Rural marketing
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Rural marketing involves assessing, stimulating, and converting purchasing power in rural areas to create demand for products and services. India's vast rural market offers potential for marketers facing urban competition. Rural consumers have customs and behaviors that differ from urban areas. Improving rural incomes, infrastructure, health, education, and employment opportunities can help realize the vision of a modern rural economy. Marketers have entered rural markets by extending existing product distributions or developing separate rural strategies. The growing interest in rural markets is due to their large size, untapped potential, and increasing incomes.
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Editor's Notes
- What Does Market Penetration Mean? A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service. The amount of sales or adoption can be an individual company's sale or industry while the theoretical market can be the total population or an estimate of total potential consumers for the product.
- NCAER has done pioneering research work in areas of applied economics with an emphasis on policy analysis and application of modern quantitative techniques to development issues, regional development and planning, household income, consumption, savings /investment and energy.