The survey results show that the target audience for the magazine is primarily young women aged 18-34 who are interested in a variety of pop music genres. Price and quality content are very important to the audience. Most respondents said they would be willing to spend between £2-3 on the magazine. Online content and exclusives interviews would appeal to readers. Features on artists like Amy Winehouse that cross multiple genres would also be of interest. There appears to be a gap in the market for a music magazine focusing on nostalgia from the 1990s.

1. SURVEY ANALYSIS

2. WHAT IS YOUR GENDER?
These results show that the majority of my
responses were women, suggesting that my
answers will be more female oriented rather than
male or other genders. This may also mean that
my magazine will be more focused on attracting
women as I will base a lot of my decisions on the
results as seen in this survey.

3. WHAT IS YOUR AGE?
These results are mainly from the age
group or the under 18 category. There is
only five people 18-24 and 3 people 25-
34. This suggests that the answers will be
for youth groups. There will not be a wide
range of age dependant answers.
However, as my magazine is targeted at
25-35 year olds, I would target this survey
towards that age group more than the
younger. I was quite limited with this
because most of my answers depended on
my classmates to precipitate who are all
under the 18 range.

4. WHAT RACE ARE YOU?
My results show that the majority of
answers of my survey was taken by white
Caucasian people, this may influence my
results as the answers will not be as
racially diverse.

5. WHEN CONSIDERING NEW
PRODUCTS IN THIS AREA,
WHAT ARE THE TWO THINGS
YOU GENERALLY CONSIDER?
My results show that price is the main
factor that readers consider when
purchasing a magazine, this suggests that
my magazine should be cost effective for
the audience. Secondly, quality is
important because of the economic factor
as mentioned above, the consumers want
to feel as they are getting good value for
the money they are spending. This means
that I will have to think about quality
pricing and quality content.

6. HOW USEFUL ARE ONLINE
COMPONENTS TO YOU?
My results show that online components
would be very useful to my target
audience. This influences the form of my
magazine as it may be that I include a QR
code for interactivity or advertise a
online/mobile version of my magazine.
This does also appeal to the stereotypical
idea that the youth spend a lot of time on
their technology, I will utilise this
stereotype by offering a digital alternative.

7. HOW MUCH WOULD YOU
EXPECT TO SPEND ON A
MAGAZINE?
Price (£) Quantity
1 1
2 6
3 7
4 4
5 2
6 0
7 0
8 0
9 0
10 1
On average the audience would be willing
to spend between £2-3 on the magazine.
This shows that my magazine will have to
keep prices low to keep audiences
interested. £3 is a price that a lot of
successful magazines for young adults use,
reflecting the economic status of my
consumers.

8. WHAT CONTENT APPEALS TO
YOU MOST IN A MAGAZINE?
Interviews are the most popular content
within the magazine, this influences my
magazines form as this may mean it will
have more interviews than anything else.
Exclusive stories are also important to the
target audience. However, they do not
want promotional items, suggesting they
read more for intellectual stimulation
rather than for escapism. However, as my
magazine will be based upon the 90’s, we
may have occasional nostalgic gifts.

9. WHAT ARTIST WOULD YOU
PREFER TO SEE FEATURED
WITHIN THE MAGAZINE?
Amy Winehouse was the most popular
answer for this question, this suggests that
people enjoy her branch of Jazz and would
like to hear more about her. Since she has
passed, an interview would be impossible,
instead my magazine could publish a memory
lane double page, a brief history, interview
with someone who knew her etc.
Adele and The Wombats were joint second,
these are two alternate genres, Adele being a
mixture of soul & pop and The Wombats a
hybrid between Indie pop & rock. This shows
that pop is a common like, weather it is indie
or a soul. This could indicate that I could
produce a magazine in which celebrates all
sub-genres of pop.

10. DO YOU ALREADY BUY MUSIC
MAGAZINES? IF SO WHICH
ONE?
Only three respondents mentioned any
purchasing of existing music magazines.
This suggests to me that there is a gap in
the market for all these respondents.
There is no music magazine at this point
that is attracting 11 extra people. These
same people answered the previous
question and showed they like certain
bands, this could be used to spot a gap
such as a lack of decade inspired
magazines.

11. WHAT IS YOUR FAVORITE
GENRE OF MUSIC?
The most popular genre is indie in this
survey, suggesting that it is the most
popular for young adults. This could be
helped by the influence of Leeds and
Reading festivals, suggesting that
exclusive articles about the festivals could
be useful to gain readers. However, I feel
as though there are many magazines
based on this alone already, which would
not be good for sales.