STEVE

SUO

@
JASON
BERNERT

@
DAMIAN
RADCLIFFE

@damianradcliffe
AUDREY
CARLSEN

@
Principles of Data
Storytelling
Data	
  stories	
  are	
  everywhere…
10	
  takeaways	
  	
  
for	
  storytellers	
  
Damian	
  Radcliffe	
  
Carolyn	
  S.	
  Chambers	
  Professor	
  in	
  Journalism	
  
@damianradcliffe	
   	
  
Implementation
5	
  x	
  Tips
1.	
  	
  Choice	
  of	
  tools/visual	
  methods	
  matters
Impacts	
  on	
  readability,	
  emphasis	
  and	
  representation.
2.	
  	
  Keep	
  it	
  simple
Don’t	
  be	
  convoluted	
  for	
  the	
  sake	
  of	
  it.
3.	
  	
  Consider	
  sustainability
How	
  easily	
  can	
  work	
  be	
  refreshed	
  and	
  updated	
  to	
  remain	
  relevant?
4.	
  	
  Show	
  your	
  workings
Especially	
  if	
  you’re	
  going	
  to	
  criticize	
  public	
  bodies	
  for	
  not.
5.	
  	
  Remember	
  you’re	
  still	
  a	
  storyteller
Data	
  without	
  context	
  frequently	
  tells	
  us	
  nothing.
5	
  x	
  Considerations
The	
  Future
1.	
  	
  *Must*	
  be	
  mobile	
  friendly
Already	
  a	
  leading	
  media	
  device	
  for	
  many	
  audiences.
2.	
  	
  Personalization
Search	
  +	
  interrogation.
3.	
  	
  We	
  will	
  all	
  need	
  to	
  be	
  data	
  literate
It	
  will	
  no	
  longer	
  be	
  “cool”	
  to	
  not	
  get	
  math	
  or	
  statistics.
4.	
  Includes	
  knowing	
  how	
  to	
  protect	
  data
Sources	
  may	
  all	
  be	
  electronic.	
  So	
  encryption	
  matters.	
  
5.	
  	
  It	
  won’t	
  be	
  called	
  data	
  journalism
It	
  will	
  just	
  be	
  journalism.

10 Principles for Data Storytelling