2. 2BetterWorks | hello@betterworks.com
In today’s fast-paced workplace, having an accurate measure of
progress towards your goals is critical for knowing what you’ve done,
how you’re doing and what you have to do next. Measurable OKRs not
only keep teams aligned and individuals accountable, but also lead to
higher performance within the company.
Think of this through the lens of fitness wearables: Fitbit users take
43% more steps than non-Fitbit users. Why? Turns out that just making
goal data and progress available to an individual and their peers is
motivational for doing more.
Different jobs call for vastly different types of goals, so we’ve created
specific OKR examples for major roles within Sales. At BetterWorks,
we believe setting good OKRs is easy if you start with the five Goal
Science™ pillars: connected, supported, adaptable, progress-based and
aspirational. As you’ll see, the OKR examples we provide follow these
pillars to ensure that your team’s goals are on the path to success.
To make these examples even more valuable, we’ve divided them
into two categories: objectives and key results. The examples are
not intended to be complete packages of objectives and key results.
Instead, you can choose which cross section of examples is best for
you, or simply use our examples as a guide as you begin setting OKRs.
Chairman of Kleiner Perkins (and BetterWorks board member), John
Doerr, believes that there are three words that make or break goals:
“as measured by”. So a simple rubric for good OKRs is as follows:
I will ________ as measured by ____________.
3. 3BetterWorks | hello@betterworks.com
Expand to UK by end of March • Ensure compliance with UK employment law by end of January
• Register the corporate entity by January 15
• Update contracts to meet UK laws by January 22
• Address any compliance issues with the product by end of March
Create plan to meet 2017
budget target by end of March
• Onboard 2 niche law firms by end of January
• Create a new cost-sharing agreement policy by February 15
• Develop new form agreements to reduce legal work by March 20
Head of Legal
ROLE
GOAL AS MEASURED BY
Streamline the contracts
process to help Sales by
end of March
• Select a third party contract management system by January 25
• Create a playbook on contract negotiations by February 15
• Hire and onboard a new Legal Operations Associate by end of March
Fix three problem risk areas
by end of March
• Update the record retention policy to reduce risk by January 25
• Create a new visitor policy by February 15
• Conduct media training with the Sales, Product, Marketing and PR
teams by March 15
Legal Counsel
ROLE
GOAL AS MEASURED BY
4. 4BetterWorks | hello@betterworks.com
Update trademark and patent
processes and portfolios by end
of March
Help Sales close all new
customers and receive payment
from existing customers in Q1
• Create a new patent application by end of January
• Update patent and trademark portfolios by February 5
• File 5 new patent applications by February 20
• Update the order form for Sales January 10
• Train all new team members on T&Cs, SLA and escalation
policy by January 12
• Launch new legal wiki with updated legal FAQ by January 15
• Create a process for delinquent customers by end of
February
Legal Operations Associate
ROLE
GOAL AS MEASURED BY