Did you know? A lot of evidence indicates that we are destroying the foundations of human life in our quest for prosperity. Yes, it’s true that we have become masters of the planet, but at the same time we have become the terror of the ecosystem. In fact, over the past few hundred years, we have been disturbing the ecological equilibrium of the planet to such an extent that the ability of the planet’s ecosystem to sustain future generations can no longer be taken for granted. Maybe it's time to remember a fact that is so obvious it's easy to forget. We all depend on the natural resources of this planet for our livelihoods. The food we eat, the water we drink, the air we breath, the fuel we use, the timber in our house, the fibers in our cloth, are all products of Earths natural ecosystems. Honouring these systems will ensure our continued prosperity and well being. It's simple as this: if we look after nature, it will look after us.

1. ENVIRONMENTAL
degradation
ByAndersLindgren
Did you know? We are eating away
our own natural life support systems

2. As a species,
we have much to be
PROUD OF

3. … built
wonders
of the
world
…
landed
on the
moon
We
have
… almost
put a stop
to wars
… close to
eliminated
child
mortality
… tamed
wild beasts

4. Climbing and clawing our way
to be the top rung of the food chain
We have won
the evolutionary
ARMS RACE

5. In fact, we have
OVERRUN
We have
cut down forest,
drained swamps,
dammed rivers,
flooded plains,
laid railroads and
built skyscraping
megacities
the planet

6. Our colonization of the planet has been
a disaster for plants and wildlife
The bad news is that we
DESTROY NATURE
in the process

7. Historical records makes
Homo sapiens look like an
ecological serial killer.”
– YUVAL NOAH HARARI,
professor of history, Hebrew
University of Jerusalem and
author of the international
bestseller Sapiens, A Brief
History of Humankind.

8. All the experts
give us the same
MESSAGE
United Nations (IPCC),
World Resources Institute,
NASA, IUCN and WWF

9. The scale of damage
to the natural ecosystems
that are vital to our lives
IS ALARMING

10. Up to 25% of the
world’s food
production may
become lost due
to environmental
breakdown by
2050 unless
action is taken.”
– UNEP, (United Nations
Environment Programme)

11. More than 80% of
the natural forests
that once covered
the Earth, have
been destroyed.”
– World Resource Institute,
Global Forests Resources
Assessment 2015

12. Over the past few
hundred years, humans
have increased the
species extinction
rate by as much as
1,000 times over
background rates
typical over the
planet’s history.”
– World Resource Institute,
Millennium Ecosystem Assessment

13. Population sizes of
vertebrate species -
mammals, birds,
reptiles, amphibians,
and fish - have
declined by 52 %
the last 40 years.”
– World Wildlife Fund (WWF)
Living Planet Report 2014
Our planet has lost more than half of its creatures since 1970

14. IN SHORT:
and the terror of
the ecosystem
THE MASTER OF
THE PLANET
We have become

15. It’s time to remember a fact
that’s so obvious
IT’S EASY TO FORGET

16. We all depend on
the natural resources
of this planet
for our livelihoods

17. THE FOOD
we eat

18. THE WATER
we drink

19. THE AIR
we breathe

20. THE FUEL
we use

21. THE TIMBER
in our homes

22. THE FIBERS
in our clothes

23. Are all products
of Earths natural
ECOSYSTEMS

24. So, let’s stop
destroying
NATURE

25. Treat natural
ecosystems
with respect
Honouring nature will ensure our
continued prosperity and well being

26. It’s all
very simple:
she will look after
NATURE,
If we look after
US

27. Don’t miss the full report
GET INSIGHT into the trends
that break all other trends
Megatrends are strong global
forces affecting everything and
all life on our planet. By viewing
the world from a distance and
over several centuries, there are
8 global forces of change that
stand out. They are:
1. Population boom
2. Rapid urbanization
3. Ferocious consumption
4. Technology rush
5. Digital transformation
6. Global connectedness
7. Environmental degradation
8. Wealth inequality
39,000 PEOPLE have
already seen it at Slideshare.
You’ll find it here:
http://bit.ly/1M2Z9b2

28. About the author
Hey, my name is Anders Lindgren. People
who know me well, will label me as a
content marketing specialist, digital
pioneer, PR-veteran and futurist.
I have two decades of experience as a
marketing and communication director for
some of the most renowned brands in the
world, primarily PwC, AT&T and Sopra
Steria. Today, I work as partner for PLOT,
a market strategy consulting firm, based
in Oslo, Norway.
Throughout my career I have been
passionate about understanding the world
around us, sharing insights and helping
people and brands communicate in a way
that makes them shine.

29. © 2016 Anders Lindgren.
The information in this guide is copyrighted. Sharing and copying is permitted
only if the information remains unchanged and licensee "Anders Lindgren" is
referred to as the source.
The information can not be published in print in any media without the prior
consent of the copyright holder.
Text , design and illustrations : Anders Lindgren
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