Social Recruiting in Africa By Segun Akiode, ACIPM

Segun Akiode, ACIPM
@segunakiode
www.segunakiode.com
SOCIAL RECRUITING
IN AFRICA

Social Media Overview
© Crescita Consult 2016
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Overview
 The employment landscape has significantly
changed by the advent of growing technology and
in recent times by the advent social media.
 Social media has significantly changed the way
people communicate at home and at work. In
addition, social media platforms present great
opportunities for businesses today.
 According to Nielsen, internet users continue to
spend more time with social media sites than any
other type of site.
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What is Social Media?
 According to Wikipedia - “Social media are
computer-mediated tools that allow people or
companies to create, share, or exchange
information, career interests, ideas, and
pictures/videos in virtual communities and
networks.”
 On Social Media, the freedom of information
find complete expression as people in virtual
communities are in control of what they
create, share or exchange without restrictions,
limits or boundaries.
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Types of Social Media Platforms
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Social
Media
Platforms
Social
Networks
Blogs
Instant
Messengers
Micro-
Networks
Content
Communities
Forums &
Aggregators
Social
Knowledge &
Wikis

Social Media Statistics
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Social Media + Recruiting = ???
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What is Social Recruiting?
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Source: Sarang Brahme via Recruiting Blogs

Why Social Recruiting Matters
According to Jobvite, Social recruiting has gone from novel trend to normal
activity, with 93% of recruiters currently using or planning to use social networks
as part of their recruiting efforts (based on their 2014 Social Recruiting Survey).
 Social recruiting saves you money. Posting and sharing job ads on many social
media networks, however, is completely free (except for paid job ads). Plus,
given the viral power of social media, your reach extends exponentially
without costing anything extra.
 Social recruiting helps you build and sustain a strong employment brand. Your
employment brand is critical to your ability to attract and retain star
performers. And today, nothing provides a clearer snapshot of who you are
and what you stand for than social media.
 Social recruiting doesn’t just help you find talent—it helps you find
better talent. Social networks allow you to quickly identify and connect
with people who already share an interest in your company and who
possess the skills you seek faster.
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Social Recruiting Statistics
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LinkedIn leads the Pack…

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56% of Recruiters Find Candidates on Social Media

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74% of Recruiters Use Social Media for Employment
Branding…

Effective Social Recruiting Strategy
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Effective Social Recruiting Strategy
 Decide What You Plan to Achieve Using Social Media – Talent Sourcing,
Employment Branding, Talent Pipelining, Talent Community, etc.
 Decide Which Social Network to be Active on – It is impossible to be active on
all social networks. Which Social Network are your target audience/talent? Go
with the top 3 – LinkedIn, Facebook and Twitter.
 Draw Up a Social Media Policy to Guide Social Recruiting Efforts – This would
cover use of personal social media profiles or Corporate profiles, who is
authorized to use corporate accounts, frequency of social media posts etc.
 Aim for Social media Engagement and Transparency – be human on social
media and don’t appear as a robot. Let prospective applicants understand
what it is like within your organisation – show them not tell them (use videos,
podcasts, blog posts etc.) Engage your talent community often (use Twitter
chats, LinkedIn Group etc.)
 Remember to Use Social Monitoring Tools – Use Google Alerts, Topsy,
Tweetdeck, etc.
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In Closing…
 Social Media is here to stay or so it seems, and
it can either be a friend or a foe, depending on
its use.
 Hence, every forward looking organization is
expected to embrace social media to support
their talent acquisition efforts.
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About Segun Akiode
 He is a born Teacher; Chemical Engineer turned Talent
Acquisition Specialist and HR Consultant.
 He has HR related experience covering talent acquisition,
HR consulting and HR generalist.
 He has a growing interest in social recruiting and
employer value proposition/employment branding.
 He is the Lead Strategist at Crescita Consult, an
Independent HR Consulting Outfit.
@segunakiode
http://segunkiode.com
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Social Recruiting in Africa By Segun Akiode, ACIPM

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