The document provides an overview of YouTube including its history, demographics, monetization strategy, marketing benefits and risks. It discusses how YouTube was created in 2005 and now has over 1 billion users. The demographics section notes that YouTube reaches more 18-34 and 18-49 year-olds than any cable network. The monetization strategy section explains how YouTube and content creators make money from ads. Some marketing benefits include unique video content and personality. Examples of successful YouTube marketing from companies like Red Bull are also provided. Risks include lack of control over videos and potential negative reviews damaging reputation.
YouTube
YouTube monetization requirements
how to enable monetization on YouTube?
how to earn money on YouTube?
how to monetize YouTube channel?
YouTube creator studio
How to earn money online in Pakistan?
Earn money online in Pakistan for students
How to make money online for free?
how to make money online without paying anything?
how to register on adsense ?
YouTube
YouTube monetization requirements
how to enable monetization on YouTube?
how to earn money on YouTube?
how to monetize YouTube channel?
YouTube creator studio
How to earn money online in Pakistan?
Earn money online in Pakistan for students
How to make money online for free?
how to make money online without paying anything?
how to register on adsense ?
A YouTube Case Study. How YouTube works? How it became world's third most popular website in the world? How it all started? From YouTube in 2004 to 2014.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
Presentation onYouTube from "Acting Up - Using Theater & Technology for Social Change," from DePaul's School for New Learning Distance Education Program, Winter 2010.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Presentation on YouTube, its history, how it works, how you can make money from youtube , social impact of youtube ,
positive and negative impact of youtube
How To Make Money On YouTube: 9 Ways Influencers Monetize Their Youtube Channels
So how do PewDiePie and other successful YouTubers make their money? It certainly isn’t by “hope”-marketing, where you simply plonk a video on YouTube and hope for it to make some money somehow. In fact, the true answer is very boring - it is the same as for every other website in existence. To make money on YouTube, you need to create quality content attracting traffic which, in some way (for instance, by viewers clicking on an ad or a link to purchase a product), converts.
Summary:
#1 Advertising Revenue
#2 Earning Rewards as a YouTube Partner
#3 Joining an MCN (Multi-Channel Network)
#4 Merchandising
#5 Ancillary Products
#6 Sponsorship, Endorsements, Product Placement
#7 Affiliate Links
#8 Subscription Fees
#9 Crowdfunding Support
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
This playbook breaks down the collective learnings from some
of the most successful videos and campaigns on YouTube,
giving you the tools to make content that effectively captures
the attention of your audience. You’ll find proven techniques to
make your videos stand out and benefit from YouTube’s
influence at key cultural moments. And you’ll learn some
powerful methods to track your content’s performance.
This is a guide for brands, agencies and businesses. However,
anyone who’s interested in making videos for YouTube is
encouraged to explore the topics covered here.
● BRANDS will find strategies and tools for building content
plans, organising video distribution, measuring performance,
and more.
● AGENCIES will find best practices for partnering with
creators, guidelines for making the most effective videos,
recommendations for advertising formats, and more.
● BUSINESSES will find an in-depth look at the elements of
successful videos, tips for building an audience, ways to
keep viewers coming back, and more.
Define Your Brand Territory
With 400 hours of new content uploaded to YouTube every
minute,1 how can you be sure viewers will want to watch yours?
Start by choosing a territory in which you can win. For example,
are you going to make quirky lifehack videos to drive awareness,
utility-based how-to videos to encourage new use cases, or are
you going to create that big “whoa” moment to get people
buzzing and sharing?
Ask yourself what your brand stands for—what are the passions
that will drive its success? At the same time, ask yourself what
your customers care about in their daily lives. Find the point
where your brand’s passions overlap with your audience’s
concerns. At that intersection lies something unique you can
bring your fans to earn their loyalty.
The following tools can help you understand what your
customers care about. What videos do they watch? How active
are they on social networks? How do they use their mobile
devices?
● YouTube Trends Dashboard: See what videos are
trending on YouTube.
● YouTube Analytics: See how your audience is
reacting to—and interacting with—your videos.
● Think with Google: Explore Google data, insights,
and perspectives for marketers.
● Brand Lift: Look beyond impressions and views to
understand the direct impact your YouTube ads have
on perceptions and behaviours throughout the
customer journey.
● Google Surveys: Learn what people really think
about your brand.
At the same time you’re getting to know your audience, do some research on
your competitors. Not just your usual competitors, but anyone providing users
with content in a similar genre or category. Visit their YouTube channels to
get a sense of their video styles, formats and tones.
● See what they’re doing. Has anything they’ve done really resonated
with their audience?
● Learn from what they’re doing right. Where are there opportunities
for your brand?
Now that you're on the path to making great videos, how are you defining
success? Is it do
A YouTube Case Study. How YouTube works? How it became world's third most popular website in the world? How it all started? From YouTube in 2004 to 2014.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
Presentation onYouTube from "Acting Up - Using Theater & Technology for Social Change," from DePaul's School for New Learning Distance Education Program, Winter 2010.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Presentation on YouTube, its history, how it works, how you can make money from youtube , social impact of youtube ,
positive and negative impact of youtube
How To Make Money On YouTube: 9 Ways Influencers Monetize Their Youtube Channels
So how do PewDiePie and other successful YouTubers make their money? It certainly isn’t by “hope”-marketing, where you simply plonk a video on YouTube and hope for it to make some money somehow. In fact, the true answer is very boring - it is the same as for every other website in existence. To make money on YouTube, you need to create quality content attracting traffic which, in some way (for instance, by viewers clicking on an ad or a link to purchase a product), converts.
Summary:
#1 Advertising Revenue
#2 Earning Rewards as a YouTube Partner
#3 Joining an MCN (Multi-Channel Network)
#4 Merchandising
#5 Ancillary Products
#6 Sponsorship, Endorsements, Product Placement
#7 Affiliate Links
#8 Subscription Fees
#9 Crowdfunding Support
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
This playbook breaks down the collective learnings from some
of the most successful videos and campaigns on YouTube,
giving you the tools to make content that effectively captures
the attention of your audience. You’ll find proven techniques to
make your videos stand out and benefit from YouTube’s
influence at key cultural moments. And you’ll learn some
powerful methods to track your content’s performance.
This is a guide for brands, agencies and businesses. However,
anyone who’s interested in making videos for YouTube is
encouraged to explore the topics covered here.
● BRANDS will find strategies and tools for building content
plans, organising video distribution, measuring performance,
and more.
● AGENCIES will find best practices for partnering with
creators, guidelines for making the most effective videos,
recommendations for advertising formats, and more.
● BUSINESSES will find an in-depth look at the elements of
successful videos, tips for building an audience, ways to
keep viewers coming back, and more.
Define Your Brand Territory
With 400 hours of new content uploaded to YouTube every
minute,1 how can you be sure viewers will want to watch yours?
Start by choosing a territory in which you can win. For example,
are you going to make quirky lifehack videos to drive awareness,
utility-based how-to videos to encourage new use cases, or are
you going to create that big “whoa” moment to get people
buzzing and sharing?
Ask yourself what your brand stands for—what are the passions
that will drive its success? At the same time, ask yourself what
your customers care about in their daily lives. Find the point
where your brand’s passions overlap with your audience’s
concerns. At that intersection lies something unique you can
bring your fans to earn their loyalty.
The following tools can help you understand what your
customers care about. What videos do they watch? How active
are they on social networks? How do they use their mobile
devices?
● YouTube Trends Dashboard: See what videos are
trending on YouTube.
● YouTube Analytics: See how your audience is
reacting to—and interacting with—your videos.
● Think with Google: Explore Google data, insights,
and perspectives for marketers.
● Brand Lift: Look beyond impressions and views to
understand the direct impact your YouTube ads have
on perceptions and behaviours throughout the
customer journey.
● Google Surveys: Learn what people really think
about your brand.
At the same time you’re getting to know your audience, do some research on
your competitors. Not just your usual competitors, but anyone providing users
with content in a similar genre or category. Visit their YouTube channels to
get a sense of their video styles, formats and tones.
● See what they’re doing. Has anything they’ve done really resonated
with their audience?
● Learn from what they’re doing right. Where are there opportunities
for your brand?
Now that you're on the path to making great videos, how are you defining
success? Is it do
Introducing Youtube Saturation - Drive in Massive Traffic with Youtube! Inside this ebook, you will Discover the topic about how to generate instant traffic to you website easily, the easiest way to dominate your market with laser-targeted video based campaigns, a shockingly fast and easy method of building instant momentum so your videos can go viral, one of the easiest ways of setting all of your advertising on complete autopilot and so much more!
Section Ten - A Comprehensive Guide to YouTube for your BusinessLove My Businesses
A Comprehensive Guide about how to use YouTube for your business, what the benefits of YouTube are and which equipment you will need. Perfect for any business that wants to harness the power of videos to grow their company.
Social media marketing - Part 10 YouTubeTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This ebook teaches how to start, grow, and monetize a hyper-profitable YouTube channel from complete scratch.
It doesn't matter if you don't have any tech skills or any previous business experience. Everything you need to know is provided step-by-step in this training program.
"How I Run 9 Different Profitable YouTube Channels and Make 6 Figures From Them"
Introducing Tube Mastery and Monetization
Tube Mastery and Monetization teaches how to start, grow, and monetize a hyper-profitable YouTube channel from complete scratch.
It doesn't matter if you don't have any tech skills or any previous business experience. Everything you need to know is provided step-by-step in this training program.
My EXACT Strategies
In this complete course, I teach my EXACT strategies for starting YouTube channels from scratch and show you how I started a YouTube channel and grew it to having 500,000 subscribers in just one year.
I hold nothing back as I show you secret algorithm growth hacks, tips, and strategies for growing quickly and going viral that I have not seen taught anywhere else online.
5 Reliable YouTube Income Sources
Posted by
Editorial Staff
–
March 18, 2023
Youtube has become a popular platform for creators to showcase their talents, skills, and knowledge while also earning a living. There are various ways to generate Reliable YouTube Income Sources, and in this article, we will explore the different revenue streams, their pros and cons, and the potential income they offer.
Table of Contents
5 ways to Generate Reliable YouTube income sources
1. Ad revenue: Reliable YouTube income sources
2. Sponsorships: Reliable YouTube income sources
3. Merchandise sales: Reliable YouTube Income Sources
4. Affiliate marketing: Reliable YouTube Income Sources
5. Crowdfunding: Reliable YouTube Income Sources
Frequently Asked Questions: FAQs on YouTube Sources of Income
Conclusion: Reliable YouTube Income Sources
Let’s looks 5 different revenue streams as listed below :
1. Ad Revenue: Reliable YouTube Income Sources
As you may know, the most common way to earn income from YouTube is through ad revenue. Once you have a reliable fan base(1K subscribers) you can apply to YouTube Adsense.
YouTube places ads on the videos that you create. And you receive a portion of the ad revenue. This is based on factors such as the number of views, engagement, and audience demographics.
YouTube takes a 45% cut of the ad revenue, and the remaining is split between the creator and YouTube. Isn’t it cool..without doing anything!
The estimated earnings that An Average YouTube Creator could receive from ads on a new video would be $4.18 per 1,000 views. Assuming that everyone watched the ad on their video and the advertiser paid an average of $7.60 CPM.
Last year, YouTube generated $28.8 billion in ad revenue. The number of YouTube channels that made at least $10,000 in revenue increased by a whooping 40% year over year.
Undoubtedly, that’s just unbelievable growth! So, hope you understand the potential!
As a YouTube creator, advertisements would be your primary source of revenue. Let’s explore the various strategies and considerations for generating income through ads and the pros and cons of this approach.
Strategy 1: Establish Clear Revenue Goals To Maximize Revenue Through Ads
it is crucial to have a clear understanding of your revenue goals. For B2B SaaS sales, it is essential to create a strategy that aligns with your revenue goals. You must continue to define your revenue goals at each stage of your business’s growth.
Strategy 2: Target Your Audience
Understanding your audience is vital for generating income through ads. Carefully analyze your audience’s demographics, interests, and online behavior. Once done, you can create targeted ads that are more likely to resonate with your viewers. This will increase engagement and, in turn, generate more revenue. Super!
Strategy 3: Choose the Right Ad Type
There are various ad formats that you can utilize, such as pre-roll ads, mid-roll ads, and display ads. Depending on your content, one ad format m
If you're looking to instantly maximize your exposure, generate insane traffic to your website and stand out in your market, there's one very quick and easy way to do it. Advertise your business on the leading video community online - YouTube! • YouTube generates millions of visitors a month – over 800 million! • 70% of YouTube traffic comes from outside of the United States. • YouTube is localized in 43 countries and across 60 languages! • You will be able to reach thousands of “mobile-searchers” instantly! It's never been easier to turn viewers into customers and attract new business, all with one powerful viral-based marketing campaign. Plus, YouTube advertising is not only easy to set up but extremely affordable even for those on a limited budget. This special report, "YouTube Saturation" will show you how to set up your very first ad quickly while generating instant traffic to your website, all on complete autopilot. I'll also show you how to maximize click-through rates and tear down the competition by putting your ad in front of their customers.
Tube Mastery and Monetization is the best YouTube course and community on the market.
It reveals how Matt Par runs 9 different YouTube niche channels without even showing his face.
LINK INSIDE THE FILE
Creating and optimizing video for YouTubeGreg Jarboe
I participated in Live with Linkdex webinar along with Rob Ciampa, EVP & CMO of video marketing platform Pixability. We shared our expertise on creating and optimizing video content that will create loyal viewership.
Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. Olivia de la Vega, Jacqueline Himelfarb,
Alison Goldberg, Alexandra Maxian, Christian
Taylor, Halle Speregen
2. Agenda
❏ What is YouTube?
❏ Demographics
❏ Strategy
❏ Marketing on YouTube
❏ Benefits
❏ Risks
❏ Conclusion
3. What is YouTube?
❏ Video-sharing site where users are able to:
❏ Upload their own videos
❏ View videos posted by other users all across the world
❏ Interact with the videos
❏ Diverse content
❏ Created: February 14, 2005 by Jawed Karim, Steve Chen, Chad Hurley in San
Mateo, California.
❏ 1.3 billion users as of 2018 with over 30 million visitors and 5 billion videos
watched daily.
4. ❏ How To Use:
Create an
account → use
the search bar
at the top to
find specific
videos →
browse the
home page
and
recommended
pages.
5. First Video Ever Posted on YouTube
❏ “Me at the zoo”
❏ Posted at April 23,
2005
❏ By: Co-founder Jawed
Karim
❏ 46,956,608 views
6. YouTube Demographics
❏ YouTube has over a billion users — almost
one-third of all people on the internet.
❏ Everyday people watch hundreds of millions of
hours on YouTube and generate billions of
views.
❏ YouTube (even YouTube on mobile alone)
reaches more 18-34 and 18-49 year-olds than
any cable network in the U.S.
❏ Growth in watch time on YouTube has
accelerated and is up at least 50 percent year-
over-year for three straight years.
❏ The number of people watching YouTube per
day is up 40 percent year-over-year since
March 2014.
7. Monetization Strategy
❏ YouTube makes huge amount of money through the ads.
❏ YouTubers make money from monetization with AdSense.
❏ Advertisers only pay when someone clicks an ad or watches for 30 seconds.
❏ If your video gets ten million views but nobody watches or click the ads, you don't make
any money.
❏ How do you get money off of YouTube?
❏ Step 1: Enable your channel for monetization.
❏ Step 2: Connect your YouTube channel to an AdSense account in order to earn
money and get paid for your monetized videos.
❏ Step 3: Take a minute to get to know the kinds of videos you can monetize and the
different ad formats.
8. Usefulness of Marketing on YouTube
❏ Explains Product and Service in a unique way
❏ Helps to reach the target customer
❏ Owned by Google (indexed on Google Search Engine)
❏ Company can pay for advertising on a popular video, increases engagement
9. Purpose of Marketing on YouTube?
❏ Embodies the ideal lifestyle that your target customer would have after using
your product or service
❏ Potential for product to go viral
❏ Helps to build trust by forming a relationship with potential customer
10. Marketing Benefits
Businesses that benefit the most from
YouTube have:
❏ Unique, interesting content that
works well in video format
❏ A personality
❏ Encourage feedback and
interaction through comments
11. Marketing Benefits (Cont.)
❏ Top 7 industries using YouTube
❏ Top 5 companies: Red Bull, The Ellen Show, Playstation, Walmart, Ramit Sethi
12. YouTube Successes
❏ The display and design of a business’ channel page is important
❏ Easy to navigate, eye-catching, and consistent with brand image
13. ❏ Kraft uploads useful
content that their target
audience wants to see
❏ More than just
uploaded ads and
promotional videos
❏ Funny videos,
instructional recipe
videos
❏ Playlists to organize
content
❏ Links to other social
media
Content Example
16. YouTube Failures - Risky Messaging
❏ Some videos have sparked significant controversy, causing the brands to
delete them
17. YouTube Failures - Content Challenge
❏ Channel Us: McDonald's’ content based channel aimed for young audience
❏ Low ratings, poor response
❏ Failed to switch from advertising content to entertainment
18. Marketing Risks
❏ You have very little control over the actual presentation of your videos.
❏ Related videos that have the same tags as your own aren’t always content
related. The different branding can actually confuse customers.
❏ It is easier to lose prospects to your competition.
❏ Customers can like your video, but reject your value proposition.
19. Marketing Risks (Cont.)
❏ The different branding can actually
confuse customers.
❏ You’ve got to market your videos in
order for them to be seen.
❏ Negative reviews can damage a
business reputation.
20. Risk prevention
❏ Pepsi’s failure could have been avoided by simply not using controversial
topics and political bias as an advertising platform. Not everyone's views are
the same so they’re shrinking their market by not appealing to those who don’t
believe the premise they’re advertising on
❏ Same goes for Secrets advertisement. It’s obviously a touchy subject and not
everyone woman feels that way or feels that it should be presented in such a
way
❏ Whether you agree or disagree it’s inappropriate to advertise on controversial
matters.
❏ Turns people away, because they do not want to be associated with a brand
that represents and expresses personal opinions and conflicts openly.
22. Works Cited
-Laporte, Nicole, et al. "REBOOTING YOUTUBE. (Cover Story)." Fast Company, no. 188, Sept. 2014, pp. 58-101.
EBSCOhost,proxy.binghamton.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=97
270532&site=ehost-live.
-Belicove, Mikal E. "The Video Bull’s-Eye." Entrepreneur, vol. 42, no. 12, Dec. 2014, p. 60. EBSCOhost,
proxy.binghamton.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=99129820&site
=ehost-live.
-Johnston, Kevin. “Objectives of YouTube Marketing.” Chron.com, 2018,
smallbusiness.chron.com/objectives-youtube-marketing-54459.html.
-Patel, Sujan. “6 Companies Killing It on Youtube.” Small Business Trends, Feb. 2015,
smallbiztrends.com/2015/02/successful-advertising-campaigns-youtube.html.
-GrowEpicBeta. “Youtube Marketing by Industry.” GrowEpic Beta, 2017, growepic.com/channel?channel=youtube.
-“How Your Business Can Avoid Pitfalls on YouTube.” Business Queensland, CorporateName=The State of Queensland; 1 Feb. 2018,
www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-
marketing/youtube/pitfalls.
-“The Risk and Rewards of Video Marketing on YouTube.” &THEN18, 7 July 2017,
andthen.thedma.org/news/the-risk-and-rewards-of-video-marketing-on-youtube/.
-“16 Pros and Cons of Youtube for Business.” BrandonGaille.com, 25 Aug. 2015,
brandongaille.com/16-pros-and-cons-of-youtube-for-business/.
“Video Monetization Criteria - YouTube Help.” Google, Google, support.google.com/youtube/answer/97527?hl=en.
Editor's Notes
CHRISTIAN
HALLE
What youtube is, how to use it/its founders
Demographics
Monetization strategy
Usefulness and Purpose of marketing
The benefits
Successes and failures
Risks
HALLE
How To Use: To use YouTube, you first visit www.youtube.com. Next, create an account if you would like to post your own videos -- if not, you don’t need an account to view others videos. You can use the search bar at the top to find specific videos, or you can browse the home page and recommended pages for some ideas of popular videos! The best way to become comfortable with YouTube is to play around and experiment.
When/Where It Was Founded: YouTube was created on February 14, 2005 by Jawed Karim, Steve Chen, Chad Hurley in San Mateo, California.
Number of Users: YouTube has 1.3 billion users as of 2018 with over 30 million visitors and 5 billion videos watched daily.
About Them: YouTube is a video-sharing site where users are able to upload their own videos, view videos posted by other users all across the world, and interact with the videos. Although it isn’t as “social” as other social media sites, it similar to them in that users can contact other consumers by adding them as friends or direct messaging them. The content on YouTube is very diverse; you can watch practically anything--from video blogs to music videos to lifestyle videos, etc.
HALLE
HALLE
JACKIE
User profile: Who primarily uses this social media site? Demographics? Why do users/subscribers use this tool? What do they expect from it?
“special appeal of the YouTube star and what their audiences love about them. They're extremely good at engaging directly with fans, particularly very young ones; and they're expert at marketing their content across social media.”“Which brings us to Google Preferred, another key piece of Wojcicki's strategy that she introduced during her April unveiling to advertisers. Preferred lets brands target the top 1% or 5% of YouTubecontent in 14 categories, such as beauty, food, and automotive, spotlighting more distinctive programming than the lower-brow comedy and video-gaming content that dominates the site's overall leaderboard. Advertisers who opt in are also guaranteed a minimum number of viewers in the same way that they are on TV, as well as data on effectiveness. "Brands want more control over where their ads appear," Wojcicki says. "We also have a 100% audience guarantee."’ “YouTube is the only social media platform that has paid creators”
JACKIE
-The updated rules state that in order for creators to be eligible for the Partner Program, a collective whose channels can be monetized through Google AdSense, they must have a total watch time of 4,000 hours in the past 12 months and a minimum of 1,000 subscribers.
-https://www.polygon.com/2018/1/16/16898506/youtube-creators-program-monetization-google-preferred-logan-paul
https://support.google.com/youtube/answer/97527?hl=en
How do the owners/developers of the tool make money? What does this mean for the user experience? You can search Business Source Complete or Google the tool and the words monetization or monetization strategy.
-https://www.polygon.com/2018/1/16/16898506/youtube-creators-program-monetization-google-preferred-logan-paulhttps://www.polygon.com/2018/1/16/16898506/youtube-creators-program-monetization-google-preferred-logan-paul
ALY
ALY
-Purpose: Embody the ideal lifestyle that your target customer would have after using your product or service. Company branding is a key in video content as another way to increase visibility. Potential for product to go viral, help to build trust by forming a relationship with potential customer
ALY
Show examples of successful/effective use of this tool and examples of company failures using this tool for marketing purposes. Which industries might benefit the most from using this social media tool? Which ones might not find it valuable?
ALY
Red Bull: Over 4 million subscribers, billion video views in 6 years, videos are of athletes, daredevils, and risk takers doing crazy things (building a wooden bike, racing a car on ice, climbing frozen Niagara Falls)
Ellen Show: Youtube channel segments what the Ellen Show does into Youtube videos daily and combines this with social media (ex: share a new youtube video on Twitter and gives brief overview of the show from that day)
Playstation: has around 3,500 videos about different games
Walmart: videos on recipes, price match testimonials, new product tutorials, and blogger partners
Ramit Sethi: blogger and author in the personal finance and entrepreneurship realm, videos on strategies that companies can learn
OLIVIA
OLIVIA
OLIVIA
OLIVIA
OLIVIA https://www.vidyard.com/blog/top-5-worst-brand-video-marketing-fails-past-year/
Kendall Jenner/Pepsi commercial:
Secret commercial: “trivializes women’s experiences, reinforces negative stereotypes about women in the workplace, subtly blames women for inequality, and takes advantage of a cultural climate increasingly concerned about women’s issues” https://thinkprogress.org/secret-deodorant-tried-and-failed-to-explain-the-wage-gap-d07f5c39e01d/
ALI
-Even if you’re embedding the video onto your site, the link to access YouTube’s site is literally just one click away.
-When some people see your brand on your website, then see YouTube’s branding, they’ll be confused by the dual branding. Sometimes it may be better to keep your videos hosted locally.
-The problem is that you have no control over what related videos are displayed on the right side of the screen when someone pulls up your video.
-Just because a video is entertaining doesn’t mean it will create a sale.
ALI
-There’s a good chance that if your competitor is using YouTube for business, they’ll be using the same tags you’re using. This means you’ll be giving your competition exposure when prospects access your video.
-YouTube isn’t just going to promote your videos on your behalf. You might need to pay for YouTube marketing on specific tags or launch a marketing campaign that links to your videos.
-Negative comments or reviews on a YouTube video can damage the online reputation of a business
CHRISTIAN - Companies must have high quality content and entertainment to present and represent their brand. Hire on professionals who have done entertainment marketing through the youtube platform.