Project & Portfolio I - Personal Brand

1. PERSONAL
BRAND EXPLORATION
Joel Hudson
Project & Portfolio I: Week 1
Music Business
January 14th, 2024

2. Career Category:
Changing Careers
Short Term Career Goal:
Immediately After Graduation, 2025
• Land an entry-level A&R position with EMPIRE Distribution
Record label based in San Francisco, CA (open to different
location if necessary).
 Reach out to Ari Simon (Marketing Director/Program
Manager) at EMPIRE for a list of important executives
contact information and send a promotional email to at
least 20 staff members via RocketReach & LinkedIn by
January 1st 2026.
Long Term Career Goal: (2036)
• Establish HUMBLE Music Group Entertainment (HMGE) a
record label that gives aspiring musicians, singers,
rappers, songwriters, composers, engineers and dancers
the opportunity to gain exposure, and learn the inner
workings of the music industry to pave their own to path
to success.

3. Profession
OCCUPATION
Music Business/Musician
POTENTIAL JOB TITLES:
o A&R
o Business Development Counsel
o Music Executive
Pictured above: Teff Mogus, Jentry Salvatore, Dionna Johnson & Ari Simon (Promoted to Director of
Marketing at EMPIRE in 2022).

4. Target Audience
Recruiters and Hiring Managers at EMPIRE Distribution
The Different Groups of People Who Use the Kind of Services I Provide
Digital
Marketing
Agencies
All
Streaming
Platforms
(EMPIRE
Main
website)
https://empi
re.empi.re
Non-Profit
Org.
Small Brick
& Mortar
Co.
E-
Commerce
Groups I most
relate to OR
feel most
excited to
work with
X
Groups I know
people in OR
already have
clients in
X
Groups I have
the most
knowledge
about
X
Groups I
would find
more
fascinating to
learn about
X

5. Competition
Kyley
Fraiser
Work Experience:
o 4 years of A&R and Receptionist (Island Def Jam
Group, Los Angeles Film School & Atlantic Records).
Education:
o UNM Anderson School of Management
o Bachelors, Business Administration; Marketing
Management.
Noteworthy Experience:
o Promotions Tech at American General Media
o Was Assistant to CEO for 5 years, 6 months at
EMPIRE before becoming an A&R Coordinator.
Skills & Proficiencies:
o Songwriter – 8 Endorsements
o Entertainment – 30 Endorsements
Overall Online Presence:
o 500+ connections, banner image not yet customized,
outstanding headshot, no listed profile summaries
and about me hasn’t been written, premium linkedin
membership, concert promoters and booking agents
group member, no notable accolades, URL, or
recommendations.
o Grade: Needs Work; 60 out of 100
Joel
Hudson
Work Experience:
o 1 year Internship to A&R at UGMX in San Jose,
CA
Education:
o San Jose State University
o Bachelors, Business Administration; Marketing
o Minored in Communications
Noteworthy Experience:
o 2010 Rock The Vote performance with 2,000
students in attendance.
o Performed at philanthropic events such as
Austism Speaks, Cancer Awareness, Mental
Health Awareness and National Suicide
Prevention on the college campus
o Auditioned for NBC’s The Voice 2015 & 2019
o Auditioned for AGT (America’s Got Talent) 2016
Skills & Proficiencies:
o Social Media – 44 Endorsements
o Social Media Marketing – 41 Endorsements
o Social Networking – 81 Endorsements
Overall Online Presence:
o 500+ connections, banned image not customized,
semi professional headshot, well structured
profile summary, no premium account

6. IDENTITY
Core Values:
•Honesty
•Trust
•Integrity
•Authenticity
•Respect
Vision:
•To understand the inner workings of the music
industry by networking at/and attending music
events such as concerts, local open mic nights and
different brick & mortar business that will allow me
to establish myself as an artist and successful
businessman. I want to give people like myself; an
opportunity they’ve never had.
Guiding Principle
J.Cole quote: “I always feel like it's two
key ingredients when it comes to
following your dreams, making something
happen that the average person deems
difficult. If you truly believe it, that's step
one. Step two, is, you know, the hard
work that goes along with it.”
Golden Circle
Why?
I want to help reach new talent out in the music market and learn
from the experiences of working with an artist and building their
brand.
How?
Attending scheduled music events in my area, speak with promoters,
producers and other artist. Take advantage of social media platforms
such as Clubhouse, which is a chatroom designed as a networking
tool.
What?
Artist Development & Representation for aspiring talent seeking to
elevate their career!
Passion:
Singing, Writing Lyrics, Networking & Creating Social Content
Super Power:
The ”Gift of Gab” and using my story to help motivate artists out
there who struggle with exposure, confident and growth.

7. PROMISE & POSITION
PROMISE
To start reaching out to in the community to
aspiring artists in their natural habitat and really
connect with them on a personable level. I want to
be a positive role model who can and will bring the
best out of you.
POSITION
Life Experiences & Resilience

8. NETWORKIN
G
Industry Events
o CreaTV Presents – Local Artists, Live
Music, Community Discussion
- Friday, February 2nd 5:00pm – 9:00pm
PST in Mountain View, CA
- Objective: Mingle with industry
professionals, shake hands, and share
my experiences in the music industry
with people in my surroundings. I’m
seeking to also link with 106KMEL radio
host Big Von in the Bay Area.
o Silicon Valley Business Network
-Thursday, January 18th 6:30pm – 8:30pm PST
in San Jose, CA
- Objective: Network, Network, Network! I
will meet and engage with industry leaders
and innovators. The Silicon Valley is a large
hub for technology, but its also great for
social networking as well in this digital age. I
look forward to creating friendships that will
potentially open doors for me!
Elevator Pitch
Step into a sonic revolution where beats meet business savvy! Picture this: an
artist who's not just creating music but crafting an empire. Our rising star
seamlessly blends urban vibes with entrepreneurial drive, captivating the
music industry's discerning taste. Elevate your senses with an artist who
doesn't just follow trends – they set them. This is more than music; it's a
movement. Join the journey of a true urban entrepreneur, redefining the
game one beat at a time. Are you ready to be part of the next big wave? The
revolution starts with us.
Mentorship
Seeking a music industry savant, one who has preferably 10+ years worth of
foot work, artist development, marketing, and management. I want to work
with some one with an energy level as high as mine!

9. DIGITAL MARKETING
Online ID Calculator
Scores
o Volume: HIGH
o Relevance: AVG
o Purity: LOW
o Diversity: Zero
o Validation: AVG
Brand Archetype
o Archetype: Hero
o Description: The Hero archetype represents brands
that inspire, motivate, and empower their
customers. The Hero brand is about inspiring
courage, offering a sense of empowerment, and
motivating you to conquer the world. An example
would be Nike’s iconic slogan, “Just Do It”.
Digital Marketing Strategy to Improve Online ID
Calculator Scores While Exuding Brand
Archetype
o Focus Variable(s): Purity & Diversity
o Type of Content: Find a way in the social media Algorithm! Create
reels on Instagram and TikTok using my musical creativity along with
expressing my story and what drives me to want to solidify my place in
the music industry with my unique abilities and versatility.
o Primary Tools For Distribution: IG, TikTok, Facebook, Clubhouse,
EMPIRE Artist Portal, Reddit, etc. Utilize RocketReach and LinkedIn to
stay up to date on industry news and how the label is selecting their
employees and talent.

10. PROFESSIONAL
DEVELOPMENT
TECHNICAL
CRM Software:
Task: Setup a Salesforce account; make
sure to complete the necessary steps that
account is created to send promotional
emails to future colleagues and business
associates.
Organization: SALESFORCE
Date: Feb. 2024
TRANSFERABLE
Public Speaking:
Task: Reach out to Deaf Puppy
Comedy Club in Manteca, CA and see
what open mic night or events that
are occurring to network with
entertainment industry people.
Organization: Deaf Puppy Comedy
Club (Under Construction until Jan,
29th)
Date: May. 2024
Professional Writing
Task: Attending any available YouTube webinar/seminar that teaches
music savants business ethics.
Organization: YouTube, Inc.
Date: Mar. 2024

11. REFERENCES
27-2042.00 - musicians and singers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-2042.00
Sign up. LinkedIn. (n.d.).
https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Aorganiz
ation%3A2144846&keywords=EMPIRE&origin=ENTITY_SEARCH_HOME_HISTORY&sid=
vkg
Blog. EMPIRE. (n.d.). https://empire.empi.re/#social
Kyley frasier email address & phone number: Empire - distribution: Recordings:
Publishing A and R coordinator contact information. RocketReach. (n.d.).
https://rocketreach.co/kyley-frasier-email_2142950
27-2042.00 - musicians and singers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-2042.00