By 2021 video will make upmore than 80% of internet traffic! After watching a video 64% of users are more likely to buy a product online. YouTube reports that mobile video consumptions rise 100% EVERY YEAR.
All of this really proves the point that absolutely every business should leverage video in their marketing.
With this video course you will learn to create videos that generate hundreds and thousands of visitors to my websites, funnels, and offers… On a month to month basis.
You don't need to have previous knowledge, skills or big budget to create high-quality mesmerizing videos that would allow your brand to connect with your audience, bring value and increase your sales.
A shockingly fast (and easy!) method of building instant momentum so your videos can go viral! Watch as your marketing message spreads like wildfire, instantly!
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
Facebook advertising tips & strategies 2019 facebook advertising tips f...Simplilearn
This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019!
Below are some of the Facebook advertising tips explained in this presentation:
1. Not all advertisements need to sell something
2. Use Facebook Messenger for advertising
3. Use video advertisements
4. Newsfeed advertisement
5. Advertise on Instagram
6. A/B testing
7. Choose an appropriate Call-To-Action
8. Choose the right audience for your advertisement
9. Create lookalike audiences
10. Use the golden point rule on your ad creative
11. Product placement in your ad creative
12. Do not use images that have more than 20% text
13. Use attention-grabbing advertisements
14. Don’t hesitate to experiment with your advertisement
15. Plan your campaigns for the holiday season
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
By 2021 video will make upmore than 80% of internet traffic! After watching a video 64% of users are more likely to buy a product online. YouTube reports that mobile video consumptions rise 100% EVERY YEAR.
All of this really proves the point that absolutely every business should leverage video in their marketing.
With this video course you will learn to create videos that generate hundreds and thousands of visitors to my websites, funnels, and offers… On a month to month basis.
You don't need to have previous knowledge, skills or big budget to create high-quality mesmerizing videos that would allow your brand to connect with your audience, bring value and increase your sales.
A shockingly fast (and easy!) method of building instant momentum so your videos can go viral! Watch as your marketing message spreads like wildfire, instantly!
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
Facebook advertising tips & strategies 2019 facebook advertising tips f...Simplilearn
This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019!
Below are some of the Facebook advertising tips explained in this presentation:
1. Not all advertisements need to sell something
2. Use Facebook Messenger for advertising
3. Use video advertisements
4. Newsfeed advertisement
5. Advertise on Instagram
6. A/B testing
7. Choose an appropriate Call-To-Action
8. Choose the right audience for your advertisement
9. Create lookalike audiences
10. Use the golden point rule on your ad creative
11. Product placement in your ad creative
12. Do not use images that have more than 20% text
13. Use attention-grabbing advertisements
14. Don’t hesitate to experiment with your advertisement
15. Plan your campaigns for the holiday season
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Everything You Need To know about Chatbot Marketing for your RestaurantmKonnekt
One of the main benefits of using chatbots is getting the ability to provide 24-hour service to your customers. Learn how you can leverage this incredible tool for your Restaurant Business
How To Make Money From YouTube Tube Mastery and Monetization by Matt ParAliAyaz17
How To Make Money From YouTube Tube Mastery and Monetization by Matt Par
Tube Mastery and Monetization is the best YouTube course and community on the market.
It reveals how Matt Par runs 9 different YouTube niche channels without even showing his face.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Sequential Advertising in Facebook - PPC Hero - Heroconf London - Tara Dee We...Tara Dee West
Sequential advertising is a powerful tool for generating both awareness and conversions. In this presentation, I'll share everything you need to know about sequrntial ads in Facebook, from which ad formats to use and which campain types.
If you are new to digital advertising universe you might be thinking that Facebooks Ads is witchcraft. However, this is why here at Sociality.io we’ve prepared this guide for you. We will show you how to launch ads from scratch without any previous experience with Facebook Ads. Open this article and Facebook Ad Manager at the same time and simply follow each step. Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching your social media marketing goals.
The Power Of Instagram As A Business Marketing ToolLiam Mitchell
Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy.
Facebook marketing training I bring a valuable content that will help you make money online and setup multiple streams of income online and make you financially independent in no time
https://6b3dahfbl55h9lef9cb-bk2kdu.hop.clickbank.net/
Everybody right now discussing about Panda as well as Penguin Up-date. Even though composing this particular post, Matt Cutts, already announced that Panda will struck again followed by a Penguin up-date possibly on March 15 or March 18, 2013. The majority of of us are careful of the link building techniques pointed out. The actual deal is exactly how to make use of it in efficient manner ?
Sell More With Chatbot And Increase Revenue. Websites using webchat and messaging services the conversion rate is 3-5x
higher. 3 reasons why Chatbots have higher conversion rates
● Instant reply to your visitors to build trust
● Human-like interactions to increase lead quality
● Available 24*7, mobile-friendly and convenient
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Join Vorian Agency, a Perth Digital Marketing Agency's General Manager Matt Lynch, walk through an introduction to YouTube, Video Marketing and opportunities that exist with repurposing video content across YouTube, Vimeo, Facebook, as well as short form video on Instagram and Vine. Matt is a 20+ year marketing veteran, a Google Partner and Bing Ads Professional, and runs a popular 2hour free business training seminar series on a range of online marketing topics. The seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice, and ask their specific questions directly.
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
Online Video Marketing: Tips, Types of Videos To Create & How To Promote ThemBloominari
Your business NEEDS videos! Learn all about what types of videos you can make, why they will benefit your business, where to publish them online and many other helpful tips.
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerSurefire Local
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
Everything You Need To know about Chatbot Marketing for your RestaurantmKonnekt
One of the main benefits of using chatbots is getting the ability to provide 24-hour service to your customers. Learn how you can leverage this incredible tool for your Restaurant Business
How To Make Money From YouTube Tube Mastery and Monetization by Matt ParAliAyaz17
How To Make Money From YouTube Tube Mastery and Monetization by Matt Par
Tube Mastery and Monetization is the best YouTube course and community on the market.
It reveals how Matt Par runs 9 different YouTube niche channels without even showing his face.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Sequential Advertising in Facebook - PPC Hero - Heroconf London - Tara Dee We...Tara Dee West
Sequential advertising is a powerful tool for generating both awareness and conversions. In this presentation, I'll share everything you need to know about sequrntial ads in Facebook, from which ad formats to use and which campain types.
If you are new to digital advertising universe you might be thinking that Facebooks Ads is witchcraft. However, this is why here at Sociality.io we’ve prepared this guide for you. We will show you how to launch ads from scratch without any previous experience with Facebook Ads. Open this article and Facebook Ad Manager at the same time and simply follow each step. Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching your social media marketing goals.
The Power Of Instagram As A Business Marketing ToolLiam Mitchell
Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy.
Facebook marketing training I bring a valuable content that will help you make money online and setup multiple streams of income online and make you financially independent in no time
https://6b3dahfbl55h9lef9cb-bk2kdu.hop.clickbank.net/
Everybody right now discussing about Panda as well as Penguin Up-date. Even though composing this particular post, Matt Cutts, already announced that Panda will struck again followed by a Penguin up-date possibly on March 15 or March 18, 2013. The majority of of us are careful of the link building techniques pointed out. The actual deal is exactly how to make use of it in efficient manner ?
Sell More With Chatbot And Increase Revenue. Websites using webchat and messaging services the conversion rate is 3-5x
higher. 3 reasons why Chatbots have higher conversion rates
● Instant reply to your visitors to build trust
● Human-like interactions to increase lead quality
● Available 24*7, mobile-friendly and convenient
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Join Vorian Agency, a Perth Digital Marketing Agency's General Manager Matt Lynch, walk through an introduction to YouTube, Video Marketing and opportunities that exist with repurposing video content across YouTube, Vimeo, Facebook, as well as short form video on Instagram and Vine. Matt is a 20+ year marketing veteran, a Google Partner and Bing Ads Professional, and runs a popular 2hour free business training seminar series on a range of online marketing topics. The seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice, and ask their specific questions directly.
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
Online Video Marketing: Tips, Types of Videos To Create & How To Promote ThemBloominari
Your business NEEDS videos! Learn all about what types of videos you can make, why they will benefit your business, where to publish them online and many other helpful tips.
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerSurefire Local
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
Social media marketing - Part 10 YouTubeTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
I was invited to speak at one of the Inventors Society of South Florida, ISSF, monthly meetings about Social Media. We also discussed why it is important to have optimized profiles in the mainstream social platforms, and looked at some of the specifics for getting set up. This presentation also touches on the importance of listening to what users have to say about you, your products and services, your competitors, etc. and how you can leverage those findings to help guide strategy for your social efforts.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
The popular social networking site YouTube not only lets you broadcast videos to the world but with the right strategy you can use this free tool to market your business. YouTube is the third most visited site on the Internet and for little to no cost you can be participating in this viral community. Users view, comment, share, educate themselves and embed millions of videos a day. In this presentation we will talk about creating an effective YouTube Strategy, making a branded YouTube Channel for your company, how to get started and how to find content for your videos.
Similar to YouTube & Video Marketing Training Seminar - Vorian Agency (20)
Hootsuite Social Media Management - Vorian Agency 2016Vorian Agency
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
With so many social media channels available, business marketers are finding it hard to find the time to do everything that they ideally want and need to do with Social Media Marketing to keep the conversation going with the community that they want to build up around their brand. This seminar looks at the popular social media management tool HootSuite, to outline the benefits for busy marketers in scheduling content, monitoring keywords and conversations, tracking results from campaigns with custom URL shorteners, implementing Google Analytics campaign tagging, the reporting that can be customised and scheduled, as well as the team use of HootSuite.
Things you can learn include:
A walk through of HootSuite
Configuring accounts and channels
Adding administrators and users (Permissions)
Scheduling content and uploading
Repurposing content and using across channels
Using URL shorteners in and out of HootSuite
Implementing Google Campaign Tracking Tags
Monitoring your brand mentions and competitors
Setting up canned responses
From personal use to business use
HootSuite on the tablet and smartphones
A team approach to Social Media
Creating Custom Reports and scheduling
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
YouTube & Video Marketing Training Seminar - Vorian Agency
1. YouTube & Video Marketing
Training Seminar
Wednesday 14th May, 2014 10:00am – 12:00pm
2. Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing
solutions to business wrestling with how to market in today’s changing environment.
• With over 20 years Information Technology and Online Marketing Experience, primary
speciality being Search Engine Optimisation (SEO), working both within agency and in-
house roles as a digital marketing specialist.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel with
companies such as Trafalgar Tours, The Travel Corporation brand and travel properties,
Stella Travel and Best Flights; Matt has earned a reputation as an online marketing expert
and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Your Presenter: Vorian Agency General Manager
4. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
5. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• 5min break half-way through the session
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for our free seminar series
6. In today’s session…
• YouTube statistics
• Optimising your video for SEO
• Local SEO with YouTube
• Optimise your Display Thumbnail
• Types of Viral Video
• What Type of Content to Share
• Examples of Good Content
• YouTube Creator Playbook
• YouTube and other Video Editors
• A lot of YouTube Tips and Techniques
• YouTube Statistics
• YouTube Live
• A Professional Video Shoot
• Repurposing/Reusing your Content
• Incorporate Video into your Blog/Website
• Cross Pollinate Across Social Media
• Facebook Video Marketing
• Short Format Video
• Screen Recording Program
8. Add up the User Numbers
• Be found not just on Google in search… (Bing, Yahoo!, local search,…)
• Go to where the users are, don't ignore them:
• Facebook: 12.8 M users in Australia. 55.02% of Australian population.
• YouTube: 11.5 M users in Australia, 49.49% of Australian population.
• LinkedIn
• Twitter
• Tumblr
• Instagram
• Pinterest
• Flickr
• Google+
9. 60 seconds in Social Media
• Supporting the user numbers per social media channel in
the previous slide, one minute – 60 seconds, of internet
time represents two million videos viewed on YouTube
• 100 hours of video are uploaded to YouTube ever minute.
• 70% of YouTube traffic comes from outside of the US.
• YouTube is localised in 56 countries and 61 languages.
• YouTube reaches more adults aged 18-34 than any cable
network.
10.
11. Brand Consistency
• Before we delve into preparing to do business online… research and do the due
diligence, to determine a consistent brand approach (name and logo) to avoid
confusion and conflict to the brand.
• NameChk: http://namechk.com/
• Knowem: http://knowem.com/
12. Secure Your Name
• Proverb: Failing to plan is planning to fail
• You may not use them today, but secure them for tomorrow!
13. Style Guide
• You need to determine whether video is suited to your brand message.
• Generate a ‘Style Guide’ for your online business
• Research your target demographic to develop your ideal ‘persona’ – target audience
• Determine your ‘Tone of Voice’, type of language used and how you will come across
• Consistent naming convention for account creation
• Consistent brand approach for use of logo, hero images, fonts and colours
• Prepare business descriptors for use in ‘About’ biographies
• Look to incorporate target keyword strategy throughout
14. Your Social Media Policy
• To maintain our company's open, honest and transparent approach, and our genuine
personality, we’ve set out a few Guidelines and Policies to follow. They should be read
and followed by all staff, and especially anyone who updates a Social Media profile for
our company.
• Our Social Media objectives
– Have fun. If you enjoy what you do, they will too!
– Respect the audience. Even if their opinions differ.
– Be timely. Social Media is about NOW.
– Know when and what to post. Right message, right time. Be mindful of situations where you need approval signoff
before responding or posting.
– Leave competitors to it. They may talk about us, but the best response is no response.
– Act responsibly. Do us proud and keep it honest. Don’t post negative comments, avoid inflating feedback with
other profiles and importantly never leak confidential business information
• Remember to follow these policies
– Keep it quiet – never discuss company or customer details. This includes subjects like sales figures, customer
details, internal policies, complaints, staff members or incidents.
– Keep it nice – Never refer to our company or others in a way that is defamatory, harassing or indecent.
– Keep it private – Never reference any clients, customers or trade partners without obtaining their permission to do
so.
– Keep it real – Never post online on behalf of the company or competitors (under your own name or anonymously)
unless it’s part of your job role or you’ve been given permission to do so.
– Keep it calm – if you’re in a bad mood, or someone riles you, take a step back and come back to it later.
– And finally, remember to keep it cool – We know you love social media as much as we do, but remember your
social media usage shouldn’t interfere with your job. Usage may be reviewed and monitored by your Manager.
15. Customise your YouTube Channel
• Profile Information
Customise your channel’s Title, Description, Tags and Visibility in the ‘Info and Settings’
tab which appears on your channels’ homepage.
• Channel Tabs
Your channel can support up to four tabs: feed (recent activity, likes, comments) videos,
featured tab (optional, used for customisation), gadget Tab (optional).
• Featured Videos and Playlists
Choose favourite videos or playlists you would like to have automatically played or elect
your most recent upload.
• Branding Options
Add clear and consistent visual elements to give your channel a personal touch that
reflects your brand. Use the cover photo hero image on your channel to make a great first
impression and outline what your brand/channel is about. Link back (cross-pollinate) to
your various social media profiles for the business and your website.
16. Optimising for SEO
• Optimise <title> and <description> so
your video content appears in the
SERPs (Search Engine Results Pages).
• YouTube is the second largest search
engine on the net.
• Video has become one of the most
influential factors in all aspects of digital
marketing.
• Particularly useful if you are targeting a
long-tail query, if the query relates
closely to a visual concept that could be
better explained in a video than a blog,
you will most certainly gain a better
search position by producing a video.
• A recent Forrester study showed that a
webpage with a video was 53x more
likely to gain a page one position in the
SERPs.
• Viewers of video are 64% more likely to
purchase after watching a product video
17. Local SEO with YouTube
• Geotag Your Video in order to associate it with the geo-coordinates of your business
location.
• Link To Your Business In The Description.
• Include Your NAP (Name, Address, Phone) in the frames near the end of the video (and
perhaps your website URL as well).
• Stating your business name, address and phone in the video’s audio will be worthwhile,
since this may be automatically converted into the text transcripts produced by Google’s
systems.
• Mention your address, city location and phone number in the description text.
• Tag Your Video, including your business category name and your location names as tags on
the video.
• Associate The Video With Your Google Places Listing.
• Associate The Video With Your Google+ Local Page.
• Embed the video in your website page and/or on your blog.
• Further promote the video via your social media accounts, particularly on Twitter, Facebook,
Tumblr, and Google+.
18. Choose Your Display Frame
• Choosing your display frame from your video, as what appears as the ‘thumbnail’
image, creates the initial trigger for consumers to engage. A picture says a thousand
words, entice your audience with an image to encourage them into playing your
content. Design and upload custom thumbnails for new videos.
– Clear, in-focus, hi-resolution, (640x360px 16:9 aspect ratio)
• And as your video starts…
– Make the first shot fascinating.
– Address the audience immediately.
– Tell them what they are watching.
– Spark their curiosity.
– Ask a question.
– Tease the rest of the video.
– Keep branding to less than five seconds, unless it is hilarious.
19. Two Types of Viral
• If you want your content to be shared virally… which is the whole point of 'Viral
Marketing'. It has to resonate with the audience, be interesting to them, motivate,
evoke a reaction, and from there it can ride the wave spreading across the internet
and growing exponentially by the effort of the online community.
• The successful formula to achieve this means your video content needs to be:
– Useful
– Humorous
– Amazing
– Emotional
– Makes you think
– Uncommon
– Drama filled
– Cute
20. What Content to Share
• Credibility + Reliability + Intimacy = Trust
• People do business with people they know, like and trust and video helps build this
relationship.
• Present your company as a thought leader
• Upload videos and demonstrate your unique skills, USP (Unique Selling Proposition)
or point of difference, creativity and intelligence.
• Do tutorials and how-to videos.
• Show your face.
22. GoPro – Be a HERO
• Content that is adventurous and exciting is engaging, and drives sharing.
• Video with Emotion works, as it stimulates a physical response in the audience.
23. Red Bull
• Content that is adventurous and exciting is engaging, and will be shared.
24. YouTube Playbook
• YouTube’s Playbook – Marketing your videos
The manual encompasses everything from starting a channel to correctly tagging
your videos, we know that many of you already have those bases covered
http://static.googleusercontent.com/media/www.youtube.com/en//yt/playbook/media/p
dfs/playbook.pdf
25. YouTube’s Video Editor
• YouTube has an online video editor that lets you edit and splice together your videos.
The tool, which requires no additional software, or browser plug-ins (besides Adobe's
Flash), lets users make minor edits to videos they've uploaded, as well as stitch several
clips together into one.
While it lacks many basic features of modern day consumer video editing software (such
as captioning, transitions, and image stabilization), it makes up for it in convenience. All
your video files, and the rendering, is taken care of by YouTube's server farm.
26. YouTube’s Video Editor
• 1. Upload - First, you need to upload your videos. You can't actually do this through the
editor, they need to be on YouTube before you even begin.
Tip: if you're working with several clips that you wish to string together, but that you don't
want to have exist as their own, standalone videos, simply check the "unlisted" or "private"
option while they're uploading. This way, they won't show up on your public profile, but
they're still in YouTube's system
• 2. Arrange - Go to YouTube's editor https://www.youtube.com/editor
To add clips to your video you can drag them from the "my videos" section, down to the
time line, or you can hit the plus icon that's in each clip's top right hand corner.
• 3. Cut - If you don't need to make any edits to your videos, you can just give your work a
title and hit the publish button. To make use of the editor's power you need to make some
cuts. YouTube's editor lets you trim a video, but not split it, so if you want to cut a single
clip into two or more parts you need to drag more copies of that video down into the time
line.
• 4. Audio (optional) - While you can't adjust the volume level, or add an audio track of your
own, you can use YouTube's AudioSwap feature to add music to your creation.
• 5. Publish - When you're done, just give your work a title and hit the publish button.
28. YouTube Tips
Create a channel trailer
• A trailer is the very first thing a person views when they click on your channel so
create an engaging and interactive video that will hook in consumers and hopefully
turn viewers into subscribers. Keep the video short and make sure it not only
encapsulates your brand’s persona but also introduces viewers to what you have to
offer.
“If you’re a comedy channel, make a funny promotional video. If you’re an extreme
sports channel, incorporate a trick into your video. Your channel trailer is your
elevator pitch to potential subscribers: what can you show to convince them to
subscribe to your channel?”
Use annotations
• Annotations are clickable text comments that are overlaid on videos and are a useful
way of engaging viewers. Examples of this include text that clarifies a specific part of
the video, gives behind-the-scenes information or simply text that just links to other
videos and playlists. Try to avoid annotations in the lower third of the video however,
as advertisements can obscure them, and make sure what you write doesn’t obscure
the actual content.
“The more you connect with your fans, the most likely it will be that they will watch
your channel and share with their friends.”
29. YouTube Tips
Create playlists
• A playlist is a list of videos that have been grouped together by theme and these
videos can be collected from your own channel or from others. Great playlists not
only improve viewer watch time but they are another opportunity to get your brand to
appear in search results or in the suggested video section.
“Imagine that your channel is like an online store, with well organized, smartly-curated
displays that showcase different types of content. Whether you create videos with
different themes of your curate videos from others, keep your collections organised
with playlists and sections so your viewers easily find what they went to your channel
for.”
Interact with other channels
• Even if you don’t have the means to continually upload high-quality videos, you can
still grow your followers and engage with viewers. One easy way to do this is by liking
other videos and making playlists. Make sure you do a regular schedule and don’t
over do it.
“Multiple actions can get aggregated into a single post for your subscribers. Space
out your interactions so that uploading, commenting, adding to playlists and liking
don’t happen consecutively.”
30. YouTube Tips
Calls to Action
• Watching video online is an interactive and social experience. Use the same
marketing strategy that we apply to content posts in other social media channels,
where we tell the consumer what action we want them to take. Therefore your videos
should have specific CTAs (Call To Actions). The CTAs should be minimal and
simple; too many causes confusion and dilutes your focus, just like a bad landing
page design. Make it as easy as possible for your viewers to act.
• Types of Calls to Action:
– Subscribe to your channel
– Watch more… the next episode
– Likes/Share a video, as this gets it broadcast to the community virally
– Comments – ask for comments, and remember that posing questions boosts
participation.
– Place CTAs at the beginning, middle and end of the video.
31. YouTube Statistics
Use your YouTube Analytics
• Knowing your audience is one of the most critical elements when succeeding in video
marketing and analytics can reveal valuable findings in this area. Understanding
video analytics also allows a brand to tailor videos to what their consumers want,
which in turn keeps the audience happy and helps grow viewership.
Use YouTube analytics, you can see who your viewers are, how much they are
watching and how engaging your videos are to them. Knowing certain statistics and
trends about your audience and how they watch your channel can inform the choices
you make.
32. YouTube Live
Taking it Live
• YouTube Live lets you livestream large music, news and cultural events, and interact
with your fans in a way that’s not possible with regular YouTube videos.
• If your channel is in good standing (no strikes), you can enable live events from your
Account Features page.
• Once your channel is enabled for live events, you’ll see a "Live Events" option in your
Video Manager.
Before a Live Event
• A livestream is only viewable for a limited time period, so make sure your audience
knows when to tune in.
• Test all equipment before the scheduled event.
• Market the event on and off-site well in advance.
• Create a trailer or teaser video.
• Promote the Live event on G+ by creating an event and making that event available
‘on air’. By showing additional fields you can reveal a YouTube URL to your G+
followers.
• Plan for dead-air during a live event, so you can fill it with prepared content.
33. Professional Video Shoot
Consider and decide these questions in advance:
• How much to commit to videos about recent events?
• How quick turnaround will be?
• What events or projects will allow the team to create batches of videos (as opposed
to single shoots)?
• Prepare the storyboard to determine sequencing.
• Write the script (Copywriter).
• What Actors besides the regular participants will be needed, and should be
scheduled in advance? Will the actors be sourced from an agency?
• When doing location work, what video shoots require special permission?
• Will a make-up artist be required?
• Will costuming/wardrobe be required?
• Will security/crowd control be required, and even medical staff/first aid kit?
• What hardware and software is needed? Will lighting, sound boom as well as the
cameraman be required?
• What distribution channels will the video be streamed on, and so what output format
aspect ratio and file sizes are required?
• When starting a new video project, especially a large one, allow time for a few tests.
Expect to need tweaks to both the content and technical sides.
34. Repurpose/Reuse Content
• Reusing your Video content; there are multiple types of video social media channels
where video can be posted/embedded. Look to reuse this video content in multiple
areas.
• Depending on channels repurposed to, adjust the tone of voice of the text to suit.
• Depending on the format of the channels repurposed to, adjust file format, or length.
• Create a modified variance in the <title> <description> to avoid duplicate content, and
increase search reach across a broader range of keywords.
36. <html> for YouTube viewer
Playing a YouTube Video in HTML
• If you want to play a video in a web page, you can upload the video to YouTube and
insert the proper HTML code to display the video. The best way to embed video in a
web page is to use the HTML5 <video> element to insert an <object>.
• Example 1 – html 5 object:
<object width="400" height="50" data="bookmark.swf"></object>
• Example 2 - iframe:
<iframe width="420" height="345"
src="http://www.youtube.com/embed/XGSy3_Czz8k">
</iframe>
• Example 3 - embed:
<embed
width="420" height="345"
src="http://www.youtube.com/v/XGSy3_Czz8k"
type="application/x-shockwave-flash">
</embed>
37. WordPress YouTube Embed Plugin
Many plugins are also available for WordPress to give you additional control and features
• http://wordpress.org/plugins/youtube-embed-plus/
40. Facebook Video Marketing
Facebook is trying hard to compete against YouTube.
They want your videos, not a wall post with a link to your YouTube video, instead they
want you to upload your video straight to Facebook. If you do that, they’ll provide you with
better video engagement statistics with audience metrics.
Facebook announced at the beginning of May, 2014 that the new video metrics are
coming soon and they include “video views, unique video views, the average duration of
the video view and audience retention.”
The audience retention chart is particularly interesting as it shows the gradual decline as
people navigate away from your video. Why did they leave? Video too long? Too boring
in the middle? Did they leave after the video goes from talking human to charts and
graphics?
If the video is attached to an ad, you’ll find
demographics in the “Ads Reporting” view
– age, gender, country – all very helpful.
Video metrics will be available for all paid and organic videos uploaded directly to
Facebook Pages and will roll out gradually over the coming weeks.
41. Facebook’s New Video Advertising
Watch Without Sound
Facebook's new video advertising platform will automatically play videos in a user's news
feed without sound, rather than having a user click or tap to play a video. Wehen the user
does click or tap the video, Facebook plays the video in fullscreen with sound. To take
advantage of this new advertising tactic, make sure the video effectively works... without
sound!
As Facebook's new video platform allows videos to play instantaneously for users that
are scrolling their News Feeds. It is imperative to create short videos that give your
audience value. The first 6-10 seconds need to grab their attention. Focus on the opening
of the video otherwise the user won't engage any further.
When making your Facebook video, focus on one singule topic only limiting it to just a
couple of minutes maximum. If there's more you want to cover, shoot an additional video.
Facebook offers the opportunity to contextually advertise with PPC (Pay Per Click). Make
sure that you refine your audience selection carefully to match the video pitch and
expectations.
44. Google+ Hangout Video
• Live broadcast: A hangout (HOA – Hangouts On Air) functions like a live broadcast,
combined with what might be traditionally called video conferencing. You can have up
to a maximum of 10 people hanging out at any one time, each person requires a
Google+ account. All they need is a computer with a web cam. At the same time,
many other people can watch/listen in. This same approach can be used for YouTube
Live, a Live Event broadcast to your channel.
• Instant export: Hangouts are automatically saved to your YouTube account, like any
other video.
• Extended reach: Once it is saved to YouTube, your Hangout is automatically shared
on Google+, on your YouTube channel and you can share it with the URL or embed
code via any social media, as usual with YouTube.
• Naming Convention: The name you give your Hangout will be what is displayed in
your Google+ stream and in your invite to other people. Once you have set the name,
you can’t change it. This is also the name that will be given to the video that is
generated for YouTube from your Hangout – you can change the video name when in
YouTube.
45. Google+ Hangout Video
• Invite people: Knowing how the invite system works is important to ensure you
maintain as much control as possible over who is able to access your Hangout. You
can invite individuals or your circles via Google+ to your Hangout.
• From Google+ or YouTube: Once you click ‘start broadcasting’ your hangout will be
available to watch from your Google+ profile/page and a live stream will also be
available to watch via YouTube
• How can businesses make use of Hangouts?
- Meetings
- Product launches
- Interviews
- Promotional events e.g. with celebrities or industry experts
- Q&A with your Management Team and customers
- Create a podcast based on the Hangout and distribute where appropriate.
47. Cross Pollinate - Twitter
Twitter Video Marketing tips
• Twitter is not a video hosting platform, but it lets users link to posted videos which
then appear as embedded videos, playable within a tweet. Twitter will embed videos
from YouTube, Vimeo, Vine and most professional video platforms.
• Create purposed custom videos for Twitter. One common Twitter mistake is when
companies take a small clip from a longer existing video and incorporate that into a
tweet, which simply doesn't normally work.
• Think small - When videos are embedded in tweets, viewers see them on a tiny 435 x
244px player. Be sure that those tweeted videos are easy to see and understand on a
small scale.
• Real Time Reaction - Tweets that gain the most search traffic are when they’re
centered around real-time news and live events.
• Short duration - Twitter is used for quick updates, therefore tweeted videos should be
30-seconds or less.
48. Short Video Format - Instagram
Introducing the short duration format of video marketing
• Your video can be 3 to 15 seconds long
• Video recorded through your smartphone
49. Even Shorter Format - Vine
Introducing the even shorter duration format of video marketing
• https://vine.co/
• Your video can be 6 seconds long
• Video recorded through your smartphone
• Vine videos loop
52. Follow-up Questions?
After today’s session, you are welcome to tweet questions
to our Vorian Agency Twitter Account @vorianagency
using the hashtag #voriantraining
https://twitter.com/vorianagency
53. Keep Connected
After today’s session, please feel free to connect with me if
you have additional questions:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au
54. Please… invite others
We would like to thank you for your attendance
to today’s seminar on YouTube & Video Marketing.
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our eight key business areas
• Vorian staff are available to arrange an appointment to assist your specific needs
• Please provide your feedback and hand-in the supplied questionnaire
• Please invite others you may know to register for our free seminar series and
forward them a copy of today’s seminar email.