The document discusses the importance of using social media for businesses to better connect with customers and employees. It notes that social media usage has exploded in recent years and is now a critical way for companies to engage with audiences. However, the document warns that businesses need to give people personally relevant content on social media and avoid being just another marketing message to be successful.
Effective Networking Strategies for Executives - Ivy ExecIvy Exec
Networking is vital to success in an ever challenging business environment across all levels of your career. But, unlike what most think, networking is not about asking for something. It’s about building long-term, mutually beneficial relationships of give and take, with the emphasis on the give. Here are strategies for experienced executives we’ll discuss to build and strengthen your networking skills:
- Understanding the four stages of networking;
- How six degrees of separation can build a great network;
- How to build your network every day;
- How to maintain and deepen your network in the short and long term;
- How to use social media to build a stronger network;
- Networking strategies for live venues: industry mixers, business meetings, etc.
Connie Thanasoulis-Cerrachio is co-founder of SixFigureStart, a career and success coaching firm. Connie uses her 25 years of Fortune 500 recruiting experience to give you expertise in your job search. Connie & her partner Caroline Ceniza-Levine co-authored ”Six Steps To Job Search Success” 2011, Flat World Knowledge and are co-hosting the ”Next Generation Career Success Video Summit: Would You Hire Yourself?” For more information please go to www.ivyexec.com
This is a comprehensive guide for large corporations to engage in social media properly, in order to leverage its power and at the same time avoid some of the possible backlashes of a non-existing or improper planned and/or executed social media strategy.
Social Media Strategy: A Digital Strategy for SuccessHigh Five Media
Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.
Effective Networking Strategies for Executives - Ivy ExecIvy Exec
Networking is vital to success in an ever challenging business environment across all levels of your career. But, unlike what most think, networking is not about asking for something. It’s about building long-term, mutually beneficial relationships of give and take, with the emphasis on the give. Here are strategies for experienced executives we’ll discuss to build and strengthen your networking skills:
- Understanding the four stages of networking;
- How six degrees of separation can build a great network;
- How to build your network every day;
- How to maintain and deepen your network in the short and long term;
- How to use social media to build a stronger network;
- Networking strategies for live venues: industry mixers, business meetings, etc.
Connie Thanasoulis-Cerrachio is co-founder of SixFigureStart, a career and success coaching firm. Connie uses her 25 years of Fortune 500 recruiting experience to give you expertise in your job search. Connie & her partner Caroline Ceniza-Levine co-authored ”Six Steps To Job Search Success” 2011, Flat World Knowledge and are co-hosting the ”Next Generation Career Success Video Summit: Would You Hire Yourself?” For more information please go to www.ivyexec.com
This is a comprehensive guide for large corporations to engage in social media properly, in order to leverage its power and at the same time avoid some of the possible backlashes of a non-existing or improper planned and/or executed social media strategy.
Social Media Strategy: A Digital Strategy for SuccessHigh Five Media
Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.
Wondering about introducing Social Media to your organisation? This presentation goes through:
1. Internet trends in business and life
2. Digital business insights
3. Personal branding insight and tips
Here for you to learn and enjoy. If you're wondering about any element or have any comments, leave a comment. Thank you! ~Sam
An introduction to Social Media for Business.Trevor Madigan
The is an introduction for emerging Brands and Companies starting to use Social Media.
It touches upon:
How the Web is changing?
Why we Share?
How we Influence each other?
Some key guidelines on how to plan for Success and Tips for executing on Social Media.
What can you do when things go wrong? This document includes some steps you can take, and scenarios to consider, to stop the negative, earn new fans and generate a positive outcome
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel.
You’ll also get tips on how to tell if your social media activity is working.
Wondering about introducing Social Media to your organisation? This presentation goes through:
1. Internet trends in business and life
2. Digital business insights
3. Personal branding insight and tips
Here for you to learn and enjoy. If you're wondering about any element or have any comments, leave a comment. Thank you! ~Sam
An introduction to Social Media for Business.Trevor Madigan
The is an introduction for emerging Brands and Companies starting to use Social Media.
It touches upon:
How the Web is changing?
Why we Share?
How we Influence each other?
Some key guidelines on how to plan for Success and Tips for executing on Social Media.
What can you do when things go wrong? This document includes some steps you can take, and scenarios to consider, to stop the negative, earn new fans and generate a positive outcome
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel.
You’ll also get tips on how to tell if your social media activity is working.
Did you know? Total global wealth just hit a new record. US and Europe are the main drivers, but also emerging markets like Asia Pacific and China. In China and India, millions have risen out of poverty to join the working middle class.
The bad news is that the rich and poor gap is not only chronic - it keeps widening. According to Credit Suisse and Oxfam the richest of the rich are getting richer. The top 1% wealthiest people now own 50% of all household wealth in the world.
At the same time, there are still far too many, who are living with far too little. According to the World Bank and Pew Research Centre, 2 billion people live on less than $3 a day and 71% of the world's population remain low income or poor (living on $10 or less per day).
Is this the kind of society we want - where a few have a lot and many have a little. Extreme unequal societies break with the democratic ideal and they are neither stable nor sustainable in the long run.
Financial blueprints of the RICH differ from the POOR, according to T. Harv Eker in his book "Secrets of the Millionaire Mind". Here are the 17 Differences between the mindset and actions of the RICH vs the POOR.
Wong Yew Yip
Rich dad poor dad book presentation. tells about how rich teaches their children about money that poor dad does not and also tells about savings and start ups
9 Ways Technology Is Changing Your Nonprofit's Engagement StrategyBen Stroup
Technology is changing how nonprofits engage with others to collaborate and co-create the change they want to see take place in the world. Discover what you need to be thinking about to maximize your impact. Learn more at www.pursuant.com.
Sustainability - What's wrong with a little climate change? Anders Lindgren
You may have heard about the dangers of “global warming and climate change”. It’s like old news. It hardly get you concerned. Well, there are some recent findings. Our Earth is getting warmer, wetter, wilder and more crowded than ever. It's scaring the hell out of scientists.
McKinsey Global Institute's latest report shows how soaring flows of data and information now generate more economic value than the global goods trade. Here are the key charts and graphs that tell the story. For the full report, visit http://bit.ly/digiflows.
In an attempt to contribute in improving studies in the final year, a symposium was organized by WCA on January 23rd at Somatel Hotel with a main objective to empower 265 final year students of 31 higher institutions in Yaoundé and 20 jobseekers. This leadership symposium allow the gathering of final years students of 31 professional institutions in Yaoundé including: Polytechnic, ENAM, Faculty of Medicine and Biomedical Sciences ,FMBS, UY1, Biotech Center,Public works, Siantou University complex , IRIC , Pan African Institute for Development- West Africa, CITEC, Higher Institute of Environmental Sciences, UYII, Pan African University, Ecole des Postes et telecommunications, ENS, ICT UniversitY, IFORD CRESA, ENAM, CRADAT, INJS, ISSEA, Catholic University of Central Africa, ESSTIC , Yaoundé Business School, (ACCA, CAT & SIMA study centers), Center for international Training, Bastos, Hermes IS-MASA, ISTI , ESCA, ESSACA , Lead Higher Institute, Institut Matamfen, Power batche institute .
The speakers were experts from 15 different works of life with rich professional and academic experience.
• Keynote speech by Prof. Alfred Njamshi
• Tips on the recommended attitude and character of a potential employee by Mr. Lukong Terence, Eneo
• How skilled are you by Mr. Tata Bolivian, KOICA
• The Importance of Academic mentorship by Mr. Ndach Thierry, SIEMENS
• How to write a good CV by Dr. Numbem Simeon, UN
• How to make it at the interview by Mr. Acha Harry, Israel Embassy
• Using Social media professionally by Dr. Adidja Amani,
• Importance of networking by Yaa Gladys Viban, US Embassy
• How to write a good dissertation by Prof. Alfred K. Njamnshi, FMBS-UY1
• How not to give a bad talk by Prof. Njilah Isaac K., FS-UY1
• The National Employment Fund: Eye opener by Representative from the National Employment Fund
Social Recruiting in Africa By Segun Akiode, ACIPM
The employment landscape has significantly changed by the advent of growing technology and in recent times by the advent social media.
According to Nielsen, internet users continue to spend more time with social media sites than any other type of site.
Social Media is here to stay or so it seems, and it can either be a friend or a foe, depending on its use.
Hence, every forward looking organization is expected to embrace social media to support their talent acquisition efforts.
6 Basic Social Media Marketing Principles from BrandsJason Cruz
My talk for the Municipality of Carmona, Cavite, on behalf of my client Unilever Philippines. On this presentation, I touch on six basic principles of managing social assets and how these can help create a more engaging and effective method of communicating ideas to an online audience.
Free to use with attribution, non-commercial use, and no-derivatives.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Social media is not a gadget, it is becoming the most powerful marketing and sales tool and you must leverage it to create value for your business. This study gives you a frame to build and improve your social media strategy, going through case studies and best practices. I would be very happy to read your comments, to answer your questions and, above all, to have your inputs to enhance the interest of this study with a conversational approach. I wish you a good reading, I am looking forward to read you too!
5 Stages Of Social Media For Recruiting FinalSarah Welstead
You've heard of the 5 Stages of Grief (denial, anger, bargaining, depression, acceptance)?
Well, using social media for recruitment involves the same 5 stages: At first you're angry and try to avoid it, but with a little perseverence, you'll find it's much less painful than you think!
Suitable for people with some HR/recruiting experience and a basic knowledge of social media.
Similar to Social Media: Make it social - Get better connected (20)
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
Is the digital transformation making your life more convenient or difficult?
The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective.
What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there.
The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you'll get a myriad of different answers. The definitions on what it's all about, are are as many as there are bloggers out there.
To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That's it.
.
Did you know? A lot of evidence indicates that we are destroying the foundations of human life in our quest for prosperity. Yes, it’s true that we have become masters of the planet, but at the same time we have become the terror of the ecosystem. In fact, over the past few hundred years, we have been disturbing the ecological equilibrium of the planet to such an extent that the ability of the planet’s ecosystem to sustain future generations can no longer be taken for granted.
Maybe it's time to remember a fact that is so obvious it's easy to forget. We all depend on the natural resources of this planet for our livelihoods. The food we eat, the water we drink, the air we breath, the fuel we use, the timber in our house, the fibers in our cloth, are all products of Earths natural ecosystems. Honouring these systems will ensure our continued prosperity and well being. It's simple as this: if we look after nature, it will look after us.
How will we live in the future: In cities of dreams or urban nightmares? Did you know that In 1800, only 3 percent of us lived in cities. Now it's 50 percent. 70 million people are added to this total every year. Obviously cities cannot keep growing in the same way. We have tough choices trying to make our cities livable for everyone. Yet, opportunities abound, if we are smart.
30 min guide: Discover the ZEN of B2B marketingAnders Lindgren
The formula is as powerful as it is simple. To reach and captivate your most likely buyers in our new digital service economy, simply be more precise and more human in your communication.
10 min guide to Marketing Automation: What is the one common threat all marke...Anders Lindgren
What is the one common threat all marketers face? Bad customer intelligence say experts. Here's how to get your intelligence gathering in order and your CRM and Marketing Automation efforts more effective.
Key topics: Marketing Automation, E-mail Marketing, CRM, Database Marketing, Account Based Marketing, Relationship Marketing, Services Marketing.
3 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
30 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
5 min guide to sustainability: Go green - Save money and the planetAnders Lindgren
Going Green – is it just “greenwashing”? Do organizations prefer to just talk about being green rather than really living green? Let’s be pragmatic. The majority of companies do not embrace Green livingprimarily for ideal reasons. It has always been about cost savings. In the form of reduced expenditures or efficiency gains. Nothing wrong with that approach. Actually it’s the core idea of sustainable development. Saving money and the environment at the same time.
10 min guide: Present with punch! Avoid the 8 common mistakesAnders Lindgren
Created by Anders Lindgren. Some of us love to give lectures. Others fear public speaking more than death. They are neither in contact with the audience nor themselves. They use PowerPoint as a crutch and limp nervously through their presentation. Not noticing that their audience are on the brink of being bored to death. Here is how to avoid the eight most common mistakes. To deliver presentation with power and punch, it is useful to be aware of the most common mistakes that even professional speakers make and how to avoid them.
Welcome to a new worldview. Looking at the planet as your home and something you should care for may seem odd to you. Yet, this story will show you how much sense it makes. It is as much the story of your life, as it is the story of our planet.
Megatrends are strong global forces affecting everything and all life on our planet. By viewing the world from a distance and over several centuries, there are 8 global forces of change that stand out. They are: Population boom; Rapid urbanization; Ferocious consumption; Technology rush; Digital transformation; Global connectedness; Environmental degradation and Wealth inequality.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. Time to get social & personal2
The Social Media wave
It’s a tidal force on the Internet
Deal with it or loose your foothold
It’s affecting your organization
Whether you know it or not
3. 12.05.2016 Time to get social & personal3
It’s is too big too take lightly
Social Media is another evolutionary step
in information exchange
It holds great opportunities
And many threats
4. 12.05.2016 4
Don’t mess with it
unless you know
what you’re doing
2. The risks
Give people
personally relevant
and good content
3. How to use it
Get better connected
with customers and
employees
1. Why use it
12/05/2016
Three things you’ll learn about Social Media
5. 12.05.2016 Time to get social & personal5
Why use it
Get better connected with customers and employees
On the web with technologies like youtube,
flickr, facebook, twitter, wikipedia…
7. 12.05.2016 Time to get social & personal7
With family, friends, colleagues, customers…
8. 12.05.2016 Time to get social & personal8
Social Media is
another evolutionary step
in the way Internet is a
connector of people.
– Vinton G. Gerf, VP & Chief
Internet Evangelist, Google
http://www.youtube.com/watch?v=oxySmrn-IwQ&feature=channel
It’s a connector of people
“
”
9. 12.05.2016 Time to get social & personal9
People have instantly recognized its value
10. 12.05.2016 Time to get social & personal10
Because humans are social creatures
12. 12.05.2016 Time to get social & personal12
It fulfills an eternal human urge: Connecting
Getting together
Sharing experiences
It nourishes us
Makes us strong
13. 12.05.2016 Time to get social & personal13
Today, we can connect with blinding speed
15. 12.05.2016 Time to get social & personal15
With the Internet and the Web as the platform…
Source: MIT's Technology Review, Mapping the internet
A map of the
global Internet
▬ 700 million
computers
connected in
a network
of networks
16. 12.05.2016 Time to get social & personal16
And Social Media technologies…
17. Time to get social & personal
And a few keystrokes...
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We have instant worldwide reach
19. 12.05.2016 Time to get social & personal19
No wonder why usage has exploded
20. 12.05.2016 20
Everyone is online
The World Wide Web
1,6 billion users
60 % of the population in EU
76 % of the population in the
Nordic countries
Source: Eurostat – ICT statistics
21. 12.05.2016 21
Flocking around Social Media
No fad
Usage has exploded
70% of all internet users use it
Can’t be all kids
More people are watching
videos online than using e-mail
Has surpassed porn sites in
popularity
22. 12.05.2016 Time to get social & personal22
Using a wide variety of tools
23. 12.05.2016 Time to get social & personal23
Creating a new era of connectedness
People are talking, ranting, complaining, praising,
reviewing, and sharing everything online for the world
to see.
You won’t
believe…”
”Check this
out…””Did you
hear…” ”Funniest
thing ever..”
”Saw this
on MSN…”
”Sucks.”
”Stay
away…”Useful!”
”Great!
”BAD!”
24. Time to get social & personal
The dominant player
Google has 82 percent market share
It all starts here
33. 12.05.2016 Time to get social & personal33
Would you like them
to be your ambassadors
34. Time to get social & personal34
We’re in the business
of connecting with
people.
– Trevor Edwards, VP Global
Brands, NIKE
Companies are saying: YES
“
”
35. 12.05.2016 35
Companies are saying: YES
75 percent of Fortune 1000
companies with websites will
have undertaken some kind of
online social networking
initiative for marketing or
customer relationship purposes
in the next year.
October 2008
“
”
36. 12.05.2016 Time to get social & personal36
To find something comparable,
you have to go back 500 years to
the printing press, the birth of mass
media.
– Rupert Murdoch, owner of
News Corp and MySpace
“
”
37. 12.05.2016 37
Main benefits of Social Media
Be findable
Engaging and interacting with audiences
Direct customer communication
Learning customer preferences
Instant feedback
Low cost
Reach wider audience
Brand building
Lead generation
Customer service
Source: Marketing executives Networking Group (MENG), ”Social Media in Marketing, Nov. 6, 2008
38. 12.05.2016 38
Main uses of Social Media
Communicationg news online
Offer alerts, updates and feeds
Enliven news and content with multimedia
Customizing content
Demonstrating thought leadership
Harness collective intelligence
Contact management
Event coverage
Crisis management
Sponsoring affinity groups and widgets
39. Time to get social & personal
In 2009, if you’re digital
presence does not include Social
Media, you’re missing an awful lot of
opportunities.
– Anders Lindgren,
marketing director,
Steria Scandinavia
“
”
40. 12.05.2016 Time to get social & personal40
Business Week sums it up nicely
41. 12.05.2016 Time to get social & personal41
For companies, resistance to social media
is futile. Millions of people are creating content
for the social web. Your competitors are already
there. Your customers have been there for a
long time. If your business isn’t pulling itself out
there, it ought to be.
February 19, 2009
“
”
42.
12.05.2016 42
Don’t mess with it
unless you know
what you’re doing
2. The risks
Give people
what they want
3. How to use it
Get better connected
with customers and
employees
1. Why use it
12/05/2016
Three things you’ll learn about Social Media
43. The risks of Social Media
Don’t mess with Social Media
unless you know what you’re doing
44.
12.05.2016 44
Be aware of the dangers
Empower and educate
your employees
It’s a different world
Old rules don’t apply
It’s a new ballgame
52.
12.05.2016 52
Remember the good old days
A consumer who experience a bad customer service
situation will tell 10 or 20 people?
How does 1.3 million sound? That’s the new reality
53.
12.05.2016 53
Example 1
A story of Social Media
embarrassment:
The sleeping service
technician
To date, viewed 1.3
million times
54.
12.05.2016 54
Example 2
“In videos posted on
YouTube and elsewhere
this week, a employee of
well known restaurant
chain in the U.S. prepared
sandwiches for delivery
while putting cheese up
his noce, nasal mucus on
the sandwhich.”
- New York Times, April
16, 2009
55.
Time to get social & personal55
You must have a clear strategy
Align the use
of Social Media
with your internal
and external
communication
plan
What to do
What NOT to do
56.
12.05.2016 56
TIP! Use the SteriaSOCIAL method
Assess: Investigate your customers’ and employees’ social
activities
Objectives: Determine what you want to achieve
Strategy: Choose the areas which is most relevant and likely to
engage your audiences
Technology: Decide on which tools and solutions to use
People: Train and empower your people
Processes: Don’t underestimate the time it takes
Measure: Measure your progress and fine-tune your approach
The method was created by Steria to help people get
started with Social Media
61.
12.05.2016 Time to get social & personal61
It will be the topic of the next chapter
62. 12.05.2016 62
Don’t mess with it
unless you know
what you’re doing
2. The risks
Give people
what they want
3. How to use it
Get better connected
with customers and
employees
1. Why use it
12/05/2016
Three things you’ll learn about Social Media
67. 12.05.2016 67
Start multiprocessing
Choose relevance
Want easiness
Speed up
Use noise filter
Seek guidance
Focus on giving people what they want
12/05/2016
6 ways
people adapt
to modern life
Be personally relevant
Make things easy
Get to the point, quickly
Don‘t be marketing noise
Provide guidance
When using Social Media:
69. 12.05.2016 69
It takes only ½ a second …
Research indicates that people spend less than
½ second to “decide” if something is worth giving
more attention to, or not.
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Relevancy has always been relevant
By far the most important
factor explaining likeability is the
extent to which the commercial
is meaningful for the viewer.
– Giep Franzen, 1994
“
”
72. 12.05.2016 72
Today, relevancy is more relevant than ever
Customer Bullsh*t meters
are hypersensitive.
Irrelevant ads cause a
disconnect - bad scent.
Relevant ads and content
offer good scent.
– Bryan Eisenberg, Future Now,
Chicago ad:tech 2006 conference
“
”
74. 12.05.2016 74
“The information explosion”
Sources: (1) The Diverse and
Exploding Digital Universe,
March 2008, An IDC White
Paper - sponsored by EMC
(2) How Much Information?,
UC Berkeley School of
Information Management and
systems, 2003
Size of circles indicate amount
information produced worldwide
75. Time to get social & personal
More information will be created in the
next three years than in the history of time.
– Berkley School of Information Management, 2002
“
”
The
exploding
digital
universe
82. Time to get social & personal
We use the smartest noise filter in the world
OUR MIND
People who live near train lines
find ways to adjust to the noise ...
We treat encroaching advertising and
marketing just like those trains
83. 12.05.2016 Time to get social & personal83
People have become highly sophisticated
They mentally tune out messages that do not
resonate immediately with their own desires or needs
84. 12.05.2016 Time to get social & personal84
We actively try to avoid ads…
85. 12.05.2016 Time to get social & personal85
Please, spare me…
70% of consumers would be interested in products or
service that help them avoid marketing messages
– Yankelovich Marketing and Forrester Research
89. 12.05.2016 89
Help people find the way
There is just way too much information for us to
absorb, filter and sort out
To save time, people are forced to seek expert advice
and guidance
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Everything should be extremely userfriendly
Usability is a term used to denote the ease
with which people can employ a particular tool
or other human-made object
94. 12.05.2016 94
Start multiprocessing
Choose relevance
Want easiness
Speed up
Use noise filter
Seek guidance
Focus on giving people what they want
12/05/2016
6 ways
people adapt
to modern life
Be personally relevant
Make things easy
Get to the point, quickly
Don‘t be marketing noise
Provide guidance
When using Social Media:
95. Time to get social & personal95
The Social Media wave
It’s a tidal force on the Internet
Deal with it or loose your foothold
It’s affecting your organization
Whether you know it or not
96. 12.05.2016 Time to get social & personal96
It’s is too big too take lightly
Social Media is another evolutionary step
in information exchange
It holds great opportunities
And many threats
97. 12.05.2016 Time to get social & personal97
Thank you and good look with your relations
Produced by: Anders Lindgren
98. About the author
Anders Lindgren is a digital
pioneer,
PR-veteran and content marketing
specialist with two decades of
experience as a marketing and
communication director for large
professional services firms,
primarily PwC and Sopra Steria.
He is passionate about sharing
insights about all communication
around people and brands
that makes them SHINE.
no.linkedin.com/in/anderlindgren+47 921 30 430anderlindgren@gmail.com