Casia 2014 preliminary ebullient sa
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The document discusses social media marketing versus traditional media marketing. Social media marketing focuses on finding, converting, and keeping existing customers, while traditional marketing prioritizes finding and converting new prospects. The document also outlines how social media has changed the speed of news reporting and given consumers more control over their privacy and what they share publicly. It predicts that by 2020, data created by customers on social media will increase 600% and will provide big opportunities for using combined data in marketing programs.
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The document discusses the importance of social media for both individuals and businesses. It notes that the global social media audience increased by 18% between 2012 and 2013. For individuals, social media is about networking, collaborating, learning and sharing, while also having fun. For businesses, social media can be used for branding, advertising, customer service, and gaining insights from customer conversations. The document provides examples of companies that have social media command centers to monitor conversations and better understand customer needs. It also warns that social media can amplify situations both positively and negatively, so companies need to have strategies for social media use.
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Social Media and the Future of Small and Medium Sized Business #SMBs
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The Coming Change in Social Media by Social Media Today
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- Facebook currently has over 44 million active users, half of whom return daily. The demographics of Facebook users are shifting to include more users aged 35+ and those outside of college.
- Successful brand marketing on Facebook requires communicating rather than traditional advertising. Case studies found targeted campaigns, engaging communities, and conversations were more effective than direct advertising.
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There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
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These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
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Social networking tools for enterprises 2
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
La adopción del marketing social media por parte de las PYMEs
While social media usage among small businesses increased dramatically over the past year, many still feel it provides little benefit. According to a study, 39% of small businesses using social media saw increased exposure, but 17% saw no benefit. Facebook was the most commonly used platform by small businesses to attract new customers. However, over three in five small businesses still do not use social media at all, with most stating it does not apply to their industry.
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Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
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Corporate Relations - Social media presentation
Social media has become an important strategic communication tool for businesses. It allows for two-way engagement with audiences and real-time information sharing. While it provides opportunities to strengthen relationships and awareness, businesses must commit resources to managing social media presence and content. Effective use requires avoiding unwanted promotion and responding to feedback to build trust and avoid reputation damage.
Social 3dia project
1) Respond to the negative Yelp review politely and offer to remedy the situation, then promote positive reviews from satisfied clients on social media to rebuild trust.
2) Tease the new cupcake flavor on social media and offer early followers a special discount or free sample to generate buzz ahead of the launch.
3) Have personal trainers create profiles on social media highlighting their specialties and success stories to help clients connect with the right fit and book sessions directly through messaging.
Social 3dia project
Here are potential ways to use social media in each scenario:
1. Respond to the bad Yelp review politely and professionally, apologize for any issues, and invite the client to contact you directly to discuss and resolve their concerns. Post positive testimonials from other clients to balance out the negative review.
2. Create a Facebook event or Instagram post announcing the new cupcake flavor launch date and do a giveaway or contest to generate buzz. Encourage followers to share the post to spread awareness. Go live on the day of to showcase the new product.
3. Have personal trainers create profiles on the gym's social media pages and websites highlighting their specialties, experience, and client success stories. Encourage clients
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Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.SOCIAL MEDIA AS A MARKETING TOOL IN INDIA
This project report summarizes research conducted on using social media as a marketing tool in India. The report discusses how social media marketing allows businesses to connect with customers and build relationships. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how businesses can benefit from using these tools. The report also analyzes primary research findings on social media usage in India and provides recommendations on how businesses can effectively utilize social media for marketing.
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Twitter can help connect you with your staff, patients and community. During this presentation, you'll learn the best ways to create an engaging feed.
Featuring Holly Martin (media specialist) and Ryan Hildebrand (web specialist) for RMH Healthcare in Harrisonburg, Va.
This course is aimed at communicators who want to learn how to establish a Twitter voice, set goals and learn how to tie other social media accounts into the feed.
How to Leverage Social Media in HR?, Imad Lahhad
Everyone is jumping on the Social Media bandwagon and HR is no exception. One thing is for sure, it is not a joyride if you are not equipped with the right strategy and tools. Which platform is the most suitable? What are the guidelines? Do we need specific expertise to make the best of them? This workshop will give HR executives’ insights and hands-on experiences on how organisations are leveraging social networks.
What you will learn
• Leveraging social networks to benefit the entire organisation
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
[Report] The State of Social Business 2013: The Maturing of Social Media into...
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
The document discusses a panel presentation given to the Bloomington Chamber of Commerce on using social media for business purposes. The panel included experts on LinkedIn, Twitter, blogs, and integrated social media marketing. They discussed how social media is changing communication and its potential benefits for businesses, including generating word-of-mouth, building trust and credibility, and learning from customers. The panel also addressed common myths about social media and emphasized that it needs to be part of a well-defined overall marketing strategy to be effective.
Social networking tools for enterprises 2
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
La adopción del marketing social media por parte de las PYMEs
While social media usage among small businesses increased dramatically over the past year, many still feel it provides little benefit. According to a study, 39% of small businesses using social media saw increased exposure, but 17% saw no benefit. Facebook was the most commonly used platform by small businesses to attract new customers. However, over three in five small businesses still do not use social media at all, with most stating it does not apply to their industry.
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Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
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to tell ten million.”
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Casia 2014 preliminary ebullient sa
- 1. www.simplify360.com Stage 1 The Preliminary Round Team Name: Ebullient SA Name of first member: Shreya Thakur College Name: T.A. Pai Management Institute Name of second member: Aryama Prasad College Name:T.A. Pai Management Institute 1
- 3. CLASSIFICATION OF SOCIAL MEDIA 3
- 4. 4
- 5. SOCIAL MEDIA MARKETING VERSUS TRADITIONAL MEDIA MARKETING Social Media Marketing is about recognizing that your existing customers are FIND CONVERT KEEP FIND CONVERT KEEP your best assets. Traditional media Marketing however prioritizes the limited resources and time on trying to find and convert new prospects (the top of the funnel).Keeping those hard-earned customers (the bottom of the funnel) has often been an afterthought. versus Social Media Traditional media 5
- 6. CHANGE & THE IMPACT 20 Billion devices by 2020 Social media, overtook porn as no. 1 activity Helping people resolve their customer care issues Issue of privacy and the dividing line between what's private and what's public is entirely in the hands of the person posting something Change in the concept of news and the speed of reporting of news. Companies ask consumers to create ads for the brand 6
- 7. TOP 10 INNOVATIVE COMPANIES : 7
- 8. LATEST CONTROVERSIES: Snapchat a forum prime for sexting – has become popular to explore sexuality. Facebook & Twitter rule and tweak news Case of buying ‘fake’ social media followers automated interactions draining the human element out of social media and damaging brand reputation trust in CEOs dropped, people constantly track actions versus words post it for everyone to read and comment. 8
- 9. THE ROAD AHEAD Social media will make big data even bigger: By 2020, data will increase 600 percent, 75 percent of which will be created by customers, not businesses. Finding ways to mash up and use these data will create huge opportunity. Marketing programs will reintegrate. Content marketing will grow. Social media will help businesses facing this challenge in the form of modern content management systems 9
- 10. REFERENCES: http://www.fastcompany.com/3026321/most-innovative-companies-2014/the-worlds- top-10-most-innovative-companies-in-social-media http://www.theguardian.com/media/socialnetworking http://articles.chicagotribune.com/keyword/social-media http://articles.economictimes.indiatimes.com/2009-10- 27/news/27640812_1_social-media-mobile-phones-relationships http://www.iaadiplom.dk/Billeder/MasterClass07/07-1SocialMedia-inthePromotionalMix. PDF 10