The document discusses various topics related to the energy drink market including its history, types of products, key companies, and growth over time. It provides details on the lifecycle of products in the market and factors that influence it such as new entrants, customer needs, and marketing strategies. New opportunities for products catering to specific needs are also mentioned.

1. Market Development Dr Andrew Hirst Room 9420 Lecture 6

2. Market Development Dr Andrew Hirst Room 9420

3. Market Development Dr Andrew Hirst Room 9420

9. Product Life Cycle

10. Basic Product Lifecycle

11. Life cycle curve Time Sales volume

12. Life cycle curve Time Sales volume

13. Life cycle curve Time Sales volume Introduction

14. Life cycle curve Time Sales volume Introduction Growth

15. Life cycle curve Time Sales volume Introduction Growth Maturity

16. Life cycle curve Time Sales volume Introduction Growth Maturity Decline

17. Life cycle curve Time Sales volume Introduction Growth Maturity Decline Product adaption

18. Marketing on the PLC

20. Life cycle curve Time Sales volume Second product First product

27. Lucozade Lifecycle Lucozade Launch 1929 Lucozade re-launch 1985 Red Bull 1995 Red Bull Cola 2009 Introduction Take Off Growth Maturity Significant new entrants niche products and NPD Very little competition customer needs not explored Gatorade 1965 Benefit to Sport identified in US Lucozade product range expands to meet new needs Cola drinks Coke vs Pepsi

42. What is a service? 4 P's + Product Place Promotion Price

49. Supermarket Product Range Back

50. Back