Vision and mission statements, a set of criteria for development and evaluationdaveaddy
The document discusses strategic planning concepts including strategic goals, objectives, action plans, performance measures, mission, vision, and values. It provides examples of effective and ineffective vision statements, noting characteristics like being inspiring, painting a clear picture, and being feasible. It also discusses the importance of a clear mission statement and outlines common components of effective mission statements like identifying customers, products/services, and commitment to growth.
The document provides an introduction to Deviate Marketing and their philosophy and approach. It discusses how Deviate challenges conventional wisdom and connects with audiences through compelling clarity and emotional engagement. Their goal is to help brands identify unique paths to elevate their brand through evangelism. The document also provides backgrounds on the founders and their expertise working with premium lifestyle brands. It highlights case histories of how Deviate has helped brands like Bombay Sapphire, Mitchell Historic Properties, Appleton Estate, Wedgwood, and illy espresso clarify their brand positioning.
Within People - A Guide to Finding PurposeWithin People
This document provides guidance for business leaders seeking to align their company's purpose and strategy. It discusses defining an authentic purpose statement that reflects the original intentions for starting the business. A purpose is not a goal or marketing tagline, but rather the core reason the business exists. Ten principles are outlined for finding and expressing purpose, such as ensuring it is memorable, does not change, and reflects the company's focus. Case studies of independent consultancy Independents United and UNESCO are presented. The document concludes with a checklist to help evaluate if a defined purpose statement is authentic and guiding.
This document outlines a 7-step process for nonprofits to develop a "Superstar Brand" to attract donors. The steps include: 1) Creating an avatar of the ideal donor, 2) Conducting an attraction audit of current branding strategies, 3) Developing a brand promise, 4) Crafting a main message, 5) Creating talking points, 6) Adjusting and implementing changes over time, and 7) Sharing the brand message proactively. Throughout, short examples are provided from nonprofits that have implemented the steps. The document is authored by Maryanne Dersch and promotes her services to help nonprofits strengthen their branding.
Within People - A Guide to Finding PurposeKim Hawke
This document provides guidance for business leaders seeking to align their company's purpose and strategy. It defines purpose as a company's authentic reason for existing rather than a goal or marketing slogan. The document outlines Simon Sinek's "Golden Circles" framework and gives 10 principles for finding and expressing purpose, such as ensuring it reflects the original intentions, remains consistent over time, and inspires belief. Case studies of independent consultancy Independents United and UNESCO are presented. Leaders are encouraged to use the 10 principles checklist to articulate a purpose authentic to their organization.
Full Brain Marketing: What is a Brand? 11.4.10EXHIB-IT!
What is a brand? This presentation answers that questions with case studies on successful brands as well as helpful information to help build your brand.
At The Table Public Relations is a food focused PR and Marketing firm that creates awareness for our clients.
We Exist to Communicate About Food. Whether it is from the perspective of the store who sells it, the ingredients its made from, the tools used to prepare it, the recipe, the chef or the restaurant who serves it, we are always At the Table.
This is our brand book. Let us help you with your brand.
The document outlines the vision and values of Wells Fargo as described by its Chairman, President, and CEO John G. Stumpf. It discusses Wells Fargo's vision of satisfying customers' financial needs and helping them succeed financially. It also details the company's five core values: people as a competitive advantage, ethics, what's right for customers, diversity and inclusion, and leadership. The document provides examples of how Wells Fargo aims to live these values.
Vision and mission statements, a set of criteria for development and evaluationdaveaddy
The document discusses strategic planning concepts including strategic goals, objectives, action plans, performance measures, mission, vision, and values. It provides examples of effective and ineffective vision statements, noting characteristics like being inspiring, painting a clear picture, and being feasible. It also discusses the importance of a clear mission statement and outlines common components of effective mission statements like identifying customers, products/services, and commitment to growth.
The document provides an introduction to Deviate Marketing and their philosophy and approach. It discusses how Deviate challenges conventional wisdom and connects with audiences through compelling clarity and emotional engagement. Their goal is to help brands identify unique paths to elevate their brand through evangelism. The document also provides backgrounds on the founders and their expertise working with premium lifestyle brands. It highlights case histories of how Deviate has helped brands like Bombay Sapphire, Mitchell Historic Properties, Appleton Estate, Wedgwood, and illy espresso clarify their brand positioning.
Within People - A Guide to Finding PurposeWithin People
This document provides guidance for business leaders seeking to align their company's purpose and strategy. It discusses defining an authentic purpose statement that reflects the original intentions for starting the business. A purpose is not a goal or marketing tagline, but rather the core reason the business exists. Ten principles are outlined for finding and expressing purpose, such as ensuring it is memorable, does not change, and reflects the company's focus. Case studies of independent consultancy Independents United and UNESCO are presented. The document concludes with a checklist to help evaluate if a defined purpose statement is authentic and guiding.
This document outlines a 7-step process for nonprofits to develop a "Superstar Brand" to attract donors. The steps include: 1) Creating an avatar of the ideal donor, 2) Conducting an attraction audit of current branding strategies, 3) Developing a brand promise, 4) Crafting a main message, 5) Creating talking points, 6) Adjusting and implementing changes over time, and 7) Sharing the brand message proactively. Throughout, short examples are provided from nonprofits that have implemented the steps. The document is authored by Maryanne Dersch and promotes her services to help nonprofits strengthen their branding.
Within People - A Guide to Finding PurposeKim Hawke
This document provides guidance for business leaders seeking to align their company's purpose and strategy. It defines purpose as a company's authentic reason for existing rather than a goal or marketing slogan. The document outlines Simon Sinek's "Golden Circles" framework and gives 10 principles for finding and expressing purpose, such as ensuring it reflects the original intentions, remains consistent over time, and inspires belief. Case studies of independent consultancy Independents United and UNESCO are presented. Leaders are encouraged to use the 10 principles checklist to articulate a purpose authentic to their organization.
Full Brain Marketing: What is a Brand? 11.4.10EXHIB-IT!
What is a brand? This presentation answers that questions with case studies on successful brands as well as helpful information to help build your brand.
At The Table Public Relations is a food focused PR and Marketing firm that creates awareness for our clients.
We Exist to Communicate About Food. Whether it is from the perspective of the store who sells it, the ingredients its made from, the tools used to prepare it, the recipe, the chef or the restaurant who serves it, we are always At the Table.
This is our brand book. Let us help you with your brand.
The document outlines the vision and values of Wells Fargo as described by its Chairman, President, and CEO John G. Stumpf. It discusses Wells Fargo's vision of satisfying customers' financial needs and helping them succeed financially. It also details the company's five core values: people as a competitive advantage, ethics, what's right for customers, diversity and inclusion, and leadership. The document provides examples of how Wells Fargo aims to live these values.
The document discusses treating a brand like a real person by developing it across six key aspects: physique, personality, culture, relationships, goals, and reflection. An effective brand has an attractive appearance and logo, a strong personality conveyed through its values and vision, cultural elements that inspire its identity, relationships with customers, competitors and partners, clear long-term goals and strategies, and self-awareness of how others perceive it based on its performance. The document provides examples of well-known brands and their development across these six human-like aspects.
The document outlines a methodology for defining a brand's heart, which consists of its promise, values, and character. It discusses discovering a brand's essence through analyzing customer insights, functional benefits, and emotional rewards. The strategy stage involves articulating the brand promise, values, and character based on these discoveries. Finally, the shape stage develops ideas to bring the brand to life and make its heart visible to audiences. The presentation proposes applying this process to define a regional brand heart for Strauss by conducting market research, workshops, and developing a brand heart concept over 12-14 weeks.
Zilker Media is a marketing and PR firm that provides various services such as branding, digital marketing, publicity campaigns, and thought leadership strategies. They work with clients across various industries to develop brand strategies and identities, build online communities, and grow brands through innovative marketing approaches. The document provides examples of work done for clients like Keystone Bank, Phyllis Newhouse, Vxtra Health, and All American Public Adjusters and also outlines Zilker Media's own branding and marketing initiatives.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
Learn about the importance of consistent and cohesive branding, compliance with Rotary branding standards, and correct use of the Rotary masterbrand. See examples of how clubs and districts have developed strategies to present a unified message through our brand.
This document outlines the culture of an organization called LSC. It emphasizes that culture is essential and should be planned rather than left to develop unplanned. The key aspects of LSC's culture are that they strive to constantly question the status quo, give employees freedom and responsibility, and put customers first in every decision. Their goal is to make golf fun and transform people's views of the sport.
Free eBook - Positioning Career To Your Life Purpose - BRANDJONTAN (Jon Tan)Brandjontan Jon Tan
The document discusses global personal branding and positioning one's career around their life purpose. It is aimed at high performers who want to become world-class and make a positive impact. It emphasizes developing an authentic personal brand focused on one's passions and values in order to form emotional connections with others. Building affinity through social causes aligned with one's core beliefs can deepen relationships. Most importantly, one must identify a clear overarching life purpose in order to maintain a consistent personal brand, rather than changing it frequently over the years.
Why Branding Matters in Gaming | Justin Booth-ClibbornJessica Tams
Delivered at Casual Connect Europe 2017. In the overly saturated and ultra-competitive mobile gaming landscape, simply showing fun gameplay only goes so far. In this session from Psyop, the creators of the iconic Clash/Clash Royale commercials, as well as content for several other brands, understand the importance of branding and good creative ideas that build an emotional connection with audiences, transcending any one title or feature.
South Lincon County, Marketing PresentationTravel Oregon
The document provides an overview of tourism marketing strategies for small organizations on a limited budget, outlining topics such as developing a marketing plan, defining the visitor experience, branding and positioning, cooperative marketing opportunities, understanding target markets, and communication strategies. Attendees will learn tools and resources for creating a tourism marketing plan and how to maximize financial resources through partnerships. The workshop aims to teach participants how to effectively communicate with visitors and develop familiarity with marketing concepts.
Workshop to provoke you to think differently and see how a brand’s BIG IDEA reflects the brand’s SOUL and transforms the experience and bond into a REPUTATION
PepsiCo is a global food and beverage company with four major divisions. It aims to achieve business success while benefiting society. PepsiCo's mission is to produce financial returns for shareholders through opportunities for employees and communities. It is committed to sustained growth through empowered people acting responsibly. PepsiCo has strict corporate governance policies and values diversity, inclusion, and mutual respect.
This document outlines the culture guide of a company called Prognos. It discusses the importance of defining a company's culture proactively as the company scales. Prognos' culture is guided by its values, which include being collaborative, courageous, curious, enthusiastic, driven, and a superstar. The culture also emphasizes the company's world order of prioritizing its mission, clients/partners, company success, and individual growth. Autonomy and alignment are balanced through context, accountability and empowerment. The goal is for the culture to guide decisions as the company scales with autonomy and trust.
Prognos health culture guide 2020 (June update)Bella Allen
This document outlines the culture guide of a company called Prognos. It discusses the importance of defining a company's culture proactively as the company scales. The culture is meant to guide decisions through alignment with principles and values rather than strict rules. The culture focuses on values like collaboration, courage, curiosity and enthusiasm. It also establishes a "Prognos world order" that prioritizes the company's mission, clients, company and employees. The culture aims to create an awesome team of amazing people through hiring the best talent and helping people grow as leaders.
The document discusses what defines a great brand according to senior marketers. It identifies 5 key elements that help make a brand great: 1) having a value proposition that extends beyond products, 2) making a difference rather than just being differentiated, 3) involving audiences rather than just interrupting them, 4) engaging emotions, and 5) helping people help themselves. Examples are provided for each element along with tips for applying them.
The document discusses the key differences between vision, mission, goals and objectives. It provides examples of the vision and mission of the Bureau of Customs of the Philippines. The vision is about where the organization is headed in the future, while the mission explains why the organization exists and what it does now. Core values are also discussed as describing how the organization will deliver on its mission. The document outlines steps for developing vision, mission and values, including identifying stakeholders and their interests and communicating these elements within and outside the organization.
This document outlines Divine Grace T. Llovido's 20-year personal marketing plan to strive for excellence in her profession and life. Her plan includes defining her personal brand as an accountant specializing in taxes and retail, assessing her strengths in leadership and finances, and identifying her roles as an obedient daughter, loving granddaughter, and more. She outlines goals for the next 20 years such as being happily married with children, emotionally and financially stable, and sharing her wealth with family and those in need while maintaining her core values of integrity, gratitude, and generosity.
The document provides guidance for sales training at Adventures Unleashed. It outlines the company's mission to provide outstanding outdoor experiences. It then discusses target customers, identifying their needs and personalities. A variety of products and services are described, along with guidance on effective customer communication, relationship building, positioning, and successful selling techniques. Trust-based sales processes and questioning methods are emphasized to determine customer needs and showcase how the company's offerings provide value.
This deck is from a presentation B. Zachary Bennett gave during the C19 pandemic of 2020 in an effort to help small businesses survive the stay-at-home orders and prepare for any future crisis.
The document provides guidelines for World Vision's new corporate identity system. It introduces the key elements of the new logo, which retains symbols of the cross and world reflected in a star on the horizon. The bright orange color signifies hope. The logotype reflects the global partnership in English. The typeface is distinctive, open and inviting. Limited use of photo "cutouts" helps focus on children as agents of change. The document provides details on proper usage of the logo, including the correct versions to use in different applications and placement recommendations. It establishes orange as the primary color and discusses using it with white space and black typography.
The new World Vision identity system features a logo with four key elements: the cross/star symbol representing Christianity, the horizon symbolizing hope and optimism, the logotype showing the global perspective, and an English typeface providing a distinctive yet inviting look. The system is meant to communicate World Vision's reputation, values, and distinction as Christians to audiences around the world in a consistent manner through increased name and logo recognition.
The document discusses treating a brand like a real person by developing it across six key aspects: physique, personality, culture, relationships, goals, and reflection. An effective brand has an attractive appearance and logo, a strong personality conveyed through its values and vision, cultural elements that inspire its identity, relationships with customers, competitors and partners, clear long-term goals and strategies, and self-awareness of how others perceive it based on its performance. The document provides examples of well-known brands and their development across these six human-like aspects.
The document outlines a methodology for defining a brand's heart, which consists of its promise, values, and character. It discusses discovering a brand's essence through analyzing customer insights, functional benefits, and emotional rewards. The strategy stage involves articulating the brand promise, values, and character based on these discoveries. Finally, the shape stage develops ideas to bring the brand to life and make its heart visible to audiences. The presentation proposes applying this process to define a regional brand heart for Strauss by conducting market research, workshops, and developing a brand heart concept over 12-14 weeks.
Zilker Media is a marketing and PR firm that provides various services such as branding, digital marketing, publicity campaigns, and thought leadership strategies. They work with clients across various industries to develop brand strategies and identities, build online communities, and grow brands through innovative marketing approaches. The document provides examples of work done for clients like Keystone Bank, Phyllis Newhouse, Vxtra Health, and All American Public Adjusters and also outlines Zilker Media's own branding and marketing initiatives.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
Learn about the importance of consistent and cohesive branding, compliance with Rotary branding standards, and correct use of the Rotary masterbrand. See examples of how clubs and districts have developed strategies to present a unified message through our brand.
This document outlines the culture of an organization called LSC. It emphasizes that culture is essential and should be planned rather than left to develop unplanned. The key aspects of LSC's culture are that they strive to constantly question the status quo, give employees freedom and responsibility, and put customers first in every decision. Their goal is to make golf fun and transform people's views of the sport.
Free eBook - Positioning Career To Your Life Purpose - BRANDJONTAN (Jon Tan)Brandjontan Jon Tan
The document discusses global personal branding and positioning one's career around their life purpose. It is aimed at high performers who want to become world-class and make a positive impact. It emphasizes developing an authentic personal brand focused on one's passions and values in order to form emotional connections with others. Building affinity through social causes aligned with one's core beliefs can deepen relationships. Most importantly, one must identify a clear overarching life purpose in order to maintain a consistent personal brand, rather than changing it frequently over the years.
Why Branding Matters in Gaming | Justin Booth-ClibbornJessica Tams
Delivered at Casual Connect Europe 2017. In the overly saturated and ultra-competitive mobile gaming landscape, simply showing fun gameplay only goes so far. In this session from Psyop, the creators of the iconic Clash/Clash Royale commercials, as well as content for several other brands, understand the importance of branding and good creative ideas that build an emotional connection with audiences, transcending any one title or feature.
South Lincon County, Marketing PresentationTravel Oregon
The document provides an overview of tourism marketing strategies for small organizations on a limited budget, outlining topics such as developing a marketing plan, defining the visitor experience, branding and positioning, cooperative marketing opportunities, understanding target markets, and communication strategies. Attendees will learn tools and resources for creating a tourism marketing plan and how to maximize financial resources through partnerships. The workshop aims to teach participants how to effectively communicate with visitors and develop familiarity with marketing concepts.
Workshop to provoke you to think differently and see how a brand’s BIG IDEA reflects the brand’s SOUL and transforms the experience and bond into a REPUTATION
PepsiCo is a global food and beverage company with four major divisions. It aims to achieve business success while benefiting society. PepsiCo's mission is to produce financial returns for shareholders through opportunities for employees and communities. It is committed to sustained growth through empowered people acting responsibly. PepsiCo has strict corporate governance policies and values diversity, inclusion, and mutual respect.
This document outlines the culture guide of a company called Prognos. It discusses the importance of defining a company's culture proactively as the company scales. Prognos' culture is guided by its values, which include being collaborative, courageous, curious, enthusiastic, driven, and a superstar. The culture also emphasizes the company's world order of prioritizing its mission, clients/partners, company success, and individual growth. Autonomy and alignment are balanced through context, accountability and empowerment. The goal is for the culture to guide decisions as the company scales with autonomy and trust.
Prognos health culture guide 2020 (June update)Bella Allen
This document outlines the culture guide of a company called Prognos. It discusses the importance of defining a company's culture proactively as the company scales. The culture is meant to guide decisions through alignment with principles and values rather than strict rules. The culture focuses on values like collaboration, courage, curiosity and enthusiasm. It also establishes a "Prognos world order" that prioritizes the company's mission, clients, company and employees. The culture aims to create an awesome team of amazing people through hiring the best talent and helping people grow as leaders.
The document discusses what defines a great brand according to senior marketers. It identifies 5 key elements that help make a brand great: 1) having a value proposition that extends beyond products, 2) making a difference rather than just being differentiated, 3) involving audiences rather than just interrupting them, 4) engaging emotions, and 5) helping people help themselves. Examples are provided for each element along with tips for applying them.
The document discusses the key differences between vision, mission, goals and objectives. It provides examples of the vision and mission of the Bureau of Customs of the Philippines. The vision is about where the organization is headed in the future, while the mission explains why the organization exists and what it does now. Core values are also discussed as describing how the organization will deliver on its mission. The document outlines steps for developing vision, mission and values, including identifying stakeholders and their interests and communicating these elements within and outside the organization.
This document outlines Divine Grace T. Llovido's 20-year personal marketing plan to strive for excellence in her profession and life. Her plan includes defining her personal brand as an accountant specializing in taxes and retail, assessing her strengths in leadership and finances, and identifying her roles as an obedient daughter, loving granddaughter, and more. She outlines goals for the next 20 years such as being happily married with children, emotionally and financially stable, and sharing her wealth with family and those in need while maintaining her core values of integrity, gratitude, and generosity.
The document provides guidance for sales training at Adventures Unleashed. It outlines the company's mission to provide outstanding outdoor experiences. It then discusses target customers, identifying their needs and personalities. A variety of products and services are described, along with guidance on effective customer communication, relationship building, positioning, and successful selling techniques. Trust-based sales processes and questioning methods are emphasized to determine customer needs and showcase how the company's offerings provide value.
This deck is from a presentation B. Zachary Bennett gave during the C19 pandemic of 2020 in an effort to help small businesses survive the stay-at-home orders and prepare for any future crisis.
The document provides guidelines for World Vision's new corporate identity system. It introduces the key elements of the new logo, which retains symbols of the cross and world reflected in a star on the horizon. The bright orange color signifies hope. The logotype reflects the global partnership in English. The typeface is distinctive, open and inviting. Limited use of photo "cutouts" helps focus on children as agents of change. The document provides details on proper usage of the logo, including the correct versions to use in different applications and placement recommendations. It establishes orange as the primary color and discusses using it with white space and black typography.
The new World Vision identity system features a logo with four key elements: the cross/star symbol representing Christianity, the horizon symbolizing hope and optimism, the logotype showing the global perspective, and an English typeface providing a distinctive yet inviting look. The system is meant to communicate World Vision's reputation, values, and distinction as Christians to audiences around the world in a consistent manner through increased name and logo recognition.
Four Intraprenuership Models to Guide Innovation within an Established MinistryJon Hirst
This presentation was given as part of the online curriculum for the Lausanne Global Workplace Forum. The goal of the presentation was to help ministry leaders be aware of different models they could implement in their intrapreneurship efforts.
What We Can Learn from Fast Company's Top 50 Most Innovative Companies 2019Jon Hirst
The best help in implementing innovation is to have clear and compelling examples. Case Studies are key to learning. Learn from Fast Company's annual list of most innovative companies.
This document provides an overview of a webinar on best practices in innovation. It discusses defining innovation and frameworks for innovation. It also covers topics like the types of stakeholders involved, assessing risk tolerance, and the types of activities that can drive innovation results, including considering different innovation personalities. Tools for innovation are presented, like the Business Model Canvas and jobs to be done framework. The document emphasizes the importance of defining the target market and considering barriers to overcome. It contrasts soft thinking and hard thinking approaches.
This document discusses creating an innovation framework using a train analogy. It defines innovation and risk tolerance, explaining that innovation requires engaging with the unknown, which increases the likelihood of failure. It notes that people of faith tend to be risk averse due to a focus on preservation and a "broken theology of failure." However, the document advocates developing a redemptive view of failure and managing versus avoiding risk, in order to support organizational decision making around innovation. It provides templates for writing risk tolerance policies and statements to outline acceptable levels of risk related to outcomes.
Innovation Framework Webinar #2 - Lifelong Learning as the FuelJon Hirst
If we do not develop a culture of lifelong learning in our organizations, there will be no fuel with which to power innovation. This is the second webinar in a four-part series focused on building your innovation framework.
In order to drive innovation in your organization, you have to be laying the tracks and investing in the engine. This presentation is the first in a series of four webinars on building a framework for innovation in your organization.
Learning from Fast Companies' List of 50 Most Innovative CompaniesJon Hirst
We can learn a lot from the 50 most innovative companies that Fast Company Magazine has highlighted. But what are the key takeaways? This presentation represents my analysis of the list across multiple categories of impact. Any company or nonprofit can learn from these innovative leaders.
How to Engage Your Readers with Powerful InfographicsJon Hirst
This document provides guidance on creating effective infographics to engage readers. It discusses the challenges of too much unfiltered information and consumers who skim rather than read deeply. Good infographics require curating meaningful data, following influencers, reading intentionally, and knowing where to find related information. When popularizing complex concepts, simplicity through idea chunks, understandable visuals, and accessible, actionable information is key. Infographics must show, not tell, balance design and content, and ensure the visuals accurately represent the data without adding confusion or changing the meaning. The process involves identifying impactful data insights, packaging them compellingly, adding a hook, and developing a cohesive visual narrative and structure that is easy to follow and share.
This version of the presentation was given at the 2014 Evangelical Press Association event. It helps knowledge workers to consider how they can move beyond the complexity of their world to simple and elegant solutions.
Using the Latest Tools Requires New Missions ThinkingJon Hirst
This presentation provides insight into 5 areas where new thinking is needed: Democratization, Integration, Customization, Validation and Visualization.
Making Infographics a Reality for your PublicationJon Hirst
This document discusses how to create effective infographics for publications. It defines infographics as visual representations of data or ideas that convey complex information quickly and easily. The benefits of infographics include better visual communication and response rates compared to text. The document provides tips for developing infographics such as focusing on the data, story, design, and shareability. It also outlines potential pitfalls to avoid like lack of creativity in repurposing. In conclusion, it promotes two volumes of an infographic book called Missiographics that visualize global topics.
This presentation was delivered as a webinar designed to help researchers identify what elements of their research would make a compelling manuscript and how to go about turning it into a viable book.
A presentation given to a group of nonprofit field workers needing to learn how to innovate in their area of focus. The day-long seminar was based on my book "Innovation in Mission" and helped give these field workers innovation tools they could apply in coming up with creative solutions.
This document discusses creating an innovative communication environment for Christian organizations. It defines innovation as the combination of insight and invention to meet readers' needs. Innovation is needed to adapt to changing media landscapes and information-saturated worlds. The document provides examples of innovation, including rapid prototyping and using new platforms like YouTube. It also discusses barriers to innovation for non-profits and the importance of courage, obedience, and creating an atmosphere that encourages new ideas.
A Context for 21st Century American EvangelicalismJon Hirst
This presentation was given to a North American evangelical denomination that was considering how they should learn and grow in their engagement with a changing culture and church.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
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Our journey to define a global brand.
The Big Picture of Branding
• We want to look at the brand
strategically as our global identity.
• One brand has many components
• Depth of identity to serve us over time
We are on a journey to clarify our vision. That journey will
help us focus our identity in a compelling way.
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Our journey to define a global brand.
Branding: An End or a Means?
Branding "is not what you say but what you do."
Why Johnny Can’t Brand – Bill Schley
A brand is a result, not a tactic. One cannot go about
branding an organization or a product or a service;
the organization, product, or service is what creates
the brand. In a brilliant twist, the experts have
bottled an end and sold it as a means.
Fast Company Magazine
4. 4
Our journey to define a global brand.
Branding Simplified
Brand
=
Identity
Brand
=
Promise
Definition
Relationship
6. 6
Our journey to define a global brand.
Vision Statement:
Our vision for every child, life in all
its fullness; Our prayer for every
heart, the will to make it so.
Mission Statement:
World Vision is an international
partnership of Christians whose
mission is to follow our Lord and
Savior Jesus Christ in working with
the poor and oppressed to promote
human transformation, seek justice
and bear witness to the good news
of the Kingdom of God.
Tag Line:
Building a Better World for Children
Our Vision:
We will lead Southern Baptists to
be on mission with God to bring
all the peoples of the world to
saving faith in Jesus Christ.
Our Mission:
Making Jesus Christ known
among all peoples
Tag Line:
That all people may know him
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Our journey to define a global brand.
Key Elements of Our Brand
• Overall Brand: The sustainable
identity that connects our
constituents to us.
– Context: The overall connection between
who we are and those who support us.
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Our journey to define a global brand.
Key Elements of Our Brand
• Sub-Brands: The brands that sit below
the overall brand and represent key
strategies or arenas of ministry
– Context: The brands that define media and
healthcare.
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Our journey to define a global brand.
Key Elements of Our Brand
• Purpose Statement: What we know
internally is the driver for our
founding and continuing of ministry.
– Context: For internal validation of our
focus on the Great Commission.
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Our journey to define a global brand.
Key Elements of Our Brand
• Vision Statement: What we tell external
audiences the world will look like as God
blesses our efforts.
– Context: For serious partners who want to
know what is behind the excitement.
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Our journey to define a global brand.
Key Elements of Our Brand
• Mission Statement: What we tell
others we do on a daily basis to
accomplish the task God has entrusted
to us.
– Context: Share it across the dinner table
and repeat it in everything.
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Our journey to define a global brand.
Key Elements of Our Brand
• Tag Line: The powerful phrase that
inspires people to relationship with us.
– Context: Shout it from the roof-tops.
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Our journey to define a global brand.
Key Elements of Our Brand
• Logo: The image that is used to make
a connection between our constituents
and the brand.
– Context: The image you use on all
materials to connect people to our brand.