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Making Infographics a Reality for your Publication

Learn how to integrate infographics into your publication and then explore how to balance story, design, sharability and data.

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Making Infographics a Reality for your Publication

  1. 1. Making Infographics a Reality For your Publication Hashtag: #Missiographics #EPAIdeas
  2. 2. Our Mission #GMIResearch Our Mission: GMI leverages research and technology to create, cultivate, and communicate mission information leading to insight that inspires Kingdom service. 2 Information Provision Decision Support Kingdom-Centered Outcomes-based Evaluation The Knowledge Stewardship Cycle
  3. 3. Too little discernment! Too Much Data . . .
  4. 4. We are seeing a shift
  5. 5. Where are the words going?
  6. 6. • “A visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood. “ The Power of Infographics by Mark Smiciklas) Defining Infographics
  7. 7. #’s on Visual Communication 90% 40% 12% of info transmitted to the brain is visual of ppl respond better to visual info than text growth in traffic for publishers using infographics
  8. 8. Too Much Data . . . http://neomam.com/interactive/13reasons/
  9. 9. • Communicating Complex Messages • Accenting Publications • Managing Engagement • Marketing Your Publication • Sharing Your Content Integrating Infographics
  10. 10. Communicating Complex Messages
  11. 11. Accenting Publications
  12. 12. Accenting Publications
  13. 13. Accenting Publications
  14. 14. Managing Engagement
  15. 15. Marketing Your Publication
  16. 16. Sharing Your Content
  17. 17. • The Data • The Story • The Design • The Sharability How To Develop Infographics
  18. 18. We are seeing a shift
  19. 19. Does the Picture Match the Data?Does the Picture Match the Data?
  20. 20. Does the Picture Match the Data? http://www.dailyherald.com/article/20141203/news/141209467/ Does the Picture Match the Data?
  21. 21. • Know your sources • Check your stats • Edit how your stats are presented • Review how your data is designed The Data
  22. 22. The Story
  23. 23. The Design
  24. 24. • Are you going to put it on social media? • How will you deal with others downloading and repurposing? • What formats will you offer? • Will you chunk it for promotion? The Sharability
  25. 25. • Black and White vs. Color • Sizes that work for digital and print • Ecosystem busters • Lack of creativity in repurposing Pitfalls to Avoid in Your Publication
  26. 26. Missiographics 1.0 • A powerful visual/full- color book • Over 15 infographics with analysis • Links to enhanced content • Covering a variety of global topics Missiographics 2.0
  27. 27. Join us in Visualizing the Kingdom www.missiographics.com Jon.hirst@gmi.org / @JonHirstGMI www.gmi.org/

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