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Introduction To Search - SEO 101

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Andrew Zarick

A very basic presentation on the history of the world wide web, the search engine, Google Page Rank, and advances in search. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.

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SEO 101 – Introduction to Search The History of the Search Engine Presented by The JAR Group, 04.15.08
A search engine is an information retrieval system designed to help find information stored on a computer system. …it helps you find stuff!
Overview Putting search into historical context.
The Birth of the World Wide Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Web Browser Bringing the World Wide Web to the masses.
Mosaic Web Browser ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Rise of the Search Engine With over 550 Billion documents on the web, how do you find what you want?
What is a Search Engine? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Timeline 1994: WebCrawler 1998: Google 2000: Baidu 2004: Yahoo! Search 2005: MSN Search & ASK.com 2006: Live Search
Google PageRank The Algorithm (formula) used to rank web pages based on the number of incoming links and the PageRank of those websites that link there.
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Share of Search
The Future of Search Google is King, but watch out for these trends.
Curated Consumption ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Advances in Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Andrew Zarick Brand Evangelist [email_address]
Cool Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Introduction To Search - SEO 101

  • 1. SEO 101 – Introduction to Search The History of the Search Engine Presented by The JAR Group, 04.15.08
  • 2. A search engine is an information retrieval system designed to help find information stored on a computer system. …it helps you find stuff!
  • 3. Overview Putting search into historical context.
  • 4.
  • 5. The Web Browser Bringing the World Wide Web to the masses.
  • 6.
  • 7.  
  • 8. The Rise of the Search Engine With over 550 Billion documents on the web, how do you find what you want?
  • 9.
  • 10. Search Engine Timeline 1994: WebCrawler 1998: Google 2000: Baidu 2004: Yahoo! Search 2005: MSN Search & ASK.com 2006: Live Search
  • 11. Google PageRank The Algorithm (formula) used to rank web pages based on the number of incoming links and the PageRank of those websites that link there.
  • 12.
  • 14. The Future of Search Google is King, but watch out for these trends.
  • 15.
  • 16.
  • 17. Thank You! Andrew Zarick Brand Evangelist [email_address]
  • 18.