The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
30 min guide: Discover the ZEN of B2B marketingAnders Lindgren
The formula is as powerful as it is simple. To reach and captivate your most likely buyers in our new digital service economy, simply be more precise and more human in your communication.
In a recent survey of B2B marketing executives, we learned that messaging is one of the biggest challenges they face. Do they have the right personas? Do they understand the issues that matter to those personas? Do they know how to map the value proposition of their solution to those issues? And do they know how to describe their value in terms that resonate with the people they want to sell to?
It turns out that in many cases, they don't.
When messaging is off, it is like shouting to people in a foreign language -- Nobody understands what is being said. Consequently there will be adverse effects across the marketing spectrum:
- Content Marketing topics will be less relevant
- SEO and SEM strategies will target the wrong phrases
- Web copy will mean little to visitors of your site
- Lead generation campaigns will under-perform
This ebook reviews some of the symptoms and reasons for ineffective messaging, and lists a number of steps readers can take to get it right.
Know:
- Who to call on.
- What to say.
- How to reach them.
More information can be found at:
http://thirdsidesolutions.com/messaging-get-it-right/
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
30 min guide: Discover the ZEN of B2B marketingAnders Lindgren
The formula is as powerful as it is simple. To reach and captivate your most likely buyers in our new digital service economy, simply be more precise and more human in your communication.
In a recent survey of B2B marketing executives, we learned that messaging is one of the biggest challenges they face. Do they have the right personas? Do they understand the issues that matter to those personas? Do they know how to map the value proposition of their solution to those issues? And do they know how to describe their value in terms that resonate with the people they want to sell to?
It turns out that in many cases, they don't.
When messaging is off, it is like shouting to people in a foreign language -- Nobody understands what is being said. Consequently there will be adverse effects across the marketing spectrum:
- Content Marketing topics will be less relevant
- SEO and SEM strategies will target the wrong phrases
- Web copy will mean little to visitors of your site
- Lead generation campaigns will under-perform
This ebook reviews some of the symptoms and reasons for ineffective messaging, and lists a number of steps readers can take to get it right.
Know:
- Who to call on.
- What to say.
- How to reach them.
More information can be found at:
http://thirdsidesolutions.com/messaging-get-it-right/
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
Here's an edited recap of my in-class presentation for the first session of the "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). Please note the Creative Commons license. Thanks.
Alan Feldenkris, Director, Client Development & Marketing Innovation at SapientNitro, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
For a while now we've been discussing where the big opportunities for B2B brands are. Here's my take on what I think needs to happen next in the world of B2B Marketing
The future of marketing is driven by emotionsMorgane Senez
According to Harvard Business School professor Gerald Zaltman, 95% of our purchasing decisions take place in the subconscious mind, which is overseen by our emotions.
5 Key Tools for Effective Digital BrandingKim Stuart
Digital branding is here, and it's not going away. With nearly every major company getting into the mobile wallet space, learning how to use mobile wallets for marketing and branding opportunities should be one of the first things you have on your priority list.
How do you go about creating an effective digital branding presence? What are the elements of mobile wallet marketing campaigns that can increase your funnel conversion rates by as much as 15X over traditional email campaigns?
Spark aims to help you grow brands in an increasingly competitive, market place. It is rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
The Evolution of the
Sales and Marketing Relationship
In early 2014, HubSpot and LinkedIn wanted to gain knowledge about current processes and
collaboration between marketing and sales.
Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 18th, 2013 at the VCU Brandcenter in Richmond.
"The Future of Selling" white paper by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, provides recommendations on how marketers can maximize sales using social media and features best-in-class examples from companies that are winning in the Social Selling space. It is based on a a four month research project conducted in the US, UK, Brazil and China and has been informed by interviews with over 30 sales experts.
This white paper examines the emerging field of conversational marketing, as social media becomes part of the relationship marketing conversation.
Beginning with a definition of conversational marketing, this white paper looks at how our traditional marketing approaches should be modified to include the new possibilities that social media creates for marketers. Along the way it goes into depth on the importance of viewing social media not as a channel, but as an integrated part of our marketing campaigns and on-going programs.
3 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
Here's an edited recap of my in-class presentation for the first session of the "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). Please note the Creative Commons license. Thanks.
Alan Feldenkris, Director, Client Development & Marketing Innovation at SapientNitro, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
For a while now we've been discussing where the big opportunities for B2B brands are. Here's my take on what I think needs to happen next in the world of B2B Marketing
The future of marketing is driven by emotionsMorgane Senez
According to Harvard Business School professor Gerald Zaltman, 95% of our purchasing decisions take place in the subconscious mind, which is overseen by our emotions.
5 Key Tools for Effective Digital BrandingKim Stuart
Digital branding is here, and it's not going away. With nearly every major company getting into the mobile wallet space, learning how to use mobile wallets for marketing and branding opportunities should be one of the first things you have on your priority list.
How do you go about creating an effective digital branding presence? What are the elements of mobile wallet marketing campaigns that can increase your funnel conversion rates by as much as 15X over traditional email campaigns?
Spark aims to help you grow brands in an increasingly competitive, market place. It is rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies.
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
The Evolution of the
Sales and Marketing Relationship
In early 2014, HubSpot and LinkedIn wanted to gain knowledge about current processes and
collaboration between marketing and sales.
Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 18th, 2013 at the VCU Brandcenter in Richmond.
"The Future of Selling" white paper by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, provides recommendations on how marketers can maximize sales using social media and features best-in-class examples from companies that are winning in the Social Selling space. It is based on a a four month research project conducted in the US, UK, Brazil and China and has been informed by interviews with over 30 sales experts.
This white paper examines the emerging field of conversational marketing, as social media becomes part of the relationship marketing conversation.
Beginning with a definition of conversational marketing, this white paper looks at how our traditional marketing approaches should be modified to include the new possibilities that social media creates for marketers. Along the way it goes into depth on the importance of viewing social media not as a channel, but as an integrated part of our marketing campaigns and on-going programs.
3 min guide: How to reach and captivate your most likely buyers?Anders Lindgren
The battle for attention has changed. In the rumbling digital and urban jungle, people are bombarded with a quad zillion messages. Never have so many had so much content and so many offers to choose from. It has changed how people read and buy.
Firstly, people hate ads. Secondly, there are all sorts of ways to block out the messages you are trying to get through. Simply mashing up lots of content won’t work any longer. There are just too many marketers, news media, bloggers and so-me’s screaming to be heard at the same time.
With two decades of experience as a marketing director for large technology and consultancy firms, I understand how daunting the new digital marketing world can be. So, I started on a quest to find a surefire formula. I looked at all the best marketing methods and tools, and consolidated them into one surefire methodology: The Marketing Marksmanship Code.
It’s an easy to adopt and unbelievable powerful marketing formula. So you can create top-notch content, that’s relevant to your audience and capture high quality leads - all based on one methodology and a set of tactics. No more wondering how to do it all.
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
Tactical measures and insights for strategizing and executing a great digital marketing campaign. Each time, every time.
-There is No Need to Talk to Everyone
-Discriminate, and Conquer
-You Can Measure Everything, and You Should
-Don’t Be ‘Corporate’, Get Personal
-Know Your Customer, That’s An Order
-If People Can’t Find You, You Don’t Exist
-Don’t Gather ‘Likes’, Start a Conversation
-Don’t Just Disperse, Reinforce The Message
-Time Matters, Even On The Web
-Don’t Just Speak, Respond
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Your affiliate platform acts as the cornerstone of your affiliate marketing journey. This chapter is dedicated to the essential steps involved in creating a robust and effective platform that resonates with your audience and facilitates successful affiliate promotions.
Here's a copy of my July 2016 presentation on marketing strategy and consumer behaviour trends relating to MI Pro brands and retailers as presented at the MI Pro event at the Emirates Stadium on 13th July. The presentation discusses key developments in consumer behaviour and content consumption, along with trends in social media and content marketing.
Conversant what the bleep does personalized marketing really meanConversant, Inc.
Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand.
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
Did you know? Total global wealth just hit a new record. US and Europe are the main drivers, but also emerging markets like Asia Pacific and China. In China and India, millions have risen out of poverty to join the working middle class.
The bad news is that the rich and poor gap is not only chronic - it keeps widening. According to Credit Suisse and Oxfam the richest of the rich are getting richer. The top 1% wealthiest people now own 50% of all household wealth in the world.
At the same time, there are still far too many, who are living with far too little. According to the World Bank and Pew Research Centre, 2 billion people live on less than $3 a day and 71% of the world's population remain low income or poor (living on $10 or less per day).
Is this the kind of society we want - where a few have a lot and many have a little. Extreme unequal societies break with the democratic ideal and they are neither stable nor sustainable in the long run.
Is the digital transformation making your life more convenient or difficult?
The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective.
What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there.
The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you'll get a myriad of different answers. The definitions on what it's all about, are are as many as there are bloggers out there.
To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That's it.
.
Did you know? A lot of evidence indicates that we are destroying the foundations of human life in our quest for prosperity. Yes, it’s true that we have become masters of the planet, but at the same time we have become the terror of the ecosystem. In fact, over the past few hundred years, we have been disturbing the ecological equilibrium of the planet to such an extent that the ability of the planet’s ecosystem to sustain future generations can no longer be taken for granted.
Maybe it's time to remember a fact that is so obvious it's easy to forget. We all depend on the natural resources of this planet for our livelihoods. The food we eat, the water we drink, the air we breath, the fuel we use, the timber in our house, the fibers in our cloth, are all products of Earths natural ecosystems. Honouring these systems will ensure our continued prosperity and well being. It's simple as this: if we look after nature, it will look after us.
How will we live in the future: In cities of dreams or urban nightmares? Did you know that In 1800, only 3 percent of us lived in cities. Now it's 50 percent. 70 million people are added to this total every year. Obviously cities cannot keep growing in the same way. We have tough choices trying to make our cities livable for everyone. Yet, opportunities abound, if we are smart.
10 min guide to Marketing Automation: What is the one common threat all marke...Anders Lindgren
What is the one common threat all marketers face? Bad customer intelligence say experts. Here's how to get your intelligence gathering in order and your CRM and Marketing Automation efforts more effective.
Key topics: Marketing Automation, E-mail Marketing, CRM, Database Marketing, Account Based Marketing, Relationship Marketing, Services Marketing.
5 min guide to sustainability: Go green - Save money and the planetAnders Lindgren
Going Green – is it just “greenwashing”? Do organizations prefer to just talk about being green rather than really living green? Let’s be pragmatic. The majority of companies do not embrace Green livingprimarily for ideal reasons. It has always been about cost savings. In the form of reduced expenditures or efficiency gains. Nothing wrong with that approach. Actually it’s the core idea of sustainable development. Saving money and the environment at the same time.
10 min guide: Present with punch! Avoid the 8 common mistakesAnders Lindgren
Created by Anders Lindgren. Some of us love to give lectures. Others fear public speaking more than death. They are neither in contact with the audience nor themselves. They use PowerPoint as a crutch and limp nervously through their presentation. Not noticing that their audience are on the brink of being bored to death. Here is how to avoid the eight most common mistakes. To deliver presentation with power and punch, it is useful to be aware of the most common mistakes that even professional speakers make and how to avoid them.
Welcome to a new worldview. Looking at the planet as your home and something you should care for may seem odd to you. Yet, this story will show you how much sense it makes. It is as much the story of your life, as it is the story of our planet.
Megatrends are strong global forces affecting everything and all life on our planet. By viewing the world from a distance and over several centuries, there are 8 global forces of change that stand out. They are: Population boom; Rapid urbanization; Ferocious consumption; Technology rush; Digital transformation; Global connectedness; Environmental degradation and Wealth inequality.
Sustainability - What's wrong with a little climate change? Anders Lindgren
You may have heard about the dangers of “global warming and climate change”. It’s like old news. It hardly get you concerned. Well, there are some recent findings. Our Earth is getting warmer, wetter, wilder and more crowded than ever. It's scaring the hell out of scientists.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. What is the one
great dream
all marketers
SHARE?
3. We want to
CAPTIVATE and
REACH people
with our content.
On the screen
and in print.
4. In the old days it used to be less complicated.
You simply
followed the
marketing
rule book
5. All you needed was communication
You know, the
kind that puts
quality over
quantity.
CRAFTSMANSHIP.
6. All you needed was a solid marketing
And spend piles of
cash on sales, cold
calls, direct mails, ads
and tradeshows.
Usually the leads
would be pouring in.
BUDGET.
8. Through the rumble in digital and
urban media jungle, people are
BOMBARDED
with a quad zillion messages.
9. Never have each of us had so much CONTENT
and so many offers to choose from.
10. Every day, each of sees hundreds,
if not THOUSANDS of pieces of
ads and brand messages.*
* HOTWIRE Communications Trend Report 2016
11. In the media world, the average
person receives ~200 TV channels
and have a MYRIAD of digital
devices to choose from.*
* Nielsen’s Advertising & Audiences Report
12. 2013
2020
0,1 ZB 44 ZB4,4 ZB
2005
DID YOU KNOW?
Experts say, we have created
more information in the last
10 years than in all of human
history before that.
* The EMC Digital Universe study
13. Size of circles
indicate actual and
expected amount
of digitally stored
information in
the world.
EXPLOSIVE GROWTH.
By the start of 2013, there were almost as
many bits of data in our digital universe
as there are known stars in the physical
universe (4.4 zb). By 2020, the amount
is expected to be 10x.
* The EMC Digital Universe study
2013
2020
0,1 ZB 44 ZB4,4 ZB
2005
14. We are all trying to adapt to the revolutionary
DIGITAL RUMBLE
15. It has radically changed how buyers
READ, SHOP and PROCESS information.
16. First of all, most people DISLIKE ads.
Consumers hate ads.
Display ads don’t work.
Users don’t click on
banners. Full screen
pop-ups elicit rage as
they interrupt browsing –
especially on mobiles.”
The Communication Trends Report
2016 from Hotwire, succinctly
sums it all up.
17. Secondly, there are all sorts of ways to BLOCK
out the messages you’re sending out.
Technical devices
provide people
with increasingly
smarter ad filters.
18. The result, is an explosive growth in
people’s use of AD BLOCKING*.
It has left many
advertisers in
block chock.
181
121
54
39
30
21
2010 2011 2012 2013 2014 2015YEAR
Worldwide adblock
users in milllions per
monthon internett
and mobiles.
* Adobe and PageFair Ad Blocking Report 2015.
19. BEWARE!
Ad blocking is just the tip of the iceberg.
Ad blockers
Other marketing
defense systems
21. People simply TUNE OUT – mentally.
And IGNORE all messages
that do not immediately
resonate with their needs.
22. If the content craze continues, people will start
to invoke the ultimate defense system:
CONTENT
NAUSEA.
Doug Kessler, Creative
Director at Velocity Partners,
calls the phenomena: the
‘Content Effluent Deluge‘
in his bright presentation:
Crap.
ow.ly/kDlpN
23. Seth Godin ties it all together for us.
Finding new ways,
more clever ways
to interrupt people
doesn’t work.”
– SETH GODIN, best
selling marketing author
and entrepreneur
In April of 2016, this book was selected by
Forbes as one of six essential books every
marketer should have on their shelf
26. There are too many SCREAMING
to be heard at the same time.
BrandsNews
27. No one does it better than the professionals.
Brands are becoming publishers.
Marketers are becoming editors.
Bloggers are becoming journalists
Journalists are becoming click obsessed.
Everyone is MASHING UP content.
28.
29. Menu
Paid Content
Owned Content
Earned Content
Hijacked Content
Curated Content
Shared Content
Sold Content
All serve the
same menu.
Everyone wants to be the new
digital marketing CHEF.
Everyone cooks in the
same pots: Facebook,
twitter, blogs, online
news…
30. HMM! Isn’t there an old proverb:
When everyone does the same
thing, no one is thi…?
NAAH! It slipped my mind..
31. Let’s not kid ourselves.
Reaching our most likely buyers
has always been hard. In todays
digial and urban media JUNGLE,
it requires more finesse than ever.
32. With two decades of experience as marketing
director, I understand how daunting the brave
new digital marketing world can be.
So, I started on a QUEST
to find a surefire formula.
What I created will
make your marketing
way more powerful.
34. It’s an easy to ADOPT and unbelievable
powerful marketing formula.
So you can create top-notch content,
that’s relevant to your audience and
capture high quality leads.
All based on one
methodology and
a set of tactics.
36. CAPTIVATE!
The twin pillars of the Marketing
Marksmanship Code™ are:
The dual aspect of the marketing discipline
REACH!
If you are not able to reach and captivate your most likely buyers,
nothing else you do as a marketer will matter.
37. The FIRST QUESTION to ask yourself:
What’s the best way
to reach my most likely
buyers?
38. The SECOND QUESTION to ask yourself:
What’s the best way
to captivate their interest
and stimulate buying?
40. Most experts agree, that
people who master marketing
marksmanship have a
special mindset.
41. A TRUSTWORTHY SOUL
A WARM HEART
A PRECISE FOCUS
A CLEAR MIND
The ESSENCE of reaching and captivating
your buyers lies in four essential human skills:
42. The four human skills are FUNDAMENTAL.
1. A PRECISE FOCUS
3. A CLEAR MIND
2. A WARM HEART
4. A TRUSTWORTHY SOUL
They are the building blocks for
creating true marketing magic.
Skill 1 deals with how to
reach your buyers.
Skill 2, 3 and 4 deal with
how to captivate their
interest.
43. The skillset represents the ‘HOLY GRAIL’
of marketing.
It has withstood the test of
time and odds of change.
The 4 skill will likely
always be at the core of
marketing marksmanship.
1. A PRECISE FOCUS
3. A CLEAR MIND
2. A WARM HEART
4. A TRUSTWORTHY SOUL
44. When you are precise in your focus
and bring together the noble energies
of your heart, mind and soul,
then you master the Marketing
Marksmanship Code. ”
– ANDERS LINDGREN, digital
pioneer, PR-veteran and
content marketing specialist
™
46. A PRESICE FOCUS
Decide precisely what your
business is and identify exactly
who your most likely buyers are,
then act resolutely to reach them.
1
47. When you decide and define precisely what
your business is, a lot of other aspects…
FALL INTO PLACE.
Peter Drucker, the grandfather
of marketing, placed enormous
emphasis on this decision.
He viewed it as the fundamental
marketing decision of any manger.
48. It makes a huge difference if a company
defines itself as an oil drilling company
instead of an energy provider.
For example:
See the classic video
on Marketing Myopia
by Theodore Levitt:
http://bit.ly/1SMiSNG
49. Identify your MOST LIKELY BUYERS.
Who are they?
Decision makers?
Influencers?
Consumers?
How old are they?
Where do they
live and work?
…
Zoom in on your
target groups.
50. IDENTIFY your
ideal buyers
REACH them
with relevant
messages
INTERACT in
a way that drive
more interactions.
SELL them
exactly what
they want
Being targeted is the secret
to getting leads and sales SOARING.
APPLY TARGETED
MARKETING
51. Create from your heart with warmth,
empathy and genuine appreciation
for your buyers, then your creations
will more easily reach their hearts.
A warm
heart
2
52. Buyers shall not only understand your messages.
Make them FEEL what
you try to get across.
The better your content
stir people hearts, the more
response you get.
53. It’s single most important word in marketing.
empathy
noun | em·pa·thy |
ˈem-pә-thē
The ability to identify
with the situation
and emotions of
other people.
The capacity to
understand what
other beings are
experiencing as if
we were feeling it
ourselves.
To reach people’s heart, you need to have...
54. Place yourself in the BUYER’S SHOES.
The better you do it,
the easier it will be to do
and say the right things
in your communication.
And create a seamless
buying process.
55. When you communicate from
the heart, you seldom need
many words to captivate people.
56. Clarity of writing follows clarity of
thought, so think about what you
want to say, then say it as clearly
as possible.
3
A CLEAR MIND
57. In a complex world SHORT OF TIME,
buyers crave for clarity and simplicity.
You save space.
The viewer saves time.
It seldom gets boring.
58. Demonstrate that you can and
know your stuff, share insights
that is useful for your buyers and
highlight customer testimonials
and your credentials.
A trustworthy soul
4
60. Understand that nothing builds CREDIBILITY
like people advocating your offers..
That’s the power of word of mouth.
61. Imagine that someone wants to convince
women of their skill as a lover.
“He’s a great lover!”
THIS IS ADVOCATING
“I’m a great lover!”
THIS IS SELLING THIS IS ADVERTISING
Let me illustrate:
Which tactic is most effective?
Buy your lover now!
GREATLOVER.COM
63. The Marketing Marksmanship Code™
COMPLETES Aristotle’s classical rhetorical triangle.
Ethos
Pathos
Logos
The worlds
most influential
method of
persuasion.
64. The formula adds the apparent,
yet overlooked VITAL ELEMENT.
Ethos
Pathos
Logos
It makes all
the difference!
Akribos
It’s the Greek
word for
precision.
65. The new REFINED formula is as powerful
as it is simple.
Ethos
A clear mind
A warm heart
A trustworthy soul
Pathos
Logos
A precise focus
Akribos
It’s all about acquiring
the right mindset
66. To have a precise focus is the ZEN
of the Marketing Marksmanship Code™.
It gives focus to your energy
and channels it in the
right direction.
70. Getting the ‘right people‘
to view the content
is marketer’s greatest
challenge.”
– LORI WIZDO, principal analyst,
Forrester Research, Inc
Mythbusting 101: Insights into
the Tech Buying Journey, 2014.
72. To adopt the mindset of
the Marketing Marksmanship
Code™, most of us need to
take a MENTAL SHIFT:
A change in how we see
and perceive the world.
73. How it has changed the battle for attention
Specifically, we need to fully understand the
the DIGITAL REVOLUTION.
and people’s purchasing
behavior and reading
habits.
75. 1. We have become digital animals.
2. We try to avoid content overload.
3. We want things to be easy.
4. Everything should happen quickly.
5. We seek help and guidance.
6. We want to be seen and heard.
7. We trust word of mouth.
86. Check out the 3 versions
of this presentation.
You find all of them
on slideshare.com
http://bit.ly/1Lb6d03
Take the quick or full tour to SUCCESS.
3 min
guide
10 min
guide
30 min
guide
90. ABOUT THE AUTHOR and creator of
The Marketing Marksmanship Code™.
Hey, my name is Anders Lindgren.
People who know me well, would label
me as a digital pioneer, PR-veteran and
content marketing specialist. I have two
decades of experience as a marketing
and communication director for large
professional services firms, primarily
PwC and Sopra Steria.
Throughout my career I have been
passionate about sharing insights, and
helping people and brands communicate
in a way that makes them shine and
stand out from the crowd.