Seo process


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Seo process

  1. 1. Why you need SEO  Based on a study by Georgia Tech, 85% of all traffic to a website is derived from search engines.  Higher rankings on key search engines will increase traffic to your web site.  90% of all users don’t look past the top 30 results. ( Most only view TOP 10 ) Unrealistic SEO expectations  Immediate results in search visibility  Search visibility will not fluctuate  You will always be ahead of your competitors for every keyword  Increase in backlinks within a short period of time ( 1 month ) Realistic SEO expectations  Overall increase in search visibility  Ranking fluctuations will occur  Targetted traffic Onpage SEO
  2. 2. Refers to all the things that could and should be done on the web page to get a good search engine ranking.  Title and meta tags ( Meta description and Meta keywords tag )  Header tags ( h1 )  Content  ALT attribute  Sitemap ( html and xml )  Text based navigation Offpage SEO Refers to all the things that could and should be done externally to gain link popularity and as a consequence high search engine ranking.  Relevence of linking page to our page  Anchor text  Link position ( Whether the link is contextual, placed within other relevant links, or in sidebar – not effective )  Pagerank  Whether the linking page is blocked from spiders SEO Best practices 1 ) Always use text links as search engines are able to crawl these types of links. Every page should be reachable from at least one static text link.
  3. 3. 2 ) Offer a site map to users with links that point to the important parts of your site. If the site map is larger than 100 or so links, break the site map into separate pages. 3 ) Provide high-quality content on pages, especially the homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. 4) Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. 5 ) Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text. 6 ) Make sure that your elements and ALT attributes are descriptive and accurate. 7 ) Make sure that other sites link to yours Links help Google crawlers find your site and can give your site greater visibility in our search results. Google counts the number of votes a page receives as part of its PageRank assessment, interpreting a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” 8 ) If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider
  4. 4. crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few. 9 ) Keep the links on a given page to a reasonable number (fewer than 25).