This document discusses the use of infographics to communicate information visually. It defines infographics as visual representations of data or ideas that convey complex information quickly and easily. The benefits of infographics noted include that 90% of information is transmitted visually to the brain and that visuals are better understood than text. Key tips for creating effective infographics include having a process, getting data right, integrating a visual theme, making the graphic actionable, and considering how it will be used. Different types of data that can be visualized are also listed. The document promotes using infographics as part of an overall communication ecosystem and provides an example of how infographic content could be used across different mediums.

1. Littworld Edition:
Making Your
Message Stick
in an infoGRAPHIC world
Hashtag: #Missiographics

2. Our Mission #GMIResearch
Our Mission:
GMI leverages research and technology to create,
cultivate, and communicate mission information leading
to insight that inspires Kingdom service.
2
Information
Provision
Decision
Support
Kingdom-Centered
Outcomes-based
Evaluation
The Knowledge Stewardship Cycle

3. Too little discernment!
Too Much Data . . .

4. We are seeing a shift

5. Where are the words going?

6. • “A visualization of data or ideas that tries to
convey complex information to an audience in
a manner that can be quickly consumed and
easily understood. “
The Power of Infographics
by Mark Smiciklas)
Defining Infographics

7. #’s on Visual Communication
90% 40% 12%
of info
transmitted
to the brain
is visual
of people
respond
better to
visual info
than text
growth in
traffic for
publishers
using
infographics

8. • Summarizing more in-depth content
• Explaining how things work
• Helping others to share your ideas
• Raising initial awareness
But how do you use them?

9. • Have a Process
• Get the data right
• Integrate the visual theme
• Make it actionable
• Think about how it will be used
Key Tips

10. We are seeing a shift

11. Does the Picture Match the Data?
http://www.dailyherald.com/article/20141203/news/141209467/
Does the Picture Match the Data?

13. Does the Picture Match the Data?Does the Picture Match the Data?

14. • Statistics – what are the #’s?
• Process – how does it work?
• Ideas – what’s the big picture?
• Chronology – when did it happen?
• Geography – where is it?
• Anatomy – how is it made up?
• Hierarchy – how is it organized?
• Relationships – how are things connected?
• Personality – can I humanize it?
– By Mark Smiciklas, The Power of Infographics
Data that Works Visually

15. Stats

16. Process

17. BigIdea

18. Chronology

19. Geography

20. Anatomy

21. Hierarchy

22. Relationships

23. Personality

24. • Infographics don’t replace larger content
• Use the visuals created in multiple ways
• Create video with the infographic content
• Think about all the ways this content will be
used
Part of Your Ecosystem

25. 7 Stats You Need to Know to Serve the King in
2015
Ecosystem Example
Presentation Infographic Video

26. Using Books as Resources

27. Sharing Data About Reading Trends

28. Visual Book Info

29. Infographic Books

30. Missiographics 1.0
• A powerful visual/full-
color book
• Over 15 infographics
with analysis
• Links to enhanced
content
• Covering a variety of
global topics

31. Join us in Visualizing the Kingdom
www.missiographics.com
Jon.hirst@gmi.org / @JonHirstGMI
www.gmi.org/
www.infogr.am
www.piktochart.com