Social media for social causes
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1) Australians are leading the world in time spent on social media sites like Twitter and Facebook, spending on average almost seven hours per month on social networks. 2) Nonprofits have a tremendous opportunity to use social media to provide credible information to cultivate new donors, especially those aged 30-49 who are most active in social media and philanthropy. 3) To effectively use social media, nonprofits should understand their audience, engage in conversations, generate useful content, and integrate social media into their existing marketing strategies.
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Social media for social causes
- 1. Social media for a social cause Skye DohertyJuly 2010
- 4. Learn how to use it as a marketing tool
- 5. Discover the tools you can use
- 6. Develop a strategy for your oganaisation
- 9. ?
- 10. Tweets ahead: Aussies embrace social media Posted Mon Feb 1, 2010 6:00pm AEDT Updated Mon Feb 1, 2010 7:05pm AEDT Australians are leading the world when it comes to time spent on social media sites, with a new survey showing we spend on average almost seven hours a month on sites such as Twitter and Facebook.
- 11. Time spent on social networking sites: December 2009
- 12. 26% Increase in views of online VIDEO STREAMS 66% Percentage of internet users VISITsocial networking or blog sites 98% Increase in time spent watching videos on social networking sites Data year-on-year, October 2009Source: Neilsen Newswire
- 13. Great! So everyone’s doing it. But what does it mean for NONprofits?
- 14. “… a tremendous opportunity [exists] for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web” Philanthropy 2.0 Social Media Research Social media for social causes study: the resultshttp://mashable.com/2009/03/26/social-media-nonprofit-study/
- 15. Philanthropy 2.0 Found that the greatest opportunities were in the 30-49 age bracket. Within this group … 47% Donated more than US$1,000 78% Participated in social media 27% Trust it for important philanthropic information Source: http://slideshare.net/geoliv/phil-20-social-media-research-final
- 20. Want useful information
- 21. Want to participate
- 22. Are willing to contribute
- 25. Be a person, not a nameless brand
- 26. Involve the whole organisation
- 27. Prepare to lose control
- 28. Give your ‘friends’ the chance to act
- 29. Generate good content
- 33. How are others using social media?
- 34. Is anyone pretending to be you?
- 35. What are your goals?
- 36. What type of content do you have?
- 39. Monitor and measure
- 41. Integrate social media with existing strategies
- 43. Use the social media press release
- 44. Upload fresh content
- 45. Listen to what people are saying
- 46. Participate in discussions
- 47. Respond to issues
Editor's Notes
- Social media is a collection of internet tools used used for the creation and exchange of content.In a marketing context, Social media is the use of social networks, online communities, blogs or any of the 2.0 tools for marketing, sales and pr
- http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- Social networking is about connecting with people. The help to broaden your networks of private and professional contacts. They can also be used by organisations as a marketing tool.Social media is a collection of tools that can be used to achieve your business goals
- Australians are big users of social networks
- Three of the world’s most popular brands are social networking sites – Facebook, YouTube, Wikipedia
- Build trust / reputation with audienceFacilitates ‘word of mouth’Find out what people really thinkEngage with customersIncrease exposureNurture evangelistsDrive traffic to websites Advertise
- Because of this, normal marketing methods won’t work.
- There are literally hundreds to choose from but the trick is to pick those that will work for you: that will be the ones your customers – or potential customers – are using.