Nathaniel Stephens is exploring his personal brand and career path in the music industry. He was born in the Bronx and joined the Boy Scouts at age 8, which helped shape his "Hero" brand archetype. Nathaniel has experience writing, producing, and directing music videos. He is currently a student at Full Sail University studying music business. His long term goals are to become a VP of urban A&R or digital marketing.

1. PERSONAL BRAND EXPLORATION
Nathaniel Stephens
Project & Portfolio I: Week 1
February 6th, 2021

2. Nathaniel was born and raised in the county of Bronx, Ny. At the age of 8 years old,
Nathaniel became a member of the Boy Scouts Club of America; Dedicating over a
decade of his childhood to acquiring qualities that helped form him into the brand
archetype he is today “The Hero”.
Nathaniel has an ear for good sound. Learning how to compose music as a hobby
during his younger years; these skills have helped him to develop character and
form his direction throughout his life.
Nathaniel has written and executive produced more than several songs that has
streamed over a million plays and views on Social Media Platforms . He has shot
and directed music videos for major label artists, as well as worked on live sets
and big movies. He has worked as a road manager, on a few different tours with
Live Nation ( touring over 16 cities at a time).
Nathaniel also took an interest in Cinematography. Invested in himself; Learning
how to edit, direct, and shoot; landed him gigs with major label artists.
Before committing too Full Sail University for music business. He was lucky
enough to apply the multiple abilities that he acquired throughout his life in the
music business today.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers of
Artists
• Public Relations Manager
• Marketing Manager
BRAND ARCHETYPE - Nathaniel's main brand
archetype is the Hero! Who is proud of building great
relationships, as you can see displayed in the picture to the
right. A manager's job is to manage any situation effectively
by taking ownership; as well as leading by example. Having
the Hero archetype quality has helped Nathaniel to make his
artists and clients to feel bigger and stronger, allowing him to
encourage them to overcome milestones in their careers.
Also, by building trust in his artist and clientele; he has
achieved what it takes to result in the best possible outcome
regardless of the task.
[Management] for [A&R /Digital Marketing ]

4. • DEMOGRAPHICS: 75% Female,
25-35 years old, Predominantly black,
college educated, New York City.
• PSYCHOGRAPHICS: Enjoys
volunteering at homeless shelters,
spends free time reading and
enjoying family.
• IDEAL AUDIENCE MEMBERS:
• 1.Manager, Artist Development &
Tour Marketing at Atlantic
Records“Tanya Vialva-Duke”
• 2. Marketing Manager at Atlantic
Records “Yazmine (YAZ) Castillo”
• 3.Manager A&R / A&R Research at
Atlantic Records “Adam Schulz”
Recruiters & Hiring Manager at Atlantic Records, Warner Bro,
Def jam Records.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, Sep, 2022)
• Nathaniel intends to intern for a digital marketing
company or public relations company after graduation,
preferably for 6 to 12 months in NY or CA. (Nov, 2022-
Sep, 2023). Nathaniel intends to achieve an entry level
position for at least 2 years in his career as an A&R
Scout for Atlantic APG in California shortly afterwards.
( Then perhaps work up rank to land a position at
Atlantic APG as an A&R.(Nov, 2023 - Jan, 2025)
Mid Term: (YEAR)
• Nathaniel intends to go back to school to get his
masters in Digital Marketing online by (Feb, 2024)
working his way to become Director of A&R for at least 5
years in his mid-term career with the Warner Bro Music
Group in the state of NYC (April, 2024- Jun, 2029) , with
the possibility of opening up his own publishing
company shortly thereafter.
Long Term: (YEAR)
• Nathaniel’s specific goals long terms is to become VP of
urban A&R or Digital Marketing by (Oct, 2029).

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Artist Manager/ Persuasion 100%
Digital Marketing/ Customer and Personal Service 100%
Artist Manager/ Leadership 100%
Digital Marketing/ Critical Thinking 100%
SOFT
HARD
Artist Manager/ Teamwork 100%
Digital Marketing/ SEO/SEM 24%
Artist Manager/ Flexibility 65%
Digital Marketing/ Persuasion 100%
SOFT
HARD

7. I Nathaniel Stephens promise to help Artists
& Clients break milestones they didn't think
they could accomplish. By becoming the
best leader possible, inspiring others to be
their best through example. Helping them
too monetize an emotional connection with
their audience.
PROMISE

8. CREDENTIALS
Work Experience:
• A&R Consultant/Tour Manager at Colossal
MgMt (2 years 2 months)
• Director/ Head of U.S Operations at Mar7
Production, (7 years)
Education:
• Title of Certification Course Completed,
Organization Name
• Title of Degree Program, B.S., Full Sail University (Exp. YEAR)
Leadership Roles:
• Road Manager
• Assistant Artist Manager
• A&R

9. COMPETITION
Nathaniel Stephens
Industry Experience:
• A&R Consultant / Tour Manager at
Colossal MgMt
Education:
• Full Sail University - Music Business (2020-2022)
Leadership Experience:
• Road Manager
• Artist Manager Assistant
• Creative Consultant
Skills and Proficiencies:
• Communication Skills
• Leadership
• Persuasion
Alana Stevens
Overall Online Presence:
• How many connections 1, banner image customized
NO, professionalism of headshot None, how detailed is
the profile? basic profile, No published articles, active
on other social media? No, is LinkedIn URL customized?
No
• Grade: Poor, , 35 out of 100
Industry Experience:
• Teachers Assistant
Education:
• Full Sail University - Music Business (2020-2022)
Leadership Experience:
• 2 years as a Teachers Assistant
Skills and Proficiencies:
• Team work
• Leadership
•
Overall Online Presence:
• 1 connections online Linked In ?, NO banner image
customized?, NO professionalism of headshot?, Not
much detail to her the profile?, No published articles,
not active on other social media?, is their LinkedIn URL
customized? NO
• Grade: Poor, 20 out of 100

10. COMPETITION
Nathaniel Stephens
Noteworthy Experience:
• A&R Consultant at Colossal MgMt 2 years 2 months
Terquie Walker
Industry Experience:
• A&R at Atlantic Records
Education:
• Full Sail University 2017-2019
Valedictorian
Leadership Experience:
• 2 years months Atlantic APG
Skills and Proficiencies:
• Negotiation
• Persuasion
Overall Online Presence:
• How many connections?, No banner image
customized?, No professionalism of headshot?, profile
isn’t really detailed. He has 1 published article. He had a
Instagram and LinkedIn that URL is not customized
• Grade: Poor, , 40 out of 100
Industry Experience:
• A&R Consultant / Tour Manager at
Colossal MgMt
Education:
• Full Sail University - Music Business (2020-2022)
Overall Online Presence:
• How many connections 1, banner image customized
NO, professionalism of headshot None, how detailed is
the profile? basic profile, No published articles, active
on other social media? No, is LinkedIn URL customized?
No
• Grade: Poor, , 35 out of 100
Skills and Proficiencies:
• Communication Skills
• Leadership
• Persuasion

11. BRAND POSITION
Nathaniel is the HERO archetype: which means he attracts like
minded individuals to be their best regardless their occupation.
He inspires other to want to achieve more for themselves by
leading by example. He uses persuasion to get the necessary
things needed done and negotiation to execute the deal.
“NATE THE GREAT?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
Name of event or professional organization
Music Business Association January 2nd 2022
• Name of event or professional organization
International Conference on Musicology and Music Theory
February 15-16, 2021 in London, United Kingdom
Name of event or professional organization
I-Music Conferences in New York
April 22-23, 2022
‣
Digital Marketing
• Primary Content: Nathaniel will produce content that demonstrates his
leadership qualities in studios and on tours as well as photoshoots
and interviews bringing out the best of an artist while documenting
projects with artist BTS (behind the scenes).
• Primary Tools:Nathaniel will use Facebook, Instagram, Twitter and
Tiktok? Everyday at least 2 post a day on each platform once in the
morning usually around 10am then again around 1pm then finally at
6pm.
• Website: Nathaniel will use his digital portfolio site to keep him aware
of the growth he is making and the impact he has continues to make
on his employees/clients and peers

13. PROFESSIONAL DEVELOPMENT
Mentor
• Nathaniel would seek a mentor with a successful
background in the Digital Marketing Department, as well
as a director or VP of A&R.
Formal Education
• Full Sail University - Music Business (2020-2022)
•
Technical Skills
• Learn SEO, A/B Testing- Columbia Engineering Digital
Marketing Boot Camp, 18 week program jan,1 2023
• Specific task to address a technical skill gap -Emerson
College Data Analytics Boot Camp, 24 weeks July 5th
2024
Soft Skills
• Learn Coding -UNH Coding Boot Camp, 24 weeks

14. Nathaniel Stephens
You know how most artists believe all the hard
work is over after signing a record deal? Well, what I
do is show them the importance of believing in great
management. I teach them the importance of tapping into
the different revenue streams and show them how it can be generated with the help
of an effective team. I understand one of the most important things in an artist
career is to build an organic fanbase. So, not only can I help monetize an emotional
connection to ultimately help everyone benefit from their target audience but, I can
also reassure you by choosing me, any task requested will effectively be completed
and in a timely manner.
“

15. REFERENCES
Competitor
Title: Alana Stevens. (n.d.). LinkedIn. https://www.linkedin.com/in/alana-
stevens-34110a201/
Title: Terique Walker. (n.d.). Invalid Dynamic Link. https://images.app.goo.gl/
2GGBjkSmB6uLM64YA
Jobs intern
161 intern jobs in NYC jobs in United States (1 new). (n.d.). LinkedIn. https://
www.linkedin.com/jobs/search/?
currentJobId=2149681154&keywords=intern%20jobs%20in%20nyc
Job Tittles
13-1011.00 - Agents and business managers of artists, performers, and athletes. (n.d.).
O*NET OnLine. https://www.onetonline.org/link/summary/13-1011.00
11-2021.00 - Marketing managers. (n.d.). O*NET OnLine. https://www.onetonline.org/
link/summary/11-2021.00
11-2032.00 - Public relations managers. (n.d.). O*NET OnLine. https://
www.onetonline.org/link/summary/11-2032.00
Ideal Audience Members
Title: Schulz (n.d.). LinkedIn. linkedin.com/in/adam-schulz-08772ba7
Title: Tanya Vialvaduke (n.d.). LinkedIn. https://www.linkedin.com/in/tanyavialvaduke/.
Title: Yazmine Castillo (n.d.). LinkedIn. https://www.linkedin.com/in/yazminecastillo/
Networking & Marketing
International Conference on musicology and music theory ICMMT in February 2021 in
London. (n.d.). World Academy of Science, Engineering and Technology. https://
waset.org/musicology-and-music-theory-conference-in-february-2021-in-london
Music business association partners with scars Foundation and music health alliance to
establish mental health fund. (2021, January 28). Music Business Association. https://
musicbiz.org/news/music-business-association-partners-with-scars-foundation-and-
music-health-alliance-to-establish-mental-health-fund/