This document discusses the use of infographics to communicate information visually. It notes that over 90% of information transmitted to the brain is visual, and that visuals can help explain complex topics. The document provides tips for creating effective infographics, such as getting data right, integrating visual themes, and making the graphic actionable. It advocates for using infographics as part of a larger communication ecosystem across various channels and content types. As an example, it describes a book called "Missiographics 1.0" that uses over 15 infographics and visual analysis to cover global mission topics.

1. Making Your
Message Stick
in an infoGRAPHIC world

2. Our Mission
Our Mission:
GMI leverages research and technology to create,
cultivate, and communicate mission information leading
to insight that inspires Kingdom service.
2
Information
Provision
Decision
Support
Kingdom-Centered
Outcomes-based
Evaluation
The Knowledge Stewardship Cycle

3. Too little discernment!
Too Much Data . . .

4. We are seeing a shift

5. Where are the words going?

6. • “A visualization of data or ideas that tries to
convey complex information to an audience in
a manner that can be quickly consumed and
easily understood. “
The Power of Infographics
by Mark Smiciklas)
Defining Infographics

7. #’s on Visual Communication
90% 40% 12%
of info
transmitted
to the brain
is visual
of ppl
respond
better to
visual info
than text
growth in
traffic for
publishers
using
infographics

8. Too Much Data . . .
http://neomam.com/interactive/13reasons/

9. • Summarizing more in-depth content
• Explaining how things work
• Helping others to share your ideas
• Raising initial awareness
But how do you use them?

10. • Have a Process
• Get the data right
• Integrate the visuals theme
• Make it actionable
• Think about how it will be used
Key Tips

11. We are seeing a shift

12. Does the Picture Match the Data?
http://www.dailyherald.com/article/20141203/news/141209467/
Does the Picture Match the Data?

13. Does the Picture Match the Data?Does the Picture Match the Data?

14. • Statistics – what are the #’s?
• Process – how does it work?
• Ideas – what’s the big picture?
• Chronology – when did it happen?
• Geography – where is it?
• Anatomy – how is it made up?
• Hierarchy – how is it organized?
• Relationships – how are things connected?
• Personality – can I humanize it?
– By Mark Smiciklas, The Power of Infographics
Data that Works Visually

15. Stats

16. Process

17. BigIdea

18. Chronology

19. Geography

20. Anatomy

21. Hierarchy

22. Relationships

23. Personality

24. • Infographics don’t replace larger content
• Use the visuals created in multiple ways
• Create video with the infographic content
• Think about all the ways this content will be
used
Part of Your Ecosystem

26. 7 Stats You Need to Know to Serve the King in
2015
Ecosystem Example
Presentation Infographic Video

27. Missiographics 1.0
• A powerful visual/full-
color book
• Over 15 infographics
with analysis
• Links to enhanced
content
• Covering a variety of
global topics

28. Join us in Visualizing the Kingdom
www.missiographics.com
Jon.hirst@gmi.org / @JonHirstGMI
www.gmi.org/