The document outlines the product development process, which includes designing, creating, and marketing new products or services to meet customer needs. Key components discussed are SWOT analysis, market research, feedback from target audiences and partners, and consideration of competitors' success. Additionally, it emphasizes the importance of understanding customer demand and the various development stages involved.

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Presentati on by
Product
Development
process

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development
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Product development is the process of designing, creating and marketing new
products or services to benefit customers. Sometimes referred to as new
product development, the discipline is focused on developing systematic
methods for guiding all the processes involved in getting a new product to
market

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SWOT Analysis
Under Taking Market Research
Suggestions from Target Audience
Suggestions from employees and
Partners
Competitors Success or Failure

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ROI
Affordability
Market Potential

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I. Do they understand the concept?
II. Do they want or need it?

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Tested Product

8. Target Market
Product Positioning
Marketing Mix

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I. Technical
II. Production
III.Finance &
IV.Marketing Dev. Stage

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