A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
This is the presentation on the marketing campaign and brand equity construction of Creme De La Creme. As a part of our Brand Management course project, we had to come up with a New and Premium Ice Cream brand for the people belonging to socio-economic class A. Any comments/criticism/suggestions will be gladly accepted.
A group project and presentation that focused on Absolut Vodka. The results compared the brand\'s stated identity, the perceived brand image by consumers (through a focus group and survey), with analysis and recommendations based on the Customer Based Brand Equity Model (CBBE)
This is the presentation on the marketing campaign and brand equity construction of Creme De La Creme. As a part of our Brand Management course project, we had to come up with a New and Premium Ice Cream brand for the people belonging to socio-economic class A. Any comments/criticism/suggestions will be gladly accepted.
Mark strat simulation( firm presentation)Evelyne Otto
Final presentation of the marketing simulation outcomes. It explains the marketing mix strategies, evaluations, results, situation analysis.Why some decisions were made and their outcomes. Its the whole marketing project journey from the beginning to the end
Management: Preformed SWOT analysis and created a comprehensive detailed business plan for Monster Energy Drink. Plan was intended for future implementation and included sponsorship opportunities, sub products, and ways to become a greener company while ensuring industry competitiveness.
Performed in-depth analysis on the Johnnie Walker brand to understand its current customer base and marketing strategy. We evaluated the strengths and weaknesses of the brands positioning and posed several solutions to strengthen the brand image, increase brand awareness, and enhance brand perception to create higher sustainability.
Mark strat simulation( firm presentation)Evelyne Otto
Final presentation of the marketing simulation outcomes. It explains the marketing mix strategies, evaluations, results, situation analysis.Why some decisions were made and their outcomes. Its the whole marketing project journey from the beginning to the end
Management: Preformed SWOT analysis and created a comprehensive detailed business plan for Monster Energy Drink. Plan was intended for future implementation and included sponsorship opportunities, sub products, and ways to become a greener company while ensuring industry competitiveness.
Performed in-depth analysis on the Johnnie Walker brand to understand its current customer base and marketing strategy. We evaluated the strengths and weaknesses of the brands positioning and posed several solutions to strengthen the brand image, increase brand awareness, and enhance brand perception to create higher sustainability.
How to replace Red Bull in Europe within 3 years?Simon Daspe
Business case during the Final Round for the European Graduate Programme from Red Bull in 2013.
Only one night, to answer to this simple question:
How to replace Red Bull in Europe within 3 years?
“SWIFT” is a soft drinks manufacturer company that heading into its fourth year of operation and produces mango juice, apple juice, blackberry juice, date juice etc. All of the items mentioned successfully running and continued to future profitability. To give them customer a new juice taste depending on marketing research information of the customer, we are going to launch a new favorite soft drink named “SWIFT Sugarcane Juice”.
Slides, layout, rendering of bottle and advertisements, logo were designed by me. Heavily involved in the conception of the ideas presented in this case.
Marketing Plan 2014 - Final Project Intrax
Project - Introduce a new brand of bottled water.
Our project was Kids Water, a sparkling water with flavor for kids. New substitute beverage of soft drinks for kids.
This category is developing and not fully grown in the market. The main reason for not growing is mainly of its high price, customers feel do they really benefit from drinking energy drink. The main sector who drinks is youth i.e. mainly who play sports frequently
Power Brands has developed over 800 beverage brands and has managed over 100 regional, national and global beverage brand validation, incubation and scale-up programs.
We have successfully launched beverage brands with multi-million dollar budgets, as well as smaller local & regional beverage programs.
Power Brands has the destinct competative advantage of having its insight, ideation, development, manufacturing, sales and marketing teams all under one roof, an unprecedented beverage launch and incubation platform.
Darin Ezra Founder/CEO has been in the beverage industry for 25 years.
13. Financial Analysis Sold cases $50,000 $75,000 Cost per cases $9.45 $9.45 Income $472,500 $708,750 direct cost 30% $141,750 $212,625 direct cost 50% $236,250 $354,375 Sold 50,000 cases 30% 50% Media 37% $52,447.50 $87,412.50 Creative 9% $12,757.50 $21,262.50 LTOs 4% $5,670.00 $9,450.00 Packaing Development 9% $12,757.50 $21,262.50 Image/display/Sale promotion 6% $8,505.00 $14,175.00 Marketing promotion/out-of store trial 31% $43,942.50 $73,237.50 in-store tasting 4% $5,670.00 $9,450.00 Sold 75,000 cases 30% 50% Media 37% $78,671.25 $131,118.75 Creative 9% $19,136.25 $31,893.75 LTOs 4% $8,505.00 $14,175.00 Packaing Development 9% $19,136.25 $31,893.75 Image/display/Sale promotion 6% $12,757.50 $21,262.50 Marketing promotion/out-of store trial 31% $65,913.75 $109,856.25 in-store tasting 4% $8,505.00 $14,175.00
14. Evaluation Since the Spring Water Based has highest scored, then we recommend Vincor to launch a new product as Spring water based with Vodka 7%. However We also we re- commend to add more fruit juice ratio in the product , to capture consumers that afraid the water based will reduce the taste of beverage Healthy Easy to drink Sweetness In-house capability Competitors Summary Fruit juice based 7 8 5 4 6 30 Gin Based 4 3 6 6 9 28 Spring water based 6 7 7 7 7 34 Tequila based 4 4 6 6 9 29 Energy based 6 5 5 6 6 28
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