This document outlines a project proposal for search engine marketing services aimed at increasing the online visibility and traffic of a client's website. It details specific objectives such as optimizing website ranking, creating effective ad campaigns, and improving lead conversion through enhanced landing page designs. Additionally, it includes a breakdown of services offered, investment costs, timelines for deliverables, and a summary of the company's expertise in SEM.

1. Driving qualified traffic to your site
Project proposal – (proposal_name)
Client – (client_name)
Delivered on – (submission_date)
Submitted by – (user_assigned)

2. 2
Dear (client_name),
Thank you for reaching out to us for Search Engine Marketing (SEM) service needs. We understand that
to maximize the online presence of a business, it’s necessary to promote a website by increasing
visibility on search engine pages. With our SEM services, you can achieve effective results in the best
possible ways.
We are confident that with our experience, your company will be able to achieve the goals stated below-
› Increase in website traffic through paid advertisement
› Regular website optimization to maintain site’s position in search engines
› Development of Compelling Ad copy for site
› Make landing page design attractive and effortlessly usable to convert traffic into leads
› Add text here
We will prepare the initial phase of the project to give you the appropriate look and feel of SEM services.
Feel free to contact us for more information.
Sincerely,
(company_name)

3. 3
Project Context and Objectives
Our Process
› Process & Strategy
› Time frame
› Additional Service Offerings
Your Investment
Company Overview
› Why Us
› About Us
› Our Expertise
› Awards & Recognition
› Our Team
Next Steps
Statement of Work and Contract
Our Past Experience
› Client Testimonials
› Case Study

4. 4
Project Context and Objectives
01

5. 5
• We have identified that (client_name)’s website is not getting a good ranking on search engines which leads to low traffic on
the website.
• Due to low traffic, (client_name) is facing challenges related to
limited subscribers.
Project
Context
We will find low cost, high volume & variable quality keywords that will drive traffic
to your website.
We will drive more traffic to website though Pay per click, Search engine
optimization and social media marketing.
We will design attractive landing page with good color scheme and catchy taglines
to convert traffic into leads.
We will develop conversion strategies like compelling ad copy and appealing
landing page to get more leads from paid traffic.
Add text here
Project Objectives

6. 6
Our Process
02
› Process & Strategy
› Time frame
› Additional Service Offerings

7. 7
01
› Set up campaigns on Google
Ad words, YouTube & other
search engines
› Define campaign goals
› Create conversion tracking in
Google analytics
› Geo target campaigns to drive
traffic to website at lowest
cost possible
› Add text here
Campaign Strategy
02
Keyword Research
› Research low cost, high
converting keywords
› Manage PPC keywords bids
› Keyword match types to
maximize your share of voice
on search engines
› Add text here
04
Tracking & Tools
› Real time data optimization through
conversion campaign & revenue
tracking in Google analytics
› Dashboard creation to generate
reports and track
real-time progress
› Continuous optimization of existing
campaigns for maximum ROI
› Add text here
03
A/B Testing
› Create best SEM text ads
for website
› Proper call to action & emotional
triggers to generate more clicks
› A/B test for ad copy for best
conversion and response rates
› Add text here

8. 8
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Campaign Strategy
1-3 days
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Keyword Research
4-6 days
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Tracking & Tools
10-14 days
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A/B Testing
7-10 days
Duration in Days
Stages

9. 9
Technical
SEO Services
› Additional technical support
› Information regarding
highest traffic
› Add text here
› Mobile apps development
› Mobile compatible websites
› Mobile e publishing
› Add text here
Mobile
Development Services
› Global online exposure to client
› Consultative approach to client
requirement
› Add text here
B2B Online
Marketing Services

10. Your Investment
03
10

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Campaign Strategy 500
Keyword Research 500
A/B Testing 1,500
Tracking & Tools 1,500
Total (before tax) 4,000
Taxation Rate:- 5% 200
Total 4,200
Price (IN USD)STAGES

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(Consultant_name) will perform different activities in different phases-
Campaign Strategy
› Set up campaigns on Google Ad words, YouTube & other
search engines
› Define campaign goals
› Create conversion tracking in Google analytics
› Geo target campaigns to drive traffic to website at lowest
cost possible
› Add text here
1-3 500
Keyword Research
› Research low cost, high converting keywords
› Manage PPC keywords bids
› Keyword match types to maximize your share of voice on
search engines
› Add text here
4-6 500
A/B Testing
› Create best SEM text ads for website
› Proper call to action & emotional triggers to generate
more clicks
› A/B test for ad copy for best conversion and response rates
› Add text here
7-10 1,500
Tracking & Tools
› Real time data optimization through conversion campaign & revenue tracking in
Google analytics
› Dashboard creation to generate reports and track
real-time progress
› Continuous optimization of existing campaigns for maximum ROI
› Add text here
10-14 1,500
Duration in DaysActivities Estimated Cost (In USD)STAGES

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B2B Online Marketing Services 1,500
Mobile Development Services 1,100
Technical SEO Services 1,300
Total 3,800
Price (IN USD)Additional Services

14. 14
Company Overview
04
› Why Us
› About Us
› Our Expertise
› Awards & Recognition
› Our Team

15. 15
Every website needs a good SEM service provider. Our SEM
solutions will improve your company’s visibility online by increasing
search engine rankings and improving brand awareness. Unlike
others, we take a strategic approach to convert traffic into profits.
Our SEM services are a reliable and cost-effective
way to generate web traffic and revenue.
Our team includes experts in SEO,PPC and social media marketing.
We provide automated processes in SEM services to provide
perfection to the client.
We develop customized SEM strategies to keep our clients one step
ahead of competitors.
Add text here
Strengths that will add to your firm

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Who We Are we have been successfully providing …
Established in 2004
SEM services to some of the largest internationally recognized companies
Our unique SEM solutions model brings our client’s more leads and traffic than ever before.
To be truly innovative SEM service provider
Vision
Delivering high quality solutions and Internet strategy across the globe
Mission
Ownership
Customer Delight
Excellence
Add text here
Core Values

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› Focus on the software
platform’s UVP (unique
value proposition) to create
digital marketing strategies
› Add text here
SaaS Marketing
› Industry-leading
strategies to get
customer engagement
at low budget
› Add text here
PPC
› Paid media campaigns (like
laser targeting on
Facebook) to reach
potential buyers
› Add text here
Paid Media

18. 18
2018
“Best SEM
Service Provider”
Awarded As
2018
“America’s Best
SEM firm“
Awarded As
2019
“Global Leader in Digital
Marketing Consulting “
Awarded As

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Tina Decker, SEM/PPC SpecialistJoanna Ryans, Marketing Director
Jane Roberts, Head SEM Expert
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20. 20
Jessica Potter
Matt Williams
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Marketing Head
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Chief SEM strategist
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Our Past Experience
05
› Client Testimonials
› Case Study

22. Sam Hooper
22
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Designation
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Company Name
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Designation
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Company Name
Charles Spencer

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Isabella WattsBen Turner Dexter Owens
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Company Name
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Company Name
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Company Name

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– Tom Ellis (Client_Name)
(company_name) insights, in SEM , has been vital to our business. Our ranking on search engines has gone from good to great in just 15 days. We
look forward to work with them again.
(client_Name) wanted to increase their ranking in major search engines through targeted keywords to generate more traffic to the website. Client’s PPC campaigns
were also performing poorly .
Problem
We did in-depth keyword research and chose the best PPC platform for the client to generate high volume traffic. We, also, developed compelling Ad copy and built
custom landing page to convert paid traffic to leads.
Our Solution
Results
› Conversion rate increased by 30%
› Website’s traffic doubled in just 7 days
› Site’s positioning on major search engines increased

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Statement of Work and Contract
06

26. 26
Date: (date_submitted)
Between "us", (company_name), and "you", (client_name)
You {client_name}, located at {client_address} are hiring {company_name} located at (address) for SEM services for which the
estimated total cost is $XXXX .
Contract
Services Rendered
› 1 week opportunity to review our work and provide feedback
Mutual Cooperation
› We agree to put our best efforts in return we expect your cooperation in
providing needed information regarding company product & services
Terms of Payment
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Plans Cancellation
› Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs
and expenses
Confidentiality
› All efforts to preserve the confidentiality of information
Terms and Termination
› This agreement should commence from (date) and shall continue till termination by either party by not
less than 90 days notice given in writing.

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Next Steps
07

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It is requested to read the contract to get an understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning to lay a solid foundation for better work relationships.
We firmly believe in clarifying things and sorting out the issues to find the most
suitable way to work together.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the separate
copy of the signed contract for your record
› Feel free to contact
› Add text here
Signature
Proposal Lead
(User_assigned), (User_title)
Signature
Default Contact
(Client_Contact_first), (Client_contact_last)
(Client_name)

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Company Name
ABCD
Company Address
# Street number, City, State
Email and Website
emailaddress123@gmail.com
Phone Number
0123456789

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Value Clients
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Preferred by Many
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Target Audience
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Vision
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capture your audience attention.
Mission
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capture your audience attention.
Goal
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34. 34
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Days
30
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Days
60
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Days
90

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2017
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2020
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2019
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2018
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FINISH
START
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2016
2017
2018
2019
2020

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Project Schedule Project XX- Customer XX- Timeline Example
Your Text Here
January February March April May June July
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Project Deliverable 1
Project Deliverable 2
Project Deliverable 3
Project Deliverable 4
Project Deliverable 5
Project Deliverable 6