Is the digital transformation making your life more convenient or difficult? The purpose of technology, whether you call it information technology or digital technology, has always been to make our lives more simple and our work more effective. What about the digital transformation that is now creating rumbling shifts in the marketplace? Everyone is going digital, Soon the entire world will be a digital jungle. Experts claim that we are all either a digital pioneer, digital native, digital immigrant or digital laggard. Personally, I believe there are also some digital monkeys out there. The word "digitalization" is the hottest buzzword of the decade. If you ask people what it means to go "digital", you'll get a myriad of different answers. The definitions on what it's all about, are are as many as there are bloggers out there. To put it bluntly, there is only one yardstick to measure the success of your digital transformation: It should make your life and the lives of your customers more convenient, not more confusing and complicated. That's it. .

1. ByAndersLindgren
Will it make our lives more simple or complicated?
DIGITAL
transformation

2. It all started in the 70’s with a
revolutionaryturningpoint
THE DIGITAL
REVOLUION

3. Welcome to the
INFORMATION AGE

4. All of a sudden, almost every aspect
of life around the world is being
recorded and stored in some
information format. That's a real
change in our human ecology.”
– PETER LYMAN, (1940 – 2007)
professor emeritus at UC Berkeley

5. Size of circles
indicate actual and
expected amount
of digitally stored
information in
the world.
DID YOU KNOW?
We live in an exploding digital universe.
By the start of 2013, there were almost
as many bits of data in our digital universe
as there are known stars in the physical
universe (4.4 zb). By 2020, the amount
is expected to be 10x.
Source: The EMC Digital Universe study
2013
2020
0,1 ZB 44 ZB4,4 ZB
2005

6. By one calculation,
we’ve created more
information in the last
10 years than in all of
human history before
that.”
– DANIEL LEVITIN, McGill
University psychology professor,
author of The Organized Mind:
Thinking Straight in the Age of
Information Overload.

7. All of this is more
information than
the brain is
configured to
handle.”
– DANIEL LEVITIN, McGill University
psychology professor, author of The
Organized Mind: Thinking Straight in
the Age of Information Overload.

8. Never have people had so much
INFORMATION & CONTENT
to choose from

9. It has radically changed how buyers
READ, SHOP and PROCESS
information

10. in 7
ways
People are
ADAPTING
their lives

11. 1. We have become digital animals
2. We try to avoid content overload
3. We want things to be easy
4. Everything should happen quickly
5. We seek help and guidance
6. We want to be seen and heard
7. We trust word of mouth

12. There are only
They read, buy
and shop differently -
so learn about their
differences.
4 types of people
says experts

13. A stimulus sparks
an interest that
meets a need.
People ask around
and go online to
find out more.
People reevaluate
the purchase
and share their
experiences.
People decide
to buy, join,
sign up etc.
People try demos
and seek proof points
to compare solutions.
People use the
product or
service.
Do what you can to understand
every step of the
CUSTOMERJOURNEY
The better you do it,
the easier it will be to do
and say the right things
in your communication
customer handling

14. This human quality
will be a key to
empathy
noun | em·pa·thy |
ˈem-pə-thē
The ability to identify
with the situation
and emotions of
other people.
The capacity to
understand what
other beings are
experiencing as if
we were feeling it
ourselves.
SUCCESS

15. The advances in digital
communications
ONLINE USAGE HAS SOARED
is directly linked to the fact that

16. LOG OFF
It’s about turning off, shutting down and
logging out from the digital world
mini-boom
Be alert to the
IT’S CALLED DIGITAL DETOX!
On the new digital free resorts,
people are forced to ditch their
smart devices as they check in

17. Businesses have great
OPPORTUNITIES
To streamline their business
and delivery model

18. The smart ones utilize
digital technologies
To create a seamless buying
process fit for our digital age

19. DON’T BE
FOOLED!
There are many dangers lurking
in the shadows of the digital jungle

20. Today’s world is more interconnected
than ever before. Yet, for all its
advantages, increased connectivity
brings increased risk of theft, fraud,
and abuse. As people become more
reliant on modern technology, we also
become more vulnerable to
cyberattacks.”
– U.S. DEPARTMENT OF HOMELAND SECURITY

21. Don’t miss the full report
GET INSIGHT INTO THE TRENDS
THE BREAK ALL OTHER TRENDS
Megatrends are strong global forces
affecting everything and all life on our
planet. By viewing the world from a
distance and over several centuries,
there are 8 global forces of change
that stand out. They are:
1. Population boom
2. Rapid urbanization
3. Ferocious consumption
4. Technology rush
5. Digital transformation
6. Global connectedness
7. Environmental degradation
8. Wealth inequality
33,000 PEOPLE have already seen at Slideshare.
You’ll find it here: http://bit.ly/1M2Z9b2

22. About the author
Hey, my name is Anders Lindgren. People
who know me well, will label me as a B2B
services marketing specialist, digital
pioneer, PR-veteran and futurist.
I have two decades of experience as a
marketing and communication director for
large professional services firms, primarily
PwC, AT&T and Sopra Steria.
Throughout my career I have been
passionate about understanding the world
around us, sharing insights and helping
people and brands communicate in a way
that makes them shine.

23. © 2016 Anders Lindgren.
The information in this guide is copyrighted. Sharing and copying is permitted
only if the information remains unchanged and licensee "Anders Lindgren" is
referred to as the source.
The information can not be published in print in any media without the prior
consent of the copyright holder.
Text , design and illustrations : Anders Lindgren
Photos: © Adobe Stock, © Dreamstime
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Contact: Anders Lindgren.
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