Boost is a relatively new energy drink brand in the UK market. It differentiates itself from competitors by having a lower price point. The document outlines Boost's SWOT analysis, identifying its strengths in price and brand values but weaknesses in availability and a saturated market dominated by Red Bull. It then proposes launching a new product called Boost Air targeted at young active females, with a strawberry flavor and pink packaging. A social media campaign is suggested to generate buzz around videos of extreme sports and a viral video filmed at an indoor skate park to promote the new product. Objectives are to expand into new consumer sectors and create brand loyalty.

1. BOOST AIR Ashling Jönsson, Kalina Ilieva, Maarja Kulm, Olga Resetnaka, Petya Laleva January 2011

2. Watch Out For :

13. Target Media magazines Surf Girl Magazine Louise Searle – Editor [email_address] Dig BMX Magazine Will Smyth – Editor [email_address] Sidewalk Magazine Ben Powell – Editor [email_address] Ryan Gray – Online Editor [email_address]

15. MayContainNuts.com

18. The Event Skaterham indoor skate park

19. Phase Two: Going Viral http://www.youtube.com/watch?v= 4ba1BqJ4S2M

21. What Happens If You Have a Boost?

22. What Happens If You Have a Boost?

24. Things To Look At

27. Thank you!!! Questions? Comments? Ideas?