Many senior executives remain hesitant about using social media. This article provides guidance on how executives can build an effective online presence through social media. It discusses choosing the right social media platforms based on goals and understanding each platform. Executives must also be aware of their company's social media policies and guidelines. The article encourages executives to learn from other experienced users, dip their toes in social media, and find the right balance of professionalism and authenticity in their online persona. With minimal effort, social media can enhance executives' effectiveness as leaders in today's digital world.
Should CEOs blog? and Tweet?
You will learn why the answer is yes and see examples of social media for learning, communicating and possibly changing our organizations in major ways. We are truly experiencing a social media revolution (Eric Qualman)
This preso is my latest on Social Media & the Role of the Chief Executive given to the CPA-SEA meeting of State Society CEOs and the AICPA at the mid-winter meeting 2012.
Full of links and resources, including the five steps to get started now, reading list, and videos to inspire you and provoke you to action!
WHY EXECUTIVES CAN’T IGNORE SOCIAL
MEDIA ANYMORE.
Did you know there are as few as 5.6% of Fortune 500
CEOs on Twitter? Additionally, a whopping 68% of
Fortune 500 CEOs don’t have any social presence
Social Media at SAS - Triangle IABC meeting Sept. 8, 2009David B. Thomas
How SAS (www.sas.com) is incorporating social media into our internal and external communications, with practical tips for companies getting started. Presentation to the Triangle, NC chapter of the International Association of Business Communicators, Sept. 8, 2009.
Should CEOs blog? and Tweet?
You will learn why the answer is yes and see examples of social media for learning, communicating and possibly changing our organizations in major ways. We are truly experiencing a social media revolution (Eric Qualman)
This preso is my latest on Social Media & the Role of the Chief Executive given to the CPA-SEA meeting of State Society CEOs and the AICPA at the mid-winter meeting 2012.
Full of links and resources, including the five steps to get started now, reading list, and videos to inspire you and provoke you to action!
WHY EXECUTIVES CAN’T IGNORE SOCIAL
MEDIA ANYMORE.
Did you know there are as few as 5.6% of Fortune 500
CEOs on Twitter? Additionally, a whopping 68% of
Fortune 500 CEOs don’t have any social presence
Social Media at SAS - Triangle IABC meeting Sept. 8, 2009David B. Thomas
How SAS (www.sas.com) is incorporating social media into our internal and external communications, with practical tips for companies getting started. Presentation to the Triangle, NC chapter of the International Association of Business Communicators, Sept. 8, 2009.
Social Media & Your Career: Realities?MattYoungquist
Are social media websites now essential for job hunters to master? What\’s the balance between "sizzle" and "substance" in terms of what these new tools offer from a career advancement and job hunting perspective?
TikTok Mastery for Business teaches how to start, grow, and utilize the TikTok platform from scratch.
It doesn't matter if you don't have any tech skills or any previous marketing experience. Everything you need to know is provided step-by-step in this training program.
This will help you start properly with this type of marketing activity which plays an important role in modern marketing strategies, and it is an important part of the marketing mix.
In a world of rapid change and increasing complexity, the winners will be those who can keep their rate of learning greater than the rate of change.
This session is designed to help you keep your L>C. That is how our presenter, Tom Hood, sees the biggest benefit of social technology for today’s finance professionals and knowledge workers. He will share the latest research from McKinsey, MIT/Deloitte, and others. Tom will show how to use the latest tools to create your own knowledge network and how to lead safe and productive uses of these tools. He will also discuss the “dark side” and some ideas on how to mitigate the risks. Bring your laptops, tablets and smartphones to participate in this interactive session.
Additional information from sessions is embedded in this pdf:
Top Issues Facing CFOs
Slide 41-47 are Survey results from Session participants which include the Top Issues Facing CFOs, Social Media Tools, and other information
Twitter book recap of entire Conference #FEISummit14
Slides 47-64 are tweet reach recap showing a reach of 98,237 and 858,274 impressions
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
This documents provides you with the basics to get up and running with Twitter. You will learn how to create an account, follow and update other Twitter users. The document also provides a number of resources to help you better understand the technology and its application.
Social Media & Your Career: Realities?MattYoungquist
Are social media websites now essential for job hunters to master? What\’s the balance between "sizzle" and "substance" in terms of what these new tools offer from a career advancement and job hunting perspective?
TikTok Mastery for Business teaches how to start, grow, and utilize the TikTok platform from scratch.
It doesn't matter if you don't have any tech skills or any previous marketing experience. Everything you need to know is provided step-by-step in this training program.
This will help you start properly with this type of marketing activity which plays an important role in modern marketing strategies, and it is an important part of the marketing mix.
In a world of rapid change and increasing complexity, the winners will be those who can keep their rate of learning greater than the rate of change.
This session is designed to help you keep your L>C. That is how our presenter, Tom Hood, sees the biggest benefit of social technology for today’s finance professionals and knowledge workers. He will share the latest research from McKinsey, MIT/Deloitte, and others. Tom will show how to use the latest tools to create your own knowledge network and how to lead safe and productive uses of these tools. He will also discuss the “dark side” and some ideas on how to mitigate the risks. Bring your laptops, tablets and smartphones to participate in this interactive session.
Additional information from sessions is embedded in this pdf:
Top Issues Facing CFOs
Slide 41-47 are Survey results from Session participants which include the Top Issues Facing CFOs, Social Media Tools, and other information
Twitter book recap of entire Conference #FEISummit14
Slides 47-64 are tweet reach recap showing a reach of 98,237 and 858,274 impressions
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
This documents provides you with the basics to get up and running with Twitter. You will learn how to create an account, follow and update other Twitter users. The document also provides a number of resources to help you better understand the technology and its application.
My third valuation assignment to Aruba recently with the first one in 2009. In many ways surprised to find much of Aruba remains the same. One of my favourite islands in the Caribbean – in large part due to the excellent infrastructure- good governance – stable democracy with little evidence of corruption.
DOI: 10.21276/ijlssr.2016.2.3.10
ABSTRACT- Introduction: Paediatric Diabetic Ketoacidosis (DKA) studies are limited in Asia and none have
investigated markers of disease severity or prolonged hospital Length Of Stay (LOS). We investigate predictors of disease
severity and prolonged hospital LOS by analysing the demographics and signs and symptoms of patients with DKA.
Methods: We conducted a retrospective study of the medical records of patients who presented to the emergency
department of a tertiary paediatric hospital in Singapore between 2012 and 2013 and were diagnosed with DKA, obtaining
demographics, signs, symptoms, serum pH levels, precipitating causes, and hospital LOS for the 67 eligible patients.
Results: 82.1% of patients were tachycardic, 44.8% tachypneic and 20.9% febrile; none were hypotensive. The most
common symptoms were nausea and vomiting (56.7%), polyuria and polydipsia (50.7%), lethargy (34.3%), and fever
(22.4%).Half had mild DKA (48.5%) while a quarter of patients each had moderate (24.2%) and severe DKA (27.3%). A
higher proportion of those with severe DKA presented with tachypnea (p=.007). Prolonged LOS patients were younger at
presentation (p = .010), and a higher proportion had no prior history of DM (p=.061), presented with polyuria or
polydipsia (p=.062) and had a lower pH on presentation (p=.056).
Conclusions: Paediatric patients with DKA present with non-specific symptoms. Patients with tachypnea were more
likely to have a worse disease severity. Younger patients, those without a history of DM, or had lower serum pH, and
polyuria and polydipsia were more likely to have a prolonged hospital LOS.
Key-words- Diabetic Ketoacidosis,Child;Emergency Medicine, Length of Stay, Severity of Illness Index
Проект «Информационно-туристский портал «Север-тревел» (Вахрушев Артем Владимирович — генеральный директор, группа компаний «Азимут», Архангельская область)
On 12 January 2012 the Rector of the University of Yaoundé I Prof. Oumarou Bouba and the Prof. Jakob Rhyner, UNU Vice Rector in Europe signed a Memorandum of Understanding to institutionalize the collaboration in the field of e-learning.
Why Human Resources professionals need to embrace and make Social Media an integral part of their and their organizations recruitment and human capital management initiatives. Additionally, a concise overview of key social media channels and recommended best practices to get started on social media and HR.
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide Tex.docxbjohn46
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide TextNarrativeComments1Social Media in the WorkplaceTitle Slide2Introduction“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li, author
Over 306 million active Twitter users send 500 million Tweets daily *Hello, my name it Tony Student, I currently work as an Information Security Manager at a financial services firm in the Washington DC Metro area and am responsible for securing a multi-trillion dollar financial platform. Part of my responsibilities is to provide training and awareness on topics that deal with Information Security including the use of Social Media in the Workplace.
Social media is a powerful platform which helps connect people. According to Charlene Li, author of Groundswell, “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.”
Consider the fact that every minute of every day roughly 5,800 tweets are posted to the Twitterverse. This amounts to over 500 million tweets daily! That statistic definitely echoes the sentiment of Charlene Li and is an important thing to consider when it comes to business. Social media can become a positive part of promoting a company's brand and allows a business to provide supreme customer service.3AgendaSocial Media Primer
Five Leading Practices on Social Media
Best Buy Case Study
Closing Remarks
Questions and AnswersFor today's agenda we are going to cover the following topics:
Social Media Primer - Which will provide insight into what social media is and its purpose
Five Leading Practices on Social Media - Tips on the appropriate use of Social Media
Best Buy Case Study - An example of how one big box retailer sets the tone and expectation on social media for business use
Closing Remarks - Final thoughts one how transformative social media can be for business
Questions and Answers - To be able to provide some time to answer those burning questions that you didn't realize you had until you saw this material.4Social Media PrimerAn online medium for social collaboration *
It’s all about the content
Pictures
Videos
Music
Social Media can enable business
Platforms include LinkedIN, Twitter, Facebook, etc.
According to the English Oxford Living Dictionary, Social Media are "Websites and applications that enable users to create and share content or to participate in social networking."
In other words, social media in an online medium for social collaboration. All said and done, it's all about the content that people and companies produce and publish to the masses. The platform is an enabler for businesses to create accessibility for consumers to producers of a product or idea.
Examples of social media platforms that you may already be familiar with include, LinkedIN, a professional social networking site; Twitter, a microblogging site, and Facebook which originally started out as a place for college folks to collaborate and quickly turned .
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide Tex.docxmaoanderton
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide TextNarrativeComments1Social Media in the WorkplaceTitle Slide2Introduction“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li, author
Over 306 million active Twitter users send 500 million Tweets daily *Hello, my name it Tony Student, I currently work as an Information Security Manager at a financial services firm in the Washington DC Metro area and am responsible for securing a multi-trillion dollar financial platform. Part of my responsibilities is to provide training and awareness on topics that deal with Information Security including the use of Social Media in the Workplace.
Social media is a powerful platform which helps connect people. According to Charlene Li, author of Groundswell, “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.”
Consider the fact that every minute of every day roughly 5,800 tweets are posted to the Twitterverse. This amounts to over 500 million tweets daily! That statistic definitely echoes the sentiment of Charlene Li and is an important thing to consider when it comes to business. Social media can become a positive part of promoting a company's brand and allows a business to provide supreme customer service.3AgendaSocial Media Primer
Five Leading Practices on Social Media
Best Buy Case Study
Closing Remarks
Questions and AnswersFor today's agenda we are going to cover the following topics:
Social Media Primer - Which will provide insight into what social media is and its purpose
Five Leading Practices on Social Media - Tips on the appropriate use of Social Media
Best Buy Case Study - An example of how one big box retailer sets the tone and expectation on social media for business use
Closing Remarks - Final thoughts one how transformative social media can be for business
Questions and Answers - To be able to provide some time to answer those burning questions that you didn't realize you had until you saw this material.4Social Media PrimerAn online medium for social collaboration *
It’s all about the content
Pictures
Videos
Music
Social Media can enable business
Platforms include LinkedIN, Twitter, Facebook, etc.
According to the English Oxford Living Dictionary, Social Media are "Websites and applications that enable users to create and share content or to participate in social networking."
In other words, social media in an online medium for social collaboration. All said and done, it's all about the content that people and companies produce and publish to the masses. The platform is an enabler for businesses to create accessibility for consumers to producers of a product or idea.
Examples of social media platforms that you may already be familiar with include, LinkedIN, a professional social networking site; Twitter, a microblogging site, and Facebook which originally started out as a place for college folks to collaborate and quickly turned .
You're already networking (whether you know it or not!). The trick is to start networking purposefully. This step is vitally important since most job openings aren't advertised. To put you a step above your competition, your job search needs to get social!
Today employers are spending more money on social media recruiting. Recruiters will review a candidate’s social profile before making a decision and some do reconsider after viewing what they saw on social media.
It’s becoming standard practice for companies to Google potential employees, so it’s time to Google your name and clean up your digital footprints. Read more about it here.
1. A Social Media Masterclass | 1www.criticaleye.net
Facebook has an average of 829
million daily active users. Every
minute more than 120 professionals
sign up to LinkedIn and 5,700
tweets are sent per second. There’s
no doubt social media is a powerful
communication tool for individuals
and businesses, so building an online
presence and engaging should be high
on the agenda when it comes to being
an effective leader in this digital era.
Richard Branson is a great example of
a leader who engages across multiple
channels. The Virgin Group founder
currently has over 4.76 million Twitter
followers, is active on Facebook and
Google+, and publishes thought
leadership on LinkedIn. While many
executives struggle with deciding how
to create a personal and corporate
profile through social media, Branson
effortlessly blends the two.
Of course, such a profile and persona are
rare in business. For many executives,
social media presents a conundrum.
How much of your own personality
do you want to reveal and what are the
consequences of getting the balance
wrong between professional and
personal? Criticaleye spoke to a range
of Members who are frequent users
of social media about how to get it
right and why it’s essential for leaders
to dive in and explore the benefits.
1 SET GOALS
Before you take the plunge on any social
network, it’s important to have an idea of
what you’d like to achieve, whether that’ s
Many senior executives remain recalcitrant when it comes to using social media.
Criticaleye speaks to those who have overcome their fears and built strong online profiles
A Social Media
Masterclass
2. A Social Media Masterclass | 2www.criticaleye.net
networking, publishing thought leadership
or exploring customer attitudes.
Andrew McCallum, Director of Corporate
Affairs and Business Support at Dana
Petroleum, comments: “Don’t just do it
because everyone else is – have a real,
strong business rationale for doing it...
set clear boundaries and directions
of what you’re trying to do and how
you’re going to measure success.”
While there is a risk of over-thinking the
pros and cons of social media, you do need
to consider your own profile and that of
the company you represent. “Executives
can jump on these bandwagons without
asking themselves, ‘What am I really trying
to achieve?’” says Paul Brennan, Chairman
at cloud storage provider OnApp.
2 UNDERSTAND
THE CHANNELS
If you’re going to engage with social
media, it’s useful to understand the
context of different channels. Sarah
Bentley, Chief Customer Officer at
Severn Trent Water, says: “Facebook still
seems to be in the realm of the personal.
I think that there are employers who
still check that, but... it’s legitimate for
that to be a personal aspect of you.”
LinkedIn, with 313 million users, is
viewed as the best channel for business
connections. Richard Gillies, Group
Sustainability Director at Kingfisher,
comments that his LinkedIn “has got
lots of people on it so it’s become a
Rolodex” of useful business contacts.
Sarah says: “[LinkedIn] is also a good
recruitment marketing tool... I can
see what personal networks look like,
but also if there’s a particular client
or person in the marketplace that we
want to have communication with.”
Twitter, the microblogging site with
approximately 271 million users,
is generally regarded as the most
dynamic. Peter Horrocks, Director
of BBC World Service Group, says:
“The main tool I use is Twitter... it’s
very versatile. It allows people to have
multiple interest groups. Twitter is
the primary source of recirculation
and the distribution of news so it’s
particularly appropriate for me.”
Beyond these sites the use of others
like Google+, Pinterest and Instagram
seems to depend on industry sector and
personal preference. Andrew McCallum
says: “There is also some geographical
distinction, in China for example, Qzone
or Sina have got millions of users.”
3 KNOW YOUR
CORPORATE POLICY
If you’re a company founder or employed
by a start-up you’re likely to have more
freedom in the way you communicate
on social media, whereas corporate
leaders will have stricter guidelines
to adhere to. Andrew McCallum
says: “I think [knowing] the policy
around it and really understanding the
boundaries is key... be specific about
what’s out of scope or off limits.”
Domestic and international politics
are areas best avoided (unless you’re
Branson), as are heated exchanges with
customers. Laura Haynes, Chairman of
brand consultancy Appetite, says: “You
are dealing with your own and your
company’s reputation every time you tweet
or comment on LinkedIn and Facebook,
therefore it’s incredibly important
that you understand the impact and
implications of your communications.”
Andrew Powell, Chief Operating
Officer at careers education provider
The Training Room, makes a similar
point. “Even though you can retract or
delete a tweet, you can get caught out if
you let your passion overspill... If you’re
really passionate about something,
think before you tweet,” he says.
It’s important to remember this
especially if you or your company comes
under fire. Peter comments: “You have
to be prepared to take a certain amount
of flack. But don’t ever rise to the bait,
don’t get angry. If someone is behaving
inappropriately, it’s okay to block them.”
As with any communication, it’s
a case of applying common sense.
Andrew Powell says: “There’s a bit
of guidance around policy and dos
and don’ts from the marketing team
that you need to be aware of, but you
need the ability to express yourself.
Provided you don’t bring the company
into disrepute – experiment.”
4 LEARN AND EXPLORE
One way of ensuring you’re up to
speed is to learn from those already
versed in the technology. Sarah
You don’t
need to do
a complicated
course to learn
how to use
[social media],
just sign up