3. This session…
• Discover some new approaches to business
start-up
• Create some basic course concepts
• Apply some techniques
• And of course ……
Have fun!
Help yourself to tea, coffee and biscuits
4. The Innovator’s Dilemma
“Jobs to be done” – Clayton
Christensen
• Functional jobs - Task
• Emotional jobs - Feelings
• Social jobs - Relationships
• Supporting jobs - Context
5. Warm-up Task: In
groups of 2/3
Identify the top 3 “jobs to be done” for the
new MSc in Entrepreneurship
9. Big design doesn’t work
Iridium Motorola (1999)
$5 Billion flop
66 satellites – global coverage / 500k users
10. Business plans contain NO FACTS
“..plans rarely survive first
contact with the enemy”
(Helmuth von Moltke)
“Everybody has a
plan until they get
punched in the
mouth” (Mike Tyson)
Just a set of assumption and predictions
20. The business model – definition
• The business model encourages the entrepreneur to
• conceptualize the venture as an interrelated set of strategic
goals
• seek complementary relationships among elements,
through unique combinations;
• develop activity sets around a logical framework
• ensure consistency between elements of strategy,
architecture, economics, growth, and exit intentions.
Need a common language
21. 100
80
60
40
20
On the Rise
A Google Trend analysis shows that the Business
Model Canvas is trending upwards together with
the Lean Startup.
2008 2009 2010 2011 2013 2014
Blue Ocean Strategy
Lean Startup
Disruptive Innovation
Business Model Canvas
The number 100 represents peak search interest
2524
22. The Business Model Canvas
designed by: Strategyzer AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com
Revenue Streams
Customer SegmentsValue PropositionsKey ActivitiesKey Partners
Cost Structure
Customer Relationships
Designed by: Date: Version:Designed for:
ChannelsKey Resources
24. Customer/Users Architypes
• Aspects to consider
• Demographics
• Motivations
• Role models /Influencers
• Ambitions
• Family wealth
• ….
• Day in a life
• User stories
29. Product-Market Fit
Gain Creators
Pain Relievers Pains
Gains
Products
& Services
Customer
Job(s)
Value Proposition Customer Segment
copyright: Strategyzer AG
The makers of Business Model Generation and Strategyzer
The Value Proposition Canvas
strategyzer.com
30. Customer
Segment
The Value Proposition Canvas
Customer (Segment)
Profile:
copyright: Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
Pains
Gains
Customer
Job(s)
10:00
31. Value
Proposition
copyright: Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
The Value Proposition Canvas
Gain Creators
Pain Relievers
Products
& Services
Value (Proposition)
Map:
10:00