Created by Anders Lindgren. Some of us love to give lectures. Others fear public speaking more than death. They are neither in contact with the audience nor themselves. They use PowerPoint as a crutch and limp nervously through their presentation. Not noticing that their audience are on the brink of being bored to death. Here is how to avoid the eight most common mistakes. To deliver presentation with power and punch, it is useful to be aware of the most common mistakes that even professional speakers make and how to avoid them.
Does the fear of public speaking keep you up all night? Well, you don't need to suffer any longer.
This presentation will give you the confidence and tips you need to become a better speaker and transform yourself in a 'Steve Jobs' style master.
I've collected all the tips and tricks I've picked up on my speaking travels and also from watching my clients speak at conferences.
If you like this presentation please give it a tweet, like or share. Thank you.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
Does the fear of public speaking keep you up all night? Well, you don't need to suffer any longer.
This presentation will give you the confidence and tips you need to become a better speaker and transform yourself in a 'Steve Jobs' style master.
I've collected all the tips and tricks I've picked up on my speaking travels and also from watching my clients speak at conferences.
If you like this presentation please give it a tweet, like or share. Thank you.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
The Magic Is In The Details - Better PowerPointPaul Williams
I put this presentation together when I worked at Starbucks as a tool to help people with the finer points of a great PowerPoint presentation. While it is meant to have narration, it pretty much can stand alone.
Why Presentation Matter. PowerPoint is installed on at least 1 billion computers but 95% of presentations still miss the mark. One great presentation can change the world, win hearts and minds, and convince people of your ideas.
In this SlideShare presentation, we've put together some helpful tips to improve your presentation designs and how to make your presentations more engaging.
Every presentation should understand its audience and convey your message clearly. Tell people why it matters to them, not only the what and how.
Because we truly believe presentations matter and every slide counts.
We hope you enjoy this SlideShare and if you need help with your presentation designs you know where you can find us.
This SlideShare was designed by The Presentation Designer, a presentation design agency based in the UK.
12 Things You Should Never Say During Your PresentationSketchBubble
Don’t do this; don’t do that! Yes, there are a number of “don’ts” connected with good presentations. If you keep these “don’ts” in mind, beyond any doubt your presentation is going to improve. Good luck.
After getting inspired by Steve Jobs presentations on Apple products releases, I made this power point which will help in grooming the presentation skills.
Slides I prepared for a training session with Political Economy students in 2005.
Quick facts:
- This was the first presentation I made using Keynote 2 (yes, the irony of using Keynote to teach people to use Powerpoint is not lost on me).
- The actual presentation used plenty of animations (cube in/cube out effects, etc.). This was when I was fond of using complex animations to "wow" the audience. Now, I prefer simple animations, sometimes even just slide transitions.
- This was the first presentation I made incorporating live hyperlinks from slide to slide.
- The idea for the layout was borrowed from the demo presentation accompanying iWork. I would use the navigation bar template as my "default" template in future presentations.
-------------------
http://brianbelen.blogspot.com
http://brianbelen.wordpress.com
This PPT is made for those who have low confidence in there presentation either in making of PPT or its delivery. In the very simple one can learn for here. Cheers!
This is a short presentation distilled from experience, and from the wisdom taught to us by the most distinguished presenters on the stage. It was delivered at the IT department on Friday, February 13, 2015.
Covering some of the key Dos and Don'ts of creating presentations under the following headings:
Preparation & Planning
Consistency of Style & Tone
Visual Accessibility
Slide Layout & Content
Timing & Delivery
5 min guide to sustainability: Go green - Save money and the planetAnders Lindgren
Going Green – is it just “greenwashing”? Do organizations prefer to just talk about being green rather than really living green? Let’s be pragmatic. The majority of companies do not embrace Green livingprimarily for ideal reasons. It has always been about cost savings. In the form of reduced expenditures or efficiency gains. Nothing wrong with that approach. Actually it’s the core idea of sustainable development. Saving money and the environment at the same time.
The Magic Is In The Details - Better PowerPointPaul Williams
I put this presentation together when I worked at Starbucks as a tool to help people with the finer points of a great PowerPoint presentation. While it is meant to have narration, it pretty much can stand alone.
Why Presentation Matter. PowerPoint is installed on at least 1 billion computers but 95% of presentations still miss the mark. One great presentation can change the world, win hearts and minds, and convince people of your ideas.
In this SlideShare presentation, we've put together some helpful tips to improve your presentation designs and how to make your presentations more engaging.
Every presentation should understand its audience and convey your message clearly. Tell people why it matters to them, not only the what and how.
Because we truly believe presentations matter and every slide counts.
We hope you enjoy this SlideShare and if you need help with your presentation designs you know where you can find us.
This SlideShare was designed by The Presentation Designer, a presentation design agency based in the UK.
12 Things You Should Never Say During Your PresentationSketchBubble
Don’t do this; don’t do that! Yes, there are a number of “don’ts” connected with good presentations. If you keep these “don’ts” in mind, beyond any doubt your presentation is going to improve. Good luck.
After getting inspired by Steve Jobs presentations on Apple products releases, I made this power point which will help in grooming the presentation skills.
Slides I prepared for a training session with Political Economy students in 2005.
Quick facts:
- This was the first presentation I made using Keynote 2 (yes, the irony of using Keynote to teach people to use Powerpoint is not lost on me).
- The actual presentation used plenty of animations (cube in/cube out effects, etc.). This was when I was fond of using complex animations to "wow" the audience. Now, I prefer simple animations, sometimes even just slide transitions.
- This was the first presentation I made incorporating live hyperlinks from slide to slide.
- The idea for the layout was borrowed from the demo presentation accompanying iWork. I would use the navigation bar template as my "default" template in future presentations.
-------------------
http://brianbelen.blogspot.com
http://brianbelen.wordpress.com
This PPT is made for those who have low confidence in there presentation either in making of PPT or its delivery. In the very simple one can learn for here. Cheers!
This is a short presentation distilled from experience, and from the wisdom taught to us by the most distinguished presenters on the stage. It was delivered at the IT department on Friday, February 13, 2015.
Covering some of the key Dos and Don'ts of creating presentations under the following headings:
Preparation & Planning
Consistency of Style & Tone
Visual Accessibility
Slide Layout & Content
Timing & Delivery
5 min guide to sustainability: Go green - Save money and the planetAnders Lindgren
Going Green – is it just “greenwashing”? Do organizations prefer to just talk about being green rather than really living green? Let’s be pragmatic. The majority of companies do not embrace Green livingprimarily for ideal reasons. It has always been about cost savings. In the form of reduced expenditures or efficiency gains. Nothing wrong with that approach. Actually it’s the core idea of sustainable development. Saving money and the environment at the same time.
10 min guide to Marketing Automation: What is the one common threat all marke...Anders Lindgren
What is the one common threat all marketers face? Bad customer intelligence say experts. Here's how to get your intelligence gathering in order and your CRM and Marketing Automation efforts more effective.
Key topics: Marketing Automation, E-mail Marketing, CRM, Database Marketing, Account Based Marketing, Relationship Marketing, Services Marketing.
Event: SoCal UX Camp 2016
Presented by: Paul lumsdaine
With the abundance of tools and processes being created, remixed and utilized there has never been a greater time to be a UX designer. However it often seems that all of us on this journey seldom have a roadmap when projects go horribly wrong. It is only through learning from the trials and tribulations of other designers that we can learn to avoid pitfalls of the perilous journey of UX design. By teaching experiences, adopting a mutable process and learning the benefits of iterative design we all contribute to the field guide of failure.
The not so successful story of a young affiliate/ Learn from my Mistakesvldadsakalad
Here is a free book about E-marketing, affiliates, SEO and so on. This is my story, a story that is not very successful, but it's a great thing to You, because You can learn A LOT from it. Good luck!
Common Student mistakes: What We Can Learn From Socrates, the Cognitive Scien...Junaid Qadir
``To make no mistakes is not in the power of man; but from their errors and mistakes; the wise and good learn wisdom for the future.''---Plutarch.
Have you ever wondered why you, being a university or college student, aren't progressing despite your effort?
It may be that you are working frustratingly hard but without commensurate results, due to deficient mindset and/ or methodology.
While a wide variety of problems can result in sub-optimal learning performance, there are 7 main categories of student mistakes that recur with alarming regularity. You may be making one, or more, of the these mistakes. Not to fret though; each of these debilitating hindrances can be surmounted with self-awareness and some effort, paving the way for enjoyable, and productive, learning experiences.
Do you learn from all your experiences both your successes and your mistakes? Explore what stops you from learning and how to make sure you learn from your day to day experiences.
Failure carries a stigma but it doesn't have to be the end of a career. Learn how to turn failure into an advantage in this ChemE On Demand Webinar, presented by Ben Yerxa, PhD and Executive Vice President & Chief of R&D at Inspire Pharmaceuticals. See full presentation: http://bit.ly/dBGPHW
You can let failure make or break you. Failure is the greatest learning experience if you pick yourself backup and move forward. Lessons learned can empower you rather than defeat you.
FailForward: Why successful innovators have to learn how to fail. This deck was used to facilitate an interactive "Fail Camp" on stage of 'trendforum' 2010 in Munich with innovation experts from IBM, Deutsche Telekom (and many more in the audience). The Fail Camp was set up to discuss how failing relates to innovation, to share experiences about failed innovation projects and the best practices companies can develop to learn from failure and succeed from learning.
Marissa Mayer talks about how Google suceeded from its competitor even after doing so many mistakes. The reason of their sucess is to learn from its mistakes and understanding what thier consumer want from their product.
How perception of failure affects success - Talk For TEDxLiegeFred Colantonio
******** The slideshow is available after the YouTube video *******
Everybody fails. From the child learning to walk to the grown-up losing fight against sickness and death, humanity faces failure all the time. Even the great minds of business, the smart figures of entrepreneurship and the true Heroes fail. As they are all facing failure as anybody else does, it seems that they manage to use failure as a way to succeed. Somehow, those who succeed tremendously take advantage of failure to win at the end. Find out how their perception influences their attitude, learn the tips&tricks around failure and its perception, and give yourself a killer weapon to your own success.
Illustrations and drawing : Sylvain Lauwers ( http://www.sylvainlauwers.be )
Learning from Failure: How to Bounce Back StrongerAndre Piazza ↗️
*As seen on ProductCamp, altMBA and PMI Austin Chapter*
Professionals are becoming aware that the journey to success increasingly includes moments in which reality does not match expectations. Recent Neuroscience findings shed light on how humans process those situations and open the door for us to act confidently and compassionately grow when faced with the inevitable of failure.
Can we mature our individual and collective emotions to where we process these situations more freely, learn in the process, and come back willing to perform better as a team?
What if we could increase our ability to bounce back stronger from these situations?
This interactive, two-way presentation will challenge participants to do just that.
In this presentation, you’ll learn:
1. Defining failure and learning
2. The Neuroscience findings on how humans learn
3. Strategies to connect and influence others: the SCARF model
4. The Drama Triangle: 3 roles we often use to tell stories... And the issues involved in those narratives
5. How cognitive reappraisal can improve individual and team's ability to connect and learn
6. Leading change using these constructs: failure, insights, patterns, lessons, commitments
7. A step-by-step process to make all these things happen, graciously
Created by Anders Lindgren. PowerPoint presentations are a major communications tool, but like any tool it can be used wisely or poorly. Some presentations would actually have been much better if the PowerPoint presentation (or abuse thereof) didn’t get in the way. Here is how to avoid the most common mistakes.
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
Did you know? Total global wealth just hit a new record. US and Europe are the main drivers, but also emerging markets like Asia Pacific and China. In China and India, millions have risen out of poverty to join the working middle class.
The bad news is that the rich and poor gap is not only chronic - it keeps widening. According to Credit Suisse and Oxfam the richest of the rich are getting richer. The top 1% wealthiest people now own 50% of all household wealth in the world.
At the same time, there are still far too many, who are living with far too little. According to the World Bank and Pew Research Centre, 2 billion people live on less than $3 a day and 71% of the world's population remain low income or poor (living on $10 or less per day).
Is this the kind of society we want - where a few have a lot and many have a little. Extreme unequal societies break with the democratic ideal and they are neither stable nor sustainable in the long run.
Is the digital transformation making your life more convenient or difficult?
The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective.
What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there.
The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you'll get a myriad of different answers. The definitions on what it's all about, are are as many as there are bloggers out there.
To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That's it.
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Did you know? A lot of evidence indicates that we are destroying the foundations of human life in our quest for prosperity. Yes, it’s true that we have become masters of the planet, but at the same time we have become the terror of the ecosystem. In fact, over the past few hundred years, we have been disturbing the ecological equilibrium of the planet to such an extent that the ability of the planet’s ecosystem to sustain future generations can no longer be taken for granted.
Maybe it's time to remember a fact that is so obvious it's easy to forget. We all depend on the natural resources of this planet for our livelihoods. The food we eat, the water we drink, the air we breath, the fuel we use, the timber in our house, the fibers in our cloth, are all products of Earths natural ecosystems. Honouring these systems will ensure our continued prosperity and well being. It's simple as this: if we look after nature, it will look after us.
How will we live in the future: In cities of dreams or urban nightmares? Did you know that In 1800, only 3 percent of us lived in cities. Now it's 50 percent. 70 million people are added to this total every year. Obviously cities cannot keep growing in the same way. We have tough choices trying to make our cities livable for everyone. Yet, opportunities abound, if we are smart.
30 min guide: Discover the ZEN of B2B marketingAnders Lindgren
The formula is as powerful as it is simple. To reach and captivate your most likely buyers in our new digital service economy, simply be more precise and more human in your communication.
3 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
30 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
Welcome to a new worldview. Looking at the planet as your home and something you should care for may seem odd to you. Yet, this story will show you how much sense it makes. It is as much the story of your life, as it is the story of our planet.
Megatrends are strong global forces affecting everything and all life on our planet. By viewing the world from a distance and over several centuries, there are 8 global forces of change that stand out. They are: Population boom; Rapid urbanization; Ferocious consumption; Technology rush; Digital transformation; Global connectedness; Environmental degradation and Wealth inequality.
Sustainability - What's wrong with a little climate change? Anders Lindgren
You may have heard about the dangers of “global warming and climate change”. It’s like old news. It hardly get you concerned. Well, there are some recent findings. Our Earth is getting warmer, wetter, wilder and more crowded than ever. It's scaring the hell out of scientists.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. Learn to present with power and punch
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Some of us love to give lectures
Others fear public speaking more than death
They are neither in contact with the audience
nor themselves
They use PowerPoint as a crutch and
limp nervously through their presentation
Not noticing that their audience are
on the brink of being bored to death
3. The eight most common mistakes
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1. Too little connection with the audience
2. Too many irrelevant messages
3. Too many things on the screen
4. Too many bad slide designs
5. Too many boring headlines
6. Too many words
7. Too many fonts
8. No imagination
Once you're aware of bad habits, you
can take steps to break them
5. Never turn your back on the audience
It is a cardinal sin. Let me repeat.
Do not turn your back on the audience
and read your slides.
There is no quicker route to an
audience that will ignore you.
If you need notes, keep them
in front of you.
6. Use emotions
15/05/2016 6 Konfidensielt
Emotions are contagious: If you engage
and connect with the audience, they will
connect and engage with you.
7. Use eye-contact
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It is your most powerful tool for influencing people.
To connect with someone, simply meet their eyes.
It is the same between you and audience.
If you need to point at the slides behind you,
do it in such a way that you maintain contact
with the audience.
8. Use the power of your voice
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It is the second most important tool you possess.
Vary both the volume, depth, tone and speed.
Pauses of silence can be very dramatic – use them.
Variations in your voice help to create interest.
Listening to a continuous flat tone works like
a sleeping pill.
9. Read the audience
15/05/2016 9 Konfidensielt
Their body language will show you if you have their interest or not.
If you see they are ready for a break, take it.
>50%of communication
is non-verbal [1]
1. Source: Mehrabian, Albert (1981). Silent Messages: Implicit Communication of Emotions and Attitudes (2nd ed.). Belmont, CA: Wadsworth. ISBN 0-534-00910-7.
10. Use stories and anecdotes
Master the ancient art of storytelling.
Learn to intertwine personal stories
and anecdotes into your presentation.
They are more captivating than any
slide you can ever make.
11. 15/05/2016
2. Too many irrelevant messages
Here’s how to create interest and be meaningful
11
12. People’s bullshit meters are hypersensitive
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We live in the age of information overload. There is just too much information
for us to absorb. To cope, people’s bullshit meters have become hypersensitive.
It takes them only ½ second to decide if something is relevant or not.
13. How do you arouse and keep people’s interest?
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There is one simple answer: BE RELEVANT
Learn about their needs and wants.
Relate the messages to their needs.
Tell stories about real people.
Especially people they can relate to,
and do it in a personal, warm
and human way.
16. Keep your slides simple
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Don’t let the slides get in your way.
Focus on key points and facts.
Too much information on the screen
is difficult to process.
If you have a complex Excel table
put it in a handout or simplify the
information.
19. No excuses for bad slides
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Audiences have little
respect for presenters
that lack design skills
or don’t use resources
to help them create
better looking slides.
20. How do you create aesthetically pleasing slides?
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Apply the Rule of Thirds.
It is a simplified version
of Fibonacci’s Golden
Ratio.
It is used everywhere by
artists and designers.
If you look closely , you will
also discover it everywhere
in nature.
21. There are two key points to the Rule of Thirds
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1. Make the slide appear
dynamic by placing your
main subject close to the
four powerpoints.
2. Avoid placing subjects
in the center rectangle –
it tend to make the slide
uninteresting.
22. Applying the “Rule of Thirds”
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Notice how the picture and the text
avoid the middle and centre rectangle.
Subjects and text are placed directly on
or in proximity of the powerpoints.
Most cameras come equipped with
a grid system based on the Rule of
Thirds to help you compose better
pictures.
23. Applying the “Rule of Thirds”
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Subjects placed exactly in the middle
often make a layout look less
dynamic and uninteresting.
Placing subjects by any of the four
powerpoints simply improves the
dynamics of the slide layout.
24. Applying the “Rule of Thirds”
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Subjects, figures and points are placed directly on powerpoints
to create a dynamic layout
25. Copy them into your
presentation to test if
your slides fulfills the
“Rule of Thirds”
Ready made Grid
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Try to place subjects
at one of these four
circles. Avoid the
center rectangle
26. Learn to work with images
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The crop-function in PowerPoint is especially useful. Use it to trim
and remove unwanted portions of pictures or isolate a specific part.
27. Stay away from animations, clipart or cartoons
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Only use simple slide transitions such as cut or fade.
Animations distract attention and should be avoided.
Avoid using generic clipart. It will make your presentation look outdated.
Do not use cartoons for jokes – they’re fun, but can easily be misunderstood.
28. 15/05/2016
5. Too many boring headlines
Here’s how to write headlines that get’s the point across
28
29. Shy away from the common boring headlines
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They don’t help your audience understand
your slides and get your key messages.
30. Say what you want to say in the headline
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People should be able to get all key messages by just reading the headlines.
They should provide people with the highlights of your messages.
If you follow this fundamental rule your ideas will come across so clearly,
that they almost jump off the slide.
WEAK STRONG
31. Take the “Filter Test” used by professionals
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Go through your presentation and
pretend you can’t read or see
anything except for your headlines
as shown here.
Where you able to get the main
ideas and messages?
If not, rewrite the headlines.
Try to make them fit on one line.
32. 6. Too many words
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Here’s how to wow them with fewer words
33. Here is a typical blah blah slide
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The goal of a presentation is communicate effectively with an audience
in whatever means is appropriate for the situation.
If your slides look like this, you are abusing Powerpoint, because your
are changing a speech to a reading exercise.
Audiences will read this as soon as it appears on the screen.
Because audiences can’t read and listen at the same time, they will
read the slide first and then come back to listening to you.
Because you’re still on bullet number one and your audience has read
the entire thing, the need for you as a presenter is gone.
You’ll never catch up what your audience already knows by reading
ahead.
34. Each slide should have one main point
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Make it even stronger by stating it in the headline.
Use images to reinforce your main point.
But only use images that are relevant.
35. If you must use bullets, follow the 6 x 6 rule
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1. That means six bullet points
2. And six words pr. bullet
3. No need to write all you want to say
4. Your slides are not your notes
5. Try to write about 36 words
6. This text is 36 words
36. The best slides have no bullets – only pictures
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37. 7. Too many fonts
Here’s how to get the fonts working for you
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38. Mixing too many fonts is distracting
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It makes it difficult for the audience to process.
Stick with only one font family. For instance Ariel.
In general stick to two variations of the font,
like Arial and Ariel Bold.
Use a third font for emphasis.
For instance Ariel (in blue).
Use a third
font for:
39. Using too small point size
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Use large font sizes. For instance:
Point size 24, 18 and 16.
Use bold and italics sparingly.
Never use shadows.
12 point size is not readable
42. Do something unexpected
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Never be a slave to your slides or notes.
Break up the talk by utilizing other visuals or tools.
Walk to a different part of the room.
Use a whiteboard and draw something
Do something that people will remember
Usually it is something completely unexpected
43. To sum it all up
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Use emotions, eye-contact and your voice.
Talk about their interest, less about yours.
Use the “Rule of Thirds” in your design.
Use the “Filter Test” for headlines.
Keep your slides simple.
Stick to one idea pr. slide.
Use the 6x6 rule for bullets.
Use large font sizes.
Be imaginative and memorable.
45. Some films for inspiration
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STOP! You’re killing me with PowerPoint
http://www.youtube.com/watch?v=_JU48-FVqvQ
Bill Gates/mosquitoes @ TED
http://www.youtube.com/watch?v=ppDWD3VwxVg
SCREEN_Japonesas_de_motivacin
http://www.youtube.com/watch?v=sOEge-WqdBM
The Greatest Speech Ever Made - Charlie Chaplin
http://www.youtube.com/watch?v=uAd1WJ9gXo0
Five things every presenter needs to know about people
http://www.youtube.com/watch?v=WJUblvGfW6w
46. About the author
Hey, my name is Anders Lindgren.
People who know me well, will label
me as a digital pioneer, PR-veteran
and content marketing specialist. I
have two decades of experience as a
marketing and communication director
for large professional services firms,
primarily PwC and Sopra Steria.
Throughout my career I have been
passionate about sharing insights, and
helping people and brands
communicate in a way that makes
them shine and stand out from the
crowd.