This document discusses strategic management and business performance. It explains that strategic management achieves a firm's success through integrating various business functions. It outlines the strategic management process, including vision/mission, strategy formulation, implementation, and evaluation. Strategy formulation involves analyzing opportunities/threats and strengths/weaknesses. Implementation is the most difficult stage and requires employee motivation and resource allocation. Evaluation assesses performance and makes corrections. The document emphasizes adapting to changing external trends and internal capabilities through effective strategic formulation, implementation, and evaluation.

1. MANAJEMEN
S T R A T E G I
1

2. MANAJEMEN STRATEGI
DAN
KINERJA BISNIS

3. STRATEGIC MANAGEMENT
ACHIEVES A FIRM’S SUCCESS
THROUGH INTEGRATION
Management Marketing
Finance/Accounting Production/Operations
Research & Development MIS

4. Vision & Mission
Strategy Formulation
External Opportunities & Threats
Internal Strengths & Weaknesses
Long-Term Objectives
Alternative Strategies
Strategy Selection

5. Issues in Strategy
Formulation
New Business
opportunities
Businesses to abandon
Allocation of resources
Expansion or
diversification
International markets
Mergers or joint ventures
Avoidance of hostile
takeover
New Business
opportunities
Businesses to abandon
Allocation of resources
Expansion or
diversification
International markets
Mergers or joint ventures
Avoidance of hostile
takeover

6. Strategy Implementation
Annual Objectives
Policies
Employee Motivation
Resource Allocation

7. Strategy
Implementation
Action Stage of Strategic
Management –
Most difficult stage
Mobilization of employees
& managers
Interpersonal skills critical
Consensus on goal pursuit
Action Stage of Strategic
Management –
Most difficult stage
Mobilization of employees
& managers
Interpersonal skills critical
Consensus on goal pursuit

8. Strategy Evaluation
Internal Review
External Review
Performance Metrics
Corrective Actions

9. Strategy
Evaluation
Final Stage of Strategic
Management
Subject to future modification
Today’s success no guarantee
of
future success
New & different problems
Complacency leads to demise
Final Stage of Strategic
Management
Subject to future modification
Today’s success no guarantee
of
future success
New & different problems
Complacency leads to demise

10. Prime Task of
Strategic Management
Peter Drucker: -- think through the
overall mission of a business. Ask the
key question: “What is our Business?”

11. Integrating Intuition and Analysis
The strategic management process
attempts to organize quantitative and
qualitative information under conditions
of uncertainty.

12. Integrating Intuition and Analysis
Intuition is based on:
 Past experiences
 Judgment
 Feelings
Intuition is Useful for decision making
 Conditions of great uncertainty
 Conditions with little precedent

13. Integrating Intuition & Analysis
Intuition & Judgment
Involve Management at all levels
Influence all Analyses

14. Strategic Management is Gaining
and Maintaining Competitive
Advantage
“Anything that a firm does especially
well compared to rival firms”

15. Achieving Sustained Competitive
Advantage
1. Adapting to change in external trends,
internal capabilities and resources
2. Effectively formulating, implementing &
evaluating strategies

16. Adapting to Change
Rate & magnitude of change increasing
dramatically
E-commerce
Demographics
Technology

17. DIMENSI MANAJEMEN
STRATEGI
1. Persoalan strategi memerlukan keputusan
manajemen puncak
2. Persoalan strategi membutuhkan sumber
daya perusahaan dalam jumlah besar
3. Persoalan strategi sering memperungaruhi
kesejahteraan perusahaan dalam jangka
panjang
4. Persoalan strategi berorientasi pada
masa yang akan datang
5. Persoalan strategi biasanya mempunyai
dampak yang bersifat multifungsional atau
multibisnis

18. DIMENSI MANAJEMEN
STRATEGI (LANJUTAN)
6. Persoalan strategi memerlukan pertimbangan terhadap
lingkungan eksternal perusahaan
7. Keputusan-keputusan strategi mempengaruhi
keputusan keputusan yang bersifat operasional
8. Strategi organisasi akan dipengaruhi tidak
hanya oleh kekuatan lingkungan & tersedianya
sumber daya, akan tetapi juga dipengaruhi oleh
nilai-nilai & harapan-harapan pihak-pihak yang
mempunyai kekuatan dalam perusahaan
9. Keputusan - keputusan strategi akan mempengaruhi
arah jangka panjang organisasi
10. Keputusan - keputusan strategi seringkali bersifat
sangat kompleks.

19. External
Audit
Internal
Audit
Long-
Term
Objectives
Generate,
Evaluate,
Select
Strategies
Implement
Strategies:
Mgmt Issues
Implement
Strategies:
Marketing,
Fin/Acct,
R&D, CIS
Measure &
Evaluate
Performance
Vision
&
Mission
PROSES STRATEGIC MANAGEMENT

20. TUGAS KELOMPOK
• Buat Dokumentasi Manajemen Strategik seorang Tokoh,
Perusahaan, Penerapan Manajemen Strategik, dan
Keputusan Strategik – Buat dengan format Paper
• Misal :
– Chairul Tandjung (CT Corp.)
– Hari Tanoe (MNC Corp.)
– Dahlan Iskan (Jawa Pos Group)
– Sandiaga Uno (Saratoga Group)
– Dan lain sebagainya…bebas tentukan sendiri