The document details a survey conducted for market research on magazine preferences, focusing on factors like age, gender, and music genre preferences. Results indicate a bias towards younger respondents (80% aged 15-25) and show that rock and indie are the most preferred music genres, with the popular magazine being NME. The survey also revealed that most respondents prefer printed magazines and value the importance of a magazine's house style, with many expressing interest in artist interviews.

1. Pie charts to show data from the surveys
For my market research to design my magazine, I have used a primary source of research by creating
my own survey and giving it to people for information on questions such as what type of genres they
would like and what they would prefer to be in a magazine which they would buy. Most of the
information I have collected is quantative data but the survey also did come back with qualitive data
as I have asked people’s opinions or they may have ticked more than one option. I asked 10 people
altogether and attempted to vary the age groups and gender for more accurate results.
Age
Under 15
15 - 25
26 - 35
36 - 45
I asked 10 people for their age, giving them the options of ‘Under 15,’ ’15 – 25,’ ’26 – 35,’ ’36 – 45’
and ’Over 45’. Out of the 10 people I have asked, 80% of them said that they were 15 – 25 which
may make my overall results as inaccurate as they are biased due to most of the people being in the
same age group. The other 20% said that they were either 36 – 45 or over 45.
Gender
Female
Male
N/A
I asked my 10 people for their gender and the results shown that 60% of them were females and
40% males. This isn’t as biased as the age group question as it is a bit more equal.
Do you read music
magazines?
Yes
No

2. The next question asked was if they read music magazines. If they ticked the ‘no’ box, they had to
state a reason as to why they do not read them. This was to help me know how to make my
magazine have a wider target audience as I would give them a solution to their problems as to why
they did not buy them. Overall, only 10% said that they did not buy music magazines and the reason
for this was because they found it easier to read articles online. This helps me as I may consider
making my magazine advertise a website so that people can read the articles online.
How many magazines
do you read a month?
0 to 2
3 to 5
more than 5
This question was just for basic information, which may help me to decide whether I could make my
magazine a weekly buy or a monthly buy. 80% of the people answered that they read around 0 – 2
magazines a month and the 20% said that they read around 3 -5.
What is your
preferred magazine?
NME
Q
VIBE
The question ‘what is your preferred magazine’ is more qualitive data as people get the chance to
tick more than one option and also get to write other magazines if they wished to. The overall
results showed that NME was the most popular magazine, having 45% voting for it, Kerrang had
27%, Q has 9% and 18% of people chosen to tick the ‘other’ option. In the other option, people
wrote their preferred magazines were things such as magazines containing acoustic music, and some
people chosen that they’d prefer to read magazines with more modern music inside.
Do you think the
house style of a …
Yes
No

3. I asked people in my survey whether they thought that the house style of a magazine is important. I
also asked that if they answer was yes then to be more precise, for example what type of colours,
fonts and type of photography that they’d prefer. Within my results, 90% of the people I asked said
it was important. The reasons that they gave me was that they preferred portraiture, bright and bold
colours and that it needs to be easy to read and organised.
How many hours a
week do you …
0 to 3
This question was mainly just to have an idea of how many hours people listen to music, to
understand how much the target audience would want to read about music related information. My
results showed that 50% of people that I asked listen to music around 4 – 6 hours a week. This shows
that music is relatively popular for my target audience. The rest of my results showed that 20 %
listened to music around 0 – 3 hours or 7 – 10 hours and only 10% listened to more than 10 hours a
week.
What genre of music
do you listen to?
Rock
Indie
Dance
This question was more of a qualitive type question as the people who I asked would choose more
than one option. Within my results, I found that 28% of people preferred rock music and 23%
preferred indie music. This may lead me to the decision to base my magazine around these types of
genres as they were most popular. The rest of my results showed that 14% preferred dance music,
4% RnB, 14% pop, 4% preferred blues and 28% also chose that they liked other genres such as Folk
music, Alternative rock and heavy metal. The other chosen genres of people may also be features
within my magazine as small articles to make my target audience wider.

4. Would you prefer to
buy a printed …
Print
Online
From this question, 81% of people chosen that they prefer printed magazines for reasons such as the
free things that they could win or for collecting purposes. The reasons for people not wanting to buy
printed magazines were reasons such as people not being good at technology. This could make me
consider my magazines website to have a simple, easy to use website which people will be able to
use of all ages.
Who/What would
you prefer to read …
Interviews
with artists
You Me At Six
With my final question, I chose it to be quite open so that people could write what they would prefer
to read in my magazine. The answers that they wrote were very open as people named artists they
preferred like ‘Oasis’ and ‘Kylie Minogue’ and many people said that they’d like to read interviews
with artists to find exclusive information about them. Within my results, 40% of people said that
they would like to read interviews with famous artists. The next most popular option was that they
would like the read about Oasis with 20%. 10% also said that they would like to read about the 1975,
10% said You Me at 6, 10% said Linkin park and 10% said Kylie Minogue. This helped me to see how
different people from different age groups or preferred different genres would like to read about
different types of artist. For example, the person wanting to read about Kylie Monogue was over 45,
suggesting that people of the older age groups will want to read about artists who fit into their age
group, rather than more modern artists such as the 1975.
As a conclusion, my results show me how people of different age groups and genders may prefer
different genres of music and read different things. My results may be biased as majority of the
people who answered the questionnaire fit into the age group 15 – 25 therefore their preferred
genre and magazines may be different. However, my overall results show that magazines such as
NME are most popular and rock and indie are the most popular genres. Using these statements and
the remaining of my results, I will be able to create my magazine to fit into a wide target audience
and hopefully be satisfying for most age groups.