Introduction to information architecture - Elle Geraghty
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This document introduces information architecture (IA) and outlines Elle Geraghty's expertise and services in content strategy. It defines IA and how it differs from navigation. It also describes the key inputs, tools, activities and outputs involved in IA, such as content audits, site maps, card sorting, and rationale decks. Finally, it provides information on Elle's upcoming training workshops and meetup events on content strategy and IA.
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Introduction to information architecture - Elle Geraghty
- 1. IA for tech writers Write the docs Feb 2018 Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com
- 2. Elle Geraghty Content Strategy@ellengeraghty Hello, I’m Elle Radio producer ABC radio BA Comms Project manager Guide Dogs Amnesty International NSW Government Content strategist Australian Museum Qantas Atlassian Virgin Mobile Foxtel NSW Government MA Information and Knowledge
- 3. My flavour of content strategy Information architecture Digital strategy Content modelling Content auditing Workshop facilitation Coaching 95% 95% 95% 90% 90% 90% 85% UX research UX design Project management Visual design Communication strategy Editorial / copy-write 80% 50% 40% 80% 25%
- 4. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
- 5. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources Intro to IA
- 6. Elle Geraghty Content Strategy@ellengeraghty Navigation v IA IA IA is similar to a file system. It maps chunks of content with a site map. Navigation Navigation is the front end design - how the IA has been expressed graphically.
- 7. Elle Geraghty Content Strategy@ellengeraghty Intro to IA Navigation v IA Mental model Taxonomy Wayfinding BrandingCategorisation
- 8. Elle Geraghty Content Strategy@ellengeraghty Time to engage
- 9. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA inputs
- 10. Elle Geraghty Content Strategy@ellengeraghty IA inputs Content audit Content analysis Analytics User research User task Key business drivers
- 11. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA tools
- 13. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA activities
- 14. Elle Geraghty Content Strategy@ellengeraghty IA activities User tasks Audit Card sort Build prototypes Socialise Test and test again!
- 15. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources Selling IA
- 16. Elle Geraghty Content Strategy@ellengeraghty Selling IA Evidence based decisions Understand your audience Take people on ourney Executive conversations
- 17. Elle Geraghty Content Strategy@ellengeraghty Time to engage
- 18. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA outputs
- 19. Elle Geraghty Content Strategy@ellengeraghty IA outputs Rationale deck Spreadsheet Mind map Migration plan Site map
- 20. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA resources
- 21. Elle Geraghty Content Strategy@ellengeraghty IA resources
- 22. Want to learn more? Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com Training workshops in May 2018 IA and content strategy Half day workshop $280 ext GST (min 6p) Full day workshop $550 ext GST (min 6p)
- 23. Want to learn more? Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com Sydney content strategy meetup March 26 - costing content www.sydneycontentstrategy.com
- 24. Nice to meet you! Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com