My talk for the Municipality of Carmona, Cavite, on behalf of my client Unilever Philippines. On this presentation, I touch on six basic principles of managing social assets and how these can help create a more engaging and effective method of communicating ideas to an online audience. Free to use with attribution, non-commercial use, and no-derivatives.

1. 6 Principles of Social Media
Marketing from Brands
Jason Cruz | MRM//McCann

2. About the Speaker

4. Questions, reactions, and comments:
Twitter.com/jsncruz

5. The Philippines and Social Media

6. 52%
Image: genyo.com.ph
Filipinos who access the Internet on a daily basis.
Source: Nielsen, 2014

7. P8 billion
Projected worth of the digital marketing industry.
Source: Mike Palacios (IMMAP), 2014

8. The Filipino and Social Media

9. 98%
Image: careers.theguardian.com
Of all online activity that is social media.
Source: Christel Quek (Twitter), 2013

10. Image: khaama.com
#8
Our rank in terms of Facebook populations.
Source: SocialBakers.com, 2014

11. 3 Questions on Social media
marketing

12. How can I get
people to like me
on social media?

13. How can I push
my message and
ideas to a big
audience?

14. What difference
will my existence
on social media
make?

15. 6 Things we Can learn from Brands

16. 1
Have a brand
personality

18. The best brands
talk at the level
that their
audience
understands.

19. 2
Content based
on Interest

21. It’s not YOU
people come back
for – it’s the
content that they
like and enjoy.

22. 3
What is online
is forever

24. Awareness of
what’s happening
“out there” can
save you a lot of
pain later on.

25. 4
Plan Editorial
schedules

27. Variation equals
attention – but
don’t be afraid to
play around your
content plans.

28. 5
Reply and
Respond

30. Social media is
“social”.
Two-way,
responsive, and
real-time.

31. 6
It’s all about
Wit & Timing

33. Great content
happens when
timing + context
meet at the exact
perfect time.

34. Takeaways

35. 1. Speak with people, not at them.
2. Talk about what people like first, what you like second.
3. Think before you click. Always.
4. Plan, plan, and plan some more.
5. Leave no person ignored.
6. Pick your moments wisely – and break the Internet!

36. Recommendations

37. 1. Create a personality for your brand or business.
2. Find out the interests of your audience.
3. Keep a finger on the online pulse.
4. Schedule content – but leave space for surprises.
5. Prioritize responding over growing (size).
6. Pick your (messaging) battles.

38. Thank You!

39. Questions, reactions, and comments:
Twitter.com/jsncruz
Jsncruz.com/contact/

40. Download this presentation
Jsncruz.com
Slideshare.net/jsncruz

41. In partnership with
Unilever Philippines
Municipality of Carmona, Cavite