The document provides examples of objectives and key results (OKRs) for different roles within a design team, including head of design, marketing designer, product designer, user researcher, producer, and personal development goals. The OKRs follow five pillars of goal setting: connected, supported, adaptable, progress-based, and aspirational. Each example includes the role, goal, and key results to be achieved by a certain date, following the format of "I will [goal] as measured by [key results]." The document is intended to provide guidance for teams in setting their own OKRs.

1. The BetterWorks OKR Examples
DESIGN

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In today’s fast-paced workplace, having an accurate measure of
progress towards your goals is critical for knowing what you’ve done,
how you’re doing and what you have to do next. Measurable OKRs not
only keep teams aligned and individuals accountable, but also lead to
higher performance within the company.
Think of this through the lens of fitness wearables: Fitbit users take
43% more steps than non-Fitbit users. Why? Turns out that just making
goal data and progress available to an individual and their peers is
motivational for doing more.
Different jobs call for vastly different types of goals, so we’ve created
specific OKR examples for major roles within Design. At BetterWorks,
we believe setting good OKRs is easy if you start with the five Goal
Science™ pillars: connected, supported, adaptable, progress-based and
aspirational. As you’ll see, the OKR examples we provide follow these
pillars to ensure that your team’s goals are on the path to success.
To make these examples even more valuable, we’ve divided them
into two categories: objectives and key results. The examples are
not intended to be complete packages of objectives and key results.
Instead, you can choose which cross section of examples is best for
you, or simply use our examples as a guide as you begin setting OKRs.
Chairman of Kleiner Perkins (and BetterWorks board member), John
Doerr, believes that there are three words that make or break goals:
“as measured by”. So a simple rubric for good OKRs is as follows:
I will ________ as measured by ____________.

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Ensure that the company
design style and language
are consistent across all new
features in Q1
• Launch interactive pattern library by January 15
• Ensure that 100% of “Enterprise Grade” features ship with design
consistent with company guidelines in Q1
• Meet with all 7 design managers to discuss updated design
principles by February 5
• Revamp the company style guide to match new company brand by
January 20
Develop a new program to drive
high achievement and rapid
promotion by end of March
• Develop a concrete promotion track by January 18
• Bring 6 design superstars in for team lunches throughout Q1
• Host a 1:1 with each team member to teach and discuss
effective framing of projects by February 15
• Have 60%+ of the team to attend mentee/coaching seminars
by end of March
Head of Design
ROLE
GOAL AS MEASURED BY
Create design identity for the
company’s developer event by
end of March
• Lead three rounds of brainstorms with marketing team and brand
agency by January 28
• Develop 10 different thematic explorations by end February 15
• Design full event campaign including billboard, bus panels, and
website landing page by March 15
• Coordinate with product design for brand consistency between event
and new features by March 15
Deliver a comprehensive
product feature guide to
support Marketing and Sales
efforts by end of March
• Coordinate with content marketer to define guide content by February 15
• Develop a brand-consistent template that translates the content message
by February 22
• Layout the content and create illustrations, icons, and charts by March 7
• Publish the feature guide to the company resources page by March 10
Marketing Designer
ROLE
GOAL AS MEASURED BY

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Design major interactions for
new product launch by end of
March
Improve prototyping,
management and thought
leadership by end of March
• Participate in 5 user interviews with User Researcher by January 10
• Meet with lead software engineer and QA engineer 3 times before
February 15
• Create and present 5 prototypes to head of design by March 5
• Deliver visual designs to product and engineering by March 15
• Implement and run a revamped new hire onboarding process by
January 20
• Create 2 March sprint prototypes using Form by February 15
• Attend MAP training session on February 18
• Chronicle the design process for new mobile web browser in a blog
post by February 22
Product Designer
ROLE
GOAL AS MEASURED BY
Create a comprehensive
guide on our user base and
demographic target by end
of March
• Travel onsite to 6 partner companies by February 22
• Onsites not included, hold 60 user interviews by February 22
• Create a model for top 5% of users of the product by March 5
• Distribute nationwide survey to 10,000 individuals to gather
demographic data by March 15
• Aggregate user interview and survey data into a comprehensive
guide by end of March
User Researcher
ROLE
GOAL AS MEASURED BY
Implement and use new user
research sprint process for
“Enterprise Grade” features by
end of March
• Determine sprint process with key stakeholders from Product,
Engineering and Marketing by January 15
• Receive approval on proposed process by January 28
• Test new process for March sprints by end of March
• Gather feedback on new process from key stakeholders end of March

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Hire and train new roster of
freelancers by end of March
• Hire 6 designers who can help with graphic design executions by
end of February
• Hire 2 producers who have at least 5 years of experience and fit our
culture by end of February
• Train new producers in all aspects of the production process for the
creative studio team by February 15
• Create an onboarding document with the necessary links, processes,
glossary of production terms and team information in one place by
end of March
Producer
ROLE
GOAL AS MEASURED BY
Personal Development: Improve
internal processes and attend a
conference by end of March
• Document new process for purchase orders and track them on the
budget spreadsheet by end of January
• Implement a calendar system for all projects that can be shared
with members of each cross functional team by February 15
• Attend the Creative Summit conference to learn about Integrated
Production on October 26th
Goal Science®
Thinking
The BetterWorks platform is designed for today’s workforce by applying
five Goal Science pillars, based on proven goal setting practices and
organizational research.
Connected Supported Progress-based Adaptable Aspirational

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© 2016. BetterWorks. All rights reserved.
999 Main Street, Redwood City CA 94063 | 844.438.2388 | hello@betterworks.com
About BetterWorks
BetterWorks provides enterprise software to easily manage collaborative
goals and lightweight performance conversations. Its platform is built on
Goal Science insights and operational research to help high-performing
companies align and engage their teams, execute more effectively and
ultimately become more successful.
For more information, visit www.betterworks.com.