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Making mobile work
- 1. Making Mobile Workfor You Julie Usher
- 2. Julie Usher Learning Technologist Universityof Northampton MALT Project leader Co-facilitator of UK & Ireland Mobile User Group
- 3. In this workshop,participants will... • Identify aims and objectives for their mobile project • Consider the evidence required to build a case for Mobile • Develop understanding of the Blackboard Mobile product • Discover how the Blackboard Mobile development team works with clients • Review the options available for encouraging engagement with Mobile • Consider how to measure the impact of your mobile project
- 4. Why mobile? • Identifythe drivers for your own institution
- 5. The path tomobile success Research Plan Build Evaluate Test Release
- 6. The path tomobile success Research Plan Build Evaluate Test Release
- 7. Research: Why mobile? Driver:Learning and Teaching opportunities New Learning New Technology Personalised Personal Learner centred User centred Situated Mobile Collaborative Networked Ubiquitous Ubiquitous Lifelong Durable Source: Sharples, M., J. Taylor, & G. Vavoula (2007). “A Theory of Learning for the Mobile Age”. In K. Littleton & P. Light (Eds.), The Sage Handbook of E-Learning Research (pp. 221-247). London: Sage, p224
- 8. Research: Why mobile? Driver:Marketing to prospective students What % of our market owns a smartphone? Global sales: 149m units in Q4 20111 50.3% of the UK population, as of Feb 20122 71% of 16-24 yr olds in the UK use the web from their mobile3 1Source: Gartner Inc 2Source:Kantar Worldpanel ComTech 3Source: Office of National Statistics
- 9. Research: Why mobile? Driver:Marketing to prospective students Are students using apps to research university choices? • 7,500 downloads of the UCAS Connect app (August 2011)
- 10. Research: Why mobile? Driver:Marketing to prospective students How many other HEIs have an app?
- 11. Research: Why mobile? Driver:Demand from current students How many of your students and staff have smartphones, and what kind? - 53% staff, 67% students - 45% iOS, 33% Android, 16% Blackberry What services do they need to access?
- 12. Plan: What canmobile do for me? • What information or services would your current students, prospective students and staff want to have on their mobile devices?
- 13. Plan: Choose asupplier • In-house or external? Major updates to Apple and Android Mobile OS, Jan 2010 – Mar 2012 Add in Blackberry and Mobile Web versions to this…
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- 16. Examples and usecases http://m.northampton.ac.uk iPhone app Android app You are a prospective student, considering applying for a fashion degree at Northampton. You want to find out what the standard is like. When and where is the Graduate Fashion Show being held this year?
- 17. Examples and usecases http://mobile.spu.edu iPhone app Android app You are delivering a guest lecture on the undergraduate level Communication course, module COM 1321. Your lecture is on Friday at 11. Which room are you teaching in?
- 18. Examples and usecases http://m.vcu.edu/ iPhone app Android app You’re a student arranging to meet up with friends. What’s happening at your favourite eatery (Market 810) next Monday night?
- 19. Examples and usecases http://m.northampton.ac.uk iPhone app Android app You’re a member of admin staff, trying to find some tracking information on a student’s activity in Blackboard. You don’t use Blackboard often and could use some help. What’s the phone number of your friendly local Learning Technologist?
- 20. Customising Mobile Central Notquite the tools you wanted? Add your own links: • Admissions at Northern Arizona University • Lab finder at Clemson University or use the SDK to build you own: • Photo sharing at Loyola Marymount University • Medical apps at The Medical College of Georgia
- 21. Plan: Who needsto be involved? CIS (Timetabling) Marketing Course info Mobile web page Jpg files Flickr Youtube Web Library Staff directory team Systems Talis integration Events listings LearnTech News feeds Blackboard Learn
- 22. The path tomobile success Research Plan Build Evaluate Test Release
- 23. Building the app •Supplying the data • Communicating with the development team: http://jira.medu.com • Testing builds of the app
- 24. The path tomobile success Research Plan Build Evaluate Test Release
- 25. Release and promotion Visitthe Blackboard Mobile Central Marketing Resource Center for ideas, examples, templates and more!
- 26. The path tomobile success Research Plan Build Evaluate Test Release
- 27. Evaluation: qualitative data Getas much feedback from users as you can • Twitter (create a hashtag, e.g. #iNorthampton) • Facebook • Email (create an address for suggestions) • Blog • Spot surveys • Focus groups • Pilots
- 28. Evaluation: quantitative data MobileCentral Analytics portal
- 29. Quick re-cap • Identifyaims and objectives for their mobile project • Consider the evidence required to build a case for Mobile • Develop understanding of the Blackboard Mobile product • Discover how the Blackboard Mobile development team works with clients • Review the options available for encouraging engagement with Mobile • Consider how to measure the impact of your mobile project
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- 31. Contact details Julie Usher LearningTechnology University of Northampton Email: julie.usher@northampton.ac.uk Twitter: @jules_u Web: northampton.ac.uk/learntech
Editor's Notes
- #2 Session description: Mobile is on the rise - many students have the devices, and they want the services to match. With Blackboard Mobile Central, you can create a 'one stop shop' for your students, providing all the learning and support information they need in the palm of their hands. In this session, participants will find out what's possible with Blackboard Mobile Central, as well as getting guidance from an institution's perspective on how to make it a reality.
- #3 My job is to find useful technologies, and support staff and students using it. I am not a salesperson.
- #4 Practical advice on:Why mobile? Building a case What it can do (use cases)How to make it happenReview objectives after each
- #5 Why are you here?One reason why mobile is important for your institution?
- #6 Research - plan – build – test – release
- #7 Research - plan – build – test – release
- #13 In groups (staff / student / prospective), what information would you want on your mobile?Northampton results:StaffRated Useful/Very usefulDirectory79%Library75%NILE75%StudentsRated Useful/Very usefulNILE85%Timetables84%Library77%
- #14 Dedicated mobile development company (show timeline of OS changes)
- #15 Why Blackboard? (apart from VLE integration, clarify distinction between mobile learn and mobile central)http://www.blackboard.com/Platforms/Mobile/Products/Mobile-Central/Features.aspx
- #17 Feel free to download these as we’re talkingLive demos / screenshots
- #18 Demaray Hall 359
- #20 Feel free to download these as we’re talkingLive demos / screenshots
- #23 Research - plan – build – test – release
- #24 Implementation guideData feeds (static / web services)show JIRA?!Testing: different devices, mention user group
- #25 Research - plan – build – test – release
- #26 show JIRA?!Testing: different devices, mention user group
- #27 Research - plan – build – test – release
- #28 show JIRA?!Testing: different devices, mention user group
- #29 show JIRA?!Testing: different devices, mention user group
- #30 Lessons from Npton’s experience
- #32 Julie Usher Learning TechnologyUniversity of Northampton Boughton Green RoadNorthampton NN2 7ALUK Phone: +44 (0)1604 892558Skype: jules_u1Twitter: @LearnTechUoNWeb: northampton.ac.uk/learntech