P & P1 Ryan Mickley.

1. PERSONAL BRAND EXPLORATION
Markel Mitchell
Project & Portfolio I: Week 3

2. The younger brother to one, and older brother
to two, Markel Mitchell grew up in a small
town (Mount Dora) located just outside ,
Orlando FL, which shaped his “Southern-
style” ethics and principles. He’s been an avid
fan of music his entire life and dreams of
managing his own record label and Artists.
After serving 3 years in the U.S. military as an
airman, Markel enrolled in the Music Business
degree program at Full Sail University where
he’s focused on developing management/
marketing skills, along with a solid network to
build off of heading into the industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Talent Agent
• Artist Manager
• Brand Manager
Maverick Archetype - Providing
freedom from establishment by
any means necessary. Using a raw
& honest approach to empower
the customer with a rebellious/
stimulated feel of independence.
Record label CEO/ Artist development & Management

4. • DEMOGRAPHICS: 65% male, 25-35
years old, Predominately white,
single, College Education (B.S.+),
Located in New York/Tenessee/
California.
• PSYCHOGRAPHICS: Enjoys Music
related activities, spends free time
listening to music or attending music
functions, Bilingual, Up to date to
what’s fashionable in todays market.
• IDEAL AUDIENCE MEMBERS:
Brittany Barber, A&R at (WMG),
Alexander Soifer, Director/Global
A&R at (WMG), Serona Elton,
Executive, Professor, Academic
Leader.
Aspiring Artists, Engineers, and Investors
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level A&R position at Warner Music
Group.
‣Connect with, and send a follow up promotional
email to all 13 Full Sail Alumni that are now WMG
team members on LinkedIn by December 31, 2019.
Mid Term: (2025)
• Successfully source and pitch at least 15 records from
industry producers, song writers, and publishers.
‣Maintain above a 60% success rating of sourced
and pitched records.
Long Term: (2040)
• Develop and LLC Cultured Creatives Record label.
‣Save a total of $100,000, Construct 5 specifically
selected individuals to be top tier artists, and be
one of the leading independent record labels in
the world by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet Software 87%
Photo Imaging Software 65%
Persuasion 85%
Negotiation 75%
SOFTHARD
Microsoft Excel 60%
WordPress CMS 30%
Inductive Reasoning 80%
Originality 75%
SOFTHARD

7. I help record labels recruit/produce a top
tier of undiscovered artists, records, and
producers by scouting and developing
talent through both social media and live
events.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years service in U.S. Air Force
• 1 year in Artist development,
management, and branding.
Education:
• Personal Branding, Lynda.com
Certification
• Artist Manager, lynda.com Certification
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Airman Achievement Ribbon, U.S. Air
Force

9. COMPETITION
Brittany Barber
Industry Experience:
• A&R Warner Music Group
• A&R Consultant MBO Partners
• Quality Assurance Specialist (Toco
Warranty)
• Songwriter/Producer/Engineer
(Spirit Music Group)Education:
• AA, Arts, Entertainment and Media Management at
Musicians Institute.
• Bachelors degree, Social Work at California State
University
• Masters Degree, Entertainment Business at Full Sail
University
Leadership Experience:
1500 Sound Academy
Skills and Proficiencies:
• Microsoft Excel - 1 Endorsement
• Marketing - 0 Endorsements
• Music Publishing - 0 Endorsements
Markel Mitchell
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, Professional headshot, one article
published, social media activity unknown.
• Grade: Average, 40 out of 100
Industry Experience:
• 1 year of Artist Development,
Management, and Branding.
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
• U.S. Air Force, multiple leadership roles
Skills and Proficiencies:
• Microsoft Excel - 0 endorsements
• Marketing - 0 endorsements
• Inductive Reasoning - 0 endorsements
Overall Online Presence:
• Less than 10 connections, banner image not
customized, amateur headshot, no detailed
summaries throughout profile, no articles published,
no data representing activity on personal social
media accounts, URL customized
• Grade: poor, 10 out of 100

10. COMPETITION
Serona Elton
Industry Experience:
• ~25 years of music business
experience, 13 year as a Professor
and Director of M.B.E.I. Program at
University of MiamiEducation:
• Brooklyn Law School (J.D), Magna Cum Laude
• University of Miami (MM), Music Media & Industry,
Award of Academic Merit
• University of Florida (BS), Finance, With Honors
Noteworthy Experience:
• Entrepreneurship - President of Elton Entertainment,
Inc, over 13 yrs
• Entrepreneurship - President of Music and
Entertainment Industry Educators Association 4 yrs
Skills and Proficiencies:
• Music Industry - 44 endorsements
• Record Labels - 23 endorsements
• Licensing - 23 endorsements
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable work experience &
education, URL customized, premium membership
• Grade: Supburb, 90 out of 100
Markel Mitchell
Industry Experience:
• 1 year of Artist Development,
Management, and Branding.
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
• U.S. Air Force, multiple leadership roles
Skills and Proficiencies:
• Microsoft Excel - 0 endorsements
• Marketing - 0 endorsements
• Inductive Reasoning - 0 endorsements
Overall Online Presence:
• Less than 10 connections, banner image not
customized, amateur headshot, no detailed
summaries throughout profile, no articles published,
no data representing activity on personal social
media accounts, URL customized
• Grade: poor, 10 out of 100

11. BRAND POSITION
Renewing Raw, Candid, and Original
content/opportunities that defy the
expectations of the average mind.
MARKEL “MIDAS” MITCHELL
Markel earned the nickname
“Midas” in the Air Force as
everything he was a part of
(touched) excelled from his
participation.

12. NETWORKING & MARKETING
Industry Events & Organizations
• SUPR festival
‣ October | Orlando, FL
• A3C festival/Conference 2020
‣ All Access VIP Passes Oct 2020 | Atlanta, GA
• ASCAP I CREATE MUSIC EXPO
‣ May 2 - 4 2020 | Kissimmee, FL
Digital Marketing
• Primary Content: est. website called “Cultured Creatives”;
with 20 min. episodes telling personal stories of notable
industry experiences; 1 episode Bi-weekly; host and
syndicate through Youtube.
• Primary Tools: WordPress and Instagram - promote podcast
through 1 min. promo videos/IGTV; LinkedIn - network with
industry pros and publish monthly articles/blogs highlighting
some of the stories. Promote Bi-weekly 5 min. behind the
scenes Videos on alternate weeks that episodes air.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to recap and embed each episode, also spark
debate about episode.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level A&R/Artist Manager that is
actively on todays music scene. Must have an
adequate ear for a broad range of music and
understand the history of Hip-Hop, Jan. 2021
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Set up personal Wordpress account; complete
development of “Cultured Collectives” website by, Dec.
2020
• SEO Foundations - Lynda.com, May 2020
• WordPress 5 Essential Training - Lynda.com, May 2020
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join 3300+ climbing and regularly attend monthly
events/meetings, starting Dec. 2019

14. Markel Mitchell
You know how the music industry has been
gradually diminishing over the past decade?
Well, what I do is help record labels recruit/
produce a top tier of undiscovered artists,
records, and producers by scouting and developing talent through both
social media and live events. In fact, after serving 3 years as a U.S.
Airman, I am responsible for the makes of “Culturedkelz” which has
helped the local music scene to re-submerge, increasing his brand
identity and making a commodity. Many other artist have reached out
since seeing the success I held with “Culturedkelz”
“

15. REFERENCES
Cyberpr. (2019, February 12). The ultimate Guide To Music
Conferences, Panels, andFestivals. Retrieved from https://
www.cybermusic.com/music-conferences-networking-2/.
Maverick Brand Archetype - Kaye Putman: Psychology
Brand Strategy. (n.d.). Retrieved from https://
www.kayeputnam.com/brandality-archetype-maverick/.
Summary Report for: 13-1011.00 - Agents and Business
Managers of Artists, Performers, and Athletes. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/
13-1011.00.
Unsplash. (n.d). 750 Studio Pictures [HD]: Download Free
Images on Unsplash. Retrieved from https://unsplash.com/
s/photos/studio.
Warner Music Group. (n.d.). Retrieved from https://
www.linkedin.com/warner_music_group/.