1) Understanding the purpose of a brand's YouTube channel and knowing the target audience is essential for creating effective video content. 2) Brands should decide on the types of videos to create, such as product tutorials, interviews, or how-to videos, that are relevant to their audience and compliment their brand identity. 3) Maintaining a regular upload schedule ensures impact by determining viewer engagement and traffic to the channel over time.

1. How to launch your Brand’s
Youtube Channel ?
www.creativeconnect.co

2. Earlier the QUESTION used to be:
“ Why should BRANDS have a
Youtube Channel?
If BRANDS should have a their
”

3. With proper optimization,
Visitors who view video increases
product videos are the chance of a
85%
front-page
more Google result by
likely to buy 53x
60%
than visitors who do not.
(Forrester, January 2010)
(Internet Retailer, April 2010)
of all web traffic
comes from
online
is the
videos
AdAg
e ’s
rs
#2 search engine
in the world
surpassing Yahoo!
tise
9 4 adve
of r
un
ve r n
Top
100 ha
mpa
igns
o
WHY ?
ca
&

4. Today the QUESTION is:
“
What content should brands put on the
Youtube Channel?
If BRANDS should have a their
”

5. Any BRAND can
figure this out
after answering
?
?? a few fundamental
AN
BR
D
B
R
A
N
D
QUESTIONS

6. ??
?
AN
BR
D
B
R
A
N Who is your Brand’s
D
target audience, and
what kind of content do
they want to look at?

7. What’s the brand’s ultimate
?? goal & how do they plan to
? achieve it.
AN
BR
D
B
R
A
N Who is your Brand’s
D
target audience, and
what kind of content do
they want to look at?

8. What content would by default be an
extension of the brand's DNA?
What’s the brand’s ultimate
?? goal & how do they plan to
? achieve it.
AN
BR
D
B
R
A
N Who is your Brand’s
D
target audience, and
what kind of content do
they want to look at?

9. What are your overall marketing goals, and what do
you think a YouTube strategy would achieve for you ?
What content would by default be an
extension of the brand's DNA?
What’s the brand’s ultimate
?? goal & how do they plan to
? achieve it.
AN
BR
D
B
R
A
N Who is your Brand’s
D
target audience, and
what kind of content do
they want to look at?

10. What brand needs to communicate and how ?
What are your overall marketing goals, and what do
you think a YouTube strategy should achieve for
you ?
What content would by default be an
extension of the brand's DNA?
What’s the brand’s ultimate
?? goal & how do they plan to
? achieve it.
AN
BR
D
B
R
A
N Who is your Brand’s
D
target audience, and
what kind of content do
they want to look at?

11. "Understanding the Purpose of a
Brand’s Youtube Channel
is essential as Youtube Channel is a
long term asset for any brand.
Knowing the purpose helps in creating
regular video content which
entertains,
informs,
educates, and inspires
your audience while giving them
a reason to come back."

12. Youtube Channel
If BRANDS should have a their
is not a holding place for
Repurposed
TV ads
and
One-off Videos

13. Individual or one-off videos
created for uploading on are a good idea, but
ineffective without a proper
Content Design have a their
If BRANDS should Strategy
that highlights how the
YouTube channel videos can help in
achieving brand’s overall communication goals.

14. 6 Steps for a Youtube Channel
#1 Understand Audience
#2 Decide Types of Videos
#3 Regular Video Uploads
#4 Maintain Youtube Channel
#5 Promote Video Content
#6 Get right organization for video production & Video SEO

15. ?
#1 Understand Audience
Figure out
HOW
users interact on

16. #1 Understand Audience
Which are the videos they share & how?
What is it that your audience
would like to watch?
What would keep them
coming back to you?
What are the right sources of traffic that
cater to your audience?

17. It’s essential for a Brand to think long and hard about the
source of their video content
Brands should produce videos that
compliment their DNA
#2 Decide Types of Videos

18. #2 Interviews Videos
Feedback Videos How to Videos
Product Tutorials
Product Showcase
Public Poll Types of
ONLINE VIDEO
Internal Company Videos
CONTENT
Viral Videos
that Brands can produce
News Update
Top 5 Product Videos
Product Reviews
Testimonial Videos
General Company Videos
TV ads

19. Having a good idea for
content is not enough
Brands must create videos that
cater to needs of their audience
& follow a consistent video pattern
#3 Regular Video Uploads

20. #3 Regular Youtube Upload
If BRANDS should have a their
"Develop a calendar that ensures
Video Upload at regular intervals"
It is this regularity in
uploading videos that
determines the impact of a
YouTube channel.
#3 Regular Video Uploads

21. Video SEO
Comments
like it
Analytics
Subscribers
#4 Maintain Youtube Channel
Traffic Sources Annotations
Share Videos
Playlists
Favourite Videos

22.    
Search Engines E-mailer Social Networks Websites
#5 Promote Video Content

23. Repeated Visits to Channel
Viewer Engagement
Viewer Entertainment
Youtube Video Content
If BRANDS should have a
Results in
Word of mouth
Audience Growth
Brand Recall
Brand Reinforcement

24. #6 Find the right Organization for the job!
An experienced organization Youtube Channel Optimization
with complete knowledge of:
Video SEO
Design Sense
Video Production
Concept Development

25. A complete
Youtube Channel Solution
for your company

29. To know more, log on to :
www. creativeconnect.co