The document outlines the M.E.S.S.A.G.E. model, which provides 7 ways to accelerate any message: Mindset, Entrance, Share and Switch Ownership, Store, Act, Go-Again, and Engage. It describes each component of the model, including using multiple senses to layer a message, having the receiver take ownership of the message, using mnemonic techniques to make messages sticky, taking action to build commitment to the message, revisiting the message over time, and creating a sense of importance and future for the audience.

1. M.E.S.S.A.G.E.
7 Ways to Accelerate Any Message
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©Neil Alexander McKee

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The 7 Ways are:
• Mindset
• Entrance
• Share and Switch Ownership
• Store
• Act
• Go-Again
• Engage
M.E.S.S.A.G.E.

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Mind Map of the full M.E.S.S.A.G.E. Model

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For any message
to be received,
the ‘womb’ of the mind
of the other parties
must be ready for
the ‘seed’ of thought.
Only then can it ‘take’
and ‘germinate’.
Mindset

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The only way into
the mind is through
the 5 gateways or
entrances of the Senses.
The mores senses
you use to ‘layer’
your message,
the more ‘sense’
you will make.
Entrance

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The message much at
some point switch
ownership from the sender
to the receiver.
This means that they need
to do something in order to
make it their own.
Share then
Switch

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In an age flooded with
information, any message
must be ‘sticky’ enough to
holdfast to someone’s
mind against all the tides of
competing messages.
Mnemonic techniques
make messages sticky.
Store
Store

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The mind takes nothing
seriously until action is
taken.
Action builds confidence,
competence and
commitment.
Act

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Once is rarely enough.
Expression deepens
impression.
So, the memory traces
must be revisited time and
again... over time, making
the memory permanent.
Go-Again

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We must create ‘Memories
of the Future’ in the minds
of our audience.
Until they can sense the
importance of our message
for their own future, they
will not engage.
Engage

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Leonardo understood the
power of the ever-learning
mind of a polymath.
He encouraged others to
‘develop the senses’.
He manifested multiple-
intelligence.
His messages have been
branded into our memory.
He predicted the future and
captured our imagination.
Da Vinci