Download as PDF, PPTX
Uploaded byBetterWorks
Making Culture a Competitive Advantage
The document discusses how LinkedIn achieved success and competitive advantage through a strong focus on culture. It describes how LinkedIn grew rapidly to 5,000 employees and $26 billion in revenue despite facing many challenges as a new company. LinkedIn prioritized building an amazing culture focused on career growth and transformation through inspirational experiences and constant listening to employees. This strong culture allowed LinkedIn to attract top talent and outcompete larger tech companies, becoming a highly successful, world-class company.
More Related Content
Similar to Making Culture a Competitive Advantage
Making Culture a Competitive Advantage
- 1.
- 2.
- 3. Winning Today Ain’t Easy • Hard to predict the future •Who really believes a 5 year plan? • Barrier to entry lower than ever @scadigan
- 4.
- 5. Results Do the Talkin’ @scadigan • LinkedIn grew staff from 400 to 5,000 in 5 years • Considered one of top IPOs of past decade •Doubled revenue while doubling employee base y/y • "Disrupted" an industry • $26B exit in only 13 years from birth • Built a "world class" company
- 6. The Billion Dollar Questions • How do you build a company when: all your leaders are recruiting most of the time? • How do you double revenues every year when: your employee base doubles every year? •How do you avoid suffocating from: the weight of your success? @scadigan
- 7.
- 8. Big Challenges @scadigan • Scaling without crumbling • Culture, Communication, Org Layers, Titles… •Constant Changes, Growth and Complexity • New people, offices, countries, policies… • What business are we in? • How do I focus my team in chaos?
- 9. More Challenges • How do you beat the best companies in the world in war for talent: • Google, Apple, Facebook, Netflix, Amazon… •We had no brand!! • “Linked…What???” • And yet…..we succeeded @scadigan
- 10. The Untold Stories of Success @scadigan • Exec team “rookies”/first timers • First time CEO •Complex business model • Real competitive threats (Google, Facebook & …) • The “pain” of growth
- 11. Inflection Point @scadigan • Biggest impediment to our growth? • Hiring top tech talent •Our main business product? • Recruiting product • Our biggest pain point?
- 12.
- 13. Culture was our Focus • “What kind of company do we want to be?” • Everyone builds a winning culture •“We want this to be the best job you ever had!” @scadigan
- 14.
- 15. Driving Career Velocity Delivering transformation @scadigan • Talent was our #1 priority as a company • Career velocity mattered •Career “bursts” • We tore up “one year before you can apply”
- 16. We Focused on our Brand @scadigan • Issue: we needed to stand out in a crowd • Solution: •Amazing experiences • Guest speakers • Work is an "adventure" • Virtuous cycle created • Message amplification
- 17. @scadigan If Talent is your differentiator then… • You must learn from your talent • Listening and collecting information is essential •Information informs strategy • Information provides insights to adjust course • You MUST have a Listening Strategy today New Assets
- 18. We won with Culture • InDays creation •Inspirational speakers • Creating – awesome experiences • Career transformation @scadigan …We listened to the stories and responded
- 19. The Path Forward • The world is increasingly transparent • You must have a great culture or great talent will not want to join or stay •Employer brand is real • So real you should not try to “produce” • Your brand must be authentic • Culture more critical than ever @scadigan
- 20. In Summary Culture can be your “competitiveadvantage" • Stories are your brand • Are you creating experiences worth talking about? •Is having an awesome culture a priority? • First step is building a listening strategy @scadigan
- 21. Summary Thoughts • You can win against better brands • With bigger arsenals •You can be world class as a first timer • Everyone engaged in building your company is powerful! @scadigan
- 22.