Selecting A Digital Search Agency

The document discusses selecting a digital agency or agencies to handle various marketing tasks such as search optimization, media planning, creative development, and website development. It recommends first assessing internal marketing and IT capabilities and current agency relationships. The key needs should then be defined and potential agency partners evaluated based on their abilities in areas like creative, media, analytics, and technical skills. The best approach may involve using separate agencies for specialized tasks like search optimization versus a full-service digital agency.