This document discusses social media and productivity among Generation 2.0. It defines Generation 2.0 as those born after 1997 who have grown up in the digital world and are expected to construct their identity, manage privacy, connect with friends, and collaboratively work with information online. The document provides statistics on internet, social media, and mobile usage globally and discusses how Generation 2.0 uses technology and digital tools. It also examines case studies on how social media has impacted credit worthiness, work, political uprisings, and banking and discusses maintaining digital ethics and avoiding social media addiction.
Quick presentation about the future of social media - and more specifically how social media will change the future of your business, focusing on the key trends:
- integration across business
- crowdsourcing
- customer service
- visual emphasis
- experience
In this slide, first we understand what social media is and what applications that are viewed as social media tools and services.
Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media.
Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search.
We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. ... Mobile applications make these platforms easily accessible. Some popular examples of general social media platforms include Twitter, Facebook and LinkedIn.
Quick presentation about the future of social media - and more specifically how social media will change the future of your business, focusing on the key trends:
- integration across business
- crowdsourcing
- customer service
- visual emphasis
- experience
In this slide, first we understand what social media is and what applications that are viewed as social media tools and services.
Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media.
Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search.
We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. ... Mobile applications make these platforms easily accessible. Some popular examples of general social media platforms include Twitter, Facebook and LinkedIn.
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is Internet-based and gives users quick electronic communication of content.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
This was presented as a workshop at the Literacy Assistance Center. It looked at how adult literacy programs can use social media to improve recruitment and retention, engage students in the classroom, and build student's social capital.
The Social Media/Productivity Balancing ActMike Vardy
(Please note: Audio is forthcoming.)
The following slidedeck was part of a presentation given at Social Media Week Vancouver, September 2012.
Staying connected and staying productive can be a very tricky thing to do. Sure, there are tools out there that will keep your feet somewhat planted in both camps, but the biggest tool for this is you. This session aims to show how you and your habits can make you the good kind of tool – as opposed to just being one.
Social Media Productivity (delivered to PodCamp Boston '08)Jared Goralnick
As presented in July to PodCamp Boston, this touches on numerous time-saving tips, tools, and techniques (most of which involve technology in some way).
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
We keep hearing about Social Media and its importance everywhere around us. "What is the future of Social Media Marketing and how brands will benefit from it in future?" was the question I had in my mind and this is what I could find.
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is Internet-based and gives users quick electronic communication of content.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
This was presented as a workshop at the Literacy Assistance Center. It looked at how adult literacy programs can use social media to improve recruitment and retention, engage students in the classroom, and build student's social capital.
The Social Media/Productivity Balancing ActMike Vardy
(Please note: Audio is forthcoming.)
The following slidedeck was part of a presentation given at Social Media Week Vancouver, September 2012.
Staying connected and staying productive can be a very tricky thing to do. Sure, there are tools out there that will keep your feet somewhat planted in both camps, but the biggest tool for this is you. This session aims to show how you and your habits can make you the good kind of tool – as opposed to just being one.
Social Media Productivity (delivered to PodCamp Boston '08)Jared Goralnick
As presented in July to PodCamp Boston, this touches on numerous time-saving tips, tools, and techniques (most of which involve technology in some way).
In depth CD cover analysis of the albums Only by the Night (Kings of Leon), Stadium Arcadium (Red Hot Chilli Peppers) and Brand New Eyes (Paramore- not quite finished!)
Here are 5 negative effects of social media. For positive effects, visit the link: http://vkool.com/effects-of-social-media/.
Social media have a lot of positive effects on marketing and connecting people around the world. However, there are also some disadvantages of social media. Keep reading for more information.
1. A Fall Sense Of Connection
According to many researches, social networking sites such as Twitter and Face-book help connect many people, but they also make it hard for users to distinguish their truly meaningful relationships in their real life. Though there are more and more casual relationships built through social media, more and more people are feeling lonely in the real world. When people spend their free time on social networking sites, there is less time for face-to-face conversations with relatives, friends, and neighbors. This means that their real connections weaken.
2. Lower Productivity
A lot of people seem to addict to social networking sites, and unable to work at 100% of their working productivity. For example, people are eager to log in their Face-book or Twitter to see what their friends share each day, even when they are at work. After logging in, they find so many things to view and read there that they cannot get back to work quickly. This reduces their productivity at work.
3. Self-Esteem Affected
Comments on social networking sites can negatively affect users’ self-esteem. When people make a comparison with their friends in their network, they may find out that they do not have as many likes or comments as their friends do; as a result, they will feel less confident.
4. Cyber-Bullying
Cyber-bullying is one of the top negative effects of social media. Comments with offensive words can mentally attack the victims, and leave bad emotional scars. Some victims decided to suicide as the only way to finish the pain caused by cyber-bullying. Cyber-bullying has also made many teenagers depressed. Some of them chose to stop going to school as an escape. Some even dare not go out due to deep emotional hurt caused by words in comments.
5. Distraction
When people spend too much time checking updated statuses on social networking sites, they cannot focus on their daily tasks. Facebook and Twitter are continually updated with new statuses which really attract users. This causes a big distraction from study, work, or family tasks. A student who is addicted to Facebook may not complete his homework. A mother who spends too much time on social networking sites may not fulfill the duty with her children. A staff, who spends too much time on Twitter or Facebook may not complete his tasks at work.
Besides many positive effects, social media has some negative effects. People should use social media wisely to get their advantages, and avoid or minimum their negative effects. Users should use social media as means of communication or work rather than being addicted to them.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
By Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docxRAHUL126667
By Sandeep Rotte(545081).
Praveen Komma( 544549).
Management Information Systems
Sunny Onyiri
Social Media And Networking
Group D
Social Media
Social Networks are the websites which allow users to upload their contents such as Blogs, texts, pictures, videos and location etc to the web. The main advantage of social media is we can ignore the traffic to the content viewing.
It is considered as one to many communication methods as people can only repsond and comment on the content which we own and later we decide to write/record/delete the response or media by ourself.
Social Media in Real Time
In todays technical world it is easy to communicate from different locations using social networking sites such as facebook, Flickr, Twitter, Youtube, Instagram, Pinterest etc.
All above networking sites have gained popularity throughout the world in regards with their applications functionality and is usage.
Advantages Of Social Media
Increasing the brand awareness by implementing some digital marketings methods to raise the companies visibility and awareness of the brand performing in the marketing.
Exclude more inbound traffic : When people become aware of the brand then there will be less traffic of accessing and marketing them in users perspective patterns.
Search engine popularity and ranks can be raised by positioning the social media importance in business.
Disadvantages:
Decreases the F2F communication which is a main important task to be done when there is a need of interacting in presence.
Improves lazyness towards achieving aspects as the interaction is all online which makes individual become lazy of getting up and solving any issue.
Decreases interactions of friends, family closeness when there is only socially interacting online.
Social Networks
These are the websites which allow people to interact with each other and connect anywhere may be virtually or by sharing the content. Also helps in making friends and relations all over the globe.The most used social networking site is facebook , twitter, google etc(Ahmad & Ateeq, 2011).
Every social networking sites are raising their subscribers daily due to the fact that they are very easy to interact from anywhere in the world.
Facebook
Facebook has earned its repuation as best social networking site known to users where we can learn how to interact with friends, family etc.
It also helps us to write, read and take pics of any important stuff sent by any individual. The main advantage of using this sites is that they will make some important comments or send the documents.
This social networking site also advanced in making some good donations to charity by posting socially in the sites where people are reacting.
Advantages Of Social Networking Sites
There are many reasons why someone may choose to take advantage of social networks online.
Worldwide Connectivity: No matter if you are searching for a former college roommate, your first grade teac ...
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
Wondering about introducing Social Media to your organisation? This presentation goes through:
1. Internet trends in business and life
2. Digital business insights
3. Personal branding insight and tips
Here for you to learn and enjoy. If you're wondering about any element or have any comments, leave a comment. Thank you! ~Sam
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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3. Who is
Generation 2.0?
According to Wikipedia, “Web 2.0
describes World Wide Web websites
that emphasize user-generated
content, usability (ease of use, even by
non-experts), and interoperability (this
means that a website can work well
with other products, systems and
devices) for end users.”
These are people born after 1997,
have grown up in the digital world, are
expected to be participants and
contribute to the creation of their
online experience, are immersed in
digital media and use digital tools to
keep themselves connected.
4. Whats are The
Characteristics
of Generation
2.0.?
The Characteristics of Generation 2.0
can be observed how they use
Technology and Digital Tools to;
1. Construct their Identity
2. Manage their Privacy
3. Connect with their Friends
4. Collaboratively work with and
understand Information.
5. In today’s Internet Age
Social Media Updates
are similar to eating
French Fries. If you are
like most people who eat
French Fries, you can not
have just one.
7. Statistics for
Digital, Social &
Mobile Media 2016
Impressive and even faster growth in
most things digital has been observed
this year surprising result considering
that global internet penetration is
approaching 50%.
3.42 billion internet users, equaling
46% global penetration;
2.31 billion social media users,
delivering 31% global penetration;
3.79 billion unique mobile users,
representing 51% global penetration;
1.97 billion mobile social media users,
equating to 27% global penetration.
8. Global Daily
Internet Use
Those who use the internet
come online very frequently.
This is especially true among
younger generation nd this is
observed in the breakdown
according to Ages.
86% of people under 25years
use the Internet daily globally
9. Growth in Numbers
Since January
2015 to January
2016 Report
The number of reported internet users
is up by 10%, growing by 332 million;
The number of reported social media
is up by 10%, an increase of 219
million;
Unique mobile users increased by 4%
thanks to 141 million new users;
Mobile social media users leapt 17%,
adding 283 million new users.
10. Devices Used for
Internet Access
For many people, Internet
access is smartphone-centric.
Smartphones are used to
come online at least as often
as computers / tablets.
11. Current Global
Internet Use
North America has the most internet
penetration figures at 88% globally.
Followed closely by Western Europe at
83%.
Off all the regions Africa has the least
amount of internet penetration at 29%
ultimately resulting to the least
internet use.
12. Share of Global
Users 2016
East Asia 22% of Global population,
Active Social Media Accounts 33%,
Mobile connections 22% with Internet
users 25%
South Asia 24% of Global population,
Active Social Media Accounts 8%,
Mobile Connections 18% with Internet
users 14%
Africa 16% of Global population, Active
Social Media Accounts 6%, Mobile
Connections 13%, with Internet users
10% same as Western Europe
13. Africa’s youth make up more than 75% of the continent’s
current population. The future of Africa are its youth and
you need to rise up and take charge of societies around
you, through taking active part in societal development
by embracing Technology through the Internet and Digital
Tools. You need to empower yourselves through
education by leveraging on information that is freely
available in the digital space. This will result in direct
impact in developing the best in you, both in ethics,
morals and skills in order to flourish and reach your full
potential, thereby guaranteeing free, just and progressive
societies.
15. Credit -
worthiness
Nowadays your Facebook page is used to
validate employment or confirm identity. It is
also used as a red flags indicator for
irresponsible spending or fraud.
Some lenders might assume friend behaviors
mirror your own, since people typically
surround themselves with like-minded people.
E.g If you like or share posts from friends
related to gambling, frequent financial troubles
or spending rent money on designer purses, it
might cause concern about your own reliability
and spending habits.
On a more positive note, many say Facebook
has the ability to identify potential new
borrowers who qualify for credit but haven’t
had easy access to it.
16. Facebook for
work
Facebook is ready to make work as
addictive as socializing. The company is
launching its enterprise communication
and collaboration network Facebook At
Work next month.
Facebook At Work subscribers can use the
product’s special “Work Feed” of posts
from colleagues to exchange ideas and
assume tasks. Facebook intends to keep
individual employees engaged with the
product, so the pricing plan will charges
companies “per monthly active user”
Facebook intends to conquer the stigma
that it’s for fooling around, not getting
work done.
18. Arab uprising
In Egypt; The role played by social
media during the Arab Spring as a
revolutionary wave of demonstrations
and protests (both non-violent and
violent), riots, and civil wars in the
Arab world represents a highly
controversial issue.
It is the first time in history that Social
Media was acknowledged to being
instrumental in chaging a government.
19. Chase bank
In Kenya; Panic withdrawals on
Wednesday Date, caused by
"inaccurate" rumours on social media,
led to a run on Chase Bank, said the
Central Bank of Kenya (CBK)
80% of the clients from Chase Bank
withdrew through online channels as
they worked from their desks at work.
Clearly indcating they followed the
online information being distributed on
online social platforms to validate
their withdrawals.
21. The personal use of the internet is encouraged to
have precise Call To Action (CTAs) that address
various aspects of your daily life and leave a
positive impact as well as managing your daily
deliverables including better time management.
Time.
Be intentional
Who are you, what does your digital
footprint say about you?
How well do you know your social media
tools that include;
1. Security settings?
2. What you are signing up for when you
click to accept?
3. Where to learn more? Use of help,
google, videos, articles?
1. Social media profiles and
pictures
22. The Internet and Social Media can be used to
learn a lot of relevant and practical skills through
youtube tutorials and online content including e-
books, journals etc.
There are many platforms used to give information
that relates to entrepreneurship/business enabling
people start ventures, as well and learn new or
improve on the skills sets they already have. Some
of these learning online platforms include Google
for Africa Digital Marketing Skills
https://digitalskills.withgoogle.com/, Microsoft’s
Data Science https://www.edx.org/course/data-
science-orientation-microsoft-dat101x-0 & Khan
Academy https://www.khanacademy.org/ amongst
others.
Have you done your research? Use of tools
like google scholar
Are you leveraging social media to learn and
understand the market?
2. What do you want to do
(business/skill)?
23. There are various platforms that will enable one to
learn how to plan and manage the time they spent
online including the type of information they should
share and how they can share it.
Various platforms like FreeBasics by facebook
https://0.freebasics.com/desktop, and, Intel’s “She
will connect” address various issues through
enabling people to access and contribute to
relevant relatable content.
http://www.intel.com/content/www/us/en/technolog
y-in-education/she-will-connect-africa-video.html,
1. Are you goal oriented?
2. Do you have a plan?
3. How do you manage your time?
25. You go on Facebook, Twitter and LinkedIn to see
what people are saying about you and other
people you know. While this may be interesting, it
is nothing more than gossip and is unproductive in
the business world.
Stop reacting to what's on social media, but
instead use it purposely. Think about how you
want to use it to promote your business
expertise and help others with their problems.
When logging on daily, post one idea that
showcases your company as an expert and
reply or promote three ideas from others that do
the same in your industry. Promptly log out.
1. Interested in gossip than a
business strategy
26. Some people go on social media with a business
purpose, but the Internet hyperlink puts you one
click away from checking on who your high school
girlfriend is now married to and what your college
friend is working on. You also share things
personally that can hurt your professional brand.
Social media can and should be fun. Separate
the times you log on to social media for
business and for just plain fun. This separation
is critical to remain productive.
2. You are too social.
27. Social media notifications beg for attention and are
constantly interrupting your day. It gives that jolt of
dopamine that the brain craves. Many people go
looking for interruptions as a way to be busy
without facing what really needs to get done. Not
only are many hours lost due to these
interruptions, but the work that does get
accomplished is of lower quality.
Shut off all notifications. Only check updates at
specific times during the day for set defined
periods. At the start, use a timer.
3. You use it as a distraction.
28. You use it as a one-way advertising tool to directly
pitch your products to anyone who will listen.
While social media is one of the four Ps in
marketing (promotion), only posting
advertisements of your products is the easiest way
to get ignored.
Direct product pitches should be rare on social
media. They should account for less than 5% of
your total posts and interactions. Instead, follow
an action plan as described in the first step.
4. You use social media to directly
sell products.
29. You think you're building relationships online from
your office and no longer need face to face
meetings. While social media can provide
connections, they are weak at best.
Social media is no substitution for face-to-face
interactions to create strong business
relationships. However, it can be used
effectively before and after meetings to retain
and support a relationship. Build special lists
inside of Facebook, Twitter and Linkedin to
follow the activity of these customers and
comment as appropriate.
5. You substitute social media for
meeting customers in person
30. “Today’s workers incorporate social media into a wide
range of activities while on the job,” explain Pew Center
researcher Kenneth Olmstead and University of
Michigan School of Information professors Cliff Lampe
and Nicole Ellison. “Some of these activities are
explicitly professional or job-related, while others are
more personal in nature.