environment. If Indian firms have the facility to obtain the latest technology in the world, raise finance from the cheapest source and procure materials from the best source in the world, domestic firms will be on par with foreign firms.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Customer Relationship Management (CRM): Theory and PracticeJ. Todd Bennett
Learn the basics of Customer Relationship Management (CRM) for continuing education and discover how to create an "information centered organization" resulting in better programs, more inquiries, increased revenue and repeat customers. From cutting-edge technologies to simple do-it-yourself tools, get practical tips for making the most of your marketing dollars.
Unlocking Creative Wealth: Mastering Artwork Design on Redbubble for Profitab...SuperHero Marketing
Discover the art of turning creativity into currency with our comprehensive guide on designing artworks for Redbubble and maximizing your earnings through the power of Print-On-Demand. From design tips to marketing strategies, this presentation is your key to navigating the world of online art commerce. Join us on a journey to transform your passion into a lucrative venture!
To learn more details, please visit www.superhero-marketing.com
Brand Leadership - 5 Global Cases from the best brands By Dan Pankrazguest7e5b6a
5 Global Case studies showing how the best brands create leadership in their categories. A youth marketing slant with some examples of brands who have gotten it wrong....and then recovered
Ch4 Internal Assessment: Strategic ManagementTriune Global
Focus is on identifying & evaluating a firm's strength & weaknesses in the functional areas of business, including management, marketing, finance, production, and management information systems.
The intent of globalization is improving efficiency,optimizing markets and taking advantage of the global environment. If Indian firms have the facility to obtain the latest technology in the world, raise finance from the cheapest source and procure materials from the best source in the world, domestic firms will be on par with foreign firms.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Customer Relationship Management (CRM): Theory and PracticeJ. Todd Bennett
Learn the basics of Customer Relationship Management (CRM) for continuing education and discover how to create an "information centered organization" resulting in better programs, more inquiries, increased revenue and repeat customers. From cutting-edge technologies to simple do-it-yourself tools, get practical tips for making the most of your marketing dollars.
Unlocking Creative Wealth: Mastering Artwork Design on Redbubble for Profitab...SuperHero Marketing
Discover the art of turning creativity into currency with our comprehensive guide on designing artworks for Redbubble and maximizing your earnings through the power of Print-On-Demand. From design tips to marketing strategies, this presentation is your key to navigating the world of online art commerce. Join us on a journey to transform your passion into a lucrative venture!
To learn more details, please visit www.superhero-marketing.com
Brand Leadership - 5 Global Cases from the best brands By Dan Pankrazguest7e5b6a
5 Global Case studies showing how the best brands create leadership in their categories. A youth marketing slant with some examples of brands who have gotten it wrong....and then recovered
This is a presentation I gave at the opening of the 2010 Branding Conference in South Africa. The 45 minutes allocated was too short to go into much detail so the presentation just touches on key issues in managing brands in turbulence, something that brand managers and strategists are going to have to get used to doing. Some of the slides require a talking head in front of them, but I hope that the general message of the presentation comes through. The use of a strategy canvas to develop a brand positioning is based on the excellent Blue Ocean Strategy work of W. Chan Kim and Renee Mauborgne. I also used Philip Kotler and John A. Caslione's Chaotics as a reference book.
Effective Diversity Marketing in Retail: A Look at MEXX in 2006Adrian Parker
In 2001, the international fashion brand MEXX was introduced in the U.S. After 5 years of riding the topsy turvy retail waves, the U.S. division employed aggressive diversity marketing tactics in hopes of reviving the brand and reaching under-served consumers.
(Presentation in English, description in Danish)
En eksamenspræsentation i faget Marketing på MFØ-uddannelsen omkring en forudgående case om den britiske fast-foodkæde, Pret A Manger.
Præsentationen var berammet til 5 minutter, mundtlig engelsk, men derudover var indholdet valgfrit.
Valget faldt på at tage udgangspunkt i problemstillingen om, hvordan et stort og sundt internationalt firma som Pret har formået at nå sin størrelse uden et gigantisk marketingbudget, som det traditionelt ses.
Derfor tog jeg fat i projektets afsluttende SWOT-analyse og overførte tankerne til en Blue Ocean Strategy - et område, der godt nok lå udenfor 1. års marketingpensum, men det beskrev meget godt Prets tiltag for at nå sin position.
Eksamen blev dejligt spændende - man skulle helst ikke støde på grund, men heldigvis holdt tankerne vand :)
The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
We are a creative agency, a think tank specialized in sustainable luxury. We advise, represent and accompany new eco-talents in the european market. We imagine new communications concept to promote sustainable luxury and beautiful eco-brands.
Similar to Change matters how_to_open_a_new_market_space__2012 (20)
Changing Cultures for Fast Changing Times .pptxAndrea Simon
This presentation is about how to change your culture during fast-changing times. I detail the power of the Organizational Culture Assessment Instrument (ocai-online.com)
There are three key themes:
1. How to make change your "friend."
2. Stop the pain of change by creating processes people can embrace.
3. How to rethink your business model for new business environments.
Learn how anthropologists view cultural shifts and how this can help you prepare for future uncertainties.
Trends From The Trenches : Adapting to Affordable Care Act: Provider and Heal...Andrea Simon
As the Affordable Care Act is implemented and healthcare expenditures continue to rise, providers and payers need to explore how to best set themselves up to succeed in an evolving marketplace. In this 5th webinar, Margaret Davino will discuss how the relationships between hospitals, physicians and other providers are changing and what structures are being used for providers and payers to work together, including accountable care organizations (ACOs). Margaret will also describe the different models of collaboration between hospitals and physicians, how these affect reimbursement, and what to expect in the future.
Trends From The Trenches - Consumer Data, Insights and InnovationAndrea Simon
Healthcare Innovation: Trends From The Trenches
Consumer Data, Insights and Innovation
Featured Speakers:
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Linda MacCracken, VP, Truven Health Analytics and Adjunct Lecturer, Harvard School of Public Health
In the 3rd webinar, Linda MacCracken will review data analytics needed for Fee For Service and Fee for Value consumer engagement in today’s rapidly changing healthcare industry. Linda will review pressing business questions which focus on data analytics as effective, innovative ways to improve customer intimacy and enhance margin. She will share a case study and give practical tools to help you and your teams find better ways to serve your customers.
Andrea Simon PhD, webinar host, will introduce and conclude Linda's presentation with ways to tie data and information into valuable insights to help you better “see, feel and think” in new ways so you can “do” better in changing times.
Trends From The Trenches - Mastering the Front and Back End of InnovationAndrea Simon
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Mastering the Front and Back End of Innovation
Featured Speaker:
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
In this next webinar, we will be talking about healthcare innovation in three areas:
- Taking data and ideas and envisioning new ways to solve old problems simpler, easier and better.
- Taking these ideas and turning them into testable innovations.
- Building this into a culture of innovation for your institution.
Trends From the Trenches - Re-Branding Your "New" Healthcare System for Chang...Andrea Simon
Healthcare Innovation: Trends From The Trenches
Re-Branding Your "New" Healthcare System for Changing Times
Featured Speakers:
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Dianne Auger, SVP, Marketing, St. Vincent’s Health Services
The second webinar is a highly informative discussion about branding and re-branding from the perspectives of those going through the challenges of:
- Re-branding their organization
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- Transforming Physician Practices to Corporate Brands
- Protecting the equity of long-established brands
Trends From the Trenches - Are the FUGS — Fear, Uncertainty, Greed—Getting Yo...Andrea Simon
Healthcare Innovation: Trends From The Trenches
Are the FUGS — Fear, Uncertainty, Greed—Getting You Down?
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Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Kriss Barlow, RN, MBA and Principal of Barlow/McCarthy
The opening webinar takes an in-depth look at “Trends from the Trenches,” the major changes Andi and Kriss see taking place in healthcare today. And Change is Pain. What’s more, the FUGs—Fear, Uncertainty, Greed—get in the way of you “seeing, feeling, thinking and doing” in new ways. This webinar will give you practical tools to get rid of the “FUGs” and get you moving again.
Andi will discuss the very real pain of change, as well as the trends she is seeing in the field. She will then offer 6 ways you and your team can successfully innovate to respond to the dramatic changes confronting your organization. Kriss will examine the often-overwhelming challenges faced by physicians and healthcare providers at all levels of the industry, and share 2 case studies of companies that have undergone successful change.
Culture Change For Changing Times Family Firm InstituteAndrea Simon
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Kyiv PMDay 2024 Summer
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3. The Tao of Change Management
―The Future is coming so ―The best way to predict
fast we can‘t possibly the future is to invent it.‖
predict it. We can only Alan Kim
learn to respond quickly.‖
Steven Kerr
3
4. Red Ocean vs. Blue Ocean Strategies
Red Ocean Strategy Blue Ocean Strategy
Compete in existing market Create uncontested market
space space
Beat the competition Make the competition irrelevant
Exploit existing demand Create and capture new demand
Make the value-cost trade off Break the value- cost trade off
Align the whole system of a Align the whole system of a firm‘s
firm‘s activities with its activities with its strategic choice
strategic choice of of differentiation and low cost
differentiation or low cost
4
11. What Did He Do?
Classical Music Pop Music
Traditional Setting Untraditional setting
Dress in classic form Colors, fashion
Conductor‘s back Conductor‘s Personality
Disengaged Face First
Focused on adults Totally engaged
Funeral Young and Old
Party
11
12. Results? ―A Maestro for the Masses‖
WSJ: Friday, June 11, 2010
Dutch conductor and violinist André
Rieu is the king of 'crossover'
classical music.
At concerts Mr. Rieu grossed about $96
million on tour in 2009.
500,000 people attending 94 shows.
That haul landed him at No. 6 among
the world's top touring acts, according to
Billboard's 2009 tally—ranked just below
U2, Madonna and Bruce Springsteen,
and above Britney Spears, Coldplay and
Metallica.
12
13. The Four Actions Framework -- ERRC
Reduce
Which factors
should be reduced
well below the
industry’s standards
Eliminate Create
Which of the factors A New Which factors
that the industry Value should be created
takes for granted
Curve that the industry
should be has never offered?
eliminated?
Raise
Which factors should
be raised well
above the
industry’s standard?
13
14. Four Actions
How did André Rieu shift his focus?
Eliminate Raise
Serious Classical Music Audience engagement
Stodgy performance hall Conductors engagement
Disengaged conductor Community of fans
For the ―serious music lover‖ Use of social media
Fun
Reduce Create
Formality Party atmosphere
Lack of community Totally engaged; Face first
Quiet in the music hall Local focus
atmosphere Big Box Arena
―Non-classical‖ classical
concert (modern one)
14
15. Blue Ocean Strategies
Change Scope of Operations
Seek to enlarge a company‘s scope of
operations into markets that are so
different from its current markets that they
must be addressed as entirely new entities.
Often, the future of the company is outside its
current competencies today
Repackaging, repurposing, reimagining
16. What is a Blue Ocean?
Blue Oceans are creating and pushing into
new market space, seeing things in ways
not there before.
17. It is all about You!
All about the Strategic
Moves people made to
solve problems
differently.
They saw solutions in
different ways.
And then made them
happen.
17
20. Interesting industry to tackle
About 6,500 wine brands in US.
Ninety-six percent of those wine brands sold
less than 100,000 cases in 2002
Only 23 wine brands sold at least 2 million
cases each, accounting for 40 percent of a
growing market of 245 million cases.
First time they tried to tackle the market
(yellow tails)® predecessor, the Carramar
Estate Label, failed for the Cassella Wine
Company
20
21. What to do?
John Souter and the Cassella
family, rethought the industry
established keys to the
promotion of wine as:
a unique beverage
for the informed wine drinker
worthy of special occasions
21
22. Wine Red Ocean Strategic Canvas
High
Premium Wines
Budget Wines
Low
Use enological
terminology Above- Vineyard
the-line Aging Wine Wine
Price and distinctions Prestige
marketing Quality Complexity Range
in wine and
communication Legacy
How to make fun and nontraditional wine that’s easy to
drink for everyone—particularly non-wine drinkers?
22
23. Went looking for a Blue Ocean
Reconstructed its
market strategy to
Turn non-drinkers
into frequent
enjoyers.
Only 15% of
Americans drank
wine-Red Ocean
85% drank other
things-Blue Ocean
waiting for them
23
24. For (yellow tail)®…
Eliminate Raise
Enological terminology and Price versus budget wines
distinctions Retail store involvement
Aging qualities
Above-the-line marketing
Reduce Create
Wine complexity Easy drinking
Wine range Ease of selection
Vineyard prestige Fun and adventure
24
25. Results
John Souter expected to sell
25,000 cases in 2001, the first
year (yellow tail)® would hit the
market.
Cautious but lucky--the wine sold
9 times as much!
Bold branding
Good product
Very affordable price
Bottles with the fancy kangaroo
leapt off the shelf.
25
26. Strategic Canvas (yellow tail)® wines
Strategy Canvas (yellow tail)
High
Premium Wines
(yellow tail)
Focus
Diversification
Tag Line
Budget Wines
Low
Use of Above-the-
Enological line Aging Vineyard Wine Wine Easy Ease of Fun and
Price Distinctions Marketing Quality Prestige Complexity Range Drinking Selection Adventure
26
27. Execution helped
Retailers received the brightly colored
branded displays on time and were clearly
built into the entire process
27
28. Today, Dominates the American Market
« Dominating the overseas export
market, [yellow tail]® is the fastest growing
imported wine in US market history.
The Shiraz is currently ranked as the No.1
selling 750ml red wine in the USA.
The [yellow tail]® Merlot being the No. 1
selling Merlot in the USA.
Selling more than 300,000 bottles a
day, [yellow tail]® is now regarded as a
global phenomenon. »
28
29. Blue Ocean Strategy
What are we looking for?
New market space
Create demand
Find new ‗non-users‘
29
30. How do you do that?
Make the competition irrelevant
Change the Value/Cost trade-off
Align the entire organization
30
32. EAC/Integrated Power Solutions
A Battery Design and
Manufacturing
Company
―We were OEM‘s–
Original Equipment
Manufacturer in the
battery creation
business‖
32
33. Strategic Canvas Process
Beginning of the process they thought
what mattered to the customer was:
Vertically Integrated
Battery design experts
Global Manufacturer
Good Customer Service, responsive to
solving problems
Good supplier relationships
33
34. Not of much importance
Branding
Financial stability
Charger capabilities
34
36. How they saw their competitors
Competition Strategic Canvas
RRC/ Microsun/
High Nexergy ICC/ Totex Nexergy ICC ICC/Microsun Nexergy
Varta Microsun RRC ICC
Totex Totex Totex Microsun Varta
M-Power/
M-Power Varta Varta RRC M-Power Totex Microsun
Totex M-Power
Medium Nexergy M-Power/Varta Nexergy Nexergy
Microsun M-Power M-Power
RRC RRC
ICC RRX
Low ICC
Battery
Technical Vertical On-time Expertise/ Charger Global Cost Quality Customer
Expertise Integration Delivery Experience Expertise Manufacturing Flexibility Quality Reduction Customer Service
What they thought about their competition along the same
attributes that they thought were important to their own
customers.
36
37. Took them out to do Culture Probes
Found a whole different set of issues for their
customers and nonusers among their customers
Speed to market
Innovative ideas about mobile power solutions
Ways to be ahead of the competition
Stay on top of the battery power industry—what was
happening that could help them? Teach them about
rechargeable power.
Give them a competitive edge
Help them help their customers
Lower costs—good value, give me innovative ideas at
a price
Longer, stronger, lighter power solutions.
37
38. For EAC…
Eliminate Raise
Focus on only disposable Integrated Power Solutions
batteries Speed
Acting like an order taker Competitive Advantage
Technical Advantage
Proactive leadership and
consultative services
Reduce Create
Concern with pricing Charger Capabilities
Concern with reactive customer Innovation
service Branding
Focus on Vertical Integration
38
39. Now they Visualized a Blue Ocean
Summary Strategic Canvas
5-High tg/am
Customer
Needs/Desires
sb/jd tg/jd tg/am/jr tg/am/jr jr
3-Medium jr am am/jr sb/jd sb/jd sb
tg/ am/ jr/jd tg/jr/sb/jd tg/am/jr/sb jr
1- Low sb jd tg/am/jd tg/am/sb/jd
Wholly needs
Owned help state of
Battery Global Supplier CM them be innovative needs the art
Vertical Expertise/ Charger Manufactur Customer Relationship Financial relationship speed to cutting (game Customer- technical information
Integration Experience Expertise Service Stability Branding market edge boy) centric talent
Focus on Chargers and Rechargeable batteries
Integrated power solutions
Become more innovative—add value in innovative ways
Fast—speed to market really mattered, but how?
Brand EAC/Integrated Power Solutions—reduce risk
39
43. ―Kill the Bottle‖
Hydration is essential for good health.
Introducing Elkay's EZH2OTM bottle filling station
43
44. Nonusers
Challenge Solutions for nonusers Alternatives
Andre Rieu Cross over classical music for all Lots of options
ages
Yellow Tail Wine for non-wine drinkers Lots of options
EAC/Integrated Integrated Power Solutions Companies assembling
Power Solutions options themselves
TelerX Under 40 year olds and social Ignoring the telephone call
media customer care solutions center
Laclede Easier solutions for chain; One Shopping for solutions
stop for all your chain needs
Elkay Hydration Sustainability Directors, Not many to fill the bottle
Stations Universities, Green Companies
and Green Communities
How about you? Who needs a new solution? What are their
alternatives?
44
46. Why is it so hard to imagine?
Brain has a mind map that helps to organize
reality
There is no reality—perceptions
What you BELIEVE is what you SEE!
Expectations lead you to select what you will
see
Have to push beyond or you will see, feel
and think that everything is more of the
same.
So, let‘s reverse everything. Innovation
Games are fun.
46
47. Reverse Assumptions for a Restaurant
Today Opposite
Menus No Menus
Serve food Don‘t serve food
Pay for food Don‘t pay for food
Sit at tables Don‘t sit at tables
48. A new kind of restaurant
Today Opposite New Element
Menus No Menus Owner comes out and tells us
what he found at the market today
for our meal
Serve food Don‘t serve food Bring your own food and we
entertain you—picnic style
Pay for food Don‘t pay for food Rent the space for a period of time
and we give you free food
Sit at tables Don‘t sit at tables Chairs set up like a stadium and
you watch oversized TV‘s with
exclusive entertainment on them
49. Let‘s Deconstruct your Business
Today Opposite New Element
We don‘t More ideas the better
We don‘t
We don‘t
We don‘t
We don‘t
51. Visual Awakening: Strategic Canvas
Strategy Canvas -- Your Company
High
Low
Current Industry Attributes
Let’s try to build your Strategic Canvas today
• You
• Your Competition
51
52. What do we see?
Do we look like our competition? Or?
Are we investing in all the same things?
How are we different? Focused?
Are we in too many places?
Is there a strategy?
How are we adding value in innovative
ways?
Are we targeting a mass market with
problems that overlap or a niche market?
52
54. Blue Ocean Strategy Process
Strategy Canvas -- Your Company
High
Visual • Deconstruct You
• Draw As-is
Awakening Strategic Canvas
Low
Industry Attributes
• Go Exploring
Visual • See, Feel, Think
Exploring • Non Users
• Unmet Needs
Visual • Draw To-Be Strategic
Strategy Canvas
Fair
Visual
Communication
54
55. 1. Visual Awakening
We started your Visual
Awakening
See yourself more
clearly on a picture—
visualize your business
Where are you focused
and why?
Strategy Canvas -- Your Company
High
Low
Current Industry Attributes
55
56. 2. Visual Exploration
Go Exploring
Look at the nonuser
to see pent-up
demand
Look at the current
customer to see new
ways to solve old
problems
Observe and
participate
56
57. Cannot easily ask people
Henry Ford…
“If I had asked people how I could
improve their transportation they
would have told me to make their
horses go faster.”
57
58. Try to make it…
Easy for people to use you
More productive for them
More fun and adventure
Simpler
Environmentally friendly
These are key levers to open new
market space
58
59. Where are you looking? Six Paths
Industry
Strategic group Blue Ocean
Red Ocean
Creating
Within Each
Across
Buyer group
Scope of product or
service offering
Functional-emotional
orientation of an industry
Time
Kim & Mauborgne 2005
59
60. Four Action Framework to Reallocate Your
Assets -- ERRC
Reduce
Which factors
should be reduced
well below the
industry’s standards
Eliminate Create
Which of the factors A New Which factors
that the industry Value should be created
takes for granted
Curve that the industry
should be has never offered?
eliminated?
Raise
Which factors should
be raised well
above the
industry’s standard?
60
61. 3. Visual Strategy Fair
Draw your ―To Be‖
Canvas
Visualize some ideas
about new solutions
Get feedback on
alternative strategy
canvases from
customers, competitors, a Strategy Canvas -- Your Company
nd nonusers. High
Use feedback to build the Low
best ―to be‖ future Current Industry Attributes
strategy.
61
62. 4. Visual Communications
Build a story to tell to
your team and to the
outside world
Support only those
projects and
operational moves
that allow your
company to close the
gaps to actualize the
new strategy.
Test, test, test.
62
63. Blue Ocean Strategy Process
Strategy Canvas -- Your Company
High
Visual • Deconstruct You
• Draw as-is
Awakening Strategic Canvas
Low
Industry Attributes
• Go Exploring
Visual • See, Feel, Think
Exploring • Non Users
• Unmet Needs
Visual • Draw To-Be Strategic
Strategy Canvas
Fair
Visual
Communication
63
64. There are Blue Oceans Out There
FINAL THOUGHTS TO SHARE
64
65. What is a Blue Ocean Strategy?
Pushes into new market space
Creates demand
Sees things in ways not there before
W. Chan Kim and
Renee Mauborgné
2011 Ranking: #2
Winner of 2011 “Thinkers50” Strategy Award for Blue
Ocean Strategy Research and Impact
65
66. It is all about You!
All about the Strategic
Moves people made to
solve problems
differently.
They saw solutions in
different ways.
And then made them
happen.
66
67. Who can you look for?
Meet unmet needs
Among nonusers
Who have alternatives
See things in new ways
Repackage, repurpose, reimagine
67
68. Why Should I Find My Blue Ocean?
Because it could open up an entirely
new opportunity for you!
68
Editor's Notes
18. Andre Rieu $19,468,768The Dutch violinist and PBS pledge-drive mainstay sold only 59,000 albums but was No. 6 on Billboard's list of top tours last year; his 30th-anniversary trek earned him more than $19 million and brought in nearly 500,000 people to 94 shows in Europe, Japan, North America, Australia and New Zealand in 2009. Rieu has logged 22 releases on Billboard's Top Traditional Classical Albums chart, with three of them in the top 10 last year. Rieu was No. 4 on Billboard's Top Traditional Classical Artists chart for 2009. —ABY